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How to Produce a Successful Video for Youtube

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How to Produce a Successful Video for Youtube

Successful Video for Youtube

YouTube has become a channel of great influence on content and cultures throughout the world. In Mexico, there are approximately  16.99 million unique visitors per month. If you are thinking of creating an audiovisual strategy for your brand or business. You will know that YouTube is the best channel.

Also read : What is Social Media Management

Why do I need to produce Videos?

YouTube users have one thing in common: they are constantly looking for a solution to a problem. These solutions are usually presented in a fast, practical and easy to understand way through the videos. Therefore, the role of companies that produce videos on YouTube should be precisely to meet this demand; help your customers understand the services or products they purchase.

Before producing a video, it is necessary to know who your audience is and the material to be created. Only with that information will you define the type of content you can use, the issues you will address. How many times you will publish, and everything that involves creating content. In addition to that, you will know how to position and optimize your channel to attract a growing audience and an increasingly relevant audience.

Then; How to stand out on YouTube with so many videos and content on social networks? What do I need to become a differential and have an effective material?

Last year, one of the largest digital marketing and content events in Latin America was held in Brazil: RD Summit. At this event, Camilo Coutinho, a video specialist digital strategist for YouTube, spoke about CEQC, which, translated into Spanish, means: Content, Strategy, Quality and Consistency. According to Coutinho, these four points are essential for standing out among the many active videos on YouTube.

In this post, you will understand what each word means. What we can do to produce a successful video and capture the attention of our audience:

1- C for Content: The Main part of the Video

You need to plan the content to be turned into a video. To capture the attention of the public, this content must be of quality. It is necessary that those involved in the production and creation of Video dominate the subject you want to talk about. If they do not master it, it is required to investigate. And ask the public what type of content they wish to consume. Ask your team for help, brainstorm and talk to specialists.

All this will make a huge difference in the final content, as it has been thought and planned with all the details, and from these initial ideas and definitions, it is possible to start producing the Video.

After planning, you can start with the script and then you can go to the recording. The hand will be your guide;  you will create the structure and order of all the video content; you may forget some important information without it.

Keeping the video production linked to the site and blog content. A good way to do that is to have a video that accompanies a blog post, and you can include the Video in the post or do the opposite. Reuse ready-made content in new formats.

2- E for Strategy: Define your Positioning

How many videos per week? How to disseminate the Video? Where to spread other than YouTube?

Those are the first questions to ask before you start producing YouTube video editor. It would be best to think about the material and dissemination frequency to put the production on the schedule.

You should keep in mind the organic results: always put a good title, a description consistent with the content and relevant tags. Finally, you should consider SEO practices to help Google understand where your Video can fit and in which searches it should appear.

3- C for Quality: Thematic, Identification, Value, and Be Amazing!

The strategy is defined, the content has been studied, and the script is ready. What is the next step? The success of a channel on YouTube does not depend only on these factors. Quality is essential to receive interactions with your audience. And when we talk about quality, it is not simply the technical part and the equipment; we also talk about content.

The content needs to be relevant. It has to answer the questions of your audience and be consistent. It is why it is so essential to know who the Video is being directed to.

What everyone wants to know is; How to convert it into content that is easily shared? How to produce a successful video? You can follow these four tips:

Theme: try to know which topics are trending on social networks, which matters are in fashion. Think about whether it makes sense for your business to “follow the trend”if you don’t. Evaluate if it is worth investing time and money in something that attracts less attention.

Identification: with the audience segmentation done, you already know what your audience’s tastes are. You also understand that the needs of audience “A” are not the same as those of audience “B”. Creating an identification between the different profiles is essential; try an approach strategy with them, using issues to the liking of all audiences.

Value: Add value to your audience by offering useful and relevant videos. According to YouTube itself, tutorials are the most viewed videos. This is because of what we talked about above . People seek to solve their problems, and the tutorial videos give the step-by-step solution.

