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What is Clickbait? Examples to use it Well

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What is Clickbait? Examples to use it Well

The clickbait is a hook of clicks through sensational titles that arouse the user’s curiosity to optimize its economic benefits.

The user is curious by nature, and these types of titles are perfect for getting their attention. However, many times these titles are not morally correct. Why? Surely like us, you too have fallen for a title that promised you news, and it turned out that it was not at all what you expected.

Its main objective is to attract attention and benefit from the visits made by users. They create a need by “manipulating” our curiosity that can only be satisfied by entering the content, and once we visit it, “surprisingly”, no, it does not meet it.

It is the main difference with traditional copywriting, where the content that is created is intended to give value to the user.

Also read : Website Speed: Learn to Test and Make your Page Faster

Examples and techniques used in clickbait

One language that Evokes Suspense

If you don’t click, you will never know what saved his life.

How are you going to resist that? What if you are about to commit that and you don’t know what could have happened to it?

Do you need to log in to find out? Of course. Will this curiosity satisfy you? Of course not.

The vantage of human curiosity.

The use of Demonstrative Pronouns

It is what happened to him when he used a very famous cream.

These pronouns that speak of the subject without mentioning it are critical, we repeat, the key to arousing curiosity.

What could have happened to him? What cream? Are you using it, and are you in danger? Believe us, you can survive without going inside, but we know that in the end, you will.

Lists, lists Everywhere

Why do we like the listings so much? In the user’s mind, they help make reading more enjoyable and spend more time on the page, but if you promise that one of those options is incredible, we already love it.

Emotional Messages with Images or Videos that have Nothing to do

Yes, we fall for this, and it is not surprising.

They put us a copy that already arouses curiosity. But if the image has nothing to do with it, it squeaks, and of course, we need to know why we have chosen that image right away. And how can we fix that? Entering the link, it is clear—poor us.

Ways to do Honest Clickbait

We like to have a transparent relationship with the user. First of all, we are sincere. You can do clickbait, and if you perfect it, you will get some hooked copies.

1.Link the images of your post with your website.

It helps a lot with interlinking, either by putting a nice image at the end, prompting clicks or with the endless plugins available to link content from your blog.

This type is correct; it improves your SEO and helps the user spend more time on our website.

2.Smart humour

If you connect with your users through humour, you will conquer them. They will feel competent, and they will like that.

To do this, you will need to know your target, what language they use and their interests.

Do you want to know how to get to know your buyer persona and focus your strategies on him?

3. make headlines with a hook but don’t overdo it

As we say, the important thing is that you connect with your users, put aside the headlines such as:

  • The definitive guide on the way
  • The most serious mistakes
  • The reasons why
  • They tire; you can use them sometimes, but not always.

4.Vary your content so as not to tire

Be creative, and sure, if you spend 5 minutes on that headline, you will get something outstanding.

Remember that a post, a newsletter, a research article or a case study is not the same. Each one carries a different tone, in addition to having other readers.

Also read : Templates for Social Networks: and it’s Elements

CC and Bcc: what are They and How to Send Emails

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CC and Bcc: what are They and How to Send Emails

We are going to explain the meaning of the Cc and Bcc fields in the emails. These are two fields that are sometimes disabled by default. As in Gmail or Outlook but have icons to click on if you want to add them.

We are also going to tell you how to send emails without seeing all the addresses since, in the end, these two fields can be used to send massive copies of an email hiding or showing the lessons of the rest of the people who are going to receive it. We will focus on Gmail and Outlook in the screenshots, but this can be used in any email client.

Also read : Characteristics of a Blog: The Essential Components

Meaning of Concepts: To, Cc and Bcc

We are going to start by explaining the three concepts that you will find when sending an email. When you begin sending an email in Gmail, Outlook or any other, you will always see the To field in which to write the address of the senders. But you will also always see the options to activate the CC and BCC. Here is what each of the concepts means when sending the email

To: Recipient of the email. That person or people you are sending them to. This information is always public, which means that if you forward it in copy, everyone who receives it will see the original recipient.

CC or Carbon Copy: This allows you to send copies of an email to other recipients .In addition to the main ones it is addressed. It is a public copy so that both the principal recipient (s). And the users put in the composition, will see who else the mail is to send.

Bcc or Blind Carbon Copy: This allows you to send copies of an email to other recipients. In addition to the main ones it is addressed. It is a private copy, so neither the primary recipient (s).Nor the users placed in the composition will be, able to see who else the mail is sent.

