Most Demanded Marketing Profiles
It was just a little completed a week since we said goodbye to 2016, and, like every year that begins, companies prepare to face new challenges and projects. Having the right team of professionals to execute our business development strategies successfully is essential to meeting the objectives.
Do you want to know the most demanded marketing profiles that your company needs or what skills you must have to improve your professional career? Read on because, according to the experts, 2017 will be the year in which the positive trend in the labor market will consolidate, and the creation of quality jobs will be a reality.
Also read : What is a Marketing Strategy Statement
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But what will be the most Demanded Marketing Profiles in 2017?
The answer to this question has been found in the XII Report Los + Buscados by Spring Expert, the consulting firm for selecting middle, middle, and executive managers of the Adecco Collection.
According to this study, they will be very different profiles due to their training, but they must be strategic for the sectors that demand them with a common point. And not only that. The most sought after must have a multidisciplinary profile, with great versatility, analytical capacity, orientation to results, and a strategic vision, proactivity, and adaptation to change.
But be careful because the list of skills does not end here. Suppose you want to be one of the lucky ones who finds a good job this year or are thinking of expanding your staff. In that case,
As stated in the report, the technological profiles will be the most demanded. And it is that the IT and TELCO area does not stop expanding and offering new job opportunities. But are not the only ones.
What is Happening in the Marketing Sector?
In an increasingly digital world, marketing processes have become (almost entirely) online. In this sense, and considering that the medium is constantly evolving, one of the most requested profiles is E-Commerce Manager.
As pointed out by Spring Professional, what they are looking for are experts who are in charge of managing the sales process online from start to finish. These people need both operational logistics knowledge and technical knowledge (web development, mobile solutions, and analytics).
In addition to these skills, the E-Commerce Manager implies a strong interrelation with the marketing, financial, and systems departments, so it is essential to have good communication and negotiation skills.
Characteristics of an E-Commerce Manager
- Have a university degree.
- Valuable Master in Digital Marketing.
- High English level.
- Minimum experience of 3 years performing E-Commerce Manager functions will be valued.
- Strategic vision.
- Numerical reasoning.
- Planning ability.
- Analytical capacity.
- These profiles’ salary varies from 35,000 to 50,000 euros gross per year of fixed plus a variable percentage.
- Mainly companies in the retail sector and digital businesses.
On the other hand, another of the most sought-after figures in this sector is Digital Marketing. Although,we are in front of a scenario in which supply exceeds demand. Also,and in which there are a daily price war and campaigns to attract the consumer. Similarly, faced with this scenario, as the report highlights, marketing plays a crucial role.Also, getting ahead of the competition and set itself apart from it is the priority objective.
For this reason, the role of Marketing Management is key. The more strategic this role is, the greater the investment in innovation and the detection of opportunities, and therefore, the greater benefits will be obtained for the company.
Characteristics of a Digital Marketing Director
- Have university training in Business Administration and Management, Marketing or similar.
- It is highly valuable to have an MBA or online MBA.
- High level of English essential.
- Experience of 8 to 10 years is required leading the companies on/off marketing strategy.
- Strategic capacity.
- Business vision.
- Innovative thinking.
- The salary band for this type of profile is between 60,000-800,000 euros gross per year.
- Companies from any sector are looking for profiles in this category.
If you want to know more, take a look at the following table provided by Spring Professional and discover other profiles of interesting professionals for your business. Also,and if you need help with your company’s marketing do not hesitate to contact us, we have a great group of specialists specialized in the different areas of digital marketing who will be satisfied to work with you.
Also read : What is Nonprofit Marketing? And How does it Work?