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What is a Style Guide, and What is it for?

What is a Style Guide, and What is it for?

Style Guide

If you are thinking of designing your website yourself, you must know what a style guide is. I assure you that your work will get very complicated if you don’t create a style manual for your brand. You may end up burned and with a website that does not have the image you expected.

A style guide is a manual that defines the identity of your brand, its colors, fonts, or the tone in which you are going to address your clients. In short, all the necessary elements to build a solid image.

What if I don’t have one? Most likely, your website will end up being a mix of elements without coherence between them. I imagine that is not what you want for your business, right? That is why I have prepared a list with 5 points to define your brand’s image.

1. Define your Audience

The first thing you must do before starting the design phase is to identify your ideal client. It is a crucial decision that many people overlook and that you should not forget.

Don’t worry. It is normal to have doubts at first. Think about the being who may be interested in consuming your content (your ideal customer) and talk to him.

Please do not make the mistake of covering all audiences, thinking that it will be better because it is not. Focus on a well-defined audience and try to capture their attention. Your business will be much more successful this way.

2. Choose your Brand Colors

Now that you know your audience, it will be much easier for you to build a brand capable of capturing their attention. The next step to achieve this will be to choose the right colors for your website. Create a palette of a maximum of 4 colors and respect it at all times.

Try not to make weird mixes. There are tools like Adobe Color CC that will help you create a combination quickly and easily. Remember that the colors you select should reflect the character of your brand. You have to feel comfortable with them and transmit values ​​that identify you.

3. Select the Fonts

The world of fonts is immense, and if you start browsing through it, you will indeed find millions of fonts that you want to use in your project. Please do not do it. Choose a clear and straightforward letter that does not distract people’s attention. Your visitors have to remember the text they have read, not that the blog’s letter was very cool.

I always recommend not choosing more than two fonts for the design of a website. The first, for titles and headlines, can be a little more risky and striking. The second, for the texts of pages and articles, should be a letter that facilitates reading and does not attract special attention.

4. Images with the Same Style

Creating a mood board with images representing you or your company can help you define the design you want for your website. The tones and spirit they reflect must be consistent with your brand and content.

In the mood board, you must apply the color palette and the chosen fonts, in addition to looking for a type of photography with which you identify: light backgrounds, blurred edges, vintage aesthetics, etc.

5. Choose your Words Wisely

How are you going to address your readers? In a severe and informal tone you, there are many ways to connect with your audience, but without a doubt, words are your great weapon.

Define your style and not change it because it will differentiate you from the competition. For example, if you look at my articles, you will see that I always write informally, addressing directly a specific person. This is not by chance. Think about how you want to talk to your readers and still use the same tone.

How To Find The Right Wholesaler For Your Gift Retail Business

How To Find The Right Wholesaler For Your Gift Retail Business

As a gift retailer, one of the fundamental aspects of your business’s success lies in the quality and variety of products you offer. However, sourcing these products can be challenging, especially if you aim to maintain a competitive edge in the market. This is where finding the right wholesaler becomes crucial. Here are some essential steps to guide you in your quest for the perfect wholesaler for your gift retail business.

Define Your Needs

Before diving into the search for a wholesaler, it’s imperative to have a clear understanding of your business’s needs and goals. Determine the types of gifts you want to sell, your target market, and your budget constraints. A well-defined niche will help narrow your search and ensure you find a wholesaler that aligns with your requirements.

Research Thoroughly

Once you’ve identified your requirements, conduct thorough research to identify potential wholesalers. Utilize online directories, trade publications, and industry associations to compile a list of reputable wholesalers that specialize in your niche. Pay attention to factors such as product quality, pricing, minimum order quantities, and shipping terms. It is likely that as a gift business, you provide gift baskets to customers. In this case, you’ll need to seek out the services of a specialist gift basket wholesaler like Wald Imports.

Attend Trade Shows and Networking Events

Trade shows and networking events are excellent opportunities for you to connect with wholesalers and explore potential partnerships. These events let you see products firsthand, meet suppliers face-to-face, and establish relationships that can be beneficial for your business in the long run. Take advantage of these platforms to gain insights into the latest industry trends and developments.

