Inspirational Marketing Example

See an example of inspirational marketing with this Coca-Cola billboard that has to See an example of emotional marketing with this Coca-Cola billboard that has broken two Guinness records. You will love broken two Guinness records. You will love that is inspiration marketing ?. Do you have an example of inspiration marketing? They ask when we use the term in marketing conferences or training. The answer we give is simple, and let me explain it as follows:

Also read : What is a Pillar Page? And How it Impacts SEO?

We live in a GHIP World, That is:

  • Globalized
  • Hyperconnected
  • Right now
  • Personalized

In such a reality, where every day we have content, products, experiences and services within reach of a click, it is an almost impossible mission to make our brand stand out and create purple cows as Seth Godin claims, it is the right way, but it is not as simple as it seems.

Marketers have chosen to look for other avenues, like Facebook ads, for example, or even place banners that we can’t close (see them now on YouTube or Facebook), but that’s NOT the answer. The answer is inspirational marketing. How do we define it?

Inspirational Marketing is the marketing that causes you to comment, share, follow or contact the brand. [tti link = “Tweet this”] Inspirational Marketing causes you to comment, share, follow or contact the brand. [/ tti]

It’s that easy. It is the marketing that cannot leave us without reaction. It doesn’t have to be emotional, although that’s a big plus; however, it is probably a series of data that surprises you, a web page that addicts you, an experience that makes you return to a place, again and again, a personality that you are passionate about, a content that you need to share yes or yes or even a vile advertisement in a format as old as a spectacular outdoor and yet, you recognize in it the Wow Factor

Inspirational Marketing Example

The best p`roof of this is this billboard for Coca-Cola with two Guinness award. Take a look; I loved it! I loved it! And if you don’t believe this is an example of inspirational marketing, take a look at the number of organic views at the time of this note, over 1.8M

Seth Godin was also the author of an immortal phrase that I always remind clients of when I see that they become obsessed with only advertising on Facebook:

Good marketing invests in improving the product or the experience, and bad marketing invests in ads. [tti link = “Tweet this”] Good marketing, invests in improving product or experience, bad in advertising. [/ tti]

And many will say that this is an advertisement and therefore it is an advertising lie, and it is an experience

Also read : What is the Structure of the Hero’s Journey?

Latest

10 Tips To Make Your Website Accessible

There is an unprecedented rise in the number of ways users access the web. Added to it are the gloomy numbers wherein nearly 15%...

Frequently Asked Questions When Picking Field Service Management Software

When working in a field service company, you must ensure you can manage your jobs and dispatch the right team to the right job....

How To Do SEO Yourself And When You Need To Contact Professionals

SEO optimisation includes strategy development, content creation, optimization and analysis of the results obtained. The goal is to improve visibility and raise the site...

How to Create Successful Social Media Videos for Business

According to Zenith’s Online Video Forecasts 2019, an average person spends 100 minutes a day watching videos. Businesses need to take note of this...

Top SEO Practices and Processes for Recruitment Agencies

Having a well-designed recruitment website is not enough to attract and keep candidates. The design and development of recruitment websites must support recruitment processes....

What is Investigation Project? And its Uses?

Investigation Project The research project remain a document written as a guide or plans to carry out research work. Explain in an orderly way what...

These Marketing Trends Will Be Everywhere Next Year

Whether you rely mostly on social media to connect with your customers or use a blog to keep your audience informed, you’re always adjusting,...

What is Clickbait? Examples to use it Well

The clickbait is a hook of clicks through sensational titles that arouse the user's curiosity to optimize its economic benefits. The user is curious by nature, and...