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How to Generate Income in a Digital Media?

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How to Generate Income in a Digital Media?

Generate Income in a Digital Media

The focus of a communication medium is on offering truthful and quality information . But, in addition, we must not lose sight of the fact that it is also a business and, as such, it needs to monetize such content. How to do it?

We tell you some business models of digital media to generate income.

1.- Digital subscriptions

The media industry is changing. Both its business model and the way the headers themselves interact with their readers.

Digital subscriptions stand as one of the main strategies with which to generate income and monetize content.

In a previous article, I talked about the different types of paywalls that exist, and we also analyzed how to increase subscribers.

The current Covid-19 pandemic situation has caused a substantial impact on the media, as reflected in April’s latest Evoca dossier.

The business model aimed at collecting income from the payment that users make to read digital content has come face to face with a tragic reality. Some media have chosen to open their content. Others have kept the wall “up”. Others have temporarily replaced it with a registry, and others who planned to implement it in recent months have decided to delay it.

In any case, we will see how all this evolves as the days and weeks progress.

2.  Advertising

Advertising is one of the sources of income that is suffering the most due to the coronavirus crisis. The fall in advertising investment is apparent and one of the ones lengthening the most over time. But if we look at this monetization option, emerging for a moment from the circumstance we are experiencing, we see a strategy used in practically all digital media.

There are different models, and it is not the objective of this post to delve into them. However, I will remind you of the importance of having an exemplary media content manager to help you place the advertising modules and from where it is possible to manage the ads in a quick and easy. The strategy for the campaigns will depend on the objectives of each website.

3. Crowdfunding

Donations or micromanage actions are another alternative income generation.

It consists of people who wish to contribute a monetary amount that will serve as financing for the newspaper in question. Through crowdfunding campaigns, the media can collect those amounts that users decide to pay because they trust that media journalism and want to contribute to their subsistence. It can be done, for example, to finance the launch of a digital newspaper or for its regular maintenance. Keep in mind that crowdfunding is a fairly new phenomenon and as such, the technicalities surrounding it are meticulous. With that being said, consider filing your taxes with the help of an expert to ensure that you don’t make any mistakes regarding how you get your funding.

4. Affiliate programs

The affiliate programs are another tool that can draw digital media to generate more revenue.

One way to do this is through “commercial” content linked in our medium, provided that they are texts that may be of interest to our readers. Many topics can stay covered in affiliate content. It is essential to find the one that best fits your identity as a medium and what your audience would like to read from your website.

5. Sponsored texts

If we want to focus once more on the content, we can opt for sponsored texts.

Through these publications, the medium earns some money since the firm that wishes to write on a specific topic will pay for the text published in the digital newspaper.

Suppose the article in question is the quality (valuable and interesting content, impeccable writing and optimized for SEO). In that case, the user will perceive it as commercial (this must be indicated in the text itself). Still, it will give it more value than a simple advertisement or text promotional empty and without any contribution.

6.- The events

Considering that we will meet again in person in a while, the events become another way to generate income. And, while that moment arrives, it is also possible to do it with virtual events that we can monetize (such as online talks, webinars, training pills).

The medium can organize, for example, a thematic meeting according to the interests it has detected in its readers. It needs to study the audience well and obtain information about their tastes and needs.

Also read: What is SEO in Digital Marketing? And Its Factors?

How to Make a Social Media Profile

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worldmarketingtips
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How to Make a Social Media Profile

Social Media Profile

The excellent execution of a guideline in a social network will achieve that your commercial objectives are completed and Consumers have “moved” to social networks. From there, they interact with the world around them, express their tastes, talk about brands, decide on purchases and receive recommendations, among other things.

Gastón Taratuta, CEO of Internet Media Services (IMS), pointed out that “today social networks provide us with valuable information that helps us develop more effective policies to attract, retain and retain customers”.