How to Send Emails without Seeing all the Addresses

When you write an email, whether you do it in Gmail and Outlook or other email clients, you will always see the field’s right for both Cc and Bcc fields. In principle, they will not be activated. But if you click on the one you want, you will start it and add it to the email body.

Once you have activated the CC field, the Bcc or both, you can start to decide which recipients you can add and which you cannot. There must always be a recipient, but it does not have to be the recipient in the To field. It means that, for example, you can only use the Bcc field if you want to send a mass email without anyone knowing the addresses of the rest of the people who have received it.

You can also make only some recipients visible and the rest hidden, using the public To or CC fields for those visual, and the Bcc for those you want to hide. Here the choice is ultimately yours.

The difference between the To and CC fields is purely conceptual. When someone receives the mail as the primary recipient. They are expected to respond, or take it for granted. Meanwhile, the CC recipients are notified. Only for information purposes. But the email is not addressed.

Also read : What is Attribution in Social Psychology? And Its Types?

Three Of The Most Innovative Marketing Strategies To Pursue

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Three Of The Most Innovative Marketing StrategieTo Pursue

Innovative Marketing Strategies

Although we’re well into 2019, we would be amiss to neglect some of the most innovate feats of marketing ingenuity, we saw agencies and brands implement throughout 2018 (and earlier). True marketing innovation is a remarkable thing to see, as it genuinely shocks and amazes — effectively having the potential to single handedly put a brand on a map or ignite our Twitter feeds. Although this is something all marketing campaigns should do, this is unfortunately not the case.

Below is a gradient of my three top innovative marketing strategies of 2018, across every industry and marketing type, and what we can learn from them.

Also read : Three Pillars of Persuasion: Ethos, Pathos, Logos

1. Guerrilla Marketing

They are spending money to advertise your product: what’s so special about that? Welcome to marketing — it’s a costly venture, as taking products to market can costs companies millions of dollars. So how did Tesla manage to make headlines internationally for free? They engaged in guerrilla marketing.

Tesla has always been proud to boast that it runs a $0 advertising budget. A brand with a declaration like that seems out of place in an article such as this. That being said, when Elon Musk put his own personal Tesla Roadster (paywall) driven by a dummy nicknamed “Starman” on Falcon Heavy, the flagship rocket of SpaceX, he scored a substantial cross-brand marketing win.

Although guerrilla marketing may not always be achieved for $0, Tesla is an incredible testament.  The fact that intelligent, strategic and well-thought-out marketing can yield exceptional results, so it’s not always necessary to try throw dollars and expand your reach through traditional channels. Another older viral guerrilla marketing campaign included when Taco Bell falsely released a statement that they had purchased and renamed the Liberty Bell. As with all of these campaigns, companies can think outside the box, avoid playing by the prewritten marketing rulebook and create a fun, memorable presence for their brand.

2. Holistic Marketing Agencies

Siloed service providers are becoming a thing of the past. Marketing firms are becoming more efficient and managing client campaigns from start to finish. By leveraging industry connections, resources and expertise, firms can expand to include multiple service offerings all under one roof. The end-to-end service model can allow your firm’s clients to enjoy ease of mind and simplicity in executing their campaigns.

One company owning this model is Cycle Media, a marketing and media company that’s using this strategy to offer clients a plethora of services. According to a Fast Company profile, Cycle media does differently, is having talent management, creative, production. And distribution all under one roof. The holistic service offering also allows for firms like Cycle to work with various industries. And not get pigeonholed into a specific segment. They’ve used this strategy to attract high-profile clients such as the NBA talk show Buckets, ESPN, Papa Johns, Lincon Records and Capitol Records. Although not many marketing agencies. I know  have adopted this practice, envision (an award-winning marketing agency in Canada). And upriseVSI of the U.K. utilize this holistic ideology.

Creating a holistic strategy and team may not be something a smaller agency can accomplish from the get-go. In my experience, the resources required to scale a cross-functional team properly successfully are significant; however, as your firm grows, ensure you succeed with this purpose in mind, as it can ultimately offer the best possible experience for your customers.

3. Social Media Marketing And Influencers

If you haven’t remained living under a rock for several years, you’re well aware that social media marketing is a significant way for brands to connect with customers. It has revealed absolutely no signs of slowing down. Two incredible examples of best-in-class social media marketing include the BBDO and Collectively. According to Fast Company, Collectively paired over 75 brands with 1,725 influencers and personalities and achieved a total combined 1.2 billion impressions for the year.