Request Samples

Before committing to a wholesaler, request samples of their products to assess quality and suitability. This step is crucial in ensuring that the products meet your standards and resonate with your target audience. Evaluate factors such as design, craftsmanship, and packaging to determine if the products align with your brand image and customer expectations.

Check References and Reviews

Take the time to check references and read reviews from other retailers who have worked with the wholesaler. This will give you valuable insights into their reputation, reliability, and customer service. Reach out to existing clients to inquire about their experiences and any potential issues they’ve encountered. A wholesaler with positive feedback and a strong track record is more likely to be a reliable partner for your business.

Negotiate Terms

Once you’ve identified a potential wholesaler, don’t hesitate to negotiate terms that are favorable for your business. Discuss pricing, payment terms, and shipping arrangements to ensure they fit with your budget and operational requirements. Be transparent about your expectations, and don’t hesitate to walk away if the terms are not satisfactory.

Consider Logistics and Fulfillment

Evaluate the wholesaler’s logistics and fulfillment capabilities to ensure they can meet your order processing and delivery needs. Factors such as lead times, inventory management, and shipping options are essential considerations when choosing a wholesaler. Opt for a partner that can efficiently handle orders and deliver products in a timely manner to avoid disruptions to your business operations.

Build a Long-Term Partnership

Building a successful gift retail business requires cultivating strong relationships with your suppliers. Once you’ve found the right wholesaler, invest time and effort in nurturing the partnership. Communicate regularly, provide feedback, and collaborate on marketing initiatives to drive mutual growth and success.

Identifying Your Customer’s Needs and Effective Strategies to Achieve It

Identifying Your Customer's Needs and Effective Strategies to Achieve It

Nowadays, understanding your Customer’s Needs is paramount for success. Not only does it allow you to tailor your products and services, but it also fosters long-lasting relationships. Learn how to identify your customer’s needs and what effective strategies you can use to accomplish this crucial task.

Listening and Learning

The first step in understanding your Customer’s Needs is to listen attentively. Utilize surveys, social media, and direct communication channels to gather feedback. By actively listening, you can identify your customers’ pain points and expectations. Additionally, consider organizing focus groups, conducting one-on-one interviews, and monitoring online reviews and comments to capture diverse perspectives and experiences.

This multifaceted approach to gathering feedback ensures a comprehensive understanding of your customer base, providing you with valuable insights into their ever-evolving preferences and enabling your business to adapt and excel in meeting their expectations.

Create Buyer Personas

Developing buyer personas is an essential strategy. These are imaginary portrayals of your perfect clientele, encompassing their demographic characteristics, hobbies, and challenges. Through the development of these personas, you can customize your products and marketing strategies to cater to their unique requirements. To enhance this strategy, consider conducting market research to continually refine these personas. This will guarantee that you remain in sync with the shifting requirements and inclinations of your intended audience, fostering adaptability and receptiveness to the constantly changing market landscape. Ultimately, this leads to heightened customer satisfaction and stronger brand loyalty.

Analyze Data

Data is your ally in understanding your Customer’s Needs. By leveraging analytics tools, such as an omnichannel marketing platform, you can dissect consumer behavior, purchase history, and website interactions. This data-driven approach allows you to personalize your offering and improve the overall customer experience. The use of an omnichannel marketing platform streamlines the collection and interpretation of this valuable data, ensuring a holistic view of customer interactions across various channels. With the ability to gather, analyze, and act on data from different touchpoints, you can continually refine your strategies, delivering tailored experiences that foster customer loyalty and drive business growth.

Personalization and Customization

Customers appreciate a personalized experience. Tailor your communications, product recommendations, and services to individual preferences. Email marketing, for example, can be highly effective when it delivers personalized content and offers. Furthermore, implement techniques like A/B testing, a user experience research methodology, to fine-tune your personalization efforts. This iterative approach allows you to discover what resonates best with your customers, leading to improved customer satisfaction and loyalty.

As you consistently refine your personalization strategies, you’ll create stronger bonds with your customers, ultimately resulting in enhanced brand loyalty and increased customer lifetime value.

Continuous Improvement

Understanding your customers’ needs is an ongoing process. Stay attuned to market trends, technological advancements, and shifting customer expectations. Regularly seek feedback, and adapt your strategies accordingly. This commitment to evolution ensures that your offering remains relevant and that you continue to meet your customers’ needs.

