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Multicultural Marketing Write for Us

Multicultural Marketing Write for Us what the words multicultural and marketing mean are generally known. And the combination of these words refers to a type of marketing promotion that is currently widely used and seeks to reach out to representatives of different ethnicities and minorities depicted in materials or otherwise target them to a more significant number of customers.

According to expert research, ethnic, national, or other minorities do not overreact to “ordinary advertising.” These ethnic and demographic microsegments are called market niches. Cultural factors have stood shown to change consumer behavior. For example, some banks use only Hispanic models and actors in their ads because they focus on clients belonging to the Hispanic minority in the United States.

But it is not just a race, but also an ordinary social stratification according to income, according to which society can target its advertising. However, it is not easy to create high-quality and specifically profiled advertising because knowledge of subcultures is an essential prerequisite for such work – and market research does not usually work with this nuance.

Therefore, there is no separate data on shopping behavior for minorities on which the campaign could remain based. Proposals for multicultural marketing in practice stay dealt with worldwide by specialized companies of various experts; it is not yet sufficiently widespread in our country.

In addition, multicultural marketing aimed at minorities is a harbinger of work on an optimized campaign that will thoughtfully appeal to society. The best-known companies that have made this type of advertising famous are Procter and Gamble, McDonald’s, Pepsi, and Benetton, whose campaign for the UNHATE Foundation was eventually so controversial that it got into the media – the company posted photomontages of celebrities on the billboards.

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Big lie – Gross distortion of the truth
Chequebook journalism – Practice of news reporters paying sources for information
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Factoid – Invented claim that is repeated so often that it becomes accepted as fact or common knowledge
Fearmongering – Deliberate use of fear-based tactics
Freedom of the press
Information quality
Internet meme – Concept that spreads from person to person via the Internet
Journalism ethics and standards – Principles of ethics and of good practice in journalism
Muckraker
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Social Networks
Tabloid journalism
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