You might have seen how much people are giving love to videos. It’s because it is easy to produce, highly engaging, and boosts your website ranking. As per the research, it is found that organizations sharing video content are 50 times more likely to be in the top searches of Google.
Just hold on and think for a moment; creating and sharing videos like animated explainer videos is enough to evoke customer engagement?
Perhaps creating appealing content is influential, but the way you incorporate it into your website is also essential. If you want your videos to perform the way you think, you need to have a stronghold on video SEO optimization.
Almost every brand is promoting its products through videos. But the main reason why they are not in the top searches is all because the videos are not optimized as per search engines.
Well! If you are reading this article, you might be eagerly looking for ways that help you to create amazing animated videos that are both SEO-friendly and appealing. But before we take a rundown at the ways to optimize videos for search, let’s first know more about video SEO.
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What is Video SEO?
Video SEO is all about creating and publishing a video so that it is highly optimized to be indexed and ranked better on search engines on the respective keywords. Optimizing a website is not a cakewalk. If you follow the right approach and strategy, then you can easily get your video on top searches.
Now, let’s roll down to different ways to optimize your videos for better search results.
How to Optimize Video Content for SEO
Let’s get started…
Select the Right Keywords
If you aim for your video to be found by many audiences, then make sure you use keywords in your video title, meta tags, and descriptions. Keywords are one of the most effective ways to improve your video SEO. Try to incorporate those keywords having more volume and minimum complexity. You can select around 5-6 keywords by using tools like Ubersuggest, Google AdWords keywords tool, etc., and choose the best keyword that resonates with your video and target audience.
I would recommend you to focus on those keywords that people are actually looking for. Because if you provide them a solution to their problem in a concise and engaging way, then you can surely grab visitors’ attention and rank higher in google search results.
Choose Best Video Hosting Platform
Hosting a video plays a huge role in optimizing your videos. Well! There are two choices that you can opt for while hosting the video. One is that you can host your video on a third-party site like Youtube, or second you can host it on your own website. Thus, before you make any decision, you need to understand why you wish to rank your videos and what your goals are.
Say if you are just opting for your video to improve brand awareness, then hosting the video on third-party sites would be a better choice. But if you are more concerned about getting traffic to your site, then hosting a video on your own site would be a better choice because most of the traffic will come to your site rather than youtube.
Always remember, the more traffic, the higher the leads and better the sales. Thus, always choose the right hosting platform if you want your video to be SEO-friendly.
Make Engaging Thumbnail
If you want to see a good number of searches on your video, then choosing the right thumbnail is crucial. Thumbnail to video acts the same as images to blogs. If you do not add a thumbnail to your video, then it will showcase your video just like a book without a cover page.
Say, if the front look of your video is not appealing, then visitors will not click on your video, which will indicate to Google that your video is not the type that visitors are actually looking for.
Do you know that the thumbnail of your video is what the searcher will see once your video starts indexing? If your thumbnail is relevant, appealing, and informative, then visitors will surely land on your video.
As per the statistics, it is found that videos having excellent thumbnails receive a 30% higher play rate in comparison to others having no thumbnails. So, don’t miss adding a thumbnail to your video, as it will help you greatly increase your traffic.
Add Video Transcript
Another tip that will help you to create an optimized video is inserting a video transcript. Whenever you scroll your Facebook feed, you might have seen that captions appear alongside the video. That’s what we call video transcripts.
Many organizations do not add transcripts, due to which they are unable to make their video accessible. So, if you want a larger audience to watch your videos, I would recommend you add transcripts to them.
As transcripts are more indexable, therefore it increases the chances to boost your video ranking. Thus, pay more attention to video transcripts, especially when your videos are in longer form.
Pick appealing title and description
A good video without an appealing title and description is incomplete. Besides the thumbnail, the title is another important element that people look for before making a click. If your video title and description are engaging and short, then you can easily catch the visitor’s eye. Moreover, it also allows search engines to consider your content and rank higher on Google.
To ensure that your title is effective, you can use a title creation tool and can check its score via co-schedule. Make sure your title score is more than 70. Also, don’t miss to check whether the video title includes the keyword you want to focus on, as it will help you to improve SEO and rank better.
Prefer reading- What is SEO in Digital Marketing? And Its Factors?
The Final Say
By looking at the popularity of videos, it is becoming very challenging for organizations to rank their video at the top. But if you optimize the video, then you can easily generate good revenue by improving its traffic.
Hopefully, the above mentioned tips will help you to know how you can optimize your video better. Still, if you have concerns, share in the comments below.
Happy video optimization!