Home Blog Page 23

How the pandemic is fueling Indian EDTech platforms?

By
worldmarketingtips
-
0
How the pandemic is fueling Indian EDTech platforms

EDTech – If you have not heard about the recent success of IT solutions and edtech in India, let me fill you in. Recently there is a major pandemic in India and in other nations as well. That made life very hard for many young students who were seeking an edge by going to school. But, they had other options. Some of them chose to stay at home and some of them enrolled in an online school in India or elsewhere in the world.

One big difference is that the students did not have to worry about how to get to class or how to pay for their boarding and lodging. No one offered to help. The same thing happened with students in many parts of the world. They were so used to living in those little boxes that they took no effort to try to adapt to the Western way of life.

In India, this is not the case. The students from underdeveloped countries come here to improve their education. They come from remote areas where access to technology is minimal. Those students who cannot afford school materials can get these at a very low cost. They do not have to worry about transportation or the costs of meals. All they have to do is log on to the Internet and they can start learning right away.

This is one reason why India has been able to achieve literacy rates that are even higher than those in the West. There is less crime and there is less violence. Everything is in balance. When students feel safe to study and there is less violence or poverty in the country, then they tend to think more positively.

IT Solutions

This is one of the reasons that IT solutions in India are doing well. They attract students from places where there is little development. These students understand that education is a basic right of every citizen. They fight for it every day. The government is also supporting this by making sure that the resources are available so that students can have access to top-class education.

The students and teachers work together to make sure that everyone is getting what they want. This is the best way of ensuring that you have access to all the tools that you need. This means that there are fewer excuses for not studying. Students can study any time, anywhere. Also, almost every course is available online from school-level subjects to professionals courses for instance ITIL certification. You just need to search according to your interest for instance search ITIL 4 Foundation training online and you will be provided with a plethora of EDTech platforms providing this training. There is no reason why they should be forced to be in their classes when there is no requirement to be there.

Cost of hardware

The pandemic is helping the EDTech companies by bringing down the cost of hardware as much as possible. This allows the companies to offer lower prices to customers. The lower the price, the more profit they earn. This has been a great help for struggling companies. They can now cut down on costs and still provide high-quality services to customers.

The healthcare workers and students who suffered from the virus should be fully equipped with all the necessary materials. This includes the necessary vaccinations. These people are a big help for helping to clear up the problem. How the pandemic is helping the education industry is because it helps to ensure that students continue to receive top-notch education materials. If students cannot attend class, then they cannot learn. That is just wrong.

This is how the pandemic is helping the education industry because it provides materials that allow the students to not be affected by the disease. This is because most of the school outbreaks have occurred indoors. With the use of mobile devices, this becomes a problem. With a lack of a power source, these devices cannot be used inside. So without the use of electronic boards, papers and pens students cannot study. But this can be fixed.

Education materials and technology

The pandemic is helping the education industry is because of the increase in the demand for educational materials and technology. People all over the world want to get a higher education so this increase in demand helps the companies that provide these materials to meet the demands of students. These companies can meet the demand with lower overhead costs.

As a whole, the students are now more willing to use the materials. The companies need to use these materials to help teach the students about the basics. But before they do, they will need to make them appealing to the students. By appealing to them, the companies can gain the upper hand

Complete Guide: How to use Stock Photos in your Business

By
worldmarketingtips
-
0
Complete Guide: How to use Stock Photos in your Business

‘.Once you discover royalty-free stock photos or photos . You open yourself up to a whole new world with tons of creative possibilities to exploit for your Business, brand or project. If you are one of those who think that a picture is worth a thousand words, take a look at the stock illustrations. Discover the best strategy to include images that make your website stand out with original content. By buying cheap photos, you can achieve a more significant visual impact on your designs without spending too much. You can find great high-resolution photos at rock-bottom prices in the StockPhotoSecrets Store!  Also, discover the best cheap image banks here.

But the question of how to use stock photos can get a bit confusing at first. And here, we will help you clarify the picture.