However, social networks have put some locks so that the organic reach is limited. That is why the excellent execution of a social network guideline can be the solution to your problem.

The way an ad is built on the social network from segmentation, budget, design, and the choice of the type of ad is what will define the success of the ad. To make a guide on social networks, you must take these elements into account. Advertising on social networks is cheaper than on traditional media since you can start from $ 5 per day, and you will have the results immediately.

Also read : What is the Structure of the Hero’s Journey?

How to Make a Facebook

1.-The first thing we must consider is the type of advertisement that we are going to choose. If we have a fan page, what remain recommended are two options:

-Promote the content of the fan page
-Promote the page itself.

By choosing either of these two options, they will appear on the recommended pages or posts.

2.-The creation of an ad is another option that the network gives us and offers several actions such as interaction with a publication to increase the likes of a journal or create a Facebook ad to increase the number of likes on a page as Facebook gives you options to choose a daily budget, this can cost per impression or cost per click. In both cases, you can choose. It is a kind of auction where you can decide how much money you will allocate to the campaign.

Segment your Audience

Segmenting your audience will make the campaign results more useful. Knowing the demographics will not be enough. It would be best to learn more about the profile you want to reach, related to their lifestyle and consumption habits.

Design of your Ad.

The design of your ad, from the size to the elements you decide to add as a clear copy, and actions that encourage users to click on your ad, will help make your publication more successful.

How to Make a Pattern On Instagram?

1.-First you must link your Facebook account with your Instagram account.

2.-Your second step is to know and work in Power Editor, which remain a tool used to create your ads on Instagram. With these tackles, you will be able to design and configure your advertising, in addition to selecting the objective of your campaign, the pre-set, public and the type of image (single, carousel, image playback or video)

3.-The third point is related to hashtags, and you have to investigate which are the most used by your industry. It remains recommended to use a specific hashtag for your advertising campaigns, this will help you measure them.

Also read : Content Marketing, a Winning Strategy on the Internet

Avoid the Word “Interesting” on Social Media

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worldmarketingtips
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Avoid the Word

I see this word every day on my Twitter timeline. The time has come to comment on “interesting” content on social networks .

When I was doing my PhD, we had a professor with whom you couldn’t use the word “interesting” in any of your sentences. My colleagues warned me that for him, this term was synonymous with “bores me” and “I’m not interested.” At first, he surprised me but thinking about it, I understood shortly after his way of thinking.

Also read : Brand Voice – What is a Brand Voice?, And How do you Develop it?

What do you think when you use the word “Interesting.”

Many people speak before thinking. It turns the conversation into something empty and without content. Using the word “interesting”, only one showed that you had not forced yourself to think what you thought about a particular issue, and you used a filler word. Not using the head making use of that term for the teacher was like an offence.

I will not attempt to provide a new definition of the word “interesting” or to copy and paste an existing one. I’m going to take something for granted for once. Making the turn to social networks now can harm you to use it. It doesn’t matter if you use it in a hashtag (e.g. # attractive) or in another context (e.g. “interesting post”). Maybe there are more “teachers” out there than we think.

“Interesting” Content on Social Networks

Think about the following. When you go to the market, you don’t read “fresh fish” on the fishmonger’s signs either. It’s something you take for granted. In those that are so “clumsy” to add it, you start to doubt. Is it cool if they have to put it on?

The same thing happens in social networks because, by definition, it is assumed that everyone shares content that they consider attractive. It is not necessary to add it since it can even be counterproductive. In the best of cases, someone may think you have not read it, but you liked the title because it seemed “interesting” to you.

I hope I have made you think for the next time you use the word “interesting.”

Also read : How to Generate Income in a Digital Media?

 

The Complete Guide to Writing Creative Briefs

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worldmarketingtips
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The Complete Guide to Writing Creative Briefs

Creative Briefs

Like any other task, creative work needs a clear plan and measurable goals before it begins. It is where the creative brief comes into play. Developing a creative brief allows you to take a proactive approach and define needs while planning your creative work. Among other essential aspects, the creative brief is the opportunity to limit the scope, delivery dates and specific deliveries for the creative part of your project.

