The clickbait is a hook of clicks through sensational titles that arouse the user’s curiosity to optimize its economic benefits.
The user is curious by nature, and these types of titles are perfect for getting their attention. However, many times these titles are not morally correct. Why? Surely like us, you too have fallen for a title that promised you news, and it turned out that it was not at all what you expected.
Its main objective is to attract attention and benefit from the visits made by users. They create a need by “manipulating” our curiosity that can only be satisfied by entering the content, and once we visit it, “surprisingly”, no, it does not meet it.
It is the main difference with traditional copywriting, where the content that is created is intended to give value to the user.
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Examples and techniques used in clickbait
One language that Evokes Suspense
If you don’t click, you will never know what saved his life.
How are you going to resist that? What if you are about to commit that and you don’t know what could have happened to it?
Do you need to log in to find out? Of course. Will this curiosity satisfy you? Of course not.
The vantage of human curiosity.
The use of Demonstrative Pronouns
It is what happened to him when he used a very famous cream.
These pronouns that speak of the subject without mentioning it are critical, we repeat, the key to arousing curiosity.
What could have happened to him? What cream? Are you using it, and are you in danger? Believe us, you can survive without going inside, but we know that in the end, you will.
Lists, lists Everywhere
Why do we like the listings so much? In the user’s mind, they help make reading more enjoyable and spend more time on the page, but if you promise that one of those options is incredible, we already love it.
Emotional Messages with Images or Videos that have Nothing to do
Yes, we fall for this, and it is not surprising.
They put us a copy that already arouses curiosity. But if the image has nothing to do with it, it squeaks, and of course, we need to know why we have chosen that image right away. And how can we fix that? Entering the link, it is clear—poor us.
Ways to do Honest Clickbait
We like to have a transparent relationship with the user. First of all, we are sincere. You can do clickbait, and if you perfect it, you will get some hooked copies.
1.Link the images of your post with your website.
It helps a lot with interlinking, either by putting a nice image at the end, prompting clicks or with the endless plugins available to link content from your blog.
This type is correct; it improves your SEO and helps the user spend more time on our website.
If you connect with your users through humour, you will conquer them. They will feel competent, and they will like that.
To do this, you will need to know your target, what language they use and their interests.
Do you want to know how to get to know your buyer persona and focus your strategies on him?
3. make headlines with a hook but don’t overdo it
As we say, the important thing is that you connect with your users, put aside the headlines such as:
- The definitive guide on the way
- The most serious mistakes
- The reasons why
- They tire; you can use them sometimes, but not always.
4.Vary your content so as not to tire
Be creative, and sure, if you spend 5 minutes on that headline, you will get something outstanding.
Remember that a post, a newsletter, a research article or a case study is not the same. Each one carries a different tone, in addition to having other readers.
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