It’s exciting to learn that you can get high-quality professional photos to use in your Business for just pennies on the dollar. And unquestionably thousands of ideas come to mind to develop with them: the design of your website, your brand logo, your blog entries, your flyers and brochures, your advertisements, posters and decoration of your store or office, courtesy coffee mugs from your company, t-shirts to give to your customers, prints on products to sell. But is it allowed to use stock photos for all these purposes?

Also read : SEO for YouTube: Position your Videos above all

Cheap Stock Photos with Royalty Free License

Before starting, there is an essential point to keep in mind: Each image bank has its custom terms of use for the licenses they offer, and you should always carefully read the license agreement of the bank you use to make sure you understand. The rights that consume stayed granted to you on the photos and the restrictions that apply and corroborate that the use you want to give the images is covered by the certificate obtained.

Most severe and trustworthy image banks that offer cheap photos do so under the Royalty Free License. Besides, though, as we said, respectively, they personalise the terms of use of their images, the license has a basic structure common to practically all of them.

Here we will explain how to use stock photos in your work and your. Business based on these rights of use typical to all banks. Remember: you should always read the complete license agreement of the agency you use!

General Guide to Using Stock Photos

1. Royalty Free License

As we told you, Cheap stock photos usually come with a Royalty Free license, which allows you to use them legally and safely in your designs at a low cost. To learn more about stock photos and where to buy them, we recommend reading our guide to The Best Cheap Image Banks.

The Royalty-Free license is one of the best not only for its super accessible price (you can buy photos for between $ 1 and $ 20 each, and even for less than $ 0.30 with a subscription) but for the great flexibility in rights of use that he offers you.

By purchasing a Royalty Free license on a photo, you acquire the right to use said photo in designs for personal, commercial and editorial purposes, without time limit or geographic restriction. Besides, this license covers the repeated use of the image in multiple different designs, whether simultaneous or consecutive. All this, paying a single flat fee and without ever having to pay royalties or any extra costs.

It’s easy to see why it’s such a popular option: By paying the price once, you get the ability to use a professional, high-resolution photo for as long as you want . As many times as you want, and wherever you want.

2. Standard License

Another significant point to know is that the Royalty Free license has two variants. The main one is known as the Standard license. In almost all image banks, this is the default license that accompanies all photos, and the main prices advertised correspond to it. See here a list of the image banks that offer the cheapest Royalty Free licenses.

The Standard license gives you all the above rights, with two small but significant restrictions:

Copy limit: Although you can use the photos as long as you want and in as many designs as you want, there is a limit to the number of printed copies or digital reproductions you can make of the image. This limit is generally quite broad, around 500,000 copies.

Products for resale: Although you can use the photos for commercial purposes, these refer to designs linked to a business or profit-making activity and not direct selling. The Standard license prohibits stock photos in techniques applied to products you will sell or redistribute to generate income. (This does NOT include when you are a designer hired to develop a design . Or when you design something and then sell it to a single client, more on that later).

3. Extended License

Image banks, however, give you a way to bypass the limitations of the Standard license, albeit at a particular extra cost: the Extended license. It gives you all the rights to the previous one but adds unlimited copies and the right to use photos in resale products.

In almost all agencies, the Extended license comes in the form of a “pack”, including this extra rights battery. Still, in others, each added right is charged as a separate Extended license . Which can increase the image’s final cost depending on your intentions of use.

Other extended rights, such as multiple user rights . Allow you to add more people to the same user account to download and work with the photos.

You can get Extended Licensed stock photos at very reasonable prices at Best Cheap Image Banks.

4. General Restrictions

There are also certain restrictions on the Royalty Free license that are immovable. There are not many, and they are based on common sense . But you still need to know them to know how to use and how not to use stock photos.

Sensitive use: It is prohibited to use stock photos .In designs that refer to society’s sensitive topics. such as violence, racism, discrimination, criminal or illegal activities, etc.

Negative connotation: Regarding photos with people, topics that may result in harmful. Unwanted connotation for the image of the model are also included . Such as serious diseases, addictions, political ideology, sexuality, among others.

Direct promotion or endorsement of products or services: It is not allowed to use stock photos that include models . In such a way that it appears that they are directly promoting or recommending a product or service. You can use a woman’s image to promote a clothing store. But you can’t add a speech bubble where she says that she loves shopping at that store, for example.