In general, a creative brief helps everyone stay on the same page, reduces feelings of frustration or confusion. Furthermore, it ensures that the design process is not affected.

Also read : What is Newsjacking, And How can you apply it?

What is Creative Summary?

A short creative works as inspiration and guide for a set of outcomes that generally involves team collaboration between the departments of Design, Writing, Content Marketing and many more. The goal is to align all participants with creative requirements, determine critical messages, manage expectations, and facilitate innovative teamwork. An effective creative brief is not only very useful from a creative point of view, but it also serves as a single reference point where you can find all the critical information about the project.

The creative brief is useful for defining any creative requirements relevant to the project, including the message. The audience, and the outline of how success will be measured. Once the brief is in place, it is advisable to hold an initial meeting to discuss any issues or restrictions. In this way, there will be time to review and update the creative brief before starting work.

Remember: creative briefs are not made to be written and then forgotten. Before starting work.The creative brief should be a continually evolving document. which can be changed as the creative requirements continue to be analyzed and reviewed. But, when you start working, your creative brief should be a clear plan with specific objectives as a reference for the Design. Content and Creative teams throughout the process. This way, you make sure everyone is lined up and making the right decisions.

The Essential Elements of an Excellent Creative Brief

Understanding what a creative brief is and why it is necessary is very important. Knowing what to include will save you a lot of time and back and forth with your innovative team. If you put the right information in advance in your creative brief, you can avoid continually returning to the same questions and conflicts.

Take a look at the must-have fundamentals of any creative brief. You probably plan a marketing campaign, write the creative brief for an advertising agency or prepare a creative brief for the internal team. In all cases, these nine steps will help you clearly. understand the critical information about what your team needs to be successful. Keep in mind that your brief can contain more elements.And of course, you can include them if they relate to your work. The criteria listed below should be part of almost every creative brief.

Also read : 3 Content Marketing Examples to inspire your Strategy

What is Attribution in Social Psychology? And Its Types?

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worldmarketingtips
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What is Attribution in Social Psychology? And Its Types?

In social psychology, attribution remains understood as the process of inferring the causes of events or behaviors. In everyday life, attribution is something that we all do daily, usually unaware of the underlying processes and biases that lead to our inferences.

For example, on a typical day, we are likely to make many attributions about our behavior and those around us.

When we get a reduced grade on a test, we are likely to blame the teacher for not properly explaining the contents to us, completely ruling out that we did not study for the exam. If a study partner got an excellent grade instead, we are likely to attribute their good performance to luck and ignore good study habits.

Why do we make Internal Attributions in our case when we do External Attributions for others?

Part of the reaction has to do with the type of attribution we are prone to use in particular situations. Cognitive biases often play a role as well.

What Impact do Attributions have on our everyday behavior?

The attributions that we carry out daily have an essential influence on our feelings, as well as on the way we think and relate to other people.

Attribution Types

Interpersonal Attribution

Once telling a story to a set of friends or acquaintances, we are most likely telling the story in a way that gives us a position that favors us.

Predictive attribution

we also usually make attributions of circumstances in a way that allows us to make future predictions, so if our car remained looted, we might attribute this criminal act to the that we park in a particular place, as a consequence, in the future, we will avoid that parking spot to prevent the event from repeating itself.

Explanatory Attribution

We make explanatory attributions to help us make sense of the world around us. Some people may have a lively descriptive style, while others have a more pessimistic outlook.
People who have an optimistic style attribute festive events to stable, internal, and global causes and adverse events to unstable, external, and specific reasons.

On the contrary, people with a pessimistic style attribute adverse events to internal, stable, global causes, and festive events to external, regular, and specific reasons.