Be amazing: having quality is putting in effort and working hard; it doesn’t mean just sitting down and creating a video in a few minutes. Define a reason for making the Video; It can be a purpose, put yourself in the place of who will receive that content.

4- C for Consistency: Increase Relevance

It is necessary to maintain the frequency of publications and the identity of the channel. They increases the credibility of the track since it shows concern and responsibility for the material produced. It is conveying confidence to the public.

The more frequent the publications, the greater the contact with the audience .This way, the public will accompany. And the tendency will be to always look for new content in the same week or on the same day.

Maintaining identity is making videos with similar structures or playlists with similar themes. It adds value and increases Relevance to the channel.

How to Create Booklets?

It is only with the script in hand that the Video will begin to be produced. As much as some people think that the writing is not important.  The spaces or gaps of content and the lack of information in the videos can happen. With this, you will generate more work and loss of quality in the final product.

There is a formula that will help you in creating the script to produce the Video. Just by using a few basic questions, it is possible to arrive at the perfect content.

  • Who is the client?
  • What does the company do?
  • Who buys?
  • When do you buy it?
  • What is the differential?

That is an easy address to start the content. However, it can be even more complete, such as:

  • Description of the scenes
  • What happens?
  • Will it have background music?
  • Where will the edit be done?
  • Will it have an announcer?

Consequently, the content will be easier to work with; start the script and capture the images. This alignment before recording is essential for the material to come out with quality. In this way, it will facilitate the entire process of the people involved in the video production.

Bonus Tips

Short or Long Videos?

It is ideal for working with videos of up to a minute to attract more people to your channel . Since they will look for other videos if they accept your content well. Remember that it remain important that all content is communicated. It is not worth making short videos without solutions or explanations of the matter. Do not lengthen the videos unnecessarily. You can bore your audience. Each type of content requires an explanation and presentation time.

If you still have questions about the length of the videos, we have a tip for you; it’s just an orientation, you don’t always need to follow the same rule:

  • Short Videos – for those who still need a better explanation about you or your product
  • Long Videos – for those who already know you or your product

Thumbnail

Thumbnail is the famous image thumbnail or layer that appears in YouTube videos. It is important to capture the public’s public’s attention in this image. Since this will be the first contact with the audience with your channel. In conclusion, we can say that Thumbnail serves to differentiate your Video. From the others that are related to YouTube suggestions. It would help if you attracted attention, and it should remain done to show your channel’s purpose and identity.

To create an ideal thumbnail, you need to consider some of these characteristics:

  • Little text: not to interfere with readability
  • In the case of serial videos: use numbering (example 1, 2, 3)
  • Channel icon or logo: to maintain an identity
  • Useful area: important information must remain on the horizontal left side since the time demonstrative occupies the opposite space
  • Please do not make them all identical: it will be very monotonous and will not attract attention.

Peripheral Content

Keep in mind that the production of a video does not end when it remain finished. From the main Video, you can create various types of content in other media and other formats. You can apply a good idea to use the Video by creating a teaser or a gif from it. You can create a square format video with subtitles. Capture a photo of the frame, launch a content meme, and much more.

Another opportunity that you can take advantage of is doing the making-of. As a result, the “behind the scenes” of the production turn out to be excellent material. You can also use the Video in a blog post and on the website. Remember to make the most of the content produced.

Also read : What is Personal Branding? How to Start It?

Why Should You Watermark Your PDF  Documents?

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water mark

Watermarking is one of the oldest methods of protecting files. Papermakers from Italy were already practicing watermarking by designing their documents with Greek symbols. They used these symbols to represent their business.

Now, watermarking is one of the most known ways to protect files and photos online. You can use an Add Watermark to PDF Tool which lets you place watermarks and images for files that you want to secure.

What is Watermarking?

Watermarking is the act of placing a text or a logo on a document. Centuries ago, a watermark could only be seen if the paper is held high facing the light, or if the paper is still wet. Back in those days, papers were watermarked while they were wet, hence the term watermark.

