Complete Guide: How to use Stock Photos in your Business

‘.Once you discover royalty-free stock photos or photos . You open yourself up to a whole new world with tons of creative possibilities to exploit for your Business, brand or project. If you are one of those who think that a picture is worth a thousand words, take a look at the stock illustrations. Discover the best strategy to include images that make your website stand out with original content. By buying cheap photos, you can achieve a more significant visual impact on your designs without spending too much. You can find great high-resolution photos at rock-bottom prices in the StockPhotoSecrets Store!  Also, discover the best cheap image banks here.

But the question of how to use stock photos can get a bit confusing at first. And here, we will help you clarify the picture.

It’s exciting to learn that you can get high-quality professional photos to use in your Business for just pennies on the dollar. And unquestionably thousands of ideas come to mind to develop with them: the design of your website, your brand logo, your blog entries, your flyers and brochures, your advertisements, posters and decoration of your store or office, courtesy coffee mugs from your company, t-shirts to give to your customers, prints on products to sell. But is it allowed to use stock photos for all these purposes?

Cheap Stock Photos with Royalty Free License

Before starting, there is an essential point to keep in mind: Each image bank has its custom terms of use for the licenses they offer, and you should always carefully read the license agreement of the bank you use to make sure you understand. The rights that consume stayed granted to you on the photos and the restrictions that apply and corroborate that the use you want to give the images is covered by the certificate obtained.

Most severe and trustworthy image banks that offer cheap photos do so under the Royalty Free License. Besides, though, as we said, respectively, they personalise the terms of use of their images, the license has a basic structure common to practically all of them.

Here we will explain how to use stock photos in your work and your. Business based on these rights of use typical to all banks. Remember: you should always read the complete license agreement of the agency you use!

General Guide to Using Stock Photos

1. Royalty Free License

As we told you, Cheap stock photos usually come with a Royalty Free license, which allows you to use them legally and safely in your designs at a low cost. To learn more about stock photos and where to buy them, we recommend reading our guide to The Best Cheap Image Banks.

The Royalty-Free license is one of the best not only for its super accessible price (you can buy photos for between $ 1 and $ 20 each, and even for less than $ 0.30 with a subscription) but for the great flexibility in rights of use that he offers you.

By purchasing a Royalty Free license on a photo, you acquire the right to use said photo in designs for personal, commercial and editorial purposes, without time limit or geographic restriction. Besides, this license covers the repeated use of the image in multiple different designs, whether simultaneous or consecutive. All this, paying a single flat fee and without ever having to pay royalties or any extra costs.

It’s easy to see why it’s such a popular option: By paying the price once, you get the ability to use a professional, high-resolution photo for as long as you want . As many times as you want, and wherever you want.

2. Standard License

Another significant point to know is that the Royalty Free license has two variants. The main one is known as the Standard license. In almost all image banks, this is the default license that accompanies all photos, and the main prices advertised correspond to it. See here a list of the image banks that offer the cheapest Royalty Free licenses.

The Standard license gives you all the above rights, with two small but significant restrictions:

Copy limit: Although you can use the photos as long as you want and in as many designs as you want, there is a limit to the number of printed copies or digital reproductions you can make of the image. This limit is generally quite broad, around 500,000 copies.

Products for resale: Although you can use the photos for commercial purposes, these refer to designs linked to a business or profit-making activity and not direct selling. The Standard license prohibits stock photos in techniques applied to products you will sell or redistribute to generate income. (This does NOT include when you are a designer hired to develop a design . Or when you design something and then sell it to a single client, more on that later).

3. Extended License

Image banks, however, give you a way to bypass the limitations of the Standard license, albeit at a particular extra cost: the Extended license. It gives you all the rights to the previous one but adds unlimited copies and the right to use photos in resale products.

In almost all agencies, the Extended license comes in the form of a “pack”, including this extra rights battery. Still, in others, each added right is charged as a separate Extended license . Which can increase the image’s final cost depending on your intentions of use.

Other extended rights, such as multiple user rights . Allow you to add more people to the same user account to download and work with the photos.

You can get Extended Licensed stock photos at very reasonable prices at Best Cheap Image Banks.

4. General Restrictions

There are also certain restrictions on the Royalty Free license that are immovable. There are not many, and they are based on common sense . But you still need to know them to know how to use and how not to use stock photos.

Sensitive use: It is prohibited to use stock photos .In designs that refer to society’s sensitive topics. such as violence, racism, discrimination, criminal or illegal activities, etc.

Negative connotation: Regarding photos with people, topics that may result in harmful. Unwanted connotation for the image of the model are also included . Such as serious diseases, addictions, political ideology, sexuality, among others.

Direct promotion or endorsement of products or services: It is not allowed to use stock photos that include models . In such a way that it appears that they are directly promoting or recommending a product or service. You can use a woman’s image to promote a clothing store. But you can’t add a speech bubble where she says that she loves shopping at that store, for example.

You will never be able to use stock photos in these ways in almost any image bank . And you may face legal trouble if you do.

You must bear in mind that sensitive use is mainly subject to interpretation . So, you should consult both a legal advisor and the image bank staff before using a photo for such purposes.