Planning is essential in any marketing task, especially in content marketing, since consistency is crucial to maintaining our audience’s interest.

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What is an Editorial Calendar?

The editorial calendar, also known as the content calendar, is a document that will state what you are going to publish, where it will be published when it will be published and who will be the person responsible for making that publication.

With this information, your content marketing strategy will be well planned and will allow you to publish it constantly and with a frequency appropriate to your audience’s needs.

With the editorial calendar, you will organize all your publications according to the significant dates for your sector. It will also be quite useful to achieve the objectives of your website through the content you publish.

You can create an editorial calendar for your website’s publications and another for the publications on social networks, so you will not miss anything, and you will have all your publications organized.

How to Create an Editorial Calendar?

I recommend you follow these steps to create your editorial calendar, so you will not overload yourself with tasks, and the publication process will be much easier.

1. Determine your Goals

For any marketing strategy, the first step is to determine the objectives, and in the creation of your editorial calendar, it could not be different.

It is useless to create content without a specific objective. It is not how content marketing works. Therefore, before starting, you must be clear about what you want to achieve with these publications.

Along with your objectives, you must correctly determine your buyer persona, so your goals will be easier to be achieved, and your results will be better.

2. Do an Annual Analysis

To create an editorial calendar, you have to do an annual analysis now that you are clear about your objective.

In this analysis, you should consider the important topics for each month of the year without neglecting your sector’s significant dates and the commemorative dates. This way, you will have updated content, always aware of your important audience things, which will help you create more engagement.

When doing your annual analysis, you don’t need to do very detailed planning. It can be superficial so that you don’t forget the important publications for each month of the year. You are going to put the details when you make your monthly plan.

3. Make a Monthly Plan

It is the part that will take you the most time. However, when done well, the results will be excellent.

At this stage, you should consider the publications you will make in the month. There is no specific number of monthly publications that you should do. It depends on your goal, your budget (whether in time or money) and your audience.

When doing this planning, you must remember that consistency is essential. That is why it is useless to publish ten articles in the first week and nothing for the rest of the month. You are better off posting for only two articles per week, but consistently.

Before determining the days that you will make the publications, analyze the days in which your blog has more traffic, so your content will be seen more, and you will educate your audience so that it continues to reach your blog these days.

When you have determined the number of posts scheduled for your blog, you must define the details each of your posts meant for the month. To find the topics you will publish, you should consult the annual analysis to fit the issues you determined.

Here is a post that can help you find topics for your other articles.

Once you have chosen the topics for the month, you should consider the following information for each of the pieces:

• Date on which it will be published
• Keyword.
• Qualification.
• Author.
• Specific disinterested in the publication.
• Size.
• Platform.
• CTA.
• And the comments that you think are important about the article.

4. Make a Fortnightly or Weekly Planning

Biweekly or weekly, you will create the articles that will be published according to your monthly calendar. I recommend you to make a stock of essays, so if something unforeseen arises, you will not have to alter your editorial calendar that is already defined. Remember what I told you about constancy.

Also read : What is Brand Storytelling? And Its Types?

Most people think that their profession has nothing to do with study marketing. Shop-assistants sell products (do not create them), educators teach, and doctors treat. What can be common between their jobs and marketing? The target consumer. Joan Young, an pro essay writer at AdvancedWriters.com academic writing service, says, “Every life sphere has creators and people who buy their goods.” Let’s see what she means.

Shop-assistants will get fired if their boss is not able to predict what products customers want to find in the store. Doctors will lose patients if they do not upgrade their knowledge about advanced medicine and approaches which their clients need (patients will just visit another specialist). Students will choose another school if educators cannot predict their needs and include them in their curriculum.

Consequently, our world is connected with marketing. It is impossible to avoid it. Even now, when reading this article, you use its service, because the expert has investigated a topic that interests readers and written an article on it. So, what is marketing, and why should you study it?

Marketing: ABC Definition to Understand the Basis

If not using complex terms, professional essay writers will define this discipline as “the development of a talent to sell something”. Will you buy a mobile phone without a camera, Internet, and even colors? No. Why? The reason is simple – it is more comfortable to have a multifunctional smartphone than to carry a phone, a camera, a walkman, a notebook, and a number of other tools everywhere.