A watermark is easy to apply to documents of different file types and is used mainly to protect these documents. By putting a logo or a text in the file, you’re making people know that you own the rights to a specific document. Watermarking a document sends the message that the file content cannot be used or replicate without proper authorization.

Another use of watermarking a document is to promote and market your brand by letting others know that you own the file. This is because the watermark itself usually represents the owner of the document or the copyright. If not a simple symbol, the watermark can be as intricate as a patterned design or copyright logos. Having complex designs gives more protection to the document.

What an Effective Watermark Does in the Online World

There are several reasons why documents are watermarked these days. Watermark is one of the trusted ways to secure files that contain proprietary and highly confidential information.

You can protect your documents from online thieves by making an effective watermark design. If you want to copyright a document, you make an effective watermark by placing a symbol atop the image or a document. It sends a message to the online audience that the file cannot be used or altered without the owner’s permission. An effective watermark prevents virtual thieves from using your files without your consent.

A watermark may also be used in categorizing a document. It indicates the current state of a document with watermarks such as “Void,” “Draft,” or “Original.” Having these labels ensures your files are handled properly, organizing these by classification as you finish your work.

It can also be a reminder to the receiver of the file to treat the document with utmost confidentiality by simply watermarking it with “Confidential.” This way, the recipient is expected to be more careful with the file by not leaving their device unattended. You can personalize a watermark to include the recipient’s details.

Watermarking is also used for marketing purposes. Just like an artist signs his or her work, putting a digital watermark in your work increases brand awareness. Whenever you permit netizens to share your work, your brand will always be part of the art they share. Using watermark as a branding tactic promotes marketing your work to a broader audience if your work goes viral.

Aside from the marketing use of a watermark, it also helps limit the replication of the document. Netizens may take ownership of a file without a watermark by simply downloading or taking a screenshot of the file. Protection with a it also makes it easier for the copyright holder to prove ownership if the watermark represents the owner.

The watermark identifies your ownership and can help determine the unauthorized distribution of the file, even if your file is shared or replicated without your consent. A watermarked file can track where the leak is coming from by following the recipient. This also makes netizens more careful with the document they share for fear they might be traced back to them.

If you are selling your documents online, watermarking your work is an intelligent way to keep your files secure. It enables potential buyers to view your work while preventing thieves from stealing or altering your work.

You can also watermark the photos and files you upload online. Uploading files online does not permit online audiences to reuse your photos. Therefore, watermarking photos that are near and dear to you can protect the things you find sentimental that you share in the digital world.

When is a Watermark Ineffective?

Having a watermark is not enough to protect your file. There are other factors to guarantee its effectiveness. First, a visible design plays a role in preventing unauthorized use. A less visible watermark is not that effective as it can be easily removed or edited. Hence, it’s best to use a it with a semi-transparent design covering a big part of the file.

The positioning of the watermark is also a factor in a watermark’s effectiveness. If a watermark is small and placed in a plain area of your file, it may be quickly taken out by those who want to take your document. Online pirates remove watermarks in documents they believe they can make appear like a whole file. Small watermarks can be easily cropped and photoshopped out of the file. Placing the watermark in a complex or detailed part of the document makes it difficult for virtual thieves to keep your document intact.

Conclusion

Watermarking has been used for centuries by those aiming to promote their businesses and market their brand. In the digital world, where document theft is rampant, it has been deemed as one of the most effective ways to secure files posted online.

To effectively secure your files, choose to watermark the subject of your file. You can also opt to watermark a huge portion of your file to protect the watermark from being cropped out of the file. To retain the quality, use a semi-transparent design so the original file is still visible.

Stealing photos online can be as simple as saving the file and redistributing it. As much as we hope to make the online world safe from file thieves, we have to be smarter in posting and protecting our files.

5 Benefits Of Investing In Digital Marketing Strategies This 2021 

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DIgital marketing
DIgital marketing technology concept. Internet. Online. Search Engine Optimisation. SEO. SMM. Advertising.

