Almost every business sector has been automated to a considerable extent. It suggests that users like to access every service online. And when all come to one place, it makes a super app like Gojek, WeChat, Rappi, etc. The concept is widely accepted nowadays. Here is a blog helping out with amazing factors to consider while creating an app like Gojek for entrepreneurs who are in a race to enter into the multi-service business industry.

No matter which category of enterprise they are running, it is a must that you should shift your venture online, as there are many reasons to invest to survive in a world where technology rules. However, people also prefer to fulfill their needs by utilizing the various solutions launched on their devices.

Among them, super apps are commonly installed on smartphones of most users as they can satisfy their every purpose from a single spot. When discussing these platforms, the name ‘Gojek’ always pops up in people’s minds as it is one of the oldest runners in a race of multi-service solutions. Also, many entrepreneurs are planning to get Gojek-similar apps for their ventures.

Due to Which Reasons Gojek Came In a Spotlight?

The organization was founded in 2010 and is currently providing multiple benefits to users. Formerly, Gojek only served courier delivery and ride-hailing services, but after some progress, the company added various services in their application and is currently operating in almost the entire Southeast Asia with 38 million MAUs, according to a report of 2020.

Furthermore, there are some reasons which brought Gojek to the headlines; consider them mentioned below:

Very Few Similarities

Previously, multi-services platforms were available in only a fewer regions worldwide as users from all over were not much aware of them. They were only available in Asian countries, due to which Gojek was required to face less competition for earning fame amongst the customers as they had no options left for installing super apps to meet their needs and to rise in the market rapidly.

Convenience to People

Using a multi-service platform launched by Gojek in the market, the users received numerous benefits under one roof, which became a sweet spot for them. Hence, they bolstered its usage and started preferring iteratively for fulfilling their purposes. Alongside, their hassles of logging into different applications are reduced to a great level.

Less Device Storage

Individual service platforms tend to occupy a larger space because users need to download various solutions on their devices to gain particular benefits. But, Gojek eliminates the need to store individual service apps on mobiles as it offers numerous services under one roof to customers. Therefore, it proved more advantageous for consumers to store an Indonesian multi-service application, which boosted its use as a result.

Hence, the above reasons helped Gojek to become the first Indonesian Unicorn in 2016 and in achieving immense popularity around Southeast Asia. Moreover, it inspires many startup owners to make Gojek a similar platform for their ventures, but before that, they should refer to specific aspects for building multi-service solutions.

5 Factors to Consider for Creating an App Like Gojek:

Before initiating any business, it is mandatory to cover some points required for smooth execution without any issues. In the same way, to create an app similar to Gojek, there are elements to be taken into consideration listed below that would assist in getting a solution that meets enterprise demands.

Market Research

Analyzing a market to make a Gojek-like app is the most crucial factor which would assist you in gaining information about your rivals, user preferences, issues occurring in existing applications, etc. Thus, performing market research would assist you as an entrepreneur in getting a super app similar to Gojek and will also help to satisfy customers’ requirements more easily and quickly.

Features

Implementing attributes in a multi-service application would probably determine the success story of an enterprise. Because people demand solutions with unique specifications helpful in fulfilling their purposes accurately, and if you implement such features in your solution, then there are great scopes for your venture to receive a tremendous rise.

Design

The customers would only use your platform repeatedly if it has an easy-to-understand and appealing UI. Moreover, it helps users understand the functionality of a particular feature and the flow of your application. Hence, it suggests that the design of an application is also a crucial factor in receiving consumer demands.

Technologies to be used

Now, it depends on you, as developing a multi-service platform like Gojek can be done using various technologies. Based on the features to be implemented, your budget and many other parameters help you to decide an appropriate tech stack that satisfies all the criteria set by you. Besides that, technology is an essential factor in building a multi-service solution, as all other aspects can be applied only if the application is developed.

Budget

Everything related to development is linked with a budget you decide because the quality of a solution is based on the money you invest in making an app. You can determine your budget by surveying various packages of technology partners for different platforms. In short, it says that you must be ready with sufficient capital to create a Gojek-similar solution.

Is it Worth Investing in Developing an App Like Gojek?

Making an application like Gojek worth investing in or not can be determined by knowing the advantages that businesses receive. So let’s know some perks that enterprises get by building this solution.

Easy Management

Entrepreneurs can easily handle their ventures by enabling them with multi-service platforms. It includes managing workers’ data, analyzing sales and earnings, keeping track of each employee’s activity, and many other tasks that can be accomplished online, which helps them in cutting off daily hassles considerably.

Higher Revenue

The business admins can generate significant revenue using Gojek’s similar platform, as they are provided with diversified channels of income. Startup owners can earn more money as they charge commission on each order from merchants, for advertising products, from customers for providing doorstep deliveries of services to them, and a minimal amount from partners as they receive many benefits.

