Before starting your promotion plan in digital media, you must know the blog’s characteristics and how it works.
This platform is a regularly updated information blog to attract traffic and strengthen your brand’s prestige as an authority in its niche. But do you know what the essential components it must have to make a positive impact are? Here we mention them.
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Table of Contents
1. Welcome Page
Warmly welcoming your new visitors is essential to build trust. For this reason, include a welcome page where you briefly explain what your company is about, its mission, and, if you prefer, a bit of its history as well. The content must be exciting and straightforward, and you can include it through a static page at the beginning or in a section in the upper main bar.
2. Blog Header
It is the central upper part that includes the name of your company, some welcome line or advertising phrase that identifies it, as well as the logo. Remember that the logo will be the identification of your brand in digital media. Therefore, it must have a simple and attractive design at the same time.
3. Navigation Bar
It is one of the essential blog features, as it will help visitors to navigate comfortably. So if you want to catch the reader’s attention at first glance, put it at the top and add just enough sections to avoid any column saturation. For example, in addition to welcoming your audience, include “Section A, B, C, and D” with 3 or 4 secondary sections in each of them, as you deem necessary.
4. A Right Sidebar
What is a blog for? Simple. It works to create a comfortable reading experience for your users, providing them with valuable information. To achieve it, you must include your main content on the left side of the page and add a bar to the right that serves as a guide for your audience.
You can add the most popular or the most recent articles so that the public can access them quickly. Also, you have the possibility of incorporating a subscription form into the blog or newsletter.
5. A Search Bar
We are talking about one of the essential characteristics of a blog since it allows users to find any topic of their interest in seconds and that you can offer them. Your blog must include it, without exception, and preferably you should position it in the upper right with the symbol of a small magnifying glass.
6. Social Media Icons
Among the most relevant blog features are the YouTube, Instagram, Facebook, Twitter, and LinkedIn link icons. By including these direct links to your social networks, you can invite your blog visitors to follow you on those media.
To do this, you must add the icons to share on social networks in your blog’s entry. In this way, you help your content spread on Social Media with more incredible speed and reach.
7. Blog Archive
Knowing what a blog is for is a job that requires time and effort. Through this, you will discover that you have created a digital library with information of interest, which will generate significant benefits for your brand.
Therefore, you must create a file that contains all the publications of this digital medium classified by years and months. Navigation through this section should be fast and straightforward so that your readers can find any relevant information whenever they want.
How does a Blog Work to Attract Leads?
To capture the leads you want, include a subscription form to your email list. Once you collect the data, you can start email marketing campaigns later. If you want, offer something valuable in return, like a downloadable ebook to encourage visitors to subscribe.
Here are some tips to attract prospects.
Visual Content: one of the Essential Characteristics of the Blog
A corporate blog will never be complete if it doesn’t have enough images. Include only the necessary ones, both on the home page and in the individual blog entries, to avoid overloading this medium. You can also include videos according to the needs of the content to achieve a more pleasing effect.
Tags
To understand how a blog works appropriately, take the time to visit blogs from companies in your same niche and try to find information quickly. You will realize that the tags, or tags, facilitate this task. Therefore, include them in your blog to direct users to the content of each of them with just one click.
Comments
Another essential feature of a blog is the comment boxes to start productive conversations with each of the users and answer their questions or suggestions. You can do it in the following way:
Through a System like Disqus
many brands prefer this type of comment box thanks to the real-time monitoring they offer and their good administration in general.
Comments from Social Networks
especially the Facebook plugins. Being the most important social network on the Internet, you can boost your brand’s positioning in this medium by including your comment box by adding the corresponding code. If the user decides that their comment will also appear on their Facebook wall, promoting your content will get an extra boost.
Knowing what a blog is and how it works is an essential task for any marketer who optimally positions their company. Therefore, consider each of these elements and include them in the design of your blog to improve the user experience and ensure that they enjoy your content when they visit it.
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