If you’ve been putting off your plan to invest in digital marketing for the past years, it’s understandable. It wasn’t as much of a risk in any aspect. Sometimes it can be scary to try something new, something you’ve never tried before. And if your small business is all you’ve got, you’re naturally protective over it. Who would want to change their marketing strategies if what their using right now proves effective enough, right? 

But then, the pandemic changed everything. Businesses, regardless of industry, felt that enormous impact. The plans you had for your company were put to a halt. You had no choice but to wait until the storm passes.But now people have just accepted it as a new normal. Pandemic has drastically changed the picture of digital marketing. Everybody is now joining the online market. But there are some businesses which are still lacking behind, like an HVAC company which has to focus mainly on its core business activities. Those HVAC companies should hire an expert like digitalhvacmarketing.com for digital marketing purposes. They have 26 years of experience in this field and this experience will help those companies to grow effortlessly. And this year, things are gradually moving, just not too sure if they’re headed in the right direction. 

As far as your business is concerned, its future lies in what strategies you’ll choose to use to keep it thriving. Perhaps it’s time you reconsider investing in digital marketing. 

Why Digital Marketing? 

digital marketing
digital marketing concept flowchart hand drawing on tablet pc

With almost everything going digital nowadays, it’s impossible to look into the future without considering how the digital revolution would affect it. Since digital marketing encompasses everything that concerns the internet and electronic devices, advertising and promoting products or services know no bound.  

So, why digital marketing? Below are some of the benefits you can get if you start investing in digital marketing strategies this 2021: 

  • Helps You Reach Your Targeted Audience Better 

Most of the platforms used in digital marketing are notorious for their algorithms, which help personalize customer experience online. Digital marketing agencies like Caffeine Marketing Services continue to stay in the loop regarding the latest trends in algorithms, thus making them even more effective to use.  

Say, for example, your business is located somewhere in the Cheltenham and Gloucestershire area, and you want to target customers from those locations. The algorithm will help you make it so. Your ads will appear only to those who have the potential to be your customers, those who are interested in your product or service based on their shopping behavior, age, or interest. 

  • The Results Are Measurable 

When you invest in a digital marketing strategy, the platform allows you to track your results in a way that you can quickly analyze. You can check if your ads are making an impact or not. This is where traditional marketing significantly differs from digital strategies—results are measurable in every online campaign that you run. Whether using search engine optimization (SEO) or social media for your strategy, you can monitor each performance using various metrics and ad analytics.

  • Digital Marketing Is Cost-Effective 

If you’ve been into traditional marketing since you started your business, you surely know how a big chunk of your budget goes to it. TV or radio ads, for example, can be costly, as well as print ads (newspaper, magazines, and others). With digital marketing, you’ll realize it’s possible to market your brand without having to spend so much money on your ads.  

The same techniques that more prominent brands use are available for your strategy, no matter how small your business may be. Most of the methods are budget-friendly and can yield even more excellent and measurable results. You control how much you’re willing to spend, and tailor your campaigns depending on your budget and how long you want to run them. 

  • Greater Potential To Reach New Audiences 

Another good thing about digital marketing is it almost has no limits when it comes to people you could reach. With the internet being available in every corner of the world, you can run your ads wherever you want them to, and potentially reach new audiences in the long run. 

This strategy is quite helpful if you’re thinking of growing your business and expanding your market. With billions of active users across all social media platforms today, just imagine how many potential leads are out there just waiting to see your ads. 

  • Tailored Customer Engagement 

With digital marketing, engaging with customers is more effortless. You have several platforms you can utilize to reach them with, such as blogs, forums, and social media. You can effectively interact with them to know more about their interests, and the type of products they’re looking for. They’re allowed to react to your posts and marketing efforts through likes, shares, and comments, making it easier for you to gauge the effectiveness of your strategies. 

Conclusion 

Now more than ever, digital marketing is on the rise. Your market is practically boundless, and you can choose what strategies to use for your campaign. It’s cost-effective and can be easily tailored to reach your target audience. Customer service and engagement are also more accessible and more personalized than ever. 