BBDO is no rookie when it comes to big brands and significant impact, either. Over the years, they’ve worked with household names such as Lowes. And created podcasts for GE, PSAs for Sandy Hook and dog adoption campaigns for Pedigree. Creating a noteworthy campaign with Bacardi was not something out of the wheelhouse of what BBDO was used to accomplishing, but boy — they didn’t disappoint. BBDO hacked Instagram stories to create a Bacardi DJ app through Instagram stories effectively. Users could make their DJ set on their device. It showed the brand’s commitment to its fun, music-infused brand.

Conclusion

Don’t be afraid to use exciting new marketing methods and move away from expensive traditional cost-per-mile (CPM) and cost-per-click (CPC) digital marketing initiatives. Influencer marketing, for example, can be incredibly effective if done correctly. Influencers should share your brand’s values and meaningfully connect with your target audience on social media. Hiring niche influencers can be a more cost-effective and strategic approach than spending dollars on the most significant name a budget can buy. When hiring influencers, consider using a group of influencers. Who can strategically communicate regarding your specific campaign to create the sense that your product. Or movement has permeated the market. This effect can create FOMO (fear of missing out) in your target audience. Leading to an effective and impactful influencer marketing campaign.

Also read : SEO for YouTube: Position your Videos above all

What is a Custom Post? And Its Uses?

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What is a Custom Post? And Its Uses?

Custom Post

An airline’s in-flight magazine remain specifically geared towards passengers and can help increase brand loyalty.

Custom publishing remain a tool used to build and strengthen brand reliability. It consists of media production such as magazines, videos, newspapers, and direct mail to attract a very particular audience and type of purchaser. One of the best examples of a personalized post stay an inflight magazine, a position created for the express purpose of targeting people who use a particular airline. The onboard magazine is also one of the oldest examples of personalized media publishing in marketing.

Also read : What is Native Advertising? And Benefits of Native Advertising?

Manufacturer of Food Products

A manufacturer of food products may provide a free magazine in grocery stores that focus on their products.

This type of marketing is not advertising. The personalized post goes to great lengths to safeguard that it remain not perceived as a promotion so that when people stay exposed to it, they see it as a credible, informative, and useful source. It is generally informational or editorial. For example, in an onboard magazine, people can find food recommendations, travel reviews, and other air travel content without specific mentions of the airline.

Custom Publishing can use E-Books

Many companies use custom posting to keep existing customers. For example, a car company may send out periodicals to people who buy its cars, providing information that might be useful and reminding customers that they are valuable and consider them important. These resources remain also used to solicit new clients. An industrialist of food products, for example, might publish a periodical that remain offered free in grocery stores in the hopes of sparking interest in the company and its products.

Building custom posts remain done with great care. All media produced must align with the lifestyle, brand, and marketing values ​​of the company, reinforcing consumer trust and confidence. An extra car company, for example, would not post content that promotes a frugal lifestyle, as this goes against the company’s core values. Similarly, a family movie producer would focus on personalized publishing that reinforced family values.

Personalized Publication

People sometimes use the term “personalized publication” to refer to the publication of personalized works. Such as poetry books or class readers. On-demand, sometimes known as “vanity publications.” More precisely known as “desktop publishing”. This type of publishing involves taking material that someone has prepared and publishing it to sell in a limited market. The distinction between desktop publishing and personalized publishing. Is that people interested in promoting and distributing their work use desktop publishing, while companies focused on brand recognition. And customer loyalty engage in personalized publishing.

Also read : Webinar: What is it, and How to use it in your Content Strategy?

 

What is a Marketing Strategy Statement

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What is a Marketing Strategy Statement

To meet your business goals, create a marketing strategy mission statement that clearly defines the actions necessary to meet these goals. Without a plan to market goods and services, your business cannot reach its maximum earning potential. Marketing strategy statements guide companies in completing the tasks large and small to increase profits, increase consumer awareness, and foster growth.

Also read: What is SMS Marketing? Why choose SMS Marketing?

Function

A marketing strategy statement describes the specific marketing actions that a company must take to meet specific business objectives. For example, to expand a product line to increase company profits, your marketing strategy statement should detail the use of particular actions, such as targeting consumer groups using speciality marketing and advertising campaigns. To raise consumer awareness of new products. Increased marketing to consumers often leads to higher profits.

