Across the USA, there are well over a million lawyers. Each lawyer and the firm they work for is always looking for new clients. One of the best ways to do that is through inbound marketing. This is where you attempt to attract customers by creating value in some way for them.
This doesn’t interrupt your audience at all, and simply provides people an option to deal with the problem they are experiencing. However, while inbound marketing can be incredibly fruitful, it can also be done incorrectly at times and end up costing you more than it’s worth.
In an effort to ensure that doesn’t happen for you, this article is going to go over some of the best inbound marketing tips for attorneys.
Have a Great Website
A great website is all but required for a law firm or lawyer looking to attract more customers online. It will often be one of the first places people visit, so you need to ensure you put some time and work into it. It should look good, be easy to navigate and have all of the information a customer should need to see to decide if you are right for them.
In addition to the site looking good and performing well, it should also be optimized. Be sure to follow this SEO blueprint for attorneys to make your site as high-quality as possible. SEO will help your site rank higher on search engines, which will thus get it in front of more eyes.
Build Your Credibility
Being an attorney, your business often will come from word of mouth. If someone has a good experience with you, they are likely to share it with their friends and family. Because of this, it is crucial to build up your credibility to increase the number of people who consider you.
If you are brand new and have no track record, it will be hard to convince clients that you are right for them, when there are several other options who may have more experience. It won’t happen overnight, but by providing value to clients and website visitors, you can make a name for yourself.
Using social media is another good tool for building up your credibility in a particular community.
Create and Share Valuable Content
Few things are as crucial to attracting more potential customers as creating valuable content is. This could be a helpful infographic, a case study, how-to or informational articles, videos and anything in between. These should educate, entertain or inform your audience, and show them what you have to offer.
Relevant content will help to engage your current clients, as well as reach out to new ones who appreciate the value you are providing to them. This is especially true if it directly addresses their issues or answers their questions. Encourage the sharing of your content as well, as that can only help to increase the reach it achieves.
Ensure You Have a Specialty or Area of Focus
When it comes to practicing law, there are several different specializations a lawyer or firm can have. This could include business law, family law, civil law, personal injury law and many others. While you may be comfortable in many different areas of legal practice, having a specialty can help attract more customers.
Most people are looking for a lawyer with specific skills and experience, so be sure to make it very clear what type of law you specialize in. If you are trying to be an expert in every type of law, it can often lead people to discredit your value and expertise in the type of law they need assistance with.
In conclusion, inbound marketing is a crucial part of creating new clients. By building credibility, having a great site, narrowing your focus and putting content first, you can make sure your inbound marketing efforts are top notch.
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