Heider’s “Common Sense” Theory

In his 1958 hardcover, The Psychology of Interpersonal Relationships, Fritz Heider suggested that people observe others to analyze their behavior and infer their common-sense explanations for their actions. Heider’s team differentiated between external and internal attributions.

The external attributions are given to situational forces, while internal attributions point to individual characteristics and traits.

The Corresponding Interference Theory

In 1965, Edward Jones and Keith Davis recommended that people make inferences about others when they are intentional rather than accidental. When people observe that others act in a certain way, they look for a correspondence between that individual’s motives and their behaviors.

The inferences that people then make remain based on the degree of choice, the probability of the behavior was occurring, and their effects on the action.

Attributional Errors and Biases

Self-Interest Bias

When it comes to further people, we tend to attribute the causes to internal factors such as personality traits and ignore or minimize external variables. This phenomenon tends to be very generalized, particularly in individualistic cultures.

Psychologists refer to this tendency as a fundamental attribution error; Although situational factors are likely to be present, we automatically attribute the cause to internal characteristics.

The fundamental mistake is to blame others for circumstances or events over which they generally have no control.

Social psychologists frequently use the term blaming the victim for describing a phenomenon in which the individual blames innocent victims for the crimes they remain subjected to.

For example, people may accuse the victim of not protecting themselves from the event, not behaving in a certain way. Or not taking specific precautionary measures to avoid or prevent the occurrence.

Thus, it is frequent that rape victims, survivors of domestic violence. Or kidnapping victims are re-victimized for behaving in a certain way. Or that in some way provoked their attackers.

The researchers suggest hindsight bias makes perception difficult. Since people mistakenly believe that victims should have predicted future events and have taken steps to sidestep them.

The Actor-Observer Bias

Interestingly, when explaining our behavior, we tend to make a mistake with a fundamentally opposite attribution bias. In other words, we are more likely to blame external forces than our characteristics. Which has been termed the actor-observer bias.

One possible reason why this phenomenon occurs is that we have more information about our situation than others. When explaining our actions, we have more information about ourselves and the situational variables at stake.

However, when it comes to explaining another person’s behavior. We are at a disadvantage, we have insufficient information, and we only have that which is readily observable.

It is not surprising that people easily fall into the actor-observer bias when making attributions concerning strangers. Because we know more about our circumstances and those around us. So we can perceive their point of view than those we do not know.

Also read: Video Post: The Video Content that Triumphs in Social Networks

Content Marketing Agency

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worldmarketingtips
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Content Marketing Agency

Connect with your market, users and potential customers through content marketing.

This marketing technique attracts customers to your business, positions you as a benchmark in the market, informs, educates your users and generates the necessary confidence so that they end up being your customers.

Also read : What is Newsjacking, And How can you apply it?

However, a Content Strategy only Works if Done Correctly.

Therefore, if you want to add real value to your users, you need a professional service with these characteristics :

An editorial calendar with relevant, quality and informative content that positions itself in search engines.

Communication Strategies and Tools.

We create content based on an online marketing strategy to increase your traffic, position your brand as a benchmark and retain your customers. Ask us.

What can you achieve with our content marketing

Provide Value

Suppose you offer original, quality, and periodic content that satisfies your potential clients’ needs and doubts. In that case, you will be adding value and generating trust for your brand, your products or your services.

Increase your Sales

Valuable content attracts customers to your site. If you then employ a comprehensive marketing strategy, you will turn visitors into contacts, contacts into customers, and customers into ambassadors for your brand.

Increase your Visibility

You will achieve a more fabulous digital presence compared to your competition. You will gain prestige and notoriety in the face of your target audience, and you will open your path as a reference within your professional sector.

Read your Customers by the Hand with a Sales Funnel

e hA sales pipe allows you to take your customers by the hand, from the initial moment they just met you (they are readers and users of your blog or website), going through the phase of wanting something more from you and until the final moment of purchase.