5 Explanations on Why Google Ads is Important

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Google Ads

With the rise in internet usage, the marketing world has changed greatly, and now Google Ads is one of the major platforms that is driving the transformation. Google Ads is a paid online advertising method that allows businesses to reach anyone who uses Google for searching information about products or services online. When Google Ads is used properly, it will help connect with the large number of people. But it is vital to take proper measures for the best outcomes. Therefore, it will be better if you hire a good Google Ads, Dubai company to assist you. This will give the surety of smoother operations. Besides you will the time to focus on the other aspects of the business.

Here check out why Google Ads is now important.

Reasons to consider Google Ads

If you are not sure why you need to use Google Ads in UAE for your business and here are the reasons why it is essential. The reasons mentioned here will surely change your mind about Google Ads.

  1. Massive reach of the platform

The most significant reason companies need to consider using Google Ads is the platform’s massive reach. Today every person search online to find the desired item. This means if you are using Google Ads, you will have a better chance of visibility in front of potential customers. When your business can offer them what they need, it will improve your conversion rate.

At every step of the buyer’s journey, there is one thing or another associated with the Google Ads process. When used correctly, Google Ads can help target the customers and capture their interest well. The businesses consider using long-tail keywords or come up with attractive landing pages to attract people.

  1. Harness Intent

The intent is a great different when you target people using Google Ads versus other advertising methods. It is essential to understand that you target the business to people wall looking for a specific product. Then, when your ad appears in front of them, it will help them attract them to purchase. In fact, some expert says it is another form of inbound marketing that attracts the person to take the first step.

With Google Ads, you will have the resulting dashboard, making it easy to understand everything. Everything from basic information like the budget impressions to the Google Analytics integration is present there. In addition, it will allow you to know how visitors are behaving on the website and what they want next. Thus, it will guarantee you have a proper idea about your advertisement campaign.

  1. Full control over the campaigns

In contrast to the other advertisement methods, one can have full control over Google AdWords. Right from the beginning to the end, where the users make their purchase, one can control every minor step and detail. However, this isn’t easy. This is why it will be beneficial to contact a good company for Google Ads in Dubai.

When the user clicks on the link, it will cost the business hundreds of dollars. But some keywords do not cost much. Therefore, when researched, the platform can be used correctly without increasing the daily budget. Besides, you can put a constraint on your daily budget, maximum spending etc. In fact, you can decide the monthly spending according to the results.

  1. Quicker result in SEO

SEO is vital for business success. The post and the pages published on Google are all well written. They include high ranking keywords to achieve better results. However, it can take years before one achieve that position. When you start with Google Ads, there will be a better chance of getting organic traffic on the website. This will help grow your business well and get recognition by search engine platforms. Thus, you will have the possibility to rank better in less time.

Google Ads are highly versatile in nature. They can be used for creating great brand awareness. When you show business in a positive light, it will help build trust with the visitors. Remember, the more consistent you will stay, you will develop a better brand presence and trust. Thus, it will ultimately make the visitors make the purchase.

  1. Better conversion rate and ROI

When your ads perform well in front of potential customers, you can improve the conversion rate. Remember, the Ad networks do not prioritize the landing page experience. However, it will direct internet users to the old page. It can be either your About page or your Home page. Thus, it is vital to have a good landing page to persuade Google about the legitimacy of your business. This will help you achieve the right recognition and better visibility in front of the potential customers that will improve the conversion rate.

When a business has a persuasive pay per click landing page, it can help maximize the ROI from advertisement. However, there are certain marketing goals that one needs to take care of for proper results. For this contacting a good professional for Google Adwords in Dubai is highly essential. The main goal of Google Ads is to improve the brand awareness and visibility. Once you are able to show your ads to more people, there will be a better possibility of conversion and clicks.

