The first marketing email, sent in 1978, generated $ 13 million in sales and spawned one of the most widely used marketing channels to this day.
Due to its four decades of history, email is not as flashy as other newer channels, including instant messaging services or social networks. However, it is still a very effective way to have an engaged audience that generates good results.
Email marketing is not spam, although it is not a personal note from a former colleague either; it is an intermediate channel. Your customers don’t share their private information easily, but email marketing can help you build relationships with them and generate more profits if you use their data correctly. It would be best to use this tool to enhance existing relationships with everyone on your list by offering them valuable and relevant information to help them achieve their goals. Remember that the important thing in email marketing is not your company but your customers.
If you can focus your attention on them, subscribers will not only read your emails but will be eagerly awaiting the next updates from your company.
Let’s take a look at why email selling is one of the most important elements of your marketing strategy and how you can use it responsibly and effectively
Also read: CC and Bcc: what are They and How to Send Emails
Advantages of Email Marketing
In addition to the above uses and statistics, there are obvious advantages that email marketing strategies can offer you. Here are the most outstanding ones.
1. Helps you Build Strong Customer Relationships
Your customers like to know that you are thinking of them. They want to be aware of the latest that is happening in your business. It is almost impossible to reach all of their customers by phone, not to mention that it would be a time-consuming task. That is why email is a fast and effective way of communication to use with your clients.
2. Make it Easy for you to Develop a Unique Personality for your Brand
Email marketing is a great way to create a special character for your Brand. It gives you over the line to the inbox of your clients, or potential clients, from which you can send periodic updates; This gives you a great opportunity to create a unique voice, style and image that you will convey to your subscribers with each send.
3. Makes you an Expert in your Industry
As a small business owner, you are likely to be viewed as a local or regional expert when it comes to your business area. One way to consolidate this identity in consumers’ minds is to continue to position yourself as an expert by creating and disseminating quality content.
Email marketing isn’t just about delivering coupons and sales information. In addition to emails designed to drive traffic to your website and increase your sales, you can use email marketing to provide unique content that your subscribers will enjoy and that will establish you as an expert or authority on the subject.
4. Allows you to Make Efficient Use of your Time and Modest
Within a small business, there is time besides budget constraints. Sure, anyone would advertise in the Super Bowl, but we know it’s not a profitable option for most small and medium-sized business marketing budgets.
Designing a professional email marketing campaign is not difficult or time-consuming. Transfer emails to a large number of subscribers are also very profitable. You get access to potential customer mailboxes without having to pay for physical mailing costs.
5. Helps you build your Credibility as a Business
One of the biggest hurdles a small business has to overcome is building its Credibility.
The reason people trust big names largely comes down to Credibility. Which has a very close relationship with brand recognition marketing – they are familiar with brand names; therefore, they trust more.
By using email marketing, you can keep your Brand and its name in the minds of your customers and build Credibility by being in constant contact with your customers.
The more they learn about your business, the more they hear about it and its products. The more they will trust your company.
Also read: What is Marketing Tactics? And its Uses?
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