We don’t say anything new if we talk about the importance of generating quality content. And we are not going to surprise you if we say that the most consumed content today is in video format.
Have you thought about taking advantage of this video content consumption and creating a webinar in your company? Throughout this post, I will tell you how to make a free webinar and take advantage of everything YouTube can offer you in this field. Do not miss it!
Also read: What is Newsjacking, And How can you apply it?
What is a Webinar, and why incorporate it into your Content Strategy?
Before getting into the subject, you should know what a webinar is. It is true that, today, this word is on everyone’s lips and who more or less has signed up for a webinar. But what is it?
A webinar is a marketing tool whose purpose is to hold a conference, a seminar or a workshop, all delivered through an internet platform.
The great particularity of this tool is that the users attending the webinar can interact with the company that carries it out by asking live questions that solve any of its main pains. Webinars are usually live, although they may be recorded for later broadcast in many cases.
Given the great acceptance of webinars, it is important to keep them in mind to include them in your marketing strategy, but what other reasons can lead you to opt for this well-known tool?
It helps you offer added value to your followers.
A webinar allows you to spread your ideas, products or services in a different way beyond self-promotional content. This is the best way to offer that added value so differentiating in companies.
It allows improving trust with the user and the credibility of the brand.
This is important to put a face to a company even through the screen, and nothing better than doing it live to convey even greater security to the viewer.
It is a way to retain the user who already follows you on other social channels. Also, if you do webinars repeatedly, you can create a closer relationship with your followers.
It helps you test your audience’s needs or what doubts your audience has thanks to the live chat option mentioned earlier. This will help you create more personalized content focused on the doubts of your buyer persona.
The webinar’s impact can be measured in a simple way. So you will know if it is meeting the planned objectives or not.
It allows you to capture new quality leads without making a high financial investment.
If there is a KW and optimization strategy behind the webinar, it can bring you traffic and leads. To achieve this goal, it is important to work well on SEO in all the videos you share. You can see more information about video optimization at the following link.
It is a resource that stays on YouTube and the Internet. Therefore, the benefits are perceived at the time of the webinar and in the long term since it can continue to be used in the future.
Why YouTube? Platform benefits
Once it is clear what a webinar is and what benefits it can bring you. It is important to think on which platform you will broadcast your webinar. There are many platforms at your fingertips, but I want to focus on YouTube in this article.
The potential reach of this platform is great, and it is growing day by day. The latest studies affirm that there are more than 2 billion active users per month and 30 million active users per day. So the visibility it can give us as a brand grows exponentially. Besides, it is present in 91 countries and translated into 80 languages.
Finally, Google hopes that YouTube will be its next growth engine. So if one of the largest companies in the world is confident in its potential, how can you not?
In addition to these data, you should know that YouTube also stands out for offering another series of advantages for your marketing strategy :
Help to improve the positioning of your company. Running a channel regularly, uploading well-cared videos. With quality content is the key to beating your competition in terms of organic positioning. It is important to work well on the videos’ positioning since this will make them reach another level of quality and visits.
The videos uploaded to your YouTube channel will help attract more traffic to your website and, therefore, improve your visibility.
It helps segment videos in such a way that you can better target your target audience.
Finally, in addition to all the benefits it can bring, creating a webinar on YouTube can be very simple. This is another incentive to opt for this communicative channel for publicizing your videos and webinars.
Also read: Webinar: What is it, and How to use it in your Content Strategy?
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