How did it happen that people got used to their smartphones so quickly? Marketing! The inventors created a new product, and marketing gods did their best to improve their functionality. They investigated the digital market, FAQ of users, and testimonials of customers trying to increase the value of the product. “It would be great to take photos with a phone”, one customer said. “Voila”, said a marketing professional and suggested considering this idea to a manufacturer. As a result, the first Japanese cell phone with a camera entered the market almost 22 years ago.

Seven Reasons to Study Marketing

Now it is time to discuss seven reasons for you to study marketing.

Reason#1. The World Demands It

Almost all products can be found on the Internet. Alpha generation feels better when ‘chatting’ with computers than with peers. Consequently, they will search for a job, buy goods, look for health advisors or beauty experts through WWW. So, if students study marketing even as a secondary discipline, they will have more chances to find a well-paid job.

For example, many students participate in writing contests trying not only to win cash rewards but also to sharpen their writing skills and become a member of an essay writing service. Students often order an essay expert who can help with an academic assignment quickly. So, this profession can hardly expire soon. When one knows and can predict the needs of the consumers in the near future, it will be easier not to get lost when selecting a profession after college graduation.

Reason#2. Convince Me to Buy an Elephant

When a broker wants to work in the stock market, the boss or HR manager will take something and ask the person to sell it to someone in the office or him/her. Highly qualified marketing specialists can do that easily because they know how to convince. Eventually, they know what people think about and what words to use to stream the customer’s thoughts in the required direction to make them buy what their boss wants.

Reason#3. Why Should We Hire You?

It is not a secret that most resumes are created by paper writers who successfully manipulate words. Together with marketing awareness, a person’s self-promotion will be on a high level. There will be no need to search for a free essay writer who will create a portfolio and a resume anymore. A person will not feel confused and lost at interviews because a top-rated marketing specialist knows what the employer desires to hear or read in a CV. A gifted advertiser always puts correct words in the ears of target listeners.

Reason#4.  I’m Better Than You Are

Know your enemy. This saying fits the contemporary market. Microsoft, Tesla, iPhone – these are not simple words but brands. Their creators are perfect analytics and marketing professionals who are always one step ahead of their rivals. They improve their products regularly so as not to let competitors take the leading position. They predict the wishes of their target customers and always win.

Reason#5. Real Value in Front of You

Why is it hard to facilitate students and make them study some subjects? The reason is clear – they do not understand the value and the necessity to do that. Things differ when one starts studying marketing or IT disciplines. Students see where and how they can use their knowledge. In other words, they see a chance to convert their knowledge and skills to real profit.

Reason#6. No Time for Losers

When a person is a pro in marketing, he or she will never stay behind others. So many companies and organizations need an expert who will be ready to guide them. Marketing is closely connected with linguistics and psychology. Consequently, a person masters several disciplines simultaneously. Marketing specialists understand human wishes concerning services and products. They are gregarious and picky about words and their stress. Aren’t these skills useful today? They are. Everywhere.

Reason#7. Personal Business

If you do not want to be employed but to earn a lot, it will be possible to start a personal business. Marketing experts are adventurous. Having zero capital, they can find someone who has money but lacks knowledge on how to multiply it. Together, they can launch a business that will be successful thanks to the marketing talent of a person who knows who to hire and what to sell.

Marketing is worth studying because it is an integral part of the past, today, and future.

Featured Snippets in Google

In online positioning, a company can compete with large media and portals, technical information in its area. And value for the users to whom that content is directed.

A content generation process is based on identifying the questions, fears, and needs of the ideal client, offering answers. And presenting them when the user consults them in search engines.

If they respond appropriately to your queries, Google can promote them to appear as a recommended answer on your search results pages. In a space called a ” featured snippet ” or featured snippet.

The featured snippet is also called “position 0” in Google search results. Because it is displayed ahead of links to web pages (organic products) but below ads.

Google prominently displays them when they answer specific questions.

It is content that Google rewards, highlighting it concerning the rest of the pages.

It is a single space, larger than that of organic links, with a greater number of words and can incorporate images.

In Google Spain, 10% of the queries show a prominent fragment. This data grows as more featured elements are incorporated, for example, other questions from users.

Queries of 7-8 words are the ones that offer a greater number of highlighted fragments, so they are long-tail phrases, questions that expose a specific question.

