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How to make a Free Webinar: YouTube can be your Best Ally

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How to make a Free Webinar: YouTube can be your Best Ally

Free Webinar

We don’t say anything new if we talk about the importance of generating quality content. And we are not going to surprise you if we say that the most consumed content today is in video format.

Have you thought about taking advantage of this video content consumption and creating a webinar in your company? Throughout this post, I will tell you how to make a free webinar and take advantage of everything YouTube can offer you in this field. Do not miss it!

Also read: What is Newsjacking, And How can you apply it?

What is a Webinar, and why incorporate it into your Content Strategy?

Before getting into the subject, you should know what a webinar is. It is true that, today, this word is on everyone’s lips and who more or less has signed up for a webinar. But what is it?

A webinar is a marketing tool whose purpose is to hold a conference, a seminar or a workshop, all delivered through an internet platform.

The great particularity of this tool is that the users attending the webinar can interact with the company that carries it out by asking live questions that solve any of its main pains. Webinars are usually live, although they may be recorded for later broadcast in many cases.

Given the great acceptance of webinars, it is important to keep them in mind to include them in your marketing strategy, but what other reasons can lead you to opt for this well-known tool?

It helps you offer added value to your followers.

A webinar allows you to spread your ideas, products or services in a different way beyond self-promotional content. This is the best way to offer that added value so differentiating in companies.

It allows improving trust with the user and the credibility of the brand.

This is important to put a face to a company even through the screen, and nothing better than doing it live to convey even greater security to the viewer.

It is a way to retain the user who already follows you on other social channels. Also, if you do webinars repeatedly, you can create a closer relationship with your followers.

It helps you test your audience’s needs or what doubts your audience has thanks to the live chat option mentioned earlier. This will help you create more personalized content focused on the doubts of your buyer persona.

The webinar’s impact can be measured in a simple way. So you will know if it is meeting the planned objectives or not.

It allows you to capture new quality leads without making a high financial investment.

If there is a KW and optimization strategy behind the webinar, it can bring you traffic and leads. To achieve this goal, it is important to work well on SEO in all the videos you share. You can see more information about video optimization at the following link.

It is a resource that stays on YouTube and the Internet. Therefore, the benefits are perceived at the time of the webinar and in the long term since it can continue to be used in the future.

Why YouTube? Platform benefits

Once it is clear what a webinar is and what benefits it can bring you. It is important to think on which platform you will broadcast your webinar. There are many platforms at your fingertips, but I want to focus on YouTube in this article.

The potential reach of this platform is great, and it is growing day by day. The latest studies affirm that there are more than 2 billion active users per month and 30 million active users per day. So the visibility it can give us as a brand grows exponentially. Besides, it is present in 91 countries and translated into 80 languages.

In terms of use, it is also a platform that is improving year after year. It has more than 5 billion views and shares per day, and it is the second most visited site in the world.

Finally, Google hopes that YouTube will be its next growth engine. So if one of the largest companies in the world is confident in its potential, how can you not?

In addition to these data, you should know that YouTube also stands out for offering another series of advantages for your marketing strategy :

Help to improve the positioning of your company. Running a channel regularly, uploading well-cared videos. With quality content is the key to beating your competition in terms of organic positioning. It is important to work well on the videos’ positioning since this will make them reach another level of quality and visits.

The videos uploaded to your YouTube channel will help attract more traffic to your website and, therefore, improve your visibility.

It helps segment videos in such a way that you can better target your target audience.

Finally, in addition to all the benefits it can bring, creating a webinar on YouTube can be very simple. This is another incentive to opt for this communicative channel for publicizing your videos and webinars.

Also read: Webinar: What is it, and How to use it in your Content Strategy?

Types of Written Content that Generate Engagement

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Types of Written Content that Generate Engagement

Content that Generate Engagement

We all already know the importance of content marketing to achieve. A good relationship between our business and its online community. It is one of the most effective inward bound strategies to build loyalty in the medium and long term.

If you have not yet achieved results with your strategy, it is possible that you are not dedicating all the necessary time to the texts or that you are not taking full advantage of your top content.

Think that you can give each of your brand messages a lot of life by applying good copywriting practices and, besides, you will be able to play with different formats depending on how you disseminate them on digital channels such as:

  • Your blog or website.
  • A recruitment landing page.
  • The blog of a third party.
  • Social networks.
  • A mailing or newsletter.
  • Different forums or newscasts .

Also read : What is a Pillar Page? And How it Impacts SEO?

Types of Textual Content to Attract with your Posts

Now that we have located ourselves, I want to announce that in this post, I will give you up to 12 different types of content or texts that you can share through the two online communication channels par excellence; social networks and the website.

What kind of Texts can you Spread on Social Networks?

Let’s start by looking at some instances of textual content that you can spread on your social profiles or those of your business, taking into account that each platform supports different types.

Next, I leave you with four types of texts that you can accompany with original headlines, messages full of persuasive words, and other audiovisual content formats, thus capture the attention of your social community.

1  Excerpt

Using a small excerpt in your publications’ text message will be a very useful option if you follow a social media strategy to share corporate or brand content.