When the goal is an action for the down the funnel, you can bet for it, and Google will stop showing your ads to the masses but will show it only to those who are likely to convert.

Conclusion

Google Ads is a great strategy used by most businesses to improve brand awareness and gain positive results for the business. However, it can be tricky for someone with no proper knowledge about it. Thus, taking help from a professional can be extremely beneficial. Make sure you research well to find a company that is capable of offering you desired services. With proper professional assistance, you will achieve your business goal easily. So, start your search and hire the best.

 

How Storytelling Impacts the Brain

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Storytelling Impacts the Brain

For at least 30,000 years, from what we know from cave writing and paintings, stories are the most effective way of communicating. Today neuroscience explains why this is the case from the knowledge of how the brain works.

Can we infer how storytelling impacts the brain and how to use it to tell stories that engage readers in marketing?

The answer is definitely yes. Storytelling impacts the brain because it is still a narrated story, only in a digital medium.

Also read : Editorial Calendar: Learn How to Create yours from Scratch

What is Storytelling?

We could summarize that storytelling is the art of telling a story that connects directly with people’s emotional aspect.

Storytelling has always been a widely used resource in traditional marketing, adapted perfectly to the Internet world. Currently, the objectives are the same, only the medium changes.

The concept of storytelling goes hand in hand with another important marketing concept: the engagement or commitment of the target audience. Good storytelling creates greater engagement, translated as greater interest and loyalty to the brand.

It is How our Brain Works

When we read something, for example, the ingredients of a recipe, two areas are activated in our brain, Wernicke’s and Broca’s, connected and related to understanding and processing language. That’s it. No other area of ​​the brain is specially activated in that specific process.

However, if someone later tells us the “story” of how her grandmother made that recipe, she tells us about the exquisite aroma and flavours added to the smell of wood from the country house on a green hill … changes everything? What happened to yourself when reading this very short story?

The answer is that many more areas of the brain have been activated. We can say that the areas of language compression and processing have been involved and the sense of smell, sight, taste, and even motor areas if you have seen yourself walking down the green hill

In short, storytelling impacts the brain, setting everything in motion. Therefore there will be greater remembrance, as Maya Angelou says:

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Question of “Wiring” of the Brain

Why does the format of a story, with its sequences of events, facilitate learning and recall so much?

The answer is that this happens because we are so “designed”. Our brain is “wired” for short sequences of cause and effect. It is estimated that around 70% of our thoughts are in a narrative format, whatever we think.

Our brain, as it receives information, tries to relate it to existing experiences. In this case, a part of the brain called the cerebral insula is activated, which seeks these similar past experiences to feel emotions, joy, disgust.

In other words, we link metaphors and events automatically. Our brain is looking for the cause-effect relationship from something that we have previously experienced.

Brain Chemistry

We have seen how the brain works with narrative and how storytelling impacts the brain concerning its structure and neural circuits. However, there are other, no less important factors that have to do with the brain’s chemical processes.

It is the case of oxytocin. Experiments show that this hormone, called by some the “love hormone”, acts on empathy. Empathy is essential in the narrative process because it makes us feel part and even protagonists of a story.

But it is not the only chemical response of the brain. Cortisol also comes into play in stress, serotonin, and dopamine, which generates pleasure. That is a chemical cocktail that remain activated when storytelling hits the brain.

Tips for Practical Application

You can draw many conclusions and ideas for storytelling, but here are five fundamentals that should never be missing.

1. Tell Emotional Stories

If you want to be much more persuasive in a conference, an article or wherever you interact, tell your own or other people’s stories and above all, do it with all possible emotional ingredients. In this way, you synchronize the minds of others with yours and your ideas.

2. Involves

It’s about getting the other to make your story theirs. A persuasive narrative will make the other mention your account as if it were your own.

3. Simple is Better

The complex and detailed is not better. On the contrary, our brain better grasps and remembers what is simple, plain and sincere.

Using simple language and low complexity is the best way to activate brain sections that truly relate to the situation and events in the story.

