SEO in Digital Marketing
SEO stands for Search Engine Optimization. It is a common optimization technique for sites, blogs, and pages on the web. These optimizations seek to attain good organic positioning, generating traffic and authority for a location or blog.
One of the most significant ambitions of companies investing in Digital Marketing is to reach the top positions in search engines – after all, who doesn’t want free clicks and more visitors to their site?
Though being on the Internet is not sufficient to agree that your site, e-commerce, or blog achieves a place on the first page of Google: it is necessary to invest in a specific strategy to optimize results and ensure that your business reaches a good position.
In the end, competition for search engine positions is growing as companies go through digital transformation.
Reaching the right positions on the results pages may be more within your reach than you imagine. You can do many optimizations on your site and your content to improve your reader’s experience and become an excellent result in search engines’ eyes.
It’s those optimizations we call SEO!
Also read: 5 Applications of Artificial Intelligence in Digital Marketing
There are two central factors for ranking in Google: length and quality of content.
Since the introduction of Google Panda, the algorithm has sought to identify low-quality content to optimize the community’s results.
The better your content, the better the chances you will figure in the SERPs’ first positions.
The size directly influences the positioning of Google. In research conducted by Search IQ, the average length of top-ranked content was approximately 2,500 words.
That’s because Google searches for the full complete content, which clarifies the doubts of readers.
But that is not a law! It all depends on just how your person reacts to your content’s dimension, and, mostly, does your content fully answer the question that led you to it?
Irrespective of the text’s size, the person wants to read your content and have all their questions answered. Otherwise, they will look for another text that better clarifies their questions.
An online marketing plan’s primary function is to combine marketing strategies and tactics to achieve one or more macro objectives. Or what is the same, to be able to sell more. To be able to implement these you’ll need a concrete marketing plan. Asking help from a digital marketing agency could be a great step to know how to gain more followers online and reach out to your target audience organically.
To achieve this, all the disciplines of digital marketing, including SEO, must work together. In unity, both communication strategies, social networks, web positioning, and paid advertising actions (online and offline) complement each other. And become feedback so that the online marketing plan comes to fruition.
Once the marketing plan remains created, it must remain put into operation. We have approved the marketing consultancy, defined the macro and micro objectives, analyzed the company and the competition in-depth, carried out a complete SEO audit, created the SWOT, represented the target audience, etc.
It is time to land the whole theory and put it into practice. One of the first tasks to be done to gain online visibility (web positioning) is to activate content marketing.
To start all this marketing machinery, we need a starting point, which could be the SEO strategy and the communication strategy. Carry out a good Keyword Research that, together with its marketing manager, discovers those themes and terms that can contribute the most to achieving the objectives.
The SEO approach must pursue the queries and need for information of users at each stage of it.
Concepts and search typologies must be related to each of the stages.
For each type of stage and need, a content strategy will remain defined that impacts the results.
To do this, we will divide the terms and themes found by consumer stages, search intention, and search volume.
Once the terms and themes that will remain working on have remained defined, we will proceed to make an editorial calendar activating all the departments involved to maximize each piece of content both organically and paid:
Definition, content generation, and optimization of the same to obtain the most significant impact in the SERPs (search results) and thus gain organic visibility.
To amplify the impact and the message where the user is.
Enhance the user’s presence and impact with remarketing/retargeting strategies.
Implementing email marketing and marketing automation strategies, segmenting the database based on users’ needs and interests.
Designing creatives and infographics so that each piece of content has more possibilities of attracting traffic.
Generation of videos to enhance the message/product on those platforms with a large audience such as YouTube and Vimeo and make each piece of content more attractive to the user and thus be able to increase the brand’s memory or product.
Also read: SEO for YouTube: Position your Videos above all
Even on a small budget, all firms can produce engaging video content. With animated video,… Read More
You might have seen how much people are giving love to videos. It's because it… Read More
Website owners, regardless of what they are doing, developing a Canadian online casino for real… Read More