The content of this type of posts and being focused on the public present in the social network in question.

Convey in a summarized way the main information of the publication.

Present the post in an attractive way to attract public interest.

Leave open a question that triggers a call to action.

2 Mention

Some social networks do not tolerate you including many contents in each publication, which has recently extended the character limitations and leaves us with a very limited space to write.

On Instagram or Pinterest, although we do not have this limitation, the image is the main protagonist, so the text remains in the background with the mere function of describing what we show.

3 Storytelling

Many analyzes of users’ behaviour in social networks have shown. That they are attracted to both audiovisual content and stories, that add value and new points of view.

We use this type of written content effectively in humanizing a brand through a fan page, networking on LinkedIn, and even enhancing personal branding on a particular Instagram account.

There is no kind of rule or secret here. It only seeks to connect with users through everyday situations that lead them to empathize.

 4 Reflection

Since not long ago, Facebook has allowed us through our profile. To share our thoughts through publications with very colourful filters.

Instagram, for its part, allows us to share “stories” that lead to reflection through yes or no questions.

These options for personal profiles allow us to throw questions on the air .That generate some debate and. Therefore, enhance our social interactions. Why not apply it to company pages too?

What Types of Texts to Share on a Website or Blog?

Although social networks increasingly more options to share. Our stories and brand messages with less limitation, nothing like having a blog or a website to get the moisture. Different audiovisual formats come to mind to encourage interaction with your visitors. What if I also expressed you that your web texts can give you a lot of play?t out of all kinds of content.

Also read : What is Newsjacking, And How can you apply it

What is Branding? And How to use it?

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What is Branding? And How to use it?

Branding defines and builds a brand through planned management of all graphic processes, communication, and positioning.

The global management of all the noticeable and intangible elements surrounding the brand to construct and transmit a promise that determination be key.

These include the corporate image, corporate colours, corporate identity, and style standards used in overall company communication.Although, all these actions inspire and determine the  Brand’s Importance, achieving its distinctive, relevant, and sustainable character over time. The objective of developing a  successful branding will be to extend the brand in the market, position it as a benchmark and place it in consumers’ minds directly or indirectly.

Also read : 3 Content Marketing Examples to inspire your Strategy

Branding is Made up of Five Elements:

  1. Naming or creation of a name
  2. Corporate identity
  3. Positioning
  4. Brand loyalty
  5. Brand architecture

Why is Branding Important?

To first know what branding is, we have to understand what an organization’s brand means. The brand is what differentiates us from the opposition. It must be understood that the brand is more than just a name. Although, It is the seal, an identifying symbol, and the spirit of the company.Similarly, through the brand, users perceive a valid image in terms of quality, reliability, and uniqueness.

Competition between companies is increasing, products are increasingly similar, and the corporation must know how to differentiate itself in a perfectly competitive market. Thus, the key to business is branding: the brand’s power as a differentiating element. Similarly, this difference remain reflected in its intangible part, which is its value, credibility, and exclusivity of its brand. Also, a company’s brand expresses a story, an experience on the client’s part, transmitting an emotion.

Branding has become a necessary element for any company because it can strengthen the brand and get prestige and recognition, especially in digital communication platforms.

Which Action Plan Should be Followed?

The main objective of branding is to extend its brand in the market, position it and place it in consumers’ minds.

To do this, you must start by designing a marketing plan, which specifies the actions that will remain carried out to publicize the brand, considering its design and the channels to promote it. A good branding strategy costs some concepts that must remain developed to visualize our products or services and think about them. Among them are:

Highlight the values ​​of a brand at all times.

  • Build credibility and trust.
  • Strengthen the identity of your products or facilities.

Differentiate yourself from the competition

The communication strategy to remain developed must revolve around the strategic plan that has previously been designed.

Visual Elements of the Brand

They remain the graphic representations of a company projected to the public through a symbol or a special typographic design.

The logo is the name of the company and should fit the spirit of the company. Our brand must convey what the company remain, and without a good brand, the branding that remain carried out will not work. Both factors must fit together to achieve the proposed objective.

  • The logo and symbol constitute the company’s identity and, between the two, make up its physical personality.
  • The typography is an element of visual identification, which distinguishes the company from the market.

The communicative name is the name by which the company remain recognized, it is usually different from the legal name, and it usually begins with creating the logo.

Also, the product category we produce must remain taken into account.  Also, a good choice of colour allows us to attract the consumer’s attention, give personality, differentiation. And manage to position our product.

What Types of Branding are there?

Personal branding or personal branding. It consists of working on each individual’s brand, and in our days, it has taken on quite a bit of strength.

Similarly, corporate Branding. We have talked about branding in the article, and it corresponds to branding focused on brands, that is, on companies.

Employer branding. In a new concept and refers to how to work the employee brand.

Also read : What is Digital Assets Management (DAM)?

The Difference Between Content Strategy vs Content Marketing?

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The Difference Between Content Strategy vs Content Marketing?

Content Strategy vs Content Marketing

If you haven’t received the words “content promotion” in your agency in recent months, you were probably on vacation.