You will never be able to use stock photos in these ways in almost any image bank . And you may face legal trouble if you do.

You must bear in mind that sensitive use is mainly subject to interpretation . So, you should consult both a legal advisor and the image bank staff before using a photo for such purposes.

Also read : How to be Famous on Tumblr?

Why Private Label Food Products Are More Successful Than Other Food Categories

By
worldmarketingtips
-
0
Why Private Label Food Products Are More Successful Than Other Food Categories

Private label food products are a billion-dollar industry. They account for 17.4 percent of retail sales within the country. Over the past decade, many food brands have been battling each other while private label food products have developed further up the food chain. Most private products are getting sold beneath retailer brands. But they still advance due to being delivered by firms. Private labels allow merchants to control the price, size, package design, manufacturing, and distribution of products. Retailers may create and execute new market share concepts over domestic brands. This includes the capacity to make rapid product changes based on changing consumer preferences.

Branding and Structural:

Successful private label food products may provide merchants with greater sales possibilities. Customer loyalty can be increased with the help of customized logos and tag lines. This helps in giving the brands a character. When you compare to national brand labels, the merchants that use store brands have the ability to influence the shopper’s experience more. This helps in better marketing and cheaper deals in the stores. For instance, merchants may put this product in the best spot available in the store to increase sales.

These firms are no longer only available at grocery stores but also increase their product range. Also, they are available in a large variety. In this category, Giraffe Foods have always come first in every section.

Famous Private Label Food

Giraffe Foods was established by Eugene Powell and also the person naming the brand Giraffe Foods. This company offers endless opportunities. So, that you can explore many things you can add to your brand. Giraffe foods has 23 years of leadership. Custom sauce manufacturing wouldn’t be so flavorful and successful without their loyalty to their values.

Custom-Made Sauces

A sweet or fiery flavor, you can surpass your guest’s cravings with an assortment of private name sauces, plunges, and dressings. Giraffe Foods offer arrangements for making custom sauces, which spare labor costs and propose consistency over your brand. It allows you to be in control of the complete flavor profile. They cherish making comfortable and delightful condiments to bring an astonishing component to your nourishment, having your clients visit you over and over once more.

Best Brand Hot Sauce

Giraffe  Food offers the best brand hot sauce. Consumers are progressively getting access to new worldwide flavors. It opens up a world of perpetual conceivable outcomes for your visitors. They have mastered curating sauces by combining original and modern ingredients. Giraffe foods are known for uncovering hidden pearls from over the world. They give attention to your menu with the flexibility of choices. The choices range from vegetarian dressings for health-conscious clients to families looking forward to loosening up over a few wines and fish to companions devouring over pizzas. Whatever the event, they have something interesting for you.

Custom Sauces that assess your tastebuds

You can enhance the flavor of your dishes with their custom sauces. The flavors range from gentle to hot and sweet to sour. You can take the best brand hot sauce and make your custom cocktail. You have the option to improve your dining experience with a best brand hot sauce sauce that can take your guests around the world with amazing flavors.

Chicken Beverages sauces

Rethink chicken recipes with our imaginative sauces by including layers of flavor. Their chefs carefully select ingredients that make a dish tell a story. These sauces are not bad for health as well. Food lovers will prefer them over anything else. You can use these base sauces and customize them into something complex and unique.

Beef and other meats sauces

Giraffe Foods’ wide choice of BBQ sauces is a crucial expansion to your spice cabinet. They bring you a broad choice so that you can invent delicious sauces and marinades that your guests will love.

Plant-Based sauces

Giraffe Foods make tasty vegetarian and plant-based items as well. They carefully make sauces, plunges, marinades, hummuses, and much more. Their veggie lover choices will make your diet more enticing.

Fish and other marine food sauces

Giraffe foods love to experiment with include new flavors. They can make fish taste fresh and delicious. Whether you broil, bake, grill, or fry, they have something in store for you. You can add a combination of their sauces to your dishes and turn it into a signature formula. You can explore them until you have a mix that is right for you. You can use the best brand hot sauce here as well.

