Are you thinking about setting up an entirely virtual company? This is certainly something that is easier now than ever before. All of your employees can work from home and you do not even have to store your products on business premises. The internet gives you the freedom to start any business you would like.

But, one common question that a lot of business people have when they are starting an online company is; do I need to have a registered address? After all, if you are not working from an office, you may think that this is not necessary. Let’s take a look at this topic in more detail and clear up this question once and for all.

Do You Need a Registered Address?

First of all, let’s answer the most important question. Do you need a registered address for your business? If you are based in the UK, the answer is yes. This rule applies to every business no matter what industry you are in. In addition, the same applies if your company operates virtually. Just because you do not work at an office does not make you immune from this rule.

Your registered address is going to be available for people to see on Companies House and you will receive your business mail here. For example, HMRC will contact you through this address. Again, it is important to stress that you do not even have to work from your registered address. You just need to have one. For example, a lot of people have a virtual office in an affordable office building. This can mean having an impressive and prestigious address for customers to see and where you will receive your mail. But, you are able to operate from home at the same time.

Can You Use Your Home as a Registered Address?

The answer to this question is yes; you can use your home as your registered address. This means that all of your business correspondence will be sent to your home address for you to view. While you may not think anything bad about this option to begin with, it is important to consider the logistics.

First of all, you have to remember that the registered business address for your company is going to be available to view online. In other words, people are going to see your home address. This might not be something that you are comfortable with like a majority of business owners. Indeed, this is going to be particularly true if you have a family or you want to remain private with your online company.

In addition, if you are someone that wants to try to keep your business and family life separate, getting all of your business correspondence to your home might not be the best way to do this. Sure, you work from home. But, if you are constantly getting business mail through the post, this is a reminder of work on your days off.

You also have to consider the professional side of using your home as a registered address. Do you think that it makes clients take you seriously? A lot of businesses believe that it does not give a good first impression and it can make your company look unprofessional. This is definitely something that you want to think about. Customers do examine the smallest of details when it comes to buying products and using services.

Are You Allowed to Use a PO Box address?

Again, we will get straight to the point and say no. You cannot use a PO box address for your registered address. Indeed, a lot of people assume you can since you need an address to receive mail. But, this does not work for a registered office address. It is your responsibility to make sure that the address you use is correct or there could be problems for your business.

Just to be clear, this not to say you cannot still use a PO box for your business. You can receive other mail here or items you want to keep separate and near to your home. It just means that the address is not valid for registering and it will not be where official correspondence is sent to you.

Therefore, before registering your business, make sure that you have an address in mind. This can be an office, virtual office or your home. This is going to be your choice but make sure that you choose wisely.

Niche Marketing focuses on a specific and segmented audience. Among its advantages is reducing the cost of disclosure, less competitiveness, and promoting the brand by loyal consumers.

In recent years, more and more we hear about different types of Marketing. And this is not in vain.

New companies, technologies and trends emerge every day, leading to the need to adapt marketing strategies to ensure that different groups receive your message.

It was precisely one of these adaptations that gave rise to Niche Marketing. This strategy can be very useful for small companies starting or even for large enterprises that want to reach a new audience.

In this post, you will better understand what Niche Marketing is and why it is important. Join us!

What is Niche Marketing?

Niche Marketing focuses on a small segment with enough distinctions to work with a specific audience.

This strategy brings great benefits for those who use it because the more specific your audience is, the greater the possibilities of meeting your audience’s needs.

What are the Advantages of Niche Marketing?

Niche Marketing can bring many advantages to those who use it. Below, discover some of the main benefits of betting on this strategy.

Reduce Disclosure Costs

Those who work with online ads know that the more targeted the ad, the lower the cost per click.

Having a very specific audience works to guarantee that online disclosure costs will always be as low as possible.

Lower Competitiveness

The big idea of ​​Niche Marketing is to explore an audience through specific needs.

It is not very difficult, for example, to find an ice cream parlour. But things change when we talk about an artisan ice cream parlour that produces ice cream with natural products and without preservatives.

The two types of establishment are ice cream parlours, but there is no competition between them because of the focus of their offerings.

Loyal Consumers who Promote the Brand

Some factors guarantee this advantage. Having less competition causes the public’s attention to be less fragmented. That is, you will have more opportunities to win customers.

The second factor is that once the public proves your product’s quality and attention, the community will advertise it since the market options are scarcer.

An example of this is creating an artisan ice cream parlour in the Roma Norte sector in Mexico City, whose decoration is aimed at cat lovers, people concerned with their food’s origin and the planet’s sustainability.

This small, but cosy ice cream parlour, conquers a large part of its public through word of mouth, the products it offers and its good service.

For all this, whoever tries their artisan ice cream always returns to consume it.

Easy Adaptation According to the Audience

Targeting a specific audience doesn’t need to worry about pleasing as many different groups simultaneously.

It means that your business can give more importance to the conquered public’s criticism and suggestions to continue innovating and making a name within the community.

How to apply Niche Marketing in your business?

It becomes hard to believe that a strategy with all these advantages works for small and large companies.

• For everything to work, however, you need to follow a few steps:
• define the audience that you consider ideal through buyer personas ;
• find the niche in which this audience is present;
• think of a product of interest to this audience;
• Work out a way to promote that product.

Finding a niche may seem complicated, but a good way to avoid all those complications is by looking for problems within one of your interests.

The Hand Band Pro brand, for example, came about because a CrossFit athlete looked for gloves that would protect the hands without impairing the effectiveness of the exercises and found nothing satisfactory on the market.

It’s why small or large companies can use Niche Marketing. All you need to organize is find a group of people who do not have any of their needs met and try to solve their problems.