Invest in ongoing training for your staff to keep them updated on industry trends and customer service best practices. Additionally, consider conducting regular SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses to identify areas where you can improve your ability to cater to your customers’ needs. This proactive approach to self-assessment fosters a culture of continuous improvement within your organization.

Decoding Digital Narratives: Innovative Storytelling Strategies for Enhanced Brand Impact

Decoding Digital Narratives: Innovative Storytelling Strategies for Enhanced Brand Impact

Crafting compelling narratives has become essential for brands looking to make a lasting impression in the digital sphere in the ever-changing field of digital storytelling. This piece takes the reader on an engaging trip via creative storytelling techniques carefully crafted to connect with and enthrall various audiences in the rapidly growing digital space.

Combining innovative technologies and creative storytelling techniques is the primary driver of memorable impressions for brands navigating the digital narrative. Each technique contributes a distinct note to the brand storytelling symphony, from immersive experiences and interactive tales to the introduction of data-driven personalization and the crucial function of hybrid cloud integration.

This investigation explores the complexities of creating captivating digital stories and unravels the transformative potential of stories in the digital fabric. It seeks to define a new age in brand storytelling by revealing cutting-edge storytelling approaches and the convergence of narrative prowess with hybrid cloud capabilities.

The Transformative Power of Narrative Arcs: Engaging Emotionally

Narrative arcs are the backbone of the complex storytelling structure, possessing transforming powers that emotionally connect with audiences. These storylines go beyond traditional linear frameworks and take viewers through various emotions. Storytellers create profoundly engaging experiences by deftly manipulating the peaks and valleys of storylines to evoke strong emotions in their audience.

The fundamental quality of narrative arcs is their capacity to go beyond simple storytelling; they serve as a medium for expressing emotions and establishing a strong bond with the audience. These arcs provide the blank canvas on which emotions are painted, whether they are revealing a hero’s journey or the intricacies of human emotions. These storylines require careful balancing to create a symphony of tension-building, pivotal scenes, and poignant resolves. Audiences are engrossed in a world where stories are felt rather than just observed because of this clever orchestration of emotional engagement inside narratives, which leaves a lasting impression long after the story ends.

Immersive Experiences: Evoking Sensory Engagement

The quest for immersive experiences in the context of digital narratives goes beyond conventional storytelling and into a space where sensory involvement is crucial. These experiences seek to engage spectators in a multimodal trip rather than just tell a story by utilizing visual, aural, and experiential components. Storytellers create narratives beyond screens, arousing feelings and establishing deep connections by weaving together various sensory strands.

Immersion experiences can take viewers into the center of a narrative, conjuring up vivid scenes and stirring strong feelings. Beautiful images and engaging designs are only two examples of the components that create the visual tapestry that pulls viewers into the story’s center. In addition, aural components enhance the emotional resonance and heighten the immersive impact by utilizing intriguing soundscapes and dynamic music. Combined with immersive features like augmented reality or interactive elements, these stories go beyond storytelling conventions to provide viewers with an immersive experience that deeply engages their senses and stirs their emotions.

Harmonizing Narratives with Hybrid Cloud Integration

Integrating hybrid cloud solutions into the storytelling landscape ushers in a new era of digital narrative orchestration. What is hybrid cloud, a seamless merger of on-premises and cloud infrastructure, is the cornerstone in enhancing the storytelling symphony. Its job goes beyond traditional content storage; it becomes the conductor, managing the flow of tales across a broad digital world.

Understanding a hybrid cloud becomes pivotal in storytelling due to its harmonious blend of scalability and control. This unique amalgamation empowers storytellers to curate, manage, and disseminate diverse content types with unparalleled agility. The harmonious integration of a hybrid cloud doesn’t solely revolve around storage; it extends to the dynamic delivery of rich, captivating storytelling assets, ensuring that every narrative resonates seamlessly across various platforms and devices. This cohesive orchestration facilitated by hybrid cloud technology enables storytellers to engage audiences consistently, regardless of the medium or device, fostering a unified and immersive storytelling experience.

Through the lens of hybrid cloud integration, storytellers find themselves empowered to innovate and collaborate, fostering environments where creative endeavors flourish. This symphony, conducted by hybrid cloud capabilities, ensures that each digital narrative unfolds seamlessly, captivating audiences while maintaining the integrity and security of these storytelling endeavors.