Three Pillars of Persuasion: Ethos, Pathos, Logos

By
worldmarketingtips
-
0
Ethos, Pathos, Logos: Learn from Aristotle the Three Pillars of Persuasion

Three Pillars of Persuasion

Little progress has remained made in the art of presenting since Aristotle. He wrote more than 2,300 years ago in his famous Rhetoric that there are three types of persuasive arguments or modes of appeal in a speech: those connected to ethos, pathos and logos

Also read: Webinar: What is it, and How to use it in your Content Strategy?

1. Arguments linked to the Ethos

They are of an affective and moral order and concern the issuer of the speech. They are, in short, the attitudes that he must adapt to inspire confidence in his audience. Aristotle wrote in Book I of his Rhetoric:

“ Good men we believe more fully and with less hesitation; this is generally true whatever the issue, and true where absolute certainty is impossible and opinions remain divided.

2. Arguments Referring to Pathos

They are of a purely affective order and fundamentally linked to the recipient of the speech. Seth Godin opines on his blog :

It is not the facts that change the behaviour of people. This is an emotion that changes your behaviour. It is the stories and irrational impulses that change behaviour. Neither the facts nor the bullet point lists .

To my knowledge, smokers don’t quit when they read statistics on lung cancer; they stop smoking when they or people close to them have cancer. Indeed, as emotional arguments, stories, anecdotes, analogies, metaphors, similes can remain used, all told with passion. Effective stories resonate in the hearts of the audience.

The Christian scientist, writer and philosopher, Blaise Pascal, correctly stated that “the heart has reasons that reason ignores.

3. The Arguments linked to logos

They stick to the theme and the message itself of the discourse, entering here the proper domain of the Dialectic. Logical arguments supported by solid evidence are used, appealing to reason and the intelligence of the audience.

Find the Balance Between Analytical and Emotional Exposure

Stephen R. Covey defines these three arguments very clearly in The 7 Habits of Highly Effective People :

“Ethos is personal credibility, the faith that people have in our integrity and competence. It is the trust we inspire, our emotional bank account. Pathos is the empathic side, the feeling. It means that one remains aligned with the emotional impulse of another person’s communication. Logos is the logic, the reasoned part of the exhibition. ”

To maintain credibility with the audience ( ethos ) a speaker needs to strike a balance between their logical ( logos ) and emotional ( pathos ) arguments. It is necessary to present facts in a presentation accompanied by an emotional appeal. In our presentations, we often make the mistake of basing all our persuasive argumentation on data and facts ( logos ) neglecting the other two, especially the emotional appeal ( pathos ). We forget that emotion moves action more than reason.

Also read: What is Newsjacking, And How can you apply it?

Brand Voice – What is a Brand Voice?, And How do you Develop it?

By
worldmarketingtips
-
0
Brand Voice - What is a Brand Voice?, And How do you Develop it?

We’ll say it straight out: Without a brand voice, your outstanding business model will not remain heard. No chance. With the Brand Voice, you establish a connection with your customers. Through them, you share the values ​​and motivations of your company. A brand voice is booming when it ensures that your audience develops a connection with you, relates to what you do, and most importantly, believes in what you say and do.

This article shows you companies that hit the nail on the head with their brand voice. Plus, learn how to develop your brand voice.

Also read: What is SMS Marketing? Why choose SMS Marketing?

What is a Brand voice?

You use the brand voice to speak to your customers. The communication style of your brand defines it. Your brand voice is aimed at your target group and can come in any type as long as it fits your brand values ​​and persona – be it authoritarian, playful, intellectual, ominous, friendly, or funny.

Just as you communicate in a certain way with your family, friends, partners, and colleagues, you can also communicate precisely and successfully with your customers.

Customers invest more in brands they have an emotional connection with than in brands that publish uninspired, disjointed content. It’s less about what you say. It’s how you say it. Ways you can express your brand voice include email, website text, press releases, packaging, advertisements, and social media platforms, among others.

How do you Develop a Brand Voice?

The first step in developing the brand voice is to define your brand identity by setting your vision, mission, and values and highlighting the aspects of your company that will help make it stand out from the competition. First, choose three individual keywords for your company. These should be exact words that instill a deep feeling. Think of: passionate, reliable, weird, or relaxed. Think about the mood your content should trigger and how your company should be perceived. These descriptions will set the tone of all of your content.

