If you’re an MSP, it’s essential to establish yourself as a thought leader in your industry. One of the best ways to do that is by blogging regularly. However, if you’re struggling to come up with topics that will engage your audience, don’t worry – you’re not alone. This blog post will share a few tips for generating highly engaging content ideas.
This article won’t help you become a New York Times best-selling author. Still, we’ll do our best to help you generate highly engaging content ideas for your MSP blog. Starting by observing and listening to your audience should already provide you with ideas of what content they already like to consume.
Use Google Search Console For Idea Generation
If you don’t know what it is, Google Search Console is a platform that lets you submit your website’s sitemap to Google. This way, Google knows about all the pages on your website. You can also use it to see how your website is doing in search results. For example, you can see which search queries your website appears for and how many clicks and impressions each query gets.
This data can be really valuable for idea generation for your MSP blog. Search Console will show you which topics people are searching for that you’re not already blogging about. These are potential blogging goldmines! For example, if you see that many people are searching for “managed services pricing,” but you don’t have a blog post on that topic, that’s a perfect opportunity to create some new content.
Another great way to use Search Console is to check out the “Search Appearance” tab. In this tab, you can see how your website appears in search results. This includes things like your website’s title and meta description.
You can use this data to see which of your blog posts are already ranking well in search results and which ones could use some optimization. For example, if you see that one of your blog posts has a high click-through rate but a low position in search results, you know it’s time to optimize that post for better ranking.
Check Out Your Competitors’ Blogs
Your competitors are a great source of inspiration for content ideas. After all, if they’re blogging about something, it’s probably because there’s an audience for it.
One way to find out what your competitors are blogging about is to use a tool like BuzzSumo. With BuzzSumo, you can enter any competitor’s website and see the most popular blog posts from that site. This is a great way to get an idea of what topics resonate with your competitors’ audiences.
Another way to find out what your competitors are blogging about is by simply reading their blogs! This may seem like a no-brainer, but you’d be surprised how many people don’t actually do this. If you’re not sure where to start, set up Google Alerts for your competitors’ websites. That way, you’ll get an email notification any time they publish a new blog post.
Listen to Your Customers
Your customers are another great source of content ideas. After all, they’re the ones who will be reading your blog!
One way to find out what kinds of content your customers want is to simply ask them. Through surveys, social media polls, or even just informal conversations, you can do this.
Another great way to get ideas from your customers is to listen to customer support calls. This can give you a good idea of the kinds of problems your customers have and potential blog posts you could write to help them.
Generating content ideas doesn’t have to be complicated. By following the tips in this blog post, you should be able to come up with plenty of ideas for your MSP blog. Remember to keep your audience in mind, and you’ll be on your way to content marketing success!