Characteristics

Characteristics of marketing strategy statements include a list of business objectives, a list of actions necessary to meet these objectives, marketing research and analysis that support the need for these actions, description of target markets, annual or quarterly goals, and the support resources needed to implement the strategy. Support resources may include new hires, increased advertising budgets, or additional market research.

 Profits

A market strategy statement provides a plan for how to achieve specific business objectives. This statement also helps keep everyone involved informed of the next steps in the strategy. Check the market strategy statement often to complete all the tasks necessary to achieve your goals.

Considerations

Although, An effective market strategy statement should provide a clear description of the business objectives and the actions necessary to achieve these goals. Detailed instructions help prevent misinterpretation by team members.

Making Changes

Once a market strategy statement is created. It should not be changed until you have met all of the business objectives listed. Changes in market strategy statements should only occur due to increased competition in target markets from new or existing companies or environmental factors.

What is Digital Assets Management (DAM)?

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What is Digital Assets Management (DAM)?

Digital Assets Management

Companies are currently facing tremendous challenges in managing digital content. As they scale and implement new solutions associated with digital transformation, their digital assets do too.

In recent years, and thanks to cloud computing (Cloud), the use of files and digital content has grown exponentially. Also, storing, finding, sharing, and protecting them is a critical task for companies.

On the one hand, they have to be able to store them, be easily accessible and find relevant content for the company and, on the other hand, protect it both at the level of digital rights and against improper copies.

Digital Assets Management: Storage and Accessibility

The solution to these needs remains digital asset management or Digital Assets Management, also known as DAM.

These systems allow the generation, organization, and sharing of digital assets such as images, company documents, videos, presentations, and any other content capable of being stored digitally.

This content must be accessible from a single point to provide services to all users within the company and its customers if it offers them a digital content service.
A study by the company WIDEN, with more than 70 years of experience in content management and optimization in image rights, shows that companies that use Digital Assets Management software achieve a:

  • 65% increase in operational efficiency.
  • 46% Improve brand management among their employees and external sources.
  • 45% Increase ROI in Marketing.

It leads us to validate DAM systems as the key to efficient business content lifecycle management.

Protection of Digital Content

Protection is not only based on having a robust infrastructure and adequate encryption systems in the cloud. Digital assets can have a series of rights, policies, and practices in their use, which is why DRM or Digital Rights Management systems remain used.

The combined DAM and DRM platforms allow digital asset owners to control distribution, user permissions, usage time, devices, license management, etc. But also offer loss control, version, and connection tracking, etc.

Another way to protect a digital file’s property is thanks to the Blockchain and file sharing using smart contracts (Smart Contracts).

Types of Software and Technology used

The “Digital Assets Management (DAM)” is a software that not only serves to store digital content but also to create workflows and serve as support in creative work or marketing or advertising actions for the management of logos and governance of the brand, packaging, etc.

They are helping to promote the innovation of the company and creating new innovative concepts from the originals.
There are different types of software for the management of Digital Assets Management. Some of the most used are:

  • Libris DAM: allows modifications to be made to the content to adapt it to the needs of users (format, size, resolution, etc.).
  • Brandfolder: it has an artificial intelligence system for image recognition and cataloging.
  • Cloudinary: it is based on the cloud and automatically catalogs each content with different patterns to be more comfortable for users to find.
  • Bynder: its potential lies in the creation of approval and integration flows with different content management platforms.

The cloud is considered one of the safest methods of securing information and is useful to back up your files in case you were lose or damage your files kept on a single device. Therefore, you need to think of a highly professional Cloud migration service from a premier California based agency, like “Dataknox”, which has years of experience in helping business organizations migrate to Cloud-centric storage from physical storage. It is simply because Cloud is considered an easy and safe way to secure all your vital business information of high strategic value from potential loss due to sabotage or technical malfunction.

When selecting your company’s software, it is crucial to make sure you have flow. And content tracking systems, ease of use, efficient cataloging system, cloud protection, analytics. And personalized reports.

Therefore, Artificial intelligence can help optimize Digital Assets Management systems thanks to recognizing files and images. Cataloging and recommendation systems using algorithms to make them more efficient depending on each user’s needs. And even virtual assistants to reduce the search time.

