If you are exploring career options and wondering if marketing is the right career path for you, you have landed at the right place.
Marketing is a competitive and highly sought-after industry. If you are someone with excellent communication and analytical skills and have a knack for creativity, marketing could be the perfect fit for you.
With innovation in technology and the rise of social media advertisements, the industry has boomed. Almost every industry player is on the hunt for top talent and experts in marketing.
Let’s take a look at 6 reasons you should opt for a career in marketing.
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You will (almost) never be out of work.
Besides a great product or service, one thing that determines a business’s success is marketing. Regardless of scale and industry, marketing is a business’s basic need. Because how else is the world going to know about your business?
Whether you are a roadside fruit vendor or a top-class restaurant chain, a small online store owner, or a giant retailer, you have to get the word out to generate sales. The need for marketers will never end. As long as businesses run, marketers earn.
Plus, digital marketing and social media campaigns have revolutionized the marketing industry, and the demand for skilled professionals is steadily growing.
So if you decide to get a marketing degree or acquire advertising skills, chances are you won’t be sitting without work for long.
You don’t really need a degree.
While a degree might be required for some roles, it’s not essential to pursue a career in marketing.
Even tech giants like Google, Apple, and IBM have stopped asking for a college degree. What most companies value now are skills and hands-on experience.
Kickstarting your marketing career is fairly easy now. There are many ways to do it — by working as an intern with a marketing team, learning how to run ads on digital platforms, or taking an online marketing course, like this one.
Although a formal degree is not required, taking up an online course or certification will always add value (and is the only way to learn marketing effectively if you don’t have a degree).
Creative freedom — you get a lot of it.
If there is one industry where creative minds and thinkers are both respected and highly paid, it’s marketing.
As a professional, you get to implement ideas normal people will call crazy. Your ideas might not work every time, but you won’t be discouraged from trying them out. Advertising teams are constantly using techniques such as A/B testing to find out what works and what does not.
You’ll always be expected to come up with new and innovative ideas and would be required to think outside the box to beat your competition.
So, if your mind is always brewing something crazy and innovative, marketing is the right field for you.
You get plenty of remote working opportunities.
Another great reason to take up marketing as a profession is location independence.
Work from home in other industries became famous only because of the pandemic, but marketers have always enjoyed this privilege. Since a huge chunk of the work is online, marketing roles can easily be performed remotely.
Once you have sufficient experience, you can choose to work as a freelancer or get contractual jobs at companies that don’t need you full-time in the office.
This also allows you to take up more than one job and earn a good amount working from the comfort of home.
Excellent career prospects.
Probably the best thing is the flexibility it offers in terms of growth and career advancement.
Besides progressing to leadership positions, marketers also get the opportunity to move into other related roles. They develop exceptional communication and interpersonal skills; these transferable skills allow you to take up any related role that you like to pursue.
That is why marketing professionals hardly follow a single path throughout their careers. For instance, a senior marketing team member can gradually shift to business development or public relations.
This is just one such example. There are countless other opportunities.
There is never a dull day at the office.
Marketing is an exciting and dynamic industry. Staying relevant and beating your competition requires you to look at things from a different perspective and always keeps you on your toes.
At work, you find yourself dealing with new challenges every day — creating strategies for new clients, designing and analyzing social media campaigns, or pitching new ideas to higher-ups.
The variety and stimulating nature of work keeps you invested in what you do, and chances of you losing interest in this field are very slim.
To sum it all up, it is a versatile industry with great career prospects. If you like variety and love playing with technology and facing new challenges, marketing is a great career choice.
With the advent of online marketing, the industry has taken a whole new turn — competition has boomed and so has the complexity of the industry. And it’s only going to get better, which is why now is a great time to try the waters!