Content that Generate Engagement
We all already know the importance of content marketing to achieve. A good relationship between our business and its online community. It is one of the most effective inward bound strategies to...
Branding defines and builds a brand through planned management of all graphic processes, communication, and positioning.
The global management of all the noticeable and intangible elements surrounding the brand to construct and transmit a promise that...
Content Strategy vs Content Marketing
If you haven't received the words "content promotion" in your agency in recent months, you were probably on vacation.
In the online business world, content marketing is fast becoming one of the most overused...
Guest Blogging, Guest Posting or "Guest Author". Is when a blogger publishes an article (or any other kind of content ) .On another's website or video blog.
With "blogger", we can refer to a particular individual...
Director of Marketing and Digital Advertising
The Marketing Director is one of the most demanded professional profiles today. Next, I want to share the skills, functions, tools and concepts necessary to work in the marketing management area of a company.
The...
Most Demanded Marketing Profiles
It was just a little completed a week since we said goodbye to 2016, and, like every year that begins, companies prepare to face new challenges and projects. Having the right...
Promotions offering your customers something free like shipping, discounts, or a loyalty program might at face value like you are spending and getting very little in return.
Yet, many companies find that those offers bring in...
As a small business owner, you have a lot on your plate. Small to medium businesses face a lot of challenges. You have to handle sales, procurement, logistics, human resource, and legal affairs yourself. With...
When we talk about marketing, it is very important to establish the differences between operational marketing and strategic marketing. They are two complementary marketing branches, which must be dealt with in the same strategy, although this is not always...
Personal Branding
The concept of "{personal branding}" first appeared in the United States business literature in 1997. In an article in the Fast Company publication,...
High-quality web content can serve your small business well on a number of fronts. In addition to keeping your current audience engaged, winning web...