Combination of Different Technologies

From what we see, the combination of different technologies such as the cloud, access to APIs, artificial intelligence. And Blockchain can make the next revolution appear in digital asset management systems, “Digital Assets Management 2.0”.

If your business is growing, it’s time to transform the way you manage digital assets. Thanks to Digital Assets Management, you will have control and access to the support from a single point. In addition to having them protected and secure.

Also read: The Five Best Free Tools for Social Networks

 

 

Basic Toolkit for Content Marketing

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Basic Toolkit for Content Marketing

Basic Toolkit

Content marketing tools are necessary across the board in each phase of creating a strategy, from monitoring all your channels or each campaign to the post-tracking degree.

All the statistics indicate that content marketing will be one of the main focuses for those companies that want to stand out. And not only during this year but also for those to come.

As pointed out by the Study of Content Marketing in Latin America and Spain,  only 15% of companies live oblivious to this phenomenon’s potential. But there is still more. 70% of brands have doubled their content marketing budgets.

Besides, all content marketing trends indicate that it will continue to bet on creating content in all formats and channels. You only need to be well documented to be able to take advantage of this type of strategy.

Also read : What is a Pillar Page? And How it Impacts SEO?

Content Marketing Tools

Do you think that content marketing tools are not important to you?

Take a look at the following:

71% confess not having the necessary tools to measure content marketing strategies.

However,  well-documented and planned content strategies are more likely to achieve your goals.

Therefore, it is time that you have all the necessary tools, applications, aids and advice so that your campaigns do not leave anyone indifferent.

The Best Brand Monitoring Tools

53% of the most powerful companies have a documented content marketing strategy. And for this, there is nothing like monitoring everything that happens around a brand.

In content marketing, the channels that generate the most content from users are social networks. That is why it is interesting that you have content marketing tools focused on monitoring and listening to networks.

1.-  Addictomatic

Addictomatic is one of the content marketing tools that will provide you with one of the most general visions about your brand.

It is very informal to use and will monitor your brand on Flickr, YouTube, Twitter, WordPress, or Google.

2.- Google Alerts

Of course, one of the best content marketing tools when it comes to digital listening is Google Alerts. And it is not only effective in active listening to a specific topic, but it will help you react, in seconds, to any conversation that arises about your brand or your services.

3.- Mention

If what you are considering is a simple and intuitive tool, Mention is one of your’s best alternatives.

The ideal of Mention is that it gives you the option to create alerts and monitor your brand from any device. And besides, you can do it in up to 42 languages.

4.- Meltwater

On a professional level, Meltwater is one of the most widely used content marketing tools. It is especially capable of monitoring any blog or social network history for up to 6 months.

Besides, one of its latest updates includes very interesting features for you to extract the best possible information:

Eliminate the noise from conversations.

Compare the performance of your brand with that of the competition.

And also, analyze the potential reach of your publications.

As you can realize in the image, it also allows you to customize the widgets to choose the metrics that best suit your specific goals.

SEO Tools

Of course, the presence of your website and your blog in the main search engines is vital to achieving your goals. Keep in mind that it is your main letter of introduction to new potential clients. And for that reason, the SEO-oriented content marketing tools you can apply will help you in all this area. Both to improve your positioning and to increase visits.

5.-  SemRush

The SemRush platform makes it easy for you to know the number of keywords your website is positioned. In this way, it analyzes them and can generate comparisons with your competitors.

Besides, the tool provides you with a complete report of the keywords that are working best on your website.

6.-  UberSuggest

UberSuggest is ideal for solving your doubts regarding which keyword to choose, especially because it suggests some keywords that can go well with your content to not always work with them.

7.-  AuthorityLabs

AuthorityLabs is another content marketing tool focused on improving your SEO.

How will it help you?

It gives you the option to keep track of the keywords you are using for some time. And, of course, it shows you the results graphically. In this way, it will be much easier for you to do a specific and generic analysis of the operation of your website or your blog.

8.-  Raven

Raven is not just any application. It is a set of tools that carries out deep follow-ups and investigations of your SEO campaign to decipher if your content strategies are working or not.

Raven’s advantage compared to other content marketing or positioning tools are that it works in several areas that are not focused on SEO. That is, it will provide you with a broader view of the status of your website.

The application will also help you combine SEO reports with keyword rankings, social media, marketing, etc.

9.-  MOZ

MOZ is a set of tools created to optimize SEO. It works by sharing different resources to improve your website. It is one of the content marketing tools focused on links and their quality.