Also read: Optimize Images for SEO: 5 Tips to be Visible

Examples of Featured Snippets in Google

Several companies that are betting on Inbound projects are getting some of their content to appear in that space of featured fragments because they respond correctly to common queries from users in the search engine.

Example of a highlighted fragment shown for the query ” calculate municipal capital gains in Barcelona. ”

Google takes one or more images of the article and the concise answer, incorporating the source of the information

In this other example, Google does not add images related to the article from which it draws to show the highlighted fragment, highlighting in bold the terms related to the user’s query: ” where to invest in housing

Recommendations to Position Content as Featured Snippets

When it comes to positioning content on Google, it is original and offers valuable information to users. It is the essence for Google to mark it as promotable information.

Its artificial intelligence algorithm aims to offer a better experience in user searches.

Doing this uses relevant information to answer and humanize them through conversation. The interface uses audio to read aloud the information chosen as a featured snippet).

If the information in your posts aims to respond to users’ search intent. You will have a good chance to remain considered relevant and promoted to a featured snippet space.

An investigation of your clients’ usual questions, together with a content calendar, will allow you to achieve better positioning.

The examples presented in this article, Vivendex and PropertyBuyers. Are from clients who have opted for Inbound projects to position their brand and services and get qualified contacts for their business.

Also read: The Nine Tips to Guarantee your Safety on Social Networks

The social landscape worldwide can change in a big way every now and then. And now, the world as we’ve known it has changed. The dreaded COVID-19 global pandemic, other vices like global warming, and social and political movements have reshaped the way business is conducted. Lockdowns and other forms of physical distancing have brought digital marketing to the fore.

Whether you’re an individual marketer or part of a marketing agency, you can’t ignore the following new trends and marketing strategies.

Enhanced Cust omer Experience 

The COVID-19 pandemic has made it more essential to give customers the best customer experience possible. Instead of merely trying to convince people to do business with your company, marketing is also about getting them to remain loyal to your firm. Present a positive and attractive business culture that will get customers and potential clients to associate with your business.

Offer your customers something more than just information about your products or services– give them a customer experience. Customers want convenience, efficiency, hospitality, accessibility, and ease of doing business.

Other things worth considering for a top-notch customer experience include updated technology, branding, and mobile compatibility. When you adopt some of these factors to enhance your customer experience, you’ll retain your existing customers and attract new clients.

Employee Activation 

Your employees are the number one factor that can enhance or prevent a great customer experience in your business. If they’re clueless, unprofessional, and unfriendly, your employees could chase away existing and potential customers. In other words, employees are the company’s human face, so they have to be well-positioned to drive the marketing strategy of the business.

The interaction between your employees and your customers must be part of your marketing strategy in 2021 and beyond. They must be aligned to the company’s vision. To achieve this, you’ll need to have full engagement with your employees.

The best way to engage your employees is by empowering them so they become moving billboards for your business. You could achieve this through various ways, including:

• Staff training, so they’ll stay up-to-date with best practices and standard procedures.
• Employee access to company social media platforms, so they can post on behalf of the business.
• Staff involvement in the creation of marketing content such as blog posts and others.

Rethinking The Role Of The CMO (Chief Marketing Officer) 

The world’s challenges over the last couple of years have undone the gradually diminishing role of the chief marketing officers in most organizations. The role had been slowly evolving into that of chief market development officers, chief digital officers, or chief experience officers.

Most companies have, nonetheless, had to find innovative ways of staying in business as the COVID-19 pandemic continues to wreak havoc. Marketing has taken center stage in connecting the business with its stakeholders and clients. This has led to the heightened role of the CMO.

To keep your brand alive and relevant, you might have to rethink the role of your CMO. The CMO must come up with innovative ways to retain clients as well as get new ones. The other areas that may require their attention include:

• Brand positioning
• Digital marketing
• Crisis communication
• Customer relations
• E-commerce

Marketing On E-commerce Platforms 

Due to the relentless pandemic, e-commerce platforms have somewhat replaced physical stores. As such, these platforms provide an advertising opportunity worth considering. If you have the funds to do it, why not take advantage of this changing consumer behavior and grab the opportunity to advertise your brand?

Marketing Videos

The marketing video industry is said to be growing exponentially in the last couple of years due to the surge in social media popularity. Videos can be a great way to showcase new products in this new way of life.