4. Don’t use Common Places

The brain practically does not react to well-known, widely used terms. Instead, It is always attentive to what is new and different. It is a question of economy and survival. What is familiar to you no longer represents danger, whereas what is new can represent a threat. For this reason, it reacts quickly to these stimuli.

5. Target your Audience

The story must remain directed specifically to the type of audience you want to impact. If you tell a story that is alien to the audience’s interests or feelings, it is difficult for you to gain their attention. If there is no attention, everything else will not work.

Also read : What is a Custom Post? And Its Uses?/

Ten keys to Getting the Most Out of Canva

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Ten keys to Getting the Most Out of Canva

Canva

When we create a website, we often lack the necessary creation to make it our own or create certain logos and images based on simple templates for universal use.Although, There is an easy and simple way to achieve.

Also read : The New Future of Content Marketing

 What is Canva?

It is an image composition and graphic design tool, easy to use and accessible from any device. The allows “non-designers” to create highly creative visual content that attracts potential customers and builds loyalty from existing ones.

It,  Canva is the solution to all design problems.

Why use Canva?

It makes images and various formats available to everyone to create their designs.

That is free and has a paid version that allows unlimited use of images with more extensive options.

It does not require knowledge of design for its use.

Custom dimensions of all your designs.

The colours used are automatically saved for future use as corporate document colours.

In the items Premium listed, a watermark indicating to download the image must be paid.

 How to use Canva?

1. Types of images that can be Created

Each of the existing social networks needs a design with specific dimensions. For this, there are a series of predefined templates with the most common sizes.

Personal recommendations

Social media posts

Documents: Presentations of work, letter or curriculum

Ebooks and blogs: Book covers, infographics and blog headers.

Marketing capitals: Business cards, menus or logos.

The header for email and social networks

Events: Business cards, invitations or collages.

Events: Business cards, invitations or collages.

2. Search Tab

It allows you to find any necessary visual element within each of the available tabs.

3.  Mockups Tab

They are those designs created that can inspire you and models optimized for that size. The free ones can be edited however you like.

4. Design Elements Tab

They can be chosen from several pre-designed options and optimized models.

5. Text Tab

There are three set sizes, which can stay increased or decreased and various editable fonts and styles.

6. Background Tab

Many free textures allow you to customize the colour. We can choose base colours that will be the “Document colours”.

7. Upload Files Tab

Upload photos from a file, external source, Facebook or Google Drive, combining Canva’s resources with your own.

8.  Download, Print, and Share the Designed Image

Download:  in JPG,  PNG,  PDF and  PDF format for printing. It is recommended to download them in PNG and transparent structure to avoid corners of another colour giving a more professional appearance.

Also, Invite other users to view or edit the design by entering their email.

Share the design on Facebook or Twitter profile (not company pages).

Share the link on your website by adding the “Make public” Tab make it editable.

Insert the design in your blog with the code provided by Canva.

9. Banks of Free Images, Fonts and Vectors

Also, The images available are those whose author has given written permission or have a Creative Commons License.

This type of license, also known as CC0, is in the public domain.Although, It can be used personally or commercially,  copied, modified or distributed without asking permission.

10.  Other Tricks

Use custom dimensions

Move layers in front or behind: Get elements to remain placed on the top layer to make them visible.

Transparency

Insert link in the image:  Insert a custom URL so that clicking on the picture takes us to the linked page.

Align images  and text

Text effects:Although, It is possible to change the text to Uppercase, and the Spacing option allows you to graduate the distance between the letters.

Filters:  In addition to cropping, rotating or leaving space in the margin, this option allows you to modify brightness and contrast and other effects such as colour, focus or warmth.

Design customization:  And name each job to retrieve and edit.

Help option: For any question or function that is more complex.

Help option: For any question or function that is more complex.

Explore Models option: This allows you to see other people’s popular creations that will enable you to be inspired by your creations.

Also read : Documentary and Ways of Narrating

 

Advantages and Disadvantages of CMS WordPress. Why Is WordPress the Most Used Site Engine?

