Templates for Social Networks
There are countless social media templates online, but very few offer the flexibility and ease of use necessary to keep pace with an ever-evolving social strategy. Based on this, we have isolated the fundamental elements of an excellent template for social media plans to help you achieve a lasting presence on different channels.
Also read: The Five Best Free Tools for Social Networks
Table of Contents
Consistency is Essential in a Social Media Strategy
According to data from the CMO Survey, spending on social media remains expected to double by 2023 practically. Those involved in marketing are well aware of the value of being present on social media, although this increase in spending does not always translate into a more lucrative strategy.
A quick Google search can show you hundreds of cases of prominent social media gaffes featuring big brands. These problems are always there, and it is not uncommon to see why: when you share content on a social network, you expose yourself to the scrutiny of thousands, if not millions, of customers. A consistent quality content level is critical to reaping the benefits and avoiding the road’s pitfalls to building a thriving social media presence.
So some experts now say that the time has come to go back to the basics of social media strategies to redefine priorities and create an improved context for growth. Your social media strategy must
remain put up on a solid foundation to ensure that all content adheres to quality, tone, and style guidelines, regardless of the number of followers.
It can be a bit prodigious but don’t worry. Whether you’re modernizing existing processes or creating a new strategy, a social media template can help you get on the right track.
How Social Media Templates Help You
Taking advantage of a social network strategy does not take precisely little time, resources, and planning, especially if your team does not have a social media manager dedicated exclusively to it.
A consistent social media template that can grow with your fan base will keep your efforts rooted in best practices and ensure a high-quality level across channels. That’s why we’ve created a reliable and flexible template to help you make your audience with ease.
Essential Elements of the Best Social Media Templates
To deliver consistent social media campaigns, you will need a combination of the following features:
- Organized folders and projects to store work
- A calendar template for social media for posts
- Visibility of campaigns and broader organizational efforts
- A social media template for reporting with data and analytics
- Task automation for recurring jobs
1. Organized Folders and Projects to Store Work
As any social media manager can attest, it’s easy to lose social content thread if you write a dozen posts a day. With an organized filing structure, you can create specific folders or projects for each campaign you run, compiling key objectives, details, and content, all in one place. It is critical to enjoying a single data source or central information location designed to coordinate an overall strategy.
Research has found that less than half of an organization’s data remains actively used to make decisions. By organizing your work for social media into standalone projects, you can quickly search and access parameters from previous campaigns, thereby ensuring the consistency of the brand’s voice and identifying the best strategies.
2. Calendar Template for Social Media
A content posting calendar is a critical piece of a scalable social media template. Viewing your publishing schedule on a calendar ensures that you have an even distribution of scheduled content for each day of the week.
While some of the produced content can remain planned, a fundamental aspect of managing social media is knowing how to react to real-time events and conversations. For this reason, the most effective social media calendars are flexible, allowing you to plan as well as leaving room for last-minute changes.
3. Visibility into the Broader Organization Work and Campaigns
The most effective social media strategies remain based on a combination of content from the product, marketing, event teams, and other internal teams to drive broader business goals. Your social media template should provide visibility into the priorities of other internal teams.
You may remain seduced by the idea of creating your social media plan on the confines of an Excel sheet. But, when your organization begins to grow, you have more difficulties with access to information. And its introduction in real-time on social networks. That’s why you’ll want a social media template that improves cross-team visibility with shared calendars and other collaborative features.
4. Social Media Report Template
When you’ve applied your social media strategy. You’ll want to start tracking key metrics to assess their performance and respond to broader trends. According to social media expert Dr. Jenn Deering Davis, these are the main parameters you should control:
- Volume – including brand conversations and followers
- Scope: including organic impressions and paid posts
- Engagement: including likes, comments, and shares
- Influence: including influence score and share capital
- Share of voice: including conversations and traction from the competition
Beyond the performance parameters, you will also want to consider those that evaluate your execution’s success. How many social media campaigns stood launched on time compared to those that stood delayed? How many hours did you expend writing the new content? These parameters can help you link your performance to broader business goals.
5. Automating Recurring Tasks
A recent survey found that 91% of marketers agree that automation is critical to cross-channel marketing efforts. And also they are not wrong: modern technology can now automate up to 45% of existing work processes.
Although social media management systems allow you to schedule posts between several different platforms easily. You also want a system that automates these posts’ campaigns and strategies. With a dedicated social media plan template that includes automation features, you’ll stop worrying about administrative maintenance so much. And focus more on executing your best strategy.
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