How Twitter Advertising Works: Promoted Tweets and Accounts

Twitter Advertising Works

At the beginning of last December, I was able to manage advertising campaigns on Twitter. I got this access by being selected in the $ 100 promotion for SMEs on Twitter and Amex. The truth is that I wanted to test advertising on Twitter and see if it was effective.

I had not wanted to talk about it on the blog until I tried it, and after several weeks of testing, I share the steps of how you can manage advertising campaigns on Twitter and the results that I obtained when testing it.

Also read: What is Native Advertising? And Benefits of Native Advertising?

1. Access to Advertising on Twitter

The first thing you need is access to the platform. I recommend you request access using the following form for those in Spain, and I warn you that this process takes its time. Still, several brands have received a favourable response from Twitter and are starting to manage their advertising.

2. Define your Advertising Goals

With the advertising formats offered by the social network, you have two possible objectives:

  • Community –  using “Promoted Account” to increase followers
  • Buzz / Noise –  using “Promoted Tweets” to promote to the public that you predetermine one or more of your post’s content on your account.

In my case with  @BloonderCOm,  I launched a community campaign and another to make noise from the publications, and it worked perfectly.

3. Optimize your Twitter Profile

Before configuring your campaign, you must optimize your profile on Twitter. The social network itself recommends the following practices:

Promoted Account Campaigns

  • Use a recognizable avatar of your brand
  • Use the real name of your company (it’s the first thing users see in this advertising format)
  • Be authentic, interesting and original with the bio of your account. Once the user has clicked, it is to know more about you. You have to finish convincing him to follow you.

Promoted Tweets Campaigns

  • Post content regularly (it is recommended to post at least one tweet a day)
  • Be interesting and add value to your content
  • Talk, do not forget that Twitter is a channel to establish relationships with your audience
  • Share exclusive content as promotions

4. Set up your Campaign

You access your advertising panel by logging in with your Twitter account and start configuring your ads through the following steps:

Define the Location of your Campaign

This segmentation is only available by countries. It does not yet allow by cities.

Promoted Tweets – manual or automatic

A promoted tweet is a Tweet that a customer pays to serve their audience at the most effective time. The  promoted Tweet  is distinguished from other tweets because it is identified by the

There are two ways to create a promoted tweets campaign:

  • Manually selecting the tweets, you want to promote
  • Letting Twitter take care of automatically promoting the most recent and most engaged tweets.

Promoted Tweets – economic investment

Depending on the clicks you want to get, you can define your budget. While you are setting the price in real-time, the click estimate is updated.

Promoted Account

As in promoted tweets, you can choose a daily investment limit and how much you want to pay for each new follower you want to get. In the case of Contests a la Carte, I selected between 0.01 and 0.20 for each new follower, and I got 194 new followers and 19.5 thousand impressions, investing 30.16 dollars during three weeks.

5. Pay Campaign

Although I got the $ 100 credit from the AMEX promotion to redeem it, I had to leave my US credit card details.

6. Monitor Campaign

The analytics offered by Twitter still seem basic and very focused on investment conversion. To complete my monitoring, I use my Pirendo account.

Also read: Webinar: What is it, and How to use it in your Content Strategy?

Review How Twitter Advertising Works: Promoted Tweets and Accounts.

Your email address will not be published. Required fields are marked *

Latest

How To Create An Engaging Virtual Sales Pitch

Due to the ever-changing needs of the current times, many businesses have shifted their sales approaches to virtual methods. If you belong to your...

How to Schedule Posts on Instagram: A Step-by-Step Guide

In this blog, you will find the necessary steps to publish content and schedule posts on Instagram from Hootsuite. Ok, team, we were almost in...

What is Native Advertising? And Benefits of Native Advertising?

In this article, we are profitable to talk about what native advertising is, analyze in detail the most common formats in which it remains...

Top 5 Reasons to get certified in Agile ScrumMaster

All about Agile: Defining agile, the most important thing to say is that its on which the current economy and market is working upon. It...

Is Instagram a trend

Recently, many users have become less likely to use Instagram because its formats are no longer relevant for society. Due to the fact that...

You Need This Financial Safety Net Now

Safety nets are meant to catch you when you stumble. They don’t stop you from falling, but they can help make your recovery faster...

The New Future of Content Marketing

Future of Content Marketing When consumers began to ignore traditional marketing, better known as Outbound Marketing, such as telephone bombardment, television commercials, sellers realized that...

New Payment Methods

With the rise of online shopping, safe digital payment methods have become paramount for every merchant. We live in a world where we want...