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Website owners, regardless of what they are doing, developing a Canadian online casino for real money or selling wigs, choose this CMS because of its many advantages, often neglecting the disadvantages. To help you avoid future problems, in this article, we’ll take a look at the pros and cons of building websites with WordPress.

Benefits of CMS WordPress

Like every product, WordPress has strengths and weaknesses. Let’s look at the benefits first.

Open Source – available code

Since WordPress themes and software modules are distributed under the GPL agreement, you can easily upgrade the platform code and share it with other users without paying any license fees.

In addition, ready-made modules and templates of other programmers are available on the network, which you can use to refine or create a website, which will help you save time and money.

Easy Site Admin Panel

Usually, the developer needs to spend a lot of time learning the functions of the CMS in order to understand how to edit and manage the content of the site. WordPress, on the other hand, is an easy-to-manage platform for the mainstream.

Using a convenient admin panel, even non-professionals are able to control and perform important tasks and processes related to the site’s content.

This simultaneously saves time on mastering the CMS and gives time to acquire practical skills in site management. Even updating modules and plugins is not a problem and is done in 1 click.

The Main Advantage Is the Ease of Installation of WordPress

The WordPress platform is also known for its easy and fast installation process, which does not require the intervention of professional programmers. You can install the CMS on the server and start working with the site in just 5-10 minutes.

After completing the installation process, you can also install additional modules on the site through the graphical user interface, without having to download or change the configuration files.

All this is so simple that the modification and installation of modules on other platforms will seem to you incommensurably difficult processes.

SEO-friendly

The platform itself is not very SEO friendly, but a number of plugins available help make a difference and get the necessary tools (sitemap, metadata for pages, etc.). Finding and installing these applications will not be difficult, and their use will significantly improve SEO results.

Stability of Plugins (Add-Ons, Modules)

In years past, the architecture of the application programming interface for WP has rarely changed. Now, this has come to an end altogether and it is extremely unlikely that anything other than serious intervention by the developers will affect the situation. This makes it easy to modify the plugin and update the CMS and reduces the amount of technical work to maintain compatibility and stable functioning of installed add-ons.

Simply put – popular add-ons have been supported for years and are being finalized along with the CMS improvements.

Let’s move on to the disadvantages to which you should not close your eyes.

Disadvantages of WordPress

These advantages are largely responsible for the popularity of WordPress. Nevertheless, before making a final decision, we advise you to familiarize yourself with the shortcomings of this platform.

Open Source Framework

Since the WP platform code is publicly available on the web, it is easier for hackers to detect security holes. In addition, any programmer who used the source code can deliberately inject malicious code into it. For example, you have installed a plugin that serves to send mail from an unverified source – and the data about your subscribers will be known to the plugin author.

We recommend using only add-ons from the official repository or paid add-ons purchased from well-known script selling services.

It is especially not recommended to download paid themes and templates from publicly available sources.

Insufficient Optimization

WordPress was designed primarily for small sites. If you are creating a large e-commerce store or a corporate website, then you will need a number of changes in the system, since the initial parameters of the platform are not enough. Even if these changes are sometimes easy to make, in some cases they will increase your expense item many times over.

For example, when creating an online store for 1000+ products, it makes sense to immediately work with a CMS for an online store, and not try to “finish” the blogging platform.

In the case of the portal, paid CMS provides “Out of the box” already proven functionality necessary for the development and monetization of the site. These are user accounts, premium postings, and more.

Site Speed

Although more often the website loading speed is influenced by the webmasters themselves, loading 5MB images without processing. WordPress sites contain a lot of code that is not always used and significantly slows down the loading of site pages. Page loading speed is one of the factors required to meet user needs and rankings in Internet search engines.

Outcome

WordPress is still the right tool and platform for website owners and developers alike. Now you have received detailed information about this product and will be able to make a decision on the advisability of switching to this CMS or creating a website on it.

 

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