The next thing to do is figure out who you’re addressing.  The social networks offer tools to gain knowledge about this. If you can, reach out to your audience and ask them what they love most about your brand. It is tremendously valuable information that you can use in developing your brand voice. From Facebook to Instagram to Twitter, they all have analytical tools that break down age, gender, location, and the time when they most often interact with your brand. Make a plan for how your brand will share its content on various social platforms.

Finally, create a style guide, a tool that will help you keep your brand voice consistent.

Notable Examples of Brand Voices

It’s essential to find out what works best for your brand voice, but here are what we think are the best examples of companies with excellent brand voice.

New York-based product Glossier describes itself as a “human-powered beauty ecosystem.” Your brand voice speaks of wellness and beauty care for modern women through self-determination and self-care.

Their sensitive posts and accessible images create a direct connection with their target audience. Bright, feminine images remain often combined with simple pictures and precise formulations.

The New Luxury Book

As a lifestyle website with the themes of streetwear, sneakers, cars, lifestyle, and art, High Snobiety conveys style-conscious branding for the young, modern and provocative.

iPhone Advertisement

Apple has always been a role model when it comes to how to stand out from the competition. Everyone feels welcome, and many feel pampered by owning their products.

The successful and notorious party game Cards Against Humanity relies on snappy phrases and black humor in its posts on the social networks to leave a memorable impression on former, current, and future customers. Just check out their parody of a popular snack they call Pringles! Their social media posts aren’t afraid of being offensive, but their consistent tone makes for a high success rate.

The well-known American organic supermarket Whole Foods combines open-mindedness, playfulness, and the topic of nutrition in its shops, in the text for the website, in merchandise, and on social media. This uniformity across different platforms assures their customers that their community and wellness values stand behind their brand voice.

You don’t always have to speak directly about your company. Frank’s RedHot creates humorous memes to interact with the audience in new and fun ways.

Time to Find your Voice

Creating a booming [brand voice] is about establishing a tone that speaks directly to your customers and builds a healthy community. Your [brand voice] is the individual and honest manner that ensures that your target audience stays happy and connected to you. Remember that while consistency is crucial, flexibility is also essential. Be ready to adjust your [brand voice] as your customer’s priorities – and the market – change over time.

Also read: Content plan: Why it is Essential in a Content Marketing strategy

11 Steps to Writing Your First Corporate Blog Post

By
worldmarketingtips
-
0
11 Steps to Writing Your First Corporate Blog Post

Writing Your First Corporate Blog Post

The current trend in marketing is to attract and woo customers through web content. It is why a corporate blog can be your best ally. If you want to venture into content marketing, it is important to consider these points to be successful when writing the first publication of your corporate blog.

Also read : What is Newsjacking, And How can you apply it?

Step 1: Know your Audience

Before starting content marketing and starting to post on a blog of beginner’s choice, you should be clear about who this space will be aimed at . It is about your potential customers and to know them. It would be best if you did a market study that allows you to collect information that helps define the buyer’s persona through the most detailed and precise segmentation possible.

Knowing your audience means knowing what their tastes, habits, and tendencies are, so you can understand their interests and write something attractive and useful to them. It is important that your publications’ tone and language go according to each segment of your audience, be close, modern, and at the same time professional.

Step 2: Create your Domain

It would be best to host this first blog post and all the others to come if you had a domain. Some multiple platforms and resources allow you to create your environments, such as HubSpot, and the possibility of hosting and editing all the content marketing production for your blog.

Having your domain is essential because it will give the blog a distinctive and professional touch, making it easier for search engines like Google to index your web content and show it to users.

Step 3: Define the First Topic for your Blog

Consider that the theme should be following the heading of your company. For example, if you have a beautician or a hairdresser, you could talk about treatments for a certain type of hair. It may be that you present a comparison between brands of hair products, or perhaps you prefer to talk about your experience with specific cases of your clients.

The goal is to create interesting web content that can attract a certain segment of your audience, and you should think carefully about the topic of your first blog post, as it will set the tone for creating subsequent posts. Sure, you can always renew your content strategy, but the first publication’s impact is the “eye hit” that users will have with your site.