In this journey, you have to provide them with value through quality content that answers their questions, making them feel confident that they can trust you and their best option.

When you get a user to leave their data in exchange for more exclusive material, they open their doors to you; It is time to gain their trust and prepare the sale.

Help you you have traffic on your website, but you can’t sell? You urgently need to improve the “copy” of your texts. We can help you.

Don’t have traffic, but do you have competitive products or services? You need to position and generate branding. Shall we talk about your positioning and branding strategy?

Would you similar to increase your sales with an automated system? We can start the automation marketing of your business immediately.

Also read : Templates for Social Networks: and it’s Elements

How Twitter Advertising Works: Promoted Tweets and Accounts

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worldmarketingtips
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How Twitter Advertising Works: Promoted Tweets and Accounts

Twitter Advertising Works

At the beginning of last December, I was able to manage advertising campaigns on Twitter. I got this access by being selected in the $ 100 promotion for SMEs on Twitter and Amex. The truth is that I wanted to test advertising on Twitter and see if it was effective.

I had not wanted to talk about it on the blog until I tried it, and after several weeks of testing, I share the steps of how you can manage advertising campaigns on Twitter and the results that I obtained when testing it.

Also read: What is Native Advertising? And Benefits of Native Advertising?

1. Access to Advertising on Twitter

The first thing you need is access to the platform. I recommend you request access using the following form for those in Spain, and I warn you that this process takes its time. Still, several brands have received a favourable response from Twitter and are starting to manage their advertising.

2. Define your Advertising Goals

With the advertising formats offered by the social network, you have two possible objectives:

  • Community –  using “Promoted Account” to increase followers
  • Buzz / Noise –  using “Promoted Tweets” to promote to the public that you predetermine one or more of your post’s content on your account.

In my case with  @BloonderCOm,  I launched a community campaign and another to make noise from the publications, and it worked perfectly.

3. Optimize your Twitter Profile

Before configuring your campaign, you must optimize your profile on Twitter. The social network itself recommends the following practices:

Promoted Account Campaigns

  • Use a recognizable avatar of your brand
  • Use the real name of your company (it’s the first thing users see in this advertising format)
  • Be authentic, interesting and original with the bio of your account. Once the user has clicked, it is to know more about you. You have to finish convincing him to follow you.

Promoted Tweets Campaigns

  • Post content regularly (it is recommended to post at least one tweet a day)
  • Be interesting and add value to your content
  • Talk, do not forget that Twitter is a channel to establish relationships with your audience
  • Share exclusive content as promotions

4. Set up your Campaign

You access your advertising panel by logging in with your Twitter account and start configuring your ads through the following steps:

Define the Location of your Campaign

This segmentation is only available by countries. It does not yet allow by cities.

Promoted Tweets – manual or automatic

A promoted tweet is a Tweet that a customer pays to serve their audience at the most effective time. The  promoted Tweet  is distinguished from other tweets because it is identified by the

There are two ways to create a promoted tweets campaign:

  • Manually selecting the tweets, you want to promote
  • Letting Twitter take care of automatically promoting the most recent and most engaged tweets.

Promoted Tweets – economic investment

Depending on the clicks you want to get, you can define your budget. While you are setting the price in real-time, the click estimate is updated.

Promoted Account

As in promoted tweets, you can choose a daily investment limit and how much you want to pay for each new follower you want to get. In the case of Contests a la Carte, I selected between 0.01 and 0.20 for each new follower, and I got 194 new followers and 19.5 thousand impressions, investing 30.16 dollars during three weeks.

5. Pay Campaign

Although I got the $ 100 credit from the AMEX promotion to redeem it, I had to leave my US credit card details.

6. Monitor Campaign

The analytics offered by Twitter still seem basic and very focused on investment conversion. To complete my monitoring, I use my Pirendo account.

Also read: Webinar: What is it, and How to use it in your Content Strategy?

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