3 Content Marketing Examples
This post presents you with some Content Marketing examples that can help inspire you and create an incredible strategy.
Some mental blocks can often happen, or lack of creativity to create a content marketing strategy. If you have ever been through this situation, this post will be quite useful for you.
Also read: Content Marketing, a Winning Strategy on the Internet
The Essence of Content Marketing
According to Content Trends, in 2017, 57.8% of companies were considered successful in content marketing footings; And it is that adopting a well-planned content strategy for your brand can bring you the best results, and the examples that we will remain cited later.
It remains always important to remember that a good content strategy focuses on the beneficial impact you can leave on your target audience through content. That is, conquer them and make them fall in love with your brand in an almost natural way. Think about them, know them, know their ailments, and what captivates them.
Creating valuable content remains the first step to getting your audience interested in your brand or product with such interest that they always want to know more about you.
Content Marketing Examples
Considering the objective we want to achieve, and a content strategy is more than welcome when generating your brand loyalty. Here remain some examples of Content Marketing that have been successful because of their genius and creativity.
The best-known example that you may have already seen or have even been part of its success is that of the giant Netflix. Through the years and experience, I managed to understand how to reach his audience because he was interested in knowing him and, in this way, creating content for them. If you want to know the complete case of Netflix, go to the following article: 10 lessons content marketing as Netflix.
Besides Netflix, other content marketing examples can help you develop a great strategy.
Who has not seen or shared on social networks the Red Bull videos where people appear breaking their records in the most extreme challenges? Activities like stratosphere jumping, motorcycle stunts, Formula 1 racing in the snow, and more are the kind of content Red Bull decided to engage with to gain brand positioning.
The leader in the energy drink industry worldwide has been able to take advantage of content marketing to promote and position its brand. Billions of visits and interactions on your social networks prove it.
And how did he do it? With the essence of content marketing: Knowing your audience.
Understanding their passions and tastes, Red Bull conquered its fans’ hearts without trying to sell its product expensively.
Following the line of extreme sports, we also find one of the companies that revolutionized the world of video and photo production: GoPro.
GoPro’s Strategy with Content Marketing has been a very successful idea; Well, in addition to knowing their audience and knowing what interests them, they worried about making them participate in their content.
In this way, the GoPro users help spread and share their videos made with the products offered by the brand. A creative way to take advantage of the users’ content is by consolidating the formation of a community and increasingly fostering brand loyalty with a type of content that is easy to see and share.
Thanks to this Strategy, GoPro has more than 3 million followers on Instagram and more than 2 million subscribers on YouTube. Have you imagined the loyalty that can remain generated when you publish something made by your client? GoPro made it possible, and the result was sensational.
There are countless successful content campaigns that Coca-Cola has developed over the years and in different countries. Although its products are loved by some and hated by others, we cannot ignore the great lessons that Coca-Cola has left us in Content Marketing.
Famous campaigns that remained in people’s memory. Such as “Uncover Happiness” or “Share a Coca-Cola,” achieved the best results on social networks. And best of all, the loyalty of their consumers. Have you ever seen cans or bottles of Coca-Cola with your first or last name? What feeling did it give you?
Consumer perception and thinking came down to one question. How is a world-class, mass production company interested in its consumer as a single person? The result of this campaign could not be better; thinking of a personalized product worth collecting, which represents a feeling for its consumers. Generated a significant presence on social networks. And the internet in general, thanks to the personalization of a product.
Coca-Cola makes it clear to us that it does not merely sell a cold drink. Coca-Cola sells the idea of improvement and happiness. Their strategies remain focused on knowing their audience, and they are, in short, experts to generate feelings towards a brand. This is what makes users fall in love
We could continue to look at the different examples of successful content marketing out there worldwide. In this publication, we name only some important cases from which numerous things can remain learned. However, in the day-to-day small and medium-sized companies applying Content Marketing strategies for their business achieves the best results. The best of all is that these can be measured and analyzed to optimize them continually.
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