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Social Marketing Write for Us

Social Marketing Write for Us uses social media platforms such as Twitter, Facebook, YouTube, and LinkedIn. These are collective groups of web properties mostly developed by users to build online communities. They can remain used to generate publicity for social marketing campaigns, but that’s not their primary goal.

Therefore, social marketing should not be muddled with other similar terms: social media marketing, sustainable marketing, and socially oriented commercial marketing.

Commercial marketing with a social focus can range from advertising a new 100 percent plastic water bottle to inspiring people to buy a more inexpensive car. While these marketing campaigns promote environmentally friendly products that will benefit society, their main focus is not a public utility but the product’s sale.

The ultimate goal of social marketing is to influence actions and change behavior;
Action is engaged when the target audience believes that the benefits it receives will be greater than the costs it incurred.

Action impact programs will be more effective if they remain based on an understanding of the target audience’s perceptions of the proposed exchange. The target audience is rarely the same in their perceptions.
Promote the possibility of exchange with creativity and through channels and tactics that maximize the desired responses.

Recommended behavior always has competition that needs to be understood and addressed;
The market is regularly changing, and therefore the effects of the program need to be monitored regularly, and management obligation stays prepared for a rapid change of strategies and tactics.

Create an enticing “Product” (i.e., a package of advantages related to the desired action);
Reduce the “Price” that the target audience believes they should pay in return;
Provide the exchange and its possibilities available in “Places,” which reach the audience and correspond to its lifestyle.

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