Improved Consumer Service

Due to streamlined venture operability, admins are not needed to spare much time for accomplishing various tasks; hence, they can spend some time enhancing their customer service segment. In addition, because a large number of users are willing to earn an extra income during their free hours, they register themselves as partners for offering particular service categories. Thus, it reduces the waiting time for assigning orders because many providers are available to admins, which also decreases the waiting period for users.

It’s clear from the benefits mentioned above that it is worth for entrepreneurs to invest in a Gojek-like app. Also, people nowadays prefer using these solutions to fulfilling their every requirement.

Parting Words:

Thus, in a fast-moving world, to cope with the latest trend of multi-service apps, you can get a Gojek similar solution by considering certain factors while creating a mobility solution for your brand, as it has secured a reputed position in the business market.  So, you as a startup owner, can take advantage of preferences for super apps among users by launching applications like Gojek in the market.

Any indicator used in isolation to give a good impression about a business’s performance is called vanity metric, without taking into account the relationship of that indicator with other KPIs or variables.

A vanity metric provides partial and incomplete information. It is usually presented without connection to specific objectives, so it is not useful for making decisions or evaluating the real performance or marketing action.

Remember the huge number of registered users on Google+? It was impressive, but in reality, far fewer users used the platform.

To assess a data set, it is essential to have clear preferences and objectives. In marketing, this means working with goals that guide our actions and analyze their results to improve the entire strategy performance.

A monthly increase in traffic to a corporate website may have little relevance if it does not translate into increased sales opportunities. When the goal is to convert visits into contacts, increasing traffic is essential. Still, you also have to work on the conversion chain and closely monitor its performance, to maximize the chances that those visits will be transformed into leads.

This type of analysis helps the data be combined into a meaningful set and can be used to make better decisions, transforming KPIs into actionable metrics.

How to Identify if a Metric is Useful

The team at Tableau, the leading platform for data analytics and business intelligence, asks three key questions to identify vanity metrics:

1. Does the Data Serve to Make Concrete Business Decisions?

When a metric is actionable, it helps us make informed decisions about our strategy. Vanity metrics, on the other hand, only serve to impress bosses.

2. Is it Possible to Reproduce the Conditions that Led to that Result?

Vanity metrics often hide the specific reasons that resulted in their emergence or responded to beyond our control processes—instead, an actionable metric results from concrete actions within a plan or strategy that contemplated its performance.

As the Tableau article mentions, “If you can’t control the variables and repeat the process to reproduce a statistically similar metric, you can’t improve that process. If you can’t improve the process, you can’t improve that metric. Therefore, it is not useful.”.

3. Is the Data a Reflection of Reality?

A dataset that has been tampered with is likely not to match reality.

For example, can we consider a piece of content to be successful if it receives a lot of traffic from social media? Possibly. But what happens when that traffic is the result of a paid promotion? In that case, it is not so easy to assess their performance.

A vanity metric suggests conclusions that do not necessarily correspond to a real state of affairs.

Vanity Metrics in Inbound Marketing

Inbound marketing integrates analysis and continuous improvement naturally in all processes. When implemented through the software platform HubSpot, analytical never appear in isolation. All reports grouped data intelligently reports and dashboards to facilitate the discovery of significant trends.

That is Hubspot’s solution to vanity metrics: contextualized data with all the information. That the platform collects about the people who browse your website, presented in customizable dashboards that contribute to decision-making. This way of working with data is one of the keys that differentiate the methodology from other marketing approaches.

It does not mean that there cannot be vanity metrics in inbound. But when information is presented comprehensively, it is easier to spot solutions. That work and much more difficult to disguise poor performance with gimmicks and shocking numbers.

Also read: Content plan: Why it is Essential in a Content Marketing strategy

When working in a field service company, you must ensure you can manage your jobs and dispatch the right team to the right job. Unfortunately, things can get complicated, and these complications hurt your business. The best way to ensure proper job management, scheduling, and dispatching is to include software. The software streamlines your processes and eliminates the need for manual assignment and allocation of tasks. Incorporating software also helps meet your customer demands and improve satisfaction. Remember, in field service, the quality of your services matters the most. The following are frequent questions that people ask when picking Field Service Management Software.

What exactly is field service management software?

Field service management software is a program specifically designed to manage how you service your clients and ensure you complete the field jobs successfully. The system’s work is to simplify processes like job scheduling, dispatching, tracking, and invoicing. It clarifies jobs for your team and helps in rescheduling. This way, you can complete more jobs than you would with manual management. In short, field service management software provides operational efficiencies to ensure you meet your clients’ demands.

How long should a business subscribe?