The ‘live’ element of the videos is said to be great for establishing a personal appeal to the marketing material. Use live medium on social media platforms to capture the attention of your social audience there.

Putting More Attention On Generation Z 

The marketing industry has been mainly focused on the Millennials over the past two decades or so. However, some Millennials were born before the technology boom and are now approaching their forties. Although they make an audience for marketers, they’re not as big as Generation Z.

Gen Z is made up of those born between 1995 and 2010. They’ve grown in a digital era, and make a great public for digital marketing material. This is the audience to pay attention to in this new normal.

 In A Nut Shell 

The global pandemics, climate change, and various rights movements have reshaped the world as we know it. Business organizations have to rely on new forms of marketing for their survival. Marking strategies, on the other hand, have been shaped by the new normal. In these times, one can’t overlook the big role that digital marketing has taken.

Personal Branding

The concept of “{personal branding}” first appeared in the United States business literature in 1997. In an article in the Fast Company publication, entitled. The Brand Called You, whose author was the American writer Tom Peters. In it, he proposed that, in the age of people, individuals should be their brand.

With the arrival of the internet, a revolution took place .In the diffusion of brands. And the relationship they began to have with consumers. Similarly, associated with economic cycles, the professional market became global, increasing the possibilities of accessing new job opportunities. People began to see themselves as a brand in constant competition with other brands.

Also read : What is Marketing Tactics? And its Uses?

What is Personal Branding?

This concept as such has always existed, understood as reputation, fame or recognition. And we all have something of it to a greater or lesser extent. Today it is something that has been systematized and is determined. By the knowledge on the part of others of what you mean or can contribute to them

How to Start Building your Brand?

A first approach is as easy as doing a search about us on Google. It is essential to do it from a browser in “private window”. Mode (Safari / Firefox) or “incognito window” (Google Chrome). The purpose is to obtain an objective search without considering anything that we have previously consulted on the internet.

On the other hand, the personal brand can endanger the brand of a company or organization. For this reason, today, good professionals are sought. In companies, and they are also committed to the values that are implicit in their brands.

Define me in a Minute, the Elevator Pitch

The term elevator pitch is a short presentation of one-minute duration serving as a personal introduction to potential employers, new customers or investors. Its objective is to sell your professional service or business idea, and it is essential not to miss professional opportunities.

How to make an Elevator Pitch?

There is no set way to do the speech, but these rules can help you:

• Use plain, simple language that is easy to understand.
• Introduce yourself by name and mention:
• You must convey what you offer differentially. Include your added value or “your secret ingredient”. Which shows that you easily differentiate yourself from your competition. And that it will be what will end up convincing your interlocutor. Finally, it includes a call to action or Calls to Action. Mention. For example, what you are looking for from the interlocutor. Or request their card and comment that you will call them at a specific time.

Keep in mind that you should have your presentation prepared in advance . As well as rehearsed and ready for when an opportunity appears.

Your Digital Profile

LinkedIn is the largest global professional network and an excellent starting point for building your digital personal brand. It seems like it’s been around forever, but LinkedIn was launched in 2003 as a resource for professionals. Who wanted to connect with other professionals.

According to the latest published data, this network currently has more than 500 million registered users. Its process is based on the theory of the six degrees of separation. According to which all human beings are related, despite the large number of inhabitants that the earth has. In one way or another, we would have the possibility of “knowing each other” or at least generating a “relationship”.

Measure the Effectiveness of your Profile

Suppose your configuration has the expected results through the Social Selling Index tool that informs you of your competition. On LinkedIn based on four different factors and compares it, both with professionals in your sector with a LinkedIn profile. Whether they are inside or outside. Of your network, as with the rest of the professionals in your network.

What does this Index Measure?

The Effectiveness with which you establish your brand, your ability to find the right people. The level of interaction of your information and your ability to create relationships.

How to use the Tool?

With your LinkedIn account open, you can access it from the following address:
linkedin.com/sales/ssi

The profiles LinkedIn will eventually completely replacing the resume. Currently, it is the origin of more than 50% of passive hiring and mandatory consultation of recruiters. And solution to get in touch with the companies to which you wish to present your candidacies.

Also read : Basic Toolkit for Content Marketing