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Marketing Science Write for Us

Marketing Science Write for Us has a lot of art and creativity. Still, it also takes a lot of use from economics, finance, and science principles in producing effective business results. As in a scientific process, in marketing, we have the opportunity to be the spearhead of companies, be open to the new, and be exposed to opportunities for learning, generate results, and refeeding the process with new knowledge.

Good marketers know how to make the most of their intuition. But those who have a good deal of science in the “vein,” more than ever, through technology and scientific methods – now more accessible – stand out for being able to eliminate waste, concentrate energies and generate results, in fact, incremental for their business objectives.

Applying science concepts in marketing helps balance intuition and concrete facts to achieve results perceived by the organization or product it seeks to develop. The ecosystem – or nature – of marketing science, with which we need to connect based on data and facts, are consumers: their moments, their demands, the goals of our companies, and value-generating challenges.

In my opinion, the knowledge generated throughout the marketing management experience should become a rich source that feeds the following experiments – or campaigns, more practically. We must always act to find something very tangible: the long-foursome effective business result.

For a Culture of Marketing Science, it is necessary to have the courage that every scientist has to know how to learn with mistakes and achievements, not to diverge in the face of the first difficulties, and not left-over the opportunity to continue consuming better results with each new experiment. Marketing has a lot of art and creativity, but it also takes a lot out of the principles of economics, finance, and science in producing effective business results.

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