Interactive Storytelling: Forging Co-Creative Experiences

Delving into the realm of interactivity, this segment explores the dynamics of interactive storytelling. It emphasizes creating narratives that invite audience participation, fostering co-creative experiences that blur the lines between storyteller and audience, and ultimately enhancing brand impact.

Authenticity Amplification: Leveraging User-Generated Content

This section navigates through the transformative potential of user-generated content (UGC) in amplifying brand authenticity. It elucidates strategies for harnessing UGC as a storytelling tool, empowering audiences to contribute to the brand narrative, and fostering genuine connections.

Data-Driven Narratives: Crafting Personalized Journeys

Unraveling the fusion of data and storytelling, this segment explores the art of crafting personalized narratives. It navigates beyond demographics, utilizing data insights to tailor stories that resonate at an individual level, elevating audience engagement.

Emerging Technologies in Storytelling: Embracing Innovation

The final section explores the infusion of emerging technologies—AI, AR, VR—in storytelling. It illuminates how these innovative tools revolutionize narrative experiences, allowing brands to create immersive and futuristic storytelling journeys.

Conclusion: Orchestrating a Resonant Digital Narrative Symphony

In the symphony of digital storytelling, the fusion of innovative strategies with hybrid cloud integration emerges as the crescendo, amplifying the resonance of brand narratives across the expansive digital landscape. This exploration has unveiled how the marriage of storytelling prowess with hybrid cloud capabilities transcends conventional content delivery, orchestrating a harmonious symphony of narratives that captivate and engage audiences on a profound level.

As the curtains draw on this exploration, it becomes evident that harmonizing storytelling strategies with the capabilities of hybrid cloud solutions lay the foundation for transformative digital experiences. The hybrid cloud, the conductor in this narrative symphony, facilitates seamless content delivery and empowers storytellers to innovate, collaborate, and weave captivating tales that traverse diverse platforms and devices.

The journey of storytelling in the digital age is an evolving symphony, where the harmonious interplay of narratives and hybrid cloud integration will continue to define the resonant connections between brands and their audiences. Within this harmonious convergence, brands find the stage to craft enduring narratives that echo in the hearts and minds of audiences, setting the tone for a future where digital storytelling reaches new crescendos of engagement and impact.

Building Trust Through Paid Social Media: Strategies That Work

Building Trust Through Paid Social Media_ Strategies That Work

Paid Social Media

The digital age has transformed the way businesses connect with their audience. Today’s consumers are skeptical and inundated with countless marketing messages, which makes building trust more critical than ever. With the rise of social media platforms, companies have another effective tool at their disposal. One that’s particularly influential in the trust-building process is paid social media.

Harnessing The Power Of Paid Social Ads

Incorporating paid social ads into your marketing strategy can be a game-changer as they offer precision. You can target specific demographics, ensuring your content is seen by those most likely to engage. But it’s not just about visibility—it’s about authenticity.

Ensure that your ads resonate genuinely with your audience. You’re not merely advertising; you’re building a relationship. Showcase real testimonials, user-generated content, or behind-the-scenes footage. These strategies make your brand relatable and authentic, bolstering trust.

Engaging And Relevant Content Is Key

Engaging And Relevant Content Is Key

You know your audience better than anyone. Use that knowledge to craft compelling and relevant ads. They should answer a question, solve a problem, or fulfill a need. When your audience sees that you understand them, trust starts to build.

Moreover, don’t be afraid to show a bit of personality. Brands that appear human and relatable are more likely to be trusted than faceless corporations. Showcasing your company’s culture or highlighting your team can help bridge that gap.

Transparency: The Trust Supercharger

Today’s consumers value transparency. They want to know where their products come from, who makes them, and the values behind the brand. Therefore, be open about your business practices in your ads. Share stories of your supply chain, your commitment to sustainability, or community involvement.

Also, remember that mistakes happen. If there’s an issue or a setback, own up to it. Addressing issues head-on, especially through your paid social ads, demonstrates responsibility and commitment to accountability, further cementing trust.

Engage In Two-Way Communication

Paid social media isn’t just a platform to broadcast your messages; it’s a two-way street. Encourage interactions on your ads. When people comment, respond. When they have questions, provide answers. Show your audience there’s a real team behind the brand, eager to engage and assist.