Content Audit tools

Measuring your web content’s performance based on backlinks, social reaction, and user behaviour signals is another area you should work on.

10.-  Sendible

Another content marketing tool focused on content audit is Sendible. It stands out because it is divided into two important parameters:

Engage:  Incorporate responses and mentions.

Monitor:  Analyze keywords and search strings.

Sendible also incorporates a library feature that helps you bring RSS feeds, saved content, and trending tags to responses. Perfect for active listening and keyword searching.

11.- Ahrefs

Ahrefs is undoubtedly one of the reference content marketing tools on the Internet, a specialist in analyzing websites and improving their positioning.

In addition to being very powerful with its link index, the application is highly recommended to find broken links on other websites. Although, of course, it will also do it on your own.

On the other hand, it will show you a deep analysis of your competition’s links. And in this way, you can find websites and blogs with which to make a Guest posting.

Ahrefs is also very interesting to consider the backlink profile of your website. It has a “Live” tool with which you can see which links have been lost over time.

Tools for Organizing Calendars

Organizing, planning and managing are three actions that will take the longest when dealing with blank sheets or new campaigns. But setting important dates on a marketing calendar is critical to launching elaborate strategies.

A marketing calendar is one of the maximum important content marketing tools to organize all actions and act with a considerable time margin. One of the factors that lead to the failure of some campaigns is a lack of foresight. Which often leads to a lack of time to plan and execute.

12.-  Evernote

Evernote is the digital platform that works like a notepad, and that will best help you organize yourself. It works as one of the best reminders of the moment for the work to be done.

Evernote offers unlimited note storage for premium users and the ability to add up to 1Gb of new content each month. It also allows you to share and collaborate on your notes, both in the desktop and mobile versions.

13.-  Google Calendar

Creating a marketing calendar for any business is essential. Best of all, there are Google tools that you will probably control to help you do that. So much so that they organize every one of your days and chores.

The Google calendar for companies is ideal for setting meetings, activities, events, jobs, deliveries, etc., since the best of all is that it reminds you of what you have to do.

Also read : Website Speed: Learn to Test and Make your Page Faster

Inspirational Marketing Example

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Inspirational Marketing Example

See an example of inspirational marketing with this Coca-Cola billboard that has to See an example of emotional marketing with this Coca-Cola billboard that has broken two Guinness records. You will love broken two Guinness records. You will love that is inspiration marketing ?. Do you have an example of inspiration marketing? They ask when we use the term in marketing conferences or training. The answer we give is simple, and let me explain it as follows:

Also read : What is a Pillar Page? And How it Impacts SEO?

We live in a GHIP World, That is:

  • Globalized
  • Hyperconnected
  • Right now
  • Personalized

In such a reality, where every day we have content, products, experiences and services within reach of a click, it is an almost impossible mission to make our brand stand out and create purple cows as Seth Godin claims, it is the right way, but it is not as simple as it seems.

Marketers have chosen to look for other avenues, like Facebook ads, for example, or even place banners that we can’t close (see them now on YouTube or Facebook), but that’s NOT the answer. The answer is inspirational marketing. How do we define it?

Inspirational Marketing is the marketing that causes you to comment, share, follow or contact the brand. [tti link = “Tweet this”] Inspirational Marketing causes you to comment, share, follow or contact the brand. [/ tti]

It’s that easy. It is the marketing that cannot leave us without reaction. It doesn’t have to be emotional, although that’s a big plus; however, it is probably a series of data that surprises you, a web page that addicts you, an experience that makes you return to a place, again and again, a personality that you are passionate about, a content that you need to share yes or yes or even a vile advertisement in a format as old as a spectacular outdoor and yet, you recognize in it the Wow Factor

Inspirational Marketing Example

The best p`roof of this is this billboard for Coca-Cola with two Guinness award. Take a look; I loved it! I loved it! And if you don’t believe this is an example of inspirational marketing, take a look at the number of organic views at the time of this note, over 1.8M

Seth Godin was also the author of an immortal phrase that I always remind clients of when I see that they become obsessed with only advertising on Facebook:

Good marketing invests in improving the product or the experience, and bad marketing invests in ads. [tti link = “Tweet this”] Good marketing, invests in improving product or experience, bad in advertising. [/ tti]

And many will say that this is an advertisement and therefore it is an advertising lie, and it is an experience

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