SMS marketing is sending text messages to achieve a marketing goal. This method remains primarily used to announce urgent offers, updates, and alerts.
It consists of the possibility of sending messages to a broad audience around the world. The marketing SMS is sufficient for all types of businesses because it helps achieve different objectives quickly.
The number of businesses that have begun to integrate mass SMS in their communication strategies with all their stakeholders in a direct and personalized way has increased.
Also read: What is Native Advertising? And Benefits of Native Advertising?
Why choose SMS Marketing?
The Pew Research Center carried out a study indicating that 98% of text messages that reach the cell phone remain read. Likewise, they calculated that once they arrive, it takes no more than 3 minutes for the receiver to read them; and finally, 89% of users confirmed that using SMS is effective.
Another of the results of this study is that almost half of the investigated people begin their search to buy a product from their cell phone; This is interesting since SMS allows you to include links to web pages.
SMS Marketing for Beginners
SMS marketing is an effective and efficient form of communication. The SMS must be clear, precise, and brief (in emBlue, the ceiling for each message is 160 characters) and generally must choose such shipments when you want something substantial to notify your customers. It is a communication channel in which you must be careful with the type of information you will send to generate rejection in your audience.
SMS marketing campaigns are essential to communicate information about promotions, discounts or keep customers updated on events and special sales. It is also an ideal channel to notify the buyer about the status of an order, attendance at an event, or any alert such as cancellations, updates, or reminders.
The Advantages of SMS Marketing
It is a tool that has a straightforward measurement of the overall performance of your campaign. The percentage of recipients who unsubscribe from receiving SMS is meager.
This communication channel has a high level of effectiveness. Emails can go unread for days, phone calls can go unanswered, but text messages are almost always read immediately after being sent.
The messages SMS will allow recipients to receive comments.
This tool has proven to be a good option when deciding to promote the business. Its results are positive for both the seller and the consumer. Its benefits include a purchase confirmation, shipment status, sending offers, or personalized information. Therefore, the customer is accompanied by the brand that provides the trust, security, and closeness of the current consumer demands.
Also read: What is Brand Storytelling? And Its Types?
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