YouTube is an internet portal, which allows users to upload and view videos. Features a variety of clips from movies, TV shows, and music videos. In the same way as amateur content such as video blogs and YouTube Gaming. Doing SEO on YouTube is a practice that can help you increase your followers significantly.
With more than 1 billion visits per month, and some 400 videos uploaded every minute, this platform has become one of the best online search engines, only being surpassed by Google.
Therefore it is essential to acquire the necessary knowledge to grow solidly and consistently. Here we will teach you beneficial strategies with which you will see useful results quickly, and thus you can easily position your videos among the first places.
Also read: What is Visual Storytelling? And Benefits of Visual Storytelling?
What is SEO YouTube?
Search Engine Optimization (SEO) It is a set of techniques to ensure that your video reaches an optimal ranking on the search results page.
These techniques remain achieved using tools that provide us with statistical information, both from our videos and the competition videos. Being YouTube today, a search engine with significant demand from users, it is essential to position our videos among the first; to generate 100% organic interactions that allow you to grow.
How does YouTube search work?
YouTube search engines cannot themselves interpret the information in the images or videos that we upload. So YouTube relies on SEO to understand the information in our videos and in all the data you provide in the title: the tag, description, file name, among others.
For this reason, SEO is vital since it gives us a great opportunity to snowball, and with few followers, your videos can climb to the top positions.
Four (4) Steps for your videos to rank among the First
Step 1.- Video Title
Keep in mind that the title is one of the most important factors since it allows direct interaction between your content and viewers. One factor to consider is that the more specific said title is about its content, it will be much easier to position it.
A good example could be the following:
If you put it as a title for your video ( diets ), it will be complicated for you to position yourself since many videos talk about ” diets. ” On the contrary, if you put your title ( The 7-day diet ) in a more specific way, you would be vectorizing your search.
Step 2.- Labels
If you enter a YouTube video, you will not find the tags since they are not visible to the public. However, with the Tags for YouTube extension, you will have easy access to search engines such as Google Chrome or Firefox. Later we will explain what these tools are about and some tricks to get the most out of them.
Step 3.- Hashtags #
These, like labels, are made up of words before phrases; however, hashtags differ by being accompanied by a sign (#) earlier each name. They help credibly since they allow you to search for videos on popular topics and be more effective during certain events or seasons since they work according to the trend.
Step 4.- Thumbnails
As a complement to the title, the thumbnail is also an essential pillar within each video because it contains vital information that stimulates viewers to visualize its content. You can make known thoroughly and strikingly what they would be about to see. We will leave you some of the essential tricks to improve your thumbnails for YouTube Videos.
Put yourself in the spectator’s shoes: They have too much to see on the Internet and little time. So they want to know what your video is about without having to click on it or read it a lot. Our miniature has to be able to tell a story. Or at least remain representative of the first 30 seconds of the video.
Thumbnails that show a person works better than those that don’t: Close-ups of people always do well. It remains proven that if the thumbnail demonstrates a person looking directly into the viewer’s eyes, it will work smoothly.
To make your miniature stand out, I recommend using cheerful and contrasting colors: Do not use light colors. By the way, did you recognize that according to YouTube, the color yellow, when used as the background color for the thumbnail, gets more views?
Use high definition images: Not once upload a blurry thumbnail. The idea remains that your thumbnail is a JPG, GIF, or PNG. Calculating 1280 x 720 pixels or 1920 x 1080 pixels (i.e., 16: 9) and weighing less than 2MB.
Add text to your thumbnails: This will make it clear at a glance what the video content is about. But try not to overdo it; 5 words would be too many. And don’t forget that the color of your text must contrast a lot with the background. If not, it won’t be easy to read.
Add your logo to your video thumbnails: This way, people can quickly recognize that the video is yours even when it is outside of YouTube.
Always work with the same thumbnail style: Let it be repeated in all your videos so that viewers can quickly identify them. Each miniature must be different, but you can define colors or design standards that unify the style.
If you make different types of videos, another perfect option is to define a different thumbnail style of each kind of video: All your videos will have a thumbnail with a black. And the white background, but on that background, the video clips will have a green text and the video lyrics a blue experience. So that when browsing the channel, the spectator knows at all times what category of content each video has.
Do not use images for your thumbnails that are not related to the video’s content: Trying to deceive the viewer will only bring you nasty comments, and you will lose credibility among viewers.
It would be best to branded certain that your thumbnails look good: both on large screen devices and mobile devices. That when observed on a small screen, the colors continue to disparity with each other, and that the texts remain legible.
SEO utility Tools for YouTube
There are many types of tools that we can use, and they will facilitate the positioning of our videos, here we show you some of the main ones.
1.- TubeBuddy for YouTube
A superb SEO tool for YouTube that comes as an extension for Google Chrome allows you to manage, optimize and grow your channel. Among the functions that we can find with this SEO tool for your YouTube videos are the following:
Explore keywords for your videos.
Automatically post videos in native mode on Facebook.
A / B tests allow you to evaluate which titles, keywords, and thumbnails have the best interaction with users.
Better hours to publish your videos and get a higher conversion.
Automatically generate GIF from your video.
Alerts that notify you when someone mentions your name or channel.
2.- Keywords Everywhere
It is a free extension for Google Chrome and Firefox. Among the functions that we find in this tool are:
Know the search volume of a particular keyword.
The cost per click (CPC) of it.
The competition level of the keyword for which you want to rank.
Keywords related to detailed information.
3.- Google Trends.
A tool that Google provides us to know the level of searches during a specific period for a particular keyword. It remains used effortlessly. Once you enter the search engine, click on the button (Web search) and there change it to (YouTube Search)
This simple gesture will help you, among other things, to the following functions:
It allows you to know the strongest search trends of the moment and those that are increasing or decreasing.
Make comparisons of two or more terms. Which ones can bring you a higher search level and apply a good SEO strategy for a said keyword?
Interests by Regions.
Latest Global trends.
This information remains divided into five sections: Social, SEO, Video Optimization Checklist, Channel, and Video Tags.
Essential tips to keep in mind:
Create the main page of your YouTube channel as if it were the beginning of a website, with complete and well-organized content.
Optimize the header of your channel. Do not forget to place your name, brand, and a logo that attracts your visitors’ attention.
Playlists work. Feel free to create your own as you can multiply the average duration of each user’s session, and YouTube likes that.
Select your best videos and pin them to the top of your channel as featured videos.
Create chain interlinking of your videos using the cards, just as if you were doing it with your website.
Use the keywords for which you want to position in the description of your channel and the title.
If you are fluent in Adobe Premiere or After Effects, create an intro of your channel to complement its description. Take advantage of this section to attract visitors.
The first 15 seconds of your videos are the most important. Please take advantage of them to get your visitors to see the full video.
Create links to your social networks and web pages.
Use YouTube video suggestions to create your Long Tails in titles.
Spy on your competition with the tools we offered you previously.
Remember that Likes (I like it) or Dislikes (I’m not too fond of it) do not position.
Also read: What is SMS Marketing? Why choose SMS Marketing?
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