Step 4: The Best Name for your Blog

Before creating your domain, you should think about the name for your blog. It must be original, engage the public, and go according to your brand’s graphic image and values ​​. It would be best if you liked the name, but it should also be original and easy to remember. Try to avoid another blog with a name the same or too similar to yours.

It is advisable to brainstorm to choose between different possibilities and even ask approximately people who are part of your target audience about what they think of these options. For a corporate blog, it is common to include the company’s name, although it can be combined with other elements. It takes a lot of creativity but also patience. They may take a couple of weeks before choosing a last name but don’t worry. It is an important part of the process.

Step 5: Focus on the Introduction

Remember that the first two lines of your text should catch the reader. The introduction should be brief, explain what the rest of the publication will be about, and explain why it is important to address that specific topic in a maximum of 3-4 lines.

To assess whether the introduction meets these characteristics, review it several times and test with other people if necessary. It is also convenient to write a meta description (synthesis) of the article that includes your keywords since that will directly impact your site’s SEO positioning

Step 6: Brainstorm and Choose a Format Before you Start

It’s easier to write when you have a structure defined for your post. You can choose from different forms: you can make a list of characteristics of a product or provision that you offer, make a comparative article where you highlight the pros and cons of a specific topic, make an infographic or contextualize a photographic series.

It is important that your writing has an introduction and a conclusion where you can make a call to action, the first inviting them to read and the second to carry out a specific act, such as downloading an eBook or filling out a form you can contact them. Also, define before starting to write what the extension of the content will be and if it includes images, specify the photography style, technique, and color Pantone.

Step 7: Write, Write and Write

Once you have the topic and the map that will guide the structure, it is time to write your first post. Since it is a subject that you master, it will not be very difficult to do so, although it is always advisable to seek additional information.

Suppose you are going to include facts and figures. In that case, it is convenient that you go to the sources and have the links so that the reader can consult them and always verify the integrity of your references to maintain the quality of your blog.

The most important thing is that your content is original. On the Internet, it is common to find almost identical publications on different sites. Your audience could be disappointed or lose interest if they find that your first publication’s topic has already been addressed in the same way in other blogs. Avoid plagiarism at all costs.

Step 8: Define a Personal Writing Style

Choose a tone that suits your audience. You don’t address a young person in the same way as an older adult daily. Well, you shouldn’t do it on your blog either. Define when it is appropriate to handle more or less closeness and certain humorous resources, but do so with caution, unless it goes according to the profile of your brand.

It is recommended that your first publication is not so long to avoid scaring readers, nor so short that it may seem unprofessional. Be concise, write short sentences and paragraphs that allow for fluid reading and make an eye-catching publication that includes images, gif, and videos, that will make it easier for users to want to click and share it on their social networks.

Step 9: Edit the Content

Writing is rewriting, and no text will be ready in an hour, not even one made by an experienced professional. You should read and review it several times, verifying that it is coherent and follows a structure to maintain the readers’ interest. Debug the language: avoid elaborate words and phrases.

Before posting, show your text to other people to see if it’s understandable. Check and be very careful with the spelling because a text with mistakes would cause a bad impression of your blog and your brand.

An excellent technique is to read the content out loud to achieve distance and to be able to evaluate it objectively. Other tips copy in Word, Pages, or any program with an automatic correction to identify spelling mistakes and punctuation errors.

Step 10: Select your keywords

Learn to choose the keywords or keywords for your publications, as this will ensure a good SEO positioning to have a greater reach and make your content marketing strategy successful.

There are tools like Google AdWords that help you filter between different keywords to choose the most effective ones. You can also do research on Google and test which sites appear first according to the words you have used for searches, but the most important thing is to listen and take into account your audience, who will guide you in choosing keywords.

Consider search volume, impressions, and CTR as quality indicators. Think about how your audience could find you. We are talking about single words and phrases, and when you identify them, incorporate them in a very subtle way in titles, meta descriptions, and throughout the content.