Additionally, take feedback seriously. If a particular ad isn’t resonating or sparks criticism, be ready to adjust and adapt. Flexibility shows that you value your audience’s opinions and are committed to continuous improvement.

Consistency Is More Than A Buzzword

In the world of paid social media, consistency can make or break trust. It’s essential to maintain a consistent brand voice, aesthetic, and message across all platforms and ads. If you’re whimsical on one platform but ultra-serious on another, it can confuse your audience and erode trust.

But consistency goes beyond branding. It’s also about delivering on promises. If an ad promises a 24-hour response time, ensure you meet that promise. By maintaining reliability, you become a brand your audience can depend on.

Influencers: Modern-Day Trust Builders

The rise of influencers in the social media landscape can’t be ignored. When leveraging paid social ads, consider collaborating with influencers that align with your brand’s values and audience. Influencers have already done the hard work of building trust with their followers. When they advocate for your brand, that trust is transferred, making your ads more impactful.

However, be cautious. It’s crucial to choose influencers who genuinely resonate with your brand. Audiences are quick to spot inauthentic endorsements, which can do more harm than good. Engage in partnerships that feel natural, allowing influencers to share their honest experiences with your products or services. Authenticity, as always, remains paramount.

The Power Of Design And Aesthetics

While content is undeniably king, the visuals accompanying your ads play a significant role in trust-building. High-quality graphics, photos, and videos not only capture attention but also convey professionalism and authenticity. An ad with blurry images or mismatched color schemes can come across as amateurish, deterring potential customers.

Furthermore, consider incorporating user-generated content when possible. Seeing real customers using and enjoying your products can be more compelling than any polished ad campaign. Such content demonstrates satisfaction and trust from existing users, making it easier for potential customers to trust your brand.

Track, Analyze, Refine: The Continuous Improvement Cycle

Trust-building isn’t a one-time task. As you roll out your paid social ads, it’s essential to track their performance. Which ads are generating the most engagement? Which ones are leading to conversions? Use this data to refine your approach continuously.

Engaging with analytics tools will help you understand your audience’s preferences better. By tailoring your content and strategy based on this feedback loop, you ensure your ads stay relevant and effective, fostering trust and ensuring you remain in tune with your audience’s needs and desires.


Building trust through paid social media requires strategy, authenticity, and a commitment to your audience. By providing genuine content, maintaining transparency, fostering two-way communication, and being consistent, you not only advertise but also cultivate lasting relationships. Your audience isn’t just looking for products or services; they’re looking for brands they can trust. Make sure yours is one of them.

Virtual Divorce -Is It Right Option For You?

Virtual Divorce -Is It Right Option For You_

Divorce, the dissolution of a marriage, is a vast choice that may profoundly affect individuals and families. In recent years, technological advancements have brought the idea of virtual divorce, allowing couples to navigate the procedure online.

A Birmingham divorce lawyer will tell you the details of a virtual divorce so that you can decide whether it is right for you or not after going through all the given details.

What Exactly Is Virtual Divorce?

Virtual divorce, also known as online divorce and digital divorce, permits couples to end their marriage without going through the long procedures of court physically.

It includes the use of digital structures and eras to complete divorce paperwork, mediation, and communication with legal professionals. You can get divorced from your partner even if you are not in the same place as your partner.

Pros of Virtual Divorce:

If you want to go for a virtual divorce, you need to understand its benefits and advantages before going ahead with it. There are many benefits of virtual divorce:

  • It’s really convenient for you, as you do not have to go to court for the divorce process. The court processes can be very lengthy sometimes, and it will be a hassle for you.
  • It will save a big amount of time, as you just have to go on a website, fill out a form for it, and submit all your identification documents to go ahead with the divorce. You do not even need to be in the same place as your partner to do it.
  • You will save a lot of money by doing this, as it is almost online, so you save on your travel fare, legal fees, etc.

Cons of Virtual Divorce:

There are also some challenges for virtual divorce you should take into consideration before doing it. They are:

Virtual divorce might also lack the personalized touch and face-to-face communique that may be critical for resolving emotional and complex troubles.

