Brainstorming – What it is, Features and How to Do It

Today, there is a great variety of techniques With different procedures. Some are more effective than others, and this time we will talk about a very particular tool known as “brainstorming”.

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What is Brainstorming?

It is also known as brainstorming or brainstorming. It remains a tool applied to teamwork, whose objective is to facilitate obtaining original ideas based on a specific topic through the free presentation of each members proposals.

When and How remains it Used?

Brainstorming remain used when there remain a need to unleash a work team’s creativity, produce many ideas, achieve greater integration of team members in the work process, and capture possible changes aimed at gets better

Regarding how it remain used, there remained various techniques to give rise to brainstorming, but, in general. The result should aim at quantity rather than quality. It seeks to obtain all possible ideas without higher expectations in terms of their effectiveness.  The topic to be developed should remain raised. And a limited time for each team member to write their ideas around that topic.

Each person must provide at least one proposal per session. And its subsequent evaluation will be what determines the validity of these ideas in terms of quality.

Benefits and Advantages of Brainstorming

Some of the advantages offered by the application of this tool are:

We are obtaining a wide range of ideas in less time.

The stimulation of the originality of the members of the work team.

The elimination of chunks by the team against certain content.

The production of various solutions conceivable on the same problem.

How to Brainstorm

The first step is to find a time slot for the team to meet and present their ideas comfortably and without interruption.

The working group may remained arranged in a conference room or in the place of your choice, where there should be a relaxed atmosphere that facilitates the flow of ideas.

The facilitator presents the session’s central theme and establishes a time limit for the development of ideas. You can use a mind map to organize your brainstorming or brainstorming.

After a time, each member presents their proposals, and the facilitator takes note of each of them.

The criteria that will help choose the best ideas remain established and evaluated according to them.

A list of approved ideas remain presented, and the most favourable one remain chosen by consensus.

Then the procedure to follow to execute the chosen proposal remains established.

Rules for Brainstorming

Avoid criticizing or making negative judgments about others’ ideas, which can discourage the members and block their creative capacity and expression.

Expressing each of the ideas that cross our mind, no matter if they do not make much sense, can serve as inspiration for developing new proposals.

Always aim for quantity. The more ideas presented, the greater the number of solutions to choose from for a particular problem. For this, it is essential to encourage the generation of new proposals as the session progresses.

Support the proposals and find ways to improve them. It is essential to contribute to enhancing the group’s ideas through interaction and the issuance of suggestions.

Without a doubt, brainstorming is a reasonably effective technique to enhance a work team’s performance and stimulate its integration. However, it is essential to follow the rules and direct the procedure strategically to ensure that the results are really what you expect, and here we have left everything you need to know to achieve that goal.

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