Step 11: Create an Impactful Headline

You must create a title that impacts and attracts the attention of your readers. Think of the terms that best define the content’s subject and use the support of figures, interesting adjectives ( essential, fun, impressive, effortless, strange ), and attractive nouns ( tips, tricks, secrets, reasons ).

It is recommended that you include some of your keywords in the title to improve search engine rankings, but only if you can do it naturally. Before posting, double-check the label and see if you can shorten it because titles with too many words usually don’t work well.

Please take into account these recommendations to facilitate the first publication of your blog. Although there is no infallible recipe, you must address each of these points to do things right. Over time you will see that practice is the best teacher, and if you are constant, in a short time, your spirit can have a blog that stands out and enchants the public.

Also read : What is a Style Guide, and What is it for

 

What is the difference between chapter 7 and chapter 13 bankruptcy?

By
worldmarketingtips
-
0
bankruptcy

Bankruptcy can happen for many reasons. It could be because you lost your job or experienced a decrease in income. Job losses caused by the COVID-19 Pandemic are one example. Other cases involve unexpected expenses, such as medical bills, that could put people over the edge financially. As challenging bankruptcy can be, seeking legal help that will provide personalized case evaluation and counsel regarding debt-relief options can alleviate your situation.

Here is the difference between chapter 7 and chapter 13 bankruptcy.

How Chapter 7 Bankruptcy Works

One of the biggest benefits of a Chapter 7 is that you will not pay back creditors through a repayment plan. Instead, the court appoints a bankruptcy trustee to sell your nonexempt property—property you can’t protect with a bankruptcy exemption—for the benefit of your creditors. You will be able to protect most household belongings.

Not everyone qualifies for Chapter 7 bankruptcy, however. If you make too much money to meet income requirements, explore filing under Chapter 13 bankruptcy.

Chapter 7 Bankruptcy Frequently Asked Questions

How do I find out if I would qualify for Chapter 7 bankruptcy?

If your household income is lower than the median household income in your state, you are eligible. Or, if you do not have enough remaining to pay a meaningful amount to creditors through a Chapter 13 repayment plan, you will pass.

Will I lose property in Chapter 7 bankruptcy?

Your state decides whether you can use the federal exemptions or state exemption laws. Although exemption laws differ, you will typically be able to keep these types of property in bankruptcy:

  • Home equity.
  • Insurance.
  • Retirement plans.
  • Personal property.
  • Public benefits.
  • Tools used on the job.

Check your state exemption laws for other exemptions.

Which should I use—Chapter 7 or Chapter 13 bankruptcy?

Most people who file for bankruptcy choose to use Chapter 7 if they meet the eligibility requirements. Chapter 7 is a popular choice because, unlike Chapter 13, it does not require filers to pay back a portion of their debts.

How Chapter 13 Bankruptcy Works

Chapter 13 is a bankruptcy reorganization designed for debtors with regular income who have enough left over each month to pay back at least a portion of their debts.

Typically, Chapter 13 bankruptcy is for debtors who:

  • Don’t qualify for Chapter 7 but need debt relief to lower credit card payments, stop litigation, prevent a wage garnishment
  • Have non-dischargeable debts such as alimony or child support arrears they’d like to pay off over three to five years, or
  • Have fallen behind on a house or car payment and want to get caught up on missed payments and keep the property.

In Chapter 13 bankruptcy, the trustee does not sell your property. However, you must pay creditors an amount equal to the nonexempt property value. In exchange, you pay back all or a portion of your debts through a repayment plan.

Chapter 13 Frequently Asked Questions

How much of my debt will I have to repay if I file for Chapter 13 bankruptcy?

It will depend on the types of debt you have. Here are the general guidelines:

  • Bankruptcy fees. You must pay 100% of the bankruptcy filing fees, trustee commissions, and your attorney’s fees.
  • Priority debts. You must pay 100% of the following obligations: child and spousal support arrears owed to the parent or child; most tax debts except those first due at least three years before your bankruptcy filing; wages, salaries, or commissions you owe to employees up to a specific limit; and contributions owed to an employee benefit fund.
  • Secured debts. If you want to keep your home, car, or other secured property, you will have to pay 100% of the arrearage amount, 100% of debt secured by a tax lien, and remain current on the monthly payment.
  • Unsecured nonpriority debts. You will pay anywhere between 0% and 100% of the amount you owe, depending on your disposable income, the length of your repayment plan, and the total value of your nonexempt property (you will have to pay for it.

