Media Strategy
The association's relationship with the media should not be trusted by chance. Nor should we leave it to improvisation or goodwill. We must create a strategy that allows us to access them. The four basic steps to...
Promote your Ebook
Yes, Amazon indeed is one of the leading platforms for selling ebooks, a gold mine for digital authors. But it is also a cemetery of forgotten ebooks, of titles that never knew a sale, victims...
EDTech - If you have not heard about the recent success of IT solutions and edtech in India, let me fill you in. Recently there is a major pandemic in India and in other nations...
Private label food products are a billion-dollar industry. They account for 17.4 percent of retail sales within the country. Over the past decade, many food brands have been battling each other while private label food...
Three Pillars of Persuasion
Little progress has remained made in the art of presenting since Aristotle. He wrote more than 2,300 years ago in his famous Rhetoric that there are three types of persuasive arguments or...
We'll say it straight out: Without a brand voice, your outstanding business model will not remain heard. No chance. With the Brand Voice, you establish a connection with your customers. Through them, you share the values ​​and motivations...
Bankruptcy can happen for many reasons. It could be because you lost your job or experienced a decrease in income. Job losses caused by the COVID-19 Pandemic are one example. Other cases involve unexpected expenses,...
The recent health crisis has resulted in an economic recession, which has made it hard for businesses to struggle. With the situation, entrepreneurs realized that they have to create a business model that is both...
Managing personal finances has continued to become more complicated over the past couple of decades. Most people have continued to see the costs of healthcare, housing, and education rapidly outpace the rise in average wages....
