What is the Buyer’s Journey: Step by Step

The Buyer’s Journey or the buyer’s journey is when a user embarks when he needs a need until he finally buys a product or service to satisfy the said need. The Buyer’s Journey is built step by step by a company for its target audiences to pass through. It works as a framework for the Inbound Marketing Stages of the Buyer’s Journey

The Buyer’s Journey comprises three stages, Which can differ from one sector to another. The path that a user travels in B2B markets is different from B2C. The classic stages of this process are

Discovery. The user realizes that they have a problem and must solve it by purchasing a product.

Consideration. The user investigates his problem and the possible solutions that he can find in the marketplace.

G methodology. To better understand it, let’s see an example of the Buyer’s Journey’s stages applied to a cosmetics eCommerce and a girl named Lucía.

Also read : What is SMS Marketing? Why choose SMS Marketing?

1. Buyer’s Journey: Discovery

Lucia is 20 years old, and her face is full of acne marks. He has tried many creams that have made his situation worse. He also has red and hypersensitive skin. That will be your search on the Internet: “why does acne appear” or “why do I have hypersensitive skin” and on them, and those needs, brands will have to act.

2. Buyer’s Journey: Consideration

Lucia has been researching on the Internet, in cosmetic product blogs and beauty magazines, possible solutions. She is desperate in search of a cream that removes blemishes and does not irritate her delicate face, and she is evaluating which product is more suitable. Your search may be “how to treat acne on sensitive skin or “acne creams for sensitive skin”.

3. Buyer’s Journey: Decision

You already know that you should use natural cosmetic creams that are kind to your skin. You are concerned that your budget is barely 25 euros. After several hours of surfing the Internet, she finds the blog of a dermatology expert who recommends BBB cream for sensitive skin with acne marks. The article convinces her. Lucia makes a decision. Purchase in the online store of BBB. And in 48 hours, you will have the shipment in your hands. Lucia’s trip, whom we can consider as our buyer persona, is a hypothetical situation repeated in real life billions of times and every day. We all do more or less the same process to buy plane tickets, footwear, appliances, clothes. In this case, the cosmetics store has the role of providing the content on Lucía’s path that will convince her that they have the ideal products to solve her problem. So when Lucia does her research, she finds information on different sites and formats that points to BBB as a brand to trust. Something that must be done through an offer of acceptable content for each case can come through structures such as blog posts, ebooks, whitepapers, comparisons or product demonstrations.

Also read :What is Content creation? And How it Works?

Also Read: https://www.allmarketingtips.com/freelancers-write-for-us/

Review What is the Buyer’s Journey: Step by Step.

Your email address will not be published.

Latest

Valuable Tips for Growing a Fledgling Small Business

It’s easy to see why growth is always on the minds of small business owners. Given that most small businesses close their doors within...

The Five Best Free Tools for Social Networks

.If you have a small business or an eCommerce, you will know how important social networks remain in your day today. They allow you...

Why Private Label Food Products Are More Successful Than Other Food Categories

Private label food products are a billion-dollar industry. They account for 17.4 percent of retail sales within the country. Over the past decade, many...

Helping Your Small Business Produce First-Rate Web Content

High-quality web content can serve your small business well on a number of fronts. In addition to keeping your current audience engaged, winning web...

7 Free Tools To Search For Keywords

Tools To Search For Keywords Our website as a resource to attract potential clients is one of the best digital marketing strategies. Still, to accomplish...

Types of Written Content that Generate Engagement

Content that Generate Engagement We all already know the importance of content marketing to achieve. A good relationship between our business and its online community....

Content Writing for SEO Tips and Recommendations

Content Writing for SEO Ps to improve writing and create valuable Content writing for SEO works within a content marketing strategy. And it is one of the methods...

Know About 1920 London Full Movie Download

1920 London Full Movie Download - 1920 London does Tinu Suresh Desai direct an Indian horror film? This is the third part of the...