How long will my repayment plan last if I file for Chapter 13 bankruptcy?

If your gross household income exceeds the median yearly income for a household of your size in your state, your plan must last five years—unless you can pay 100% of your unsecured debt in a shorter period. If your income is less than your state’s median yearly income, you can propose a three-year plan.

We are facing foreclosure. If we file for Chapter 13 bankruptcy, can we keep our home?

You can pay off a mortgage “arrearage” (late, unpaid payments) over the length of a three- to five-year repayment plan. For this to work, you will need enough income to meet your current mortgage payment while paying off the arrearage and other required debts.

Once you file your Chapter 13 bankruptcy petition, the “automatic stay” stops foreclosure proceedings until your repayment plan is approved (or rejected) by the court. If approved, the mortgage lender must accept payments towards the arrearage over the length of your repayment period. If you make all the required payments and stay current on your regular monthly mortgage payments, you will avoid foreclosure and keep your home.

I owe back taxes to the IRS—can Chapter 13 bankruptcy help?

Yes. Although you must repay 100% of your tax debt (unless it qualifies for discharge because of its age), you can do so over three to five years.

How Laundromats Should Market their Services Amidst Pandemic

By
worldmarketingtips
-
0
How Laundromats Should Market their Services Amidst Pandemic

The recent health crisis has resulted in an economic recession, which has made it hard for businesses to struggle. With the situation, entrepreneurs realized that they have to create a business model that is both pandemic- and recession-proof.

If you are running a commercial laundry, it is unnecessary to panic. You can worry, but do not overdo it. Investors even suggest laundromat to those looking for business opportunities in this pandemic. A neighborhood laundromat is the best option when compared to restaurants these days.

Let’s know how investors should market their laundromat services amidst the pandemic.

Strong Online Presence

Almost all people search on Google for products or services from local shops or businesses, including neighborhood laundromats. However, some businesses don’t mind having a website or social media page. If your business falls into this category, then you are losing potential customers.

Now is the perfect chance to start. Social media presence helps attract new customers and retain the previous ones. Share relevant content and keep your potential customers engaged.

Introduce Business App

Most Internet users spend hours on their smartphones. As a result, mobile apps have become prevalent in our daily lives. It makes sense as it can be integrated into your website or social media pages. Moreover, the app streamlines the tasks of the laundromat staff.

Customers can easily inquire to their chatbot or book a laundry pickup and delivery appointment with a business app. It ultimately improves your efficiency.

Offer Cashless or Alternative Payment Methods

Hygiene and sanitation is at the top of our minds these days. Carrying cash is a mode of transmission of the coronavirus. Thus, offering cashless payment methods is more convenient.

As we suggested integrating a business app, one of its advantages is the convenience of app-based payments. Your clients can use debit cards, credit cards, and online payment. It reduces safety risks since there’s less cash to pass around on-site.

There’s no better time to jump on the trend, use alternative payment methods at your laundromat. Not to mention, customers tend to spend more when they are not using cash. That’s an added bonus.

Energy-Efficient and Eco-friendly Initiatives

Eco-friendly initiatives regarding energy efficiency and waste reduction have been in discussion these days. Even if we are in a pandemic, this topic continues to rise.

As a laundromat owner, you can do your part by investing in energy-efficient laundry equipment. Energy-efficient washers and dryers use less water and electricity. Moreover, it has features that help you detect leaks or problems with the equipment.

Other eco-friendly initiatives are using natural detergents and educating staff and customers about greener laundry practices. Several clients look forward for laundromats that prioritizes sustainability.

Final Thoughts

Indeed, the pandemic has proven how laundromat services are resilient and adaptable. After all, whether things are “normal” or we are in the middle of a pandemic, people need to clean their clothes. Practically, commercial laundry services are pandemic- and recession-proof. Thus, continue to provide them access to affordable yet high-quality laundry service during this pandemic.

1...222324...36Page 23 of 36

Marketing

Digital Marketing

Business

Promotion