What is Guest Blogging? And its Uses?

Guest Blogging, Guest Posting or “Guest Author”. Is when a blogger publishes an article (or any other kind of content ) .On another’s website or video blog.

With “blogger”, we can refer to a particular individual who generates content .On their own or to a company or brand with a corporate blog. Guest posting can remain done between bloggers, between corporate blogs or between each other.

Also read :  What is a Media Strategy? How it Works?

What is Guest Blogging used?

Fundamentally, the Guest Author practice serves to:

  • Get more traffic and leads on a website
  • Increase the visibility, authority, relevance and quality of content
  • Create professional relationships
  • Get inbound links ( Link Building )

For example, a company may want an influencer in its niche to make a video for its website. Thus gaining visibility among the collaborator’s followers or fans.

One influencer may want to team up with another and make frequently shared posts. To tap into a target audience with similar interests.

Two companies that do not compete directly but have a similar customer profile will work to exchange content for increasing the traffic of potential customers to both pages, etc.

You may also remain interested in: Why does your business need a blog, and how to order one from our freelancers?

How to Guest Posting on your Website?

To invite other bloggers to collaborate on a location, it is first necessary to find authors with some relevance and trust in the niche. It can remain done by doing a quick Google search or using influencer search tools, like Buzzumo’s.

The same with the search for blogs or spaces in which it would be convenient. For us to enter as guest authors. Of course, it is much easier to invite authors to our blog. Than to enter someone else’s blog, especially if it is a well-positioned blog. For this reason, Guest Blogging begins with the quality of its content and online reputation.

The better numbers and positioning a blog has, the more chances the author will post content on others.

What are Google’s Penalties for Guest Posting?

Furthermore, Suppose the search engine detects that Guest Blogging. Remain only used as a link building tool .To increase the number of links. And traffic without providing quality content. It considers it a ” grey hat ” positioning technique or little ethics. It penalizes it by reducing the relevance of the site in the search list.

Like the rest of Google’s sentences, these types of penalties remain avoided, putting the links. Above rapid positioning techniques’ quality and naturalness.

To know more about Guest Blogging

Guest Blogging is a very good practice when done right and very dangerous in SEO or SEO when done lightly. Learn more about strategies and noble techniques with the knowledge resources that we have selected for you:

  • Guest post: what is it, what remain its benefits and how to get started?
  • Guest Posting: How To Get A Guest Post On Any Blog And Triple Your Traffic In Three Months.
  • How to Guest Posting and get relevance without falling into penalties.
  • Guest Blogging Benefits and Best Practices.
  • Guest Blogging Guide: Read This Before You Order.
  • Guest Blogging: The Definitive Guide (2019) .

Do you want to do Guest Posting on your Website?

Suppose you are looking to start Guest posting on your website. We recommend you review our selection of SEO consultants as they will be able to guide you adequately. On what content to write and which editors to contact so that you can enhance. Similarly, The positioning of your site without falling into common errors that affect the same. Post your project and invite the freelancers you like the most and receive proposals and ideas in minutes.

What is Workana?

Also, We invite you to get to know Workana, the largest freelance platform in Latin America. Since 2012 we have been striving to continue connecting companies and entrepreneurs with remote workers of the most diverse specialities.


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