  • Technical problems, inclusive of poor internet connection or unfamiliarity with digital platforms, should put off or disrupt the divorce procedure.
  • Electronically transmitting sensitive information may also increase concerns about privacy and security breaches.
  • Virtual divorce may give demanding situations for mediation and negotiation, as reading body language and organizing rapport may be difficult through virtual ways.

How Should You Consider It?

It is advisable to consider a virtual divorce after weighing its pros and cons, as it makes it more convenient, cost-effective, and accessible. While it may not be personal interactions that cause technical security challenges, these can often be mitigated with the right policies and support.

If couples prioritize efficiency and are comfortable with long-distance communication, a virtual divorce can be a convenient way to get through the process without significantly disrupting their lives.

UX Design for E-Commerce: Maximizing Conversions and Customer Satisfaction

UX Design for E-Commerce: Maximizing Conversions and Customer Satisfaction

Every click, swipe, and scroll matters; it’s the difference between a satisfied customer and a lost opportunity. Yet, amid the sea of online stores vying for attention, many e-commerce businesses struggle to balance driving conversions and delivering exceptional customer satisfaction.

Picture this: You’re browsing an online store, eager to make a purchase. But frustration sets in as you navigate through the cluttered interface, struggling to find what you’re looking for. The product descriptions are vague, the checkout process is cumbersome, and the overall experience feels disjointed. Sound familiar? It’s a scenario that countless online shoppers encounter daily—a stark reminder of the importance of effective UX design in e-commerce.

But fear not, for in this article, we’ll explore the dynamic landscape of UX design for e-commerce, uncovering the strategies, insights, and best practices that savvy businesses employ to maximize conversions and delight customers. Through comprehensive competitor research and analysis, we’ll navigate the pain points and challenges that e-commerce businesses face, shedding light on the tactics and techniques that can transform the online shopping experience from mediocre to memorable.

Understanding the Pain Points

Every e-commerce venture’s heart lies a standard set of pain points plaguing businesses and consumers alike. For businesses, the challenge lies in capturing the attention of increasingly discerning consumers, optimizing conversion rates, and staying ahead of the competition. Meanwhile, consumers grapple with many frustrations—slow-loading websites, confusing navigation, hidden fees, and subpar customer service, to name a few.

For e-commerce businesses, these pain points translate into missed opportunities, abandoned shopping carts, and dissatisfied customers. In a digital landscape where a single click can make or break a sale, addressing these pain points and delivering a seamless, intuitive, and enjoyable shopping experience is paramount.

The Role of UX Design in E-Commerce:

Enter UX design—the unsung hero of e-commerce success. UX design encompasses a range of disciplines and methodologies aimed at optimizing the interaction between users and digital interfaces. From intuitive navigation and streamlined checkout processes to persuasive product descriptions and visually appealing designs, UX design shapes the online shopping experience.

By focusing on users’ needs, preferences, and behaviors, UX designers can identify pain points, streamline workflows, and create intuitive, efficient, and enjoyable interfaces. Whether optimizing product search functionality, simplifying the checkout process, or enhancing mobile responsiveness, UX design is key to unlocking the full potential of e-commerce websites and driving business growth.

Competitor Research and Analysis

We conducted comprehensive competitor research and analysis to gain insights into the strategies and techniques employed by leading e-commerce businesses. By studying a diverse range of online retailers—from industry giants to niche boutique stores—we identified common trends, innovative approaches, and emerging best practices in UX design for e-commerce.

From intuitive search filters and personalized recommendations to seamless checkout experiences and responsive customer support, we’ll explore how top e-commerce brands leverage UX design to maximize conversions and enhance customer satisfaction. Through real-world examples and case studies, we’ll uncover the tactics and techniques that set these businesses apart and offer valuable lessons for e-commerce entrepreneurs looking to elevate their online presence.


In conclusion, user experience (UX) design is the linchpin of success in e-commerce. By understanding and addressing the pain points and challenges faced by both businesses and consumers and leveraging UX design principles to create seamless, intuitive, and enjoyable shopping experiences, e-commerce businesses can drive conversions, foster customer loyalty, and thrive in an increasingly competitive landscape.

As competition intensifies and consumer expectations evolve, investing in UX design for e-commerce is not just a luxury—it’s a strategic imperative that can make all the difference between success and failure in the digital marketplace. By prioritizing user experience and committing to continuous improvement, e-commerce businesses can create meaningful connections with their customers and carve out a lasting place in their hearts and minds.

