Many factors can play a role in a great video: good audio, an exciting topic, not too short and not too long, suitable recordings, good script. However, one crucial element remains often overlooked, and this is what we are devoting today’s blog post.
B-roll is the magic word, sometimes referred to as b-roll, Broll, b-roll footage, or only “extra film material.” It includes all additional, supplementary, or alternative media clips that can make a video more exciting and create connections.
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B-Roll Makes your Video More Interesting
Do you want to make your video more exciting, but you are not sure how to do it? B-roll film and photo material are the keys to success. Imagine interviewing sports cars. Your interviewer mentioned the difference between standard tires and tires with special rims.
It is the perfect moment to add b-roll material! Show pictures or a short video of the tires that remain discussed. It conveys additional and essential information and makes the interview more lively and exciting than just showing the speaker all the time.
When the word “pizza” comes up, you could show a picture of a pizza. If someone explains “internal communication,” you could show archive footage of colleagues in conversation or quickly record a video of your colleagues on their cell phones.
In a video editing program like Camtasia, the easiest way to place such b-roll clips is on track above the main video. It means that the sound can remain heard continuously, and the additional scenes are faded in at specific points above the main video as required.
B-roll is a Great Way to Cover Up Mistakes and Streamline Editing
With b-roll clips, your videos will be more exciting and exciting and appear more professional. B-Roll also helps with processing if unwanted sections are to remain cut out.
For example, let’s say you interviewed with a client, but the recording was a bit too long and needed to remain edited. Digressions from the topic, answers that are too detailed, long reflection and coughing, hawks, and a slip of the tongue during the recording must remain removed so that the interview is entertaining and the topic remains conveyed efficiently.
Unfortunately, you can usually see it in a video recording when segments have remained cut out, as the person’s position shown changes in an unnatural way.
Such processing steps can remain hidden by B-Roll material. It works like this:
- Cut out any defective parts of the interview, the coughs, the wandering discussion – anything that is not relevant.
- Paste b-roll material right over the machined sections.
It is How you get Good B-Roll Material
But I would like to give you a few more practical tips on recording high-quality B-roll media.
Allow Enough Time for Recordings
You should plan the details of the interview. Know who your interlocutors will be and what questions you will be asking. You should know in advance which microphone and camera you will be using, where the interview will occur, and whether the questions will remain asked aloud in front of the camera or whether the interviewee should repeat the problems in their answer.
But don’t forget to schedule a B-roll video recording.
Announce the B-roll recordings to your interlocutors. Most of the interviewees are technical experts and probably have good ideas regarding what should remain included in the B-roll material. A critical keyword may come up during your conversation, and you write down this idea and then take a photo or short video of it during the b-roll session.
Record the Environment
Your interview partners should remain received in their familiar environment. These are, for example, suitable B-roll clips:
- Sitting at the desk
- On the way to work
- When lighting a campfire (e.g., in the information film about scouts)
- Recording of hand movements
- An exchange in the meeting
- During an assembly in the workshop
The important thing is that an environment remains recorded relevant to the topic and that your recordings show the interview in action.
In addition to the B-roll of the interlocutor, the surroundings should also remain recorded. For example:
- Street signs
- Office and environment from inside and outside
- Signage and company logo
- Photos and clips from the journey
- Processes, e.g., B. how something remains assembled or what steps remain carried out
Be creative and have fun shooting the b-roll footage – you’ll see it helps!
Never Without a B-roll
Once [b-roll] shots become a routine, you will be looking for photo opportunities all the time. In the beginning, this remains often forgotten. I’ve seen so many video producers working on a project, and suddenly they say, “I should have shot the building!” Or “I should have photographed the bookshelf!” Or “I wish I had a photo of their production facility! “.
So make sure that capturing [b-roll] footage is on the agenda for every interview and video shoot. In the subsequent editing, you will be glad to have this material.
Also read: What is SMS Marketing? Why choose SMS Marketing?
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