Featured Snippets in Google
In online positioning, a company can compete with large media and portals, technical information in its area. And value for the users to whom that content is directed.
A content generation process is based on identifying the questions, fears, and needs of the ideal client, offering answers. And presenting them when the user consults them in search engines.
If they respond appropriately to your queries, Google can promote them to appear as a recommended answer on your search results pages. In a space called a ” featured snippet ” or featured snippet.
The featured snippet is also called “position 0” in Google search results. Because it is displayed ahead of links to web pages (organic products) but below ads.
Google prominently displays them when they answer specific questions.
It is content that Google rewards, highlighting it concerning the rest of the pages.
It is a single space, larger than that of organic links, with a greater number of words and can incorporate images.
In Google Spain, 10% of the queries show a prominent fragment. This data grows as more featured elements are incorporated, for example, other questions from users.
Queries of 7-8 words are the ones that offer a greater number of highlighted fragments, so they are long-tail phrases, questions that expose a specific question.
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Examples of Featured Snippets in Google
Several companies that are betting on Inbound projects are getting some of their content to appear in that space of featured fragments because they respond correctly to common queries from users in the search engine.
Example of a highlighted fragment shown for the query ” calculate municipal capital gains in Barcelona. ”
Google takes one or more images of the article and the concise answer, incorporating the source of the information
In this other example, Google does not add images related to the article from which it draws to show the highlighted fragment, highlighting in bold the terms related to the user’s query: ” where to invest in housing
Recommendations to Position Content as Featured Snippets
When it comes to positioning content on Google, it is original and offers valuable information to users. It is the essence for Google to mark it as promotable information.
Its artificial intelligence algorithm aims to offer a better experience in user searches.
Doing this uses relevant information to answer and humanize them through conversation. The interface uses audio to read aloud the information chosen as a featured snippet).
If the information in your posts aims to respond to users’ search intent. You will have a good chance to remain considered relevant and promoted to a featured snippet space.
An investigation of your clients’ usual questions, together with a content calendar, will allow you to achieve better positioning.
The examples presented in this article, Vivendex and PropertyBuyers. Are from clients who have opted for Inbound projects to position their brand and services and get qualified contacts for their business.
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