The period you can subscribe to differs with the provider. You can get those who provide long-term programs that take 12 months. You can pay annually or monthly, depending on what you agree with your provider. The rule of thumb is going for providers with annual plans since they provide about 15% savings on the subscription once you pay the upfront.

How do businesses get started with field service management software?

Starting with the system is not a challenge for most companies. You get a 14-day trial without paying to see how the program works and if it suits your business. Therefore, you first register and get two free weeks to use the program. After that, the system will be automated. You may also ask for a demo on how to use the program. In this case, you can pick about five members of the team.

Can a business import its data during the trial stage?

Depending on the features in the system and the provider you go with, you might import your data to the system. The provider will allow you to import your clients, registers, suppliers, and inventory before you even buy the software. This way, you better understand how the system will help you.

Do you need training or setup fees when introducing field service management software?

The answer to this question also depends on the provider you choose. Some providers offer training included in their price, while others require you to pay exclusively and keep it optional. The good thing is to ask the provider if they will charge you for training or setting up the system. This way, you can compare several options to see the most reasonable one.

Takeaways

Companies ask these common questions before picking a field service management program. It is crucial to go through them and ask for clarification on areas you don’t understand. Remember, the main intention of incorporating software is to improve efficiency, not bring more issues.

Starting a business can be an exhilarating journey, yet securing funding is often the biggest hurdle entrepreneurs face. Bootstrapping, or funding your startup without significant external capital, is a viable and rewarding approach. This article delves into a few innovative strategies for bootstrapping your startup, providing you with savvy ways to fuel your dream with limited resources.

Service-to-Product Transformation

Starting with a service-oriented approach can lead to product innovation. Many successful startups first offered their expertise as a service, which allowed them to understand market needs intimately. This hands-on experience can be funneled into designing products that address real-world problems, leveraging customer feedback without the initial heavy investment into product development.

Content Marketing Mastery

Content is king in the digital age, and mastering content marketing can elevate your startup’s visibility without breaking the bank. By producing valuable, engaging content, you can attract and retain a clearly defined audience. Clever content marketing isn’t just about being prolific; it’s about being strategic and playing with different mediums—blog posts, podcasts, videos—to bolster your brand presence organically. An adept SEO company North Sydney can further amplify your content reach, ensuring you connect with your target demographic effectively.

Strategic Partnerships and Bartering

Networking isn’t just for finding customers; it can also be about finding allies. Forming strategic partnerships with other businesses allows for the exchange of services, resources, and expertise without the immediate cash outlay. This mutual back-scratching technique—bartering your strengths with others—can be a playful yet professional way to expand your business capabilities and reach.

Product Presales

Launching your startup with a bang can begin by selling your product before it is fully developed. Product presales are an excellent way to gauge customer interest and generate early revenue. Many customers can be enticed by the opportunity to get a product before it’s widely available to all consumers. By offering early adopters special perks or pricing, you can gather funds to fuel product development and establish a dedicated customer base from the get-go.

Utilizing Open-Source Tools

One cost-effective strategy for bootstrapping is to utilize open-source tools whenever possible. These resources can decrease or eliminate software costs and provide your startup with flexibility and scalability. By leveraging communities of developers who are continuously improving these tools, you can maintain a competitive edge with a lower financial burden and contribute back to the community with any enhancements you make.

Lean Business Operations

‘Lean’ is more than a buzzword; it’s a principle that can safeguard your startup’s resources. Embrace frugality and agility in your business operations by keeping the overhead low and operations flexible. This minimalist approach involves remote work setups, shared office spaces, and versatile team roles, ensuring that every dollar spent is an investment in growth, not excess.

Crowdsourcing

Crowdsourcing can be another creative means to advance your startup. It’s not limited just to funding; businesses can also crowdsource ideas, content, and even labor. By tapping into the collective intelligence of a crowd, you create opportunities for innovation while spreading your operational efforts. Platforms designed for this purpose can help you harness the creativity and skills of a global workforce.

Fiscal Prudence

Sound financial management is critical for a bootstrapped startup. Carefully monitoring cash flow, cutting unnecessary expenses, and continually optimizing your business model for profitability are fundamental tenets of fiscal prudence. Being thrifty doesn’t mean being cheap; it means understanding the value and return on each expenditure. A bootstrapped business that cultivates financial discipline lays the foundation for sustainable long-term growth.

Conclusion

Bootstrapping your startup doesn’t mean going it alone; it means being strategic, resourceful, and a bit playful with your resources. By implementing these innovative strategies, you can foster a self-sustaining business primed for growth. While it may require more creativity and effort, the rewards of bootstrapping leave you with a startup that is thoroughly yours, every step of the way. Remember, success doesn’t happen overnight. Be patient, take on any challenges as they come, and keep pushing forward. It may be hard work, but that’s what makes the payoff worth it.