Successful Video for Youtube
YouTube has become a channel of great influence on content and cultures throughout the world. In Mexico, there are approximately 16.99 million unique visitors per month. If you are thinking of creating an audiovisual strategy for your brand or business. You will know that YouTube is the best channel.
Also read : What is Social Media Management
Why do I need to produce Videos?
YouTube users have one thing in common: they are constantly looking for a solution to a problem. These solutions are usually presented in a fast, practical and easy to understand way through the videos. Therefore, the role of companies that produce videos on YouTube should be precisely to meet this demand; help your customers understand the services or products they purchase.
Before producing a video, it is necessary to know who your audience is and the material to be created. Only with that information will you define the type of content you can use, the issues you will address. How many times you will publish, and everything that involves creating content. In addition to that, you will know how to position and optimize your channel to attract a growing audience and an increasingly relevant audience.
Then; How to stand out on YouTube with so many videos and content on social networks? What do I need to become a differential and have an effective material?
Last year, one of the largest digital marketing and content events in Latin America was held in Brazil: RD Summit. At this event, Camilo Coutinho, a video specialist digital strategist for YouTube, spoke about CEQC, which, translated into Spanish, means: Content, Strategy, Quality and Consistency. According to Coutinho, these four points are essential for standing out among the many active videos on YouTube.
In this post, you will understand what each word means. What we can do to produce a successful video and capture the attention of our audience:
1- C for Content: The Main part of the Video
You need to plan the content to be turned into a video. To capture the attention of the public, this content must be of quality. It is necessary that those involved in the production and creation of Video dominate the subject you want to talk about. If they do not master it, it is required to investigate. And ask the public what type of content they wish to consume. Ask your team for help, brainstorm and talk to specialists.
All this will make a huge difference in the final content, as it has been thought and planned with all the details, and from these initial ideas and definitions, it is possible to start producing the Video.
After planning, you can start with the script and then you can go to the recording. The hand will be your guide; you will create the structure and order of all the video content; you may forget some important information without it.
Keeping the video production linked to the site and blog content. A good way to do that is to have a video that accompanies a blog post, and you can include the Video in the post or do the opposite. Reuse ready-made content in new formats.
2- E for Strategy: Define your Positioning
How many videos per week? How to disseminate the Video? Where to spread other than YouTube?
Those are the first questions to ask before you start producing YouTube videos. It would be best to think about the material and dissemination frequency to put the production on the schedule.
You should keep in mind the organic results: always put a good title, a description consistent with the content and relevant tags. Finally, you should consider SEO practices to help Google understand where your Video can fit and in which searches it should appear.
3- C for Quality: Thematic, Identification, Value, and Be Amazing!
The strategy is defined, the content has been studied, and the script is ready. What is the next step? The success of a channel on YouTube does not depend only on these factors. Quality is essential to receive interactions with your audience. And when we talk about quality, it is not simply the technical part and the equipment; we also talk about content.
The content needs to be relevant. It has to answer the questions of your audience and be consistent. It is why it is so essential to know who the Video is being directed to.
What everyone wants to know is; How to convert it into content that is easily shared? How to produce a successful video? You can follow these four tips:
Theme: try to know which topics are trending on social networks, which matters are in fashion. Think about whether it makes sense for your business to “follow the trend”if you don’t. Evaluate if it is worth investing time and money in something that attracts less attention.
Identification: with the audience segmentation done, you already know what your audience’s tastes are. You also understand that the needs of audience “A” are not the same as those of audience “B”. Creating an identification between the different profiles is essential; try an approach strategy with them, using issues to the liking of all audiences.
Value: Add value to your audience by offering useful and relevant videos. According to YouTube itself, tutorials are the most viewed videos. This is because of what we talked about above . People seek to solve their problems, and the tutorial videos give the step-by-step solution.
Be amazing: having quality is putting in effort and working hard; it doesn’t mean just sitting down and creating a video in a few minutes. Define a reason for making the Video; It can be a purpose, put yourself in the place of who will receive that content.
4- C for Consistency: Increase Relevance
It is necessary to maintain the frequency of publications and the identity of the channel. They increases the credibility of the track since it shows concern and responsibility for the material produced. It is conveying confidence to the public.
The more frequent the publications, the greater the contact with the audience .This way, the public will accompany. And the tendency will be to always look for new content in the same week or on the same day.
Maintaining identity is making videos with similar structures or playlists with similar themes. It adds value and increases Relevance to the channel.
How to Create Booklets?
It is only with the script in hand that the Video will begin to be produced. As much as some people think that the writing is not important. The spaces or gaps of content and the lack of information in the videos can happen. With this, you will generate more work and loss of quality in the final product.
There is a formula that will help you in creating the script to produce the Video. Just by using a few basic questions, it is possible to arrive at the perfect content.
- Who is the client?
- What does the company do?
- Who buys?
- When do you buy it?
- What is the differential?
That is an easy address to start the content. However, it can be even more complete, such as:
- Description of the scenes
- What happens?
- Will it have background music?
- Where will the edit be done?
- Will it have an announcer?
Consequently, the content will be easier to work with; start the script and capture the images. This alignment before recording is essential for the material to come out with quality. In this way, it will facilitate the entire process of the people involved in the video production.
Short or Long Videos?
It is ideal for working with videos of up to a minute to attract more people to your channel . Since they will look for other videos if they accept your content well. Remember that it remain important that all content is communicated. It is not worth making short videos without solutions or explanations of the matter. Do not lengthen the videos unnecessarily. You can bore your audience. Each type of content requires an explanation and presentation time.
If you still have questions about the length of the videos, we have a tip for you; it’s just an orientation, you don’t always need to follow the same rule:
- Short Videos – for those who still need a better explanation about you or your product
- Long Videos – for those who already know you or your product
Thumbnail is the famous image thumbnail or layer that appears in YouTube videos. It is important to capture the public’s public’s attention in this image. Since this will be the first contact with the audience with your channel. In conclusion, we can say that Thumbnail serves to differentiate your Video. From the others that are related to YouTube suggestions. It would help if you attracted attention, and it should remain done to show your channel’s purpose and identity.
To create an ideal thumbnail, you need to consider some of these characteristics:
- Little text: not to interfere with readability
- In the case of serial videos: use numbering (example 1, 2, 3)
- Channel icon or logo: to maintain an identity
- Useful area: important information must remain on the horizontal left side since the time demonstrative occupies the opposite space
- Please do not make them all identical: it will be very monotonous and will not attract attention.
Keep in mind that the production of a video does not end when it remain finished. From the main Video, you can create various types of content in other media and other formats. You can apply a good idea to use the Video by creating a teaser or a gif from it. You can create a square format video with subtitles. Capture a photo of the frame, launch a content meme, and much more.
Another opportunity that you can take advantage of is doing the making-of. As a result, the “behind the scenes” of the production turn out to be excellent material. You can also use the Video in a blog post and on the website. Remember to make the most of the content produced.
Also read : What is Personal Branding? How to Start It?
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