Webinar: What is it, and How to use it in your Content Strategy?

A webinar is training content in video format that remains delivered over the internet.

The first broadcast is live, but of course, it can be recorded and re-broadcast afterward. This content, with which a significant interaction with the user remains achieved, creates substantial added value, usually takes three primary forms: conference, workshop, or course/seminar.

Also read: Website Speed: Learn to Test and Make your Page Faster

How do you do a Webinar?

Currently, organizing a webinar is not difficult, as various platforms allow the event to be held and distributed online, such as Google Hangouts or GoToWebinar. The latter is especially suitable for including the webinar in an inbound marketing strategy, allowing HubSpot integration, as we explain in detail in this other post on the subject.

Some Tips to optimize your Webinar

A webinar starts from a relatively simple concept. The lecturer or professor gives a course, talk, or seminar, followed by users (who sign up beforehand), who can communicate with him (by chat, audio, or video). In this way, very enriching feedback takes place for everyone.

To make it more visual, entertaining, and better understood, the webinar can remain completed with outlines, presentations, videos, and other content.

Seven tips to Increase the Quality of a Webinar

To increase its quality and become more efficient when designing, developing, and delivering your webinar, we recommend following these tips:

Define both the main topic and the secondary ones, the objectives, and the audience to which it remains directed.

The webinar should be educational and with a certain degree of formality and entertaining and visual, so it should include outlines and presentations.

Keep the customer’s attention with case studies, examples, and, if possible, engaging anecdotes.

The webinar structure should go from the general to the particular, explaining the key concepts first and then developing them.

Encourage attendees to get involved and participate with questions and concerns, and take the time to respond appropriately to each of them.

A webinar shouldn’t be too long, but it shouldn’t be too short either. An exposure of 40-45 minutes and an additional 15-20 minutes to interact with users is considered ideal.

Don’t forget to close the webinar with a call to action, where the user can download additional information, sign up for other webinars or receive a commercial offer.

Webinar as an The essential element of your Content Strategy

A webinar is still a type of content, with the particularity and advantage that, as it is a different format from the typical article, guide, or ebook, it has the following differential and advantageous characteristics.

The webinar is a different, original and impressive content.

It allows direct interaction with the user (potential customer), which establishes intense and lasting relationships.

By establishing a straightforward relationship with the user (through chats, audio, or videoconference). It is possible to detect their needs and solve their doubts or problems (pain).

It facilitates the explanation of complex concepts, or that should remain qualified.

A webinar is an ideal way to convert to leads. Who will also be most qualified for having shown significant interest in the subject.

A webinar is very flexible, and it allows you to place calls to action to keep in touch with customers. And send them other content and even commercial offers.

An additional advantage of the webinar is that it allows you to reuse the content. We can feed our blog and social networks with quality and different posts with the info generated through it. He can remain cast-off to create downloadable content, such as guides, ebooks, whitepapers, infographics before presentations.

From now on, we encourage you to include webinars in your content strategies. Because it is an affordable format that allows you to take advantage of your knowledge. Or an expert while establishing close ties with potential clients or other professionals.

If you have remained interested in this post, we recommend reading the following entries in our Online Marketing Dictionary. We hope you find them interesting too!

Also read: What is Content creation? And How it Works?

Latest

Why Are Digital Certificates Essential For Managing Mobile Devices?

Mobile devices have changed how businesses operate today. Thanks to mobile devices, employees and businesses can connect together to conduct business operations from any...

Why Is A Marketing Plan Necessary For Dental Professionals?

The dental industry has changed significantly in the last decade, and dentists must stay ahead of the curve. Dental marketing has been at the...

Marketing Strategies for Small Business Growth

Small Business Growth - The marketplace is an ever-evolving landscape where small businesses must adapt or risk obsolescence. Staying ahead of the curve with...

What are the Future Trends of Digital Currencies?

The bygone year, 2021, was a turbulent year for the crypto market. It has been a testimony to a sea of changes sending investors...

The Evolution and History of Memes

Have you ever wondered where a popular meme originated? Everyone on social media knows memes and there are plenty to go around. Do you know...

SEO Tips For Local Businesses That You Should Know

Google plays a vital role in local businesses reaching out to the target market. It is easier now to look for products and services...

What is Investigation Project? And its Uses?

Investigation Project The research project remain a document written as a guide or plans to carry out research work. Explain in an orderly way what...

Can Digital Marketing Grow My Business?

Are you looking for new ways to grow your business and increase your revenue streams while building stronger relationships with your customers? Are you...