Video Post: The Video Content that Triumphs in Social Networks

Video Post: The Video Content that Triumphs in Social Networks

Video Content

The video post is here to stay and is not a new fashion.

At first, Vine from Twitter, then Periscope … and the video format in social networks do not stop growing.

Now it does so with video posts in 1: 1 format, videos that combine images, text, and music and that transmit content in a very dynamic way.

Also read: What is Brand Storytelling? And Its Types?

Video Post Increasingly used by Companies

The video post is a resource increasingly used by companies to make branding, but not directly of their products or services, but of those that interest their target audience:   Video post related to current issues, issues that they have to do with the services or products of the companies …

Due to video posts’ characteristics,  they will become a significant pillar for disseminating multimedia content and any community manager, content curator, communication agency, or company trying to find a place in social networks.

Why include Video Marketing in our Sales Strategies?

The video format is gaining momentum in recent times. You have to see the figures:

  • Nine out of ten users consume a fair amount of videos on social networks every day.
  • In one year, the video post has increased from 55% to over 75% of the network’s content.
  • More than 70% of the results on Google contain audiovisual material. Up to 44% of Internet users are more likely to buy in stores that offer videos about their products.
  • 69% play the videos of the products that interest them, and 65% tend to watch those of their preferred brands.
  • Three out of four customers say that watching a video of the product in question helps them make their purchase decision.
  • Besides, almost 50% of users between 25 and 54 years old share videos through social networks.
  • One minute of video equals millions of words in terms of the intensity and effectiveness of the message.

Advantages of the Video Post

The video post or video marketing has clear advantages over other more traditional formats.

Clear Message

One of its main advantages over other formats is that the message is much more direct and straightforward. The text sometimes gives rise to different interpretations and can affect us in different ways. Depending on the mood, or the moment in which it remains shown to us, it can generate doubts or misunderstandings. On the contrary, the video conveys the message with greater precision and explains the contents with total transparency. What remains seen is what there is, and there is no room for personal interpretations. With the information bombardment provided by the internet, we tend to read texts diagonally, at the risk of losing important information. The video format attracts attention more effectively. According to the data, 6 out of 10 viewers watch about three-quarters of the video.

Information is Better retained

Some studies say that humans retain 10% of the information they read or hear but memorize 50% of what they see. The scientific explanation is that 90% of the story the brain receives comes from visual ability. It means that image processing is up to 60,000 times faster than text. That is, our brain likes images much more. It is exciting if it relates to video marketing. Offering visual information about our products to users makes them remember our message much better and longer. We will increase the probability that they choose us to make a purchase.

Improve Engagement

We said that the message transmitted through video is more comfortable to assimilate and integrate into memory. But video is also much closer, especially if we are original and creative. Watching videos is closely associated with leisure time, and this relaxed predisposition puts the user in a good mood and much more receptive. Besides, the video post reaches viewers in different ways, which further favors retention. They will remember us better, and this will increase engagement.

Why a 1: 1 Format in Video Posts?

The video post format trend is for them to be 1: 1. The purpose for which the video posts remained shaped is solely and exclusively to feed social networks and be consulted basically by mobile devices.

By having the video post in a 1: 1 format, 30% more viewing of the mobile terminal screen is existence gained, and the user feels much more satisfied with the post’s visibility.

What is Better, a Video Post or an Ebook?

The answer is not easy, and it will indeed depend on many things. Among them, a significant one: the final objective that remains pursued with creating the content. Well, the aim of video marketing and an ebook may be different.

When a company makes a content plan, it has to consider many things, and among them, who are the posts or articles directed to? and what social network we are going to use to spread that content

Once we have clear answers to these questions, we will not have to ask another: what type of content does our target audience want?

The answer to this question is usually uneven, since many times, the potential client prefers to consume content in a social network in one way and another in another.

Therefore, our advice would be that if we only go to networks such as Instagram, Facebook, and Twitter, video posts are an excellent resource for rapid consumption and viral dissemination. Still, if the objective is to obtain qualified leads, ebook generation is the central resource. Practical to make a potential client leave you their contact details and to be able to work these little by little so that it ends up becoming a sale through inbound marketing, for example.