However, the best option is one that shows some possibility of growing your business in the future.

Hand Band Pro may have started with just gloves for CrossFit, but that served as the starting point for selling other gym-related or sports-related products.

Does the niche you have chosen present that possibility? Think about this a lot!

What are the Niche Marketing strategies?

After seeing many processes, we finally got to the final part: Niche Marketing strategies. Approximately of them are pretty well known, but don’t stop paying attention to everything, okay?

Educate users

As we have already seen, a single of the main characteristics of niches is the formation of communities that help each other through recommendations for products, techniques, establishments, among other things related to the segment.

The best way to arrive at these communities is by having your company also participate in this exchange of experiences promoted by the public. That is, you need to produce content.

It is a great way to expanding your business’s reach, as there is a great tendency for the public to share interesting content.

Identify niche Influencers

Niches share recommendations and experiences; therefore, there is always someone who becomes quite well known in the middle for giving tips and exchanging experiences with other segment followers.

In some cases, you may be the owner of a Facebook group, a Youtuber, or even someone who wants to create a blog or a site to talk about it.

What matters is that you contact that person to do some publicity or dissemination action for your products.

Marketing Tactics

They indicate how to execute the chosen commercial strategy, at the same time that they allow the customer to get closer to the company.

Sale promotion

First, Sales promotion is the tactic of temporarily offering the customer advantage. Its importance is obvious when you consider that simply displaying a product in a store window can increase its sale by 600 per cent.

Types of sales promotion:

1 Sampling

2 Discounts to distributors

3 Price promotion

4 Awards

5 Contests and lotteries

6 Refund offers

7 Packages on offer

8 Coupons and plans that reward continuity

9 Exhibitors at points of sale

10 Participation in trade shows

Next, Each of these tactics has its cost. Therefore, it is essential to examine which is the most beneficial for a particular product or service in a given situation. Thus, the company’s resources should be concentrated to achieve better results in the strategy’s execution.

Sales promotion tactics are especially helpful for:

1. Introducing a new product.
2. Once additional sales increase during periods of strong competition.

Advertising

Moreover, Advertising is the tactic that aims to stimulate demand for the advertiser’s products through the media. Also, Its main objective is to make the product or service known in the market and present it in the most encouraging way possible concerning its effects.

Other possible targets are:

1. Stimulate primary demand for the product or service
2. Introduce new or unknown advantages or qualities
3. Modify the importance given to any of the qualities of the product or service
4. Altering the way of perceiving the product or service
5. Modify the way of perceiving products or services of the competition

Personal sale

In Fact, It is the process in which the salesperson tries to convince the client of the benefits they will obtain with a certain product or service. In the sale, there must be a benefit for both the customer and the salesperson.

Than, Elaborate face-to-face sales tactics should address:

1. Recruiting, rewards and preparing a sales team.
2. The consignment of exclusive or non-exclusive transactions areas.
3. The stimuli so that the performance of the commercial is maximum.

Advantages of personal selling:

Also, More flexibility since the salesperson can adapt the presentation of what he sells to the client’s needs, behaviours, and interests in each specific case.

1. Immediate customer response, which allows the presentation to be adapted to the specific demand
2. Immediate income or sales.
3. Provision of additional services taking advantage of the sales visit.

Merchandising

As well as, Merchandising is the set of tactics carried out to influence the purchaser’s purchasing decisions when it is in front or within the sale point.

Although, it can be applied to each interior and exterior corner of the establishment, to each space where the customer’s eye reaches:

1.  In graphics or colour
2. The value of the surface, the situation of doors and corridors, the condition of the departments or product group
3. In the exhibition of the product and decorative elements
4. By dealing with the public
5. In the rest areas
6. On business cards, letters, promotional prints
7. On product labels, etc.

Similarly,  You have to realize that everything has its value, and it has to be profitable. The main effect to be obtained on sales is to sell more with fewer expenses. Also, All merchandising tactic is based on psychology and makes the visitor become a customer.

Merchandising elements :

1 Attention: Good service at a point of sale will result in excellent benefits in selling a product. It is necessary to have a trained staff oriented to the total satisfaction of the consumer.

2 Decoration: A good decoration of the point of sale so that it is more attractive encourages customers to visit the facilities and worry about knowing what remain being sold there. For example, many times, people leave restaurants because the lighting was bad, the colours on the walls conveyed desolation, or there were no striking paintings to look at.

3 Placement: It is very useful to place the products at the points of sale, so that:

• They are located by “families” and well ordered.
• The amounts reach everyone who wants to buy the product.
• They are easily acquired and accessible.

Furthermore, There is adequate space to walk within the establishment to avoid inconvenience to customers.

4 Prices: A good pricing policy for consumers. All customers are constantly looking for the lowest price for the same product that can be found in various parts.

5 Guarantee: The guarantee that an item has will make it be purchased with greater confidence.

Types of Merchandising :

1 Organization :

1 Determination of the most suitable and appropriate place at the point of sale.

2 We are structuring the space by product families.

2 Management :

1 Determination of the linear size of each section.

2 Linear distribution in families.

3 Know the product rotation.

4 Know the profitability of the linear meter.

5 Finally, Comparative analysis between brands and product families.

3 Animation: Create attractive sections.

Although, The file can be a computerized database or a manual file with classic cardboard cards or paper sheets. In any case, to be useful, it must remained permanently updated, transferring any changes as they occur.

As well as, The usefulness of this file is based on the fact that it simplifies the functions of:

1 Control if the settlements are adjusted to the agreed

2 Know which is the cheapest customer

3 Periodically check if the company is meeting its commitments

Sometimes,  calculate the benefit that each client obtains from the company