Practical Guide on Promoting Your Content in Internet

A successful content marketing campaign is made up of 3 things: great content, visibility on search engines, and promoting it to the followers. We already know how to create content and making it visible on search engines. Now let’s see the various ways in which the content could be promoted.

The day when your content goes live:You would like to get the word out on the day your content is going live. Here are some ways of doing it:

ο Send newsletters to all in your e-mail list each time your content goes live
ο Send promotional e-mails with landing page. Consider creating an HTML e-mail to promote it to your list
ο Tweet about the post and do it four times in a day. Research on the time when you could get visibility from more prospects.
ο Post it on LinkedIn. It’s a good practice to include a comment to introduce the post. The same could be done on Facebook and other relevant social media platforms.

The week after your content goes live:You could continue to promote the content throughout the week, however don’t overdo it. The social profile pages should have something more in addition to the promotion of your posts.

ο In addition to the above mentioned points to post your content on social media, make sure that each and every +1’s, likes and comments are responded to.
ο Tweet or post at the highest response times on each social network.

Continual Promotional activities: Promotion is not a short term process. It is an ongoing process. And it’s a two-way traffic. The mantra is simple – in order to increase interaction, interact.

ο Create a list of influential tweeters and bloggers in your industry and increase interaction with them.
ο Link to the bloggers.
ο Send an e-mail to high value contact when you create something that might interest them.
ο Ask for tweets to all those you feel that your content might be useful to them and they may like it.
ο Leave comment on other people’s blogs to gain attention from them.

I personally liked the example given at my Content Marketing Institute in one of its posts on an affiliate marketing company called iDevAffilitate (https://www.idevdirect.com) and its being doing a great job by using social media for its [content] marketing. It has managed to create a buzz for itself by engaging customers and prospective customers. A look at the likes in the below given image will say it all:

Content

Summary:

If you want to take the content marketing strategy, also the online marketing strategy wholly to the next level, there are some serious things to consider. Keeping the overall business and marketing goals in the center is the key. Also, it is vital to ensure that everything starting from the concept to the distribution is carried out keeping these goals in mind. Having an adept content marketing team and setting up internal processes will make the task a whole lot smoother.

 

Latest

5 Common Misconceptions About Employer Of Record

5 Common Misconceptions About Employer Of Record As any international HR manager knows, managing a global workforce presents unique challenges in different regions. Growing...

Advantages and Disadvantages of CMS WordPress. Why Is WordPress the Most Used Site Engine?

Website owners, regardless of what they are doing, developing a Canadian online casino for real money or selling wigs, choose this CMS because of...

How to Obtain More Fans on Instagram (the Real Means)

Want to know exactly how to obtain even more Instagram followers? Very first suggestion: Usage keywords to appear in searches, so it's less complicated...

4 Ways to Get the Best Talent to Apply to Your Company vs. Competitors

When it comes to hiring employees for your company, you want to make sure that you’re hiring the best talent. Hiring the most qualified...

Ideas for Using the Things You Have In Order To Get Bold and Stylish

As the age-old proverb goes,’ Old is gold,' it is advisable not to throw away the old stuff that you have, and rather acknowledge...

Maximizing Brand Visibility with the Right Promotional Products

Establishing a prominent brand presence in a competitive market is often a formidable task for businesses. Amidst various strategies aimed at increasing brand visibility,...

5 Applications of Artificial Intelligence in Digital Marketing

Artificial Intelligence in Digital Marketing Artificial Intelligence remains to change the present and the future, not only in Digital Marketing. Sure, you have heard about it, but...

How To Resolve [pii_email_22e85382f7dc146ba521] Error Code

Microsoft Outlook error pii_email_22e85382f7dc146ba521. Potential customers call this error code for different thoughts. Some techies speak highly of this, perhaps because your Microsoft Outlook...