Promotional gifts are a tried-and-true tradition (especially for small businesses). Not only are you showing your customers that you care by giving them gifts, but you’re covertly inserting an organic, tangible advertisement for your brand into their lives. Perfecting this marketing strategy can greatly boost the success and visibility of your brand.
Here are just five of the key reasons why promotional plastic cups can expand your brand in 2022:
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1. Cost-Effective Marketing
Plastic cups are incredibly cheap to purchase – especially if you buy plastic cups in bulk. Even if you’re going for some of the highest quality plastic cups available to buy in bulk, the products you’ll be investing in will end up costing a fraction of what most other traditional marketing campaigns cost. By using this cost-effective and efficient strategy to your advantage, you can quickly make your brand stand out amongst direct competitors. Especially if you’re doing business in a small community, this advantage will help you expand your brand in a noticeable and value-packed fashion. The more time you put into crafting cost-efficient, but value-packed, marketing strategies, the larger your brand’s visibility will become.
2. Brand Awareness
One of the most crucial tasks that all brands (no matter what their size) must always be thinking about is brand awareness. Unless people in your community and target audience know about your brand, the chances of them seeking out your products and services are drastically lessened, after all. The more eyes you get on the free cups you’re giving out, the better. If people begin using these cups when they have guests over, the amount of new eyes you can put on your brand is practically limitless. To boost the likelihood of this happening, be sure to make your plastic cups visually striking. Consider adding your contact information, call-to-actions, and other useful information to your free plastic cups to maximize their impact on your customers.
3. Emotional Marketing
People are more likely to remember a brand if you add an emotional flair to your outreach and marketing efforts. If you put the right amount of effort in, you can create a plastic cup that has a much more noticeable emotional impact on your audience than you could have ever imagined. By taking the time to add emotional power to your branding efforts, and your promotional gifts’ design work, you’ll be setting up your brand for a previously unreached level of success. Just be sure to avoid cheap tactics to up the emotional impact of your gifts (as sincerity is key to winning audiences over). The more sincere you are about your marketing and gifting efforts, the more successful your company will become.
4. Long-Lasting Power
Even if it’s primarily just the person who received your brand’s free cup using the product, the benefits to your brand are still impressive. The longer they own and use your cup, the more emotionally attached they’ll become to your logo, after all. In those all-important moments when they realize they need a product or service that your brand can offer, this emotional groundwork will finally pay off. We become attached to the objects in our lives, especially those with important roles (such as keeping us hydrated). Take advantage of this fact to make your free promotional plastic cups a smash hit with your customers. With any luck, they’ll be drinking out of the plastic cups that you’ve given them for years to come.
5. Usability
When you’re working on crafting a promotional gift that will truly bring attention to your brand, you need to focus on the usability of that gift above all else. Thankfully, nearly every single person you’re ever likely to meet will understand the inherent value and usability of a quality plastic cup (especially when they’re free). Make sure you go with a high-quality plastic cup so that your customers will be more likely to use them in the future. The more often they bring your gift cup out of their cupboard, the more often they’ll remember your brand (as well as the quality products and services it provides).
Unlock An Exciting Marketing Strategy with Free Plastic Cups
While the idea of giving out free plastic cups to your audience may not seem all that value-packed at first, the practice is actually incredibly efficient. The sheer amount of companies who have successfully used these types of promotional gift marketing strategies is hard to overstate, so do not let your brand’s visibility and power suffer by failing to take this strategy seriously.