In the online business world, content marketing is fast becoming one of the most overused terms in the industry. There is no doubt that it is crucial, and I will not underestimate the enormous power of content marketing for business. Still, another term is just as important (or maybe more) that I do not hear that often: Content strategy.

But it is the same? The answer is no! The content strategy consists of many parts, while content marketing is one of its parts.

Understanding the differences between content marketing and content strategy and planning how they should work simultaneously is one of the most important things you can do to help the digital side of your business.

Let’s take a closer look at how these terms differ and how they complement each other.

Also read : What is Inbound Marketing? How Does it Work?

 

What is Content Strategy?

Think of the plans to build a house. The programs are extremely detailed and show all aspects of construction long before a stone is moved. These maps accurately detail the measurements, where the cables and plumbing should be, the doors, windows and many other things.

A content strategy is essentially the blueprints of a business that outline exactly how content should be used internally and externally to achieve business objectives. A great content strategy answers any questions about content like:

  • Why should the content be published?
  • Where will we publish the content?
  • When should we publish the content?
  • Who do we want to see it?
  • What reactions do we expect the public to have?
  • What do we do with the content after it is published?

Since we have these questions answered, it’s time to get even more precise with questions like:

  • What types of content do our audiences need or want?
  • How should we organize and structure the content?
  • Who should publish and maintain the content?
  • How often should the content be published?
  • How does the public find and interact with the content?

The above is a small part of what to do when creating a content strategy. This process requires time, research, and strategic planning. If you have a great content strategy, you will know perfectly what, why, and how your business plans to use the content to reach its objectives.

It is also important that you know that the content strategy you used last year should not be used this year. Although it may save you time by not changing your content strategy, not changing it can make it ineffective as it is not adapting to your audience’s needs.

Rework your content strategy every year and make adjustments when necessary, no exceptions.

 What is Content Marketing

On the other hand, what is Content Marketing is typically a sales approach that serves to attract and retain customers through the creation and delivery of relevant and meaningful content. It is essentially a combination of organic marketing and sales techniques. The trick is to mask your efforts enough so that your customers don’t know you are selling to them but rather feel like they are getting informed. In content marketing, you define specific audiences that you want to send content to, and once they start consuming it, you can begin to mould the content so that the audience becomes customers.

Content marketing pieces are blog articles, white papers, case studies, public relations, social media marketing, inbound marketing, PPC, SEO, among others.

So what is the difference between this and a content strategy? Content marketing is simply an appendage to your content strategy, as it only focuses on creating, measuring, and publishing pieces of content for specific audiences. Is it specifically the Why? Your strategy and what attracts your competition.

Good content marketing can only be at its best if there is a good content strategy behind it. In other words, your content strategy focuses on the “Why?” use of the content, and also in the “Where?” and in the “What?”

Going back to the house plan analogy, you never build a house’s walls and roofs without a plan first. It is the same with content marketing, and it only works if you have a great content strategy that supports it. This support helps align branding, message, and content marketing aspects to focus on your business objectives before marketing.

Beware of the Temptation to be Lazy

Unfortunately, due to the long time, it takes to create a good content strategy, many people completely skip this step and focus solely on content marketing (the fun thing). Although concentrating on content marketing can bring you some isolated successes, it will most likely have a much smaller impact than you could achieve if you had measured how the content would be used in each aspect of your business and how it was going to be implemented. In essence, you would be betting everything on your creative side and leaving your strategic side aside.

I’m sure it’s tempting to post content on your website, show it off to the masses, and feel like you’re doing something smart, but you’re not just creating content for the sake of creating content. Create purposeful content aligned with your business goals and designed to produce a calculated response. It is the way to make your content efforts pay off.

Conclusion

A solid content strategy (coupled with good content marketing) is one of the best tools your business has to maximize its digital reach. Make sure the basics of your content strategy are well planned before launching your content marketing.

Make the most of this year by operational on your content strategy as soon as possible. By doing this, your content will serve better purposes and produce measurable results. You will be surprised what your content marketing can do when founded on a solid content strategy.

Also read : What is Marketing Tactics? And its Uses?

What is Guest Blogging? And its Uses?

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What is Guest Blogging? And its Uses?

Guest Blogging, Guest Posting or “Guest Author”. Is when a blogger publishes an article (or any other kind of content ) .On another’s website or video blog.

With “blogger”, we can refer to a particular individual who generates content .On their own or to a company or brand with a corporate blog. Guest posting can remain done between bloggers, between corporate blogs or between each other.

Also read :  What is a Media Strategy? How it Works?

What is Guest Blogging used?

Fundamentally, the Guest Author practice serves to:

  • Get more traffic and leads on a website
  • Increase the visibility, authority, relevance and quality of content
  • Create professional relationships
  • Get inbound links ( Link Building )

For example, a company may want an influencer in its niche to make a video for its website. Thus gaining visibility among the collaborator’s followers or fans.

One influencer may want to team up with another and make frequently shared posts. To tap into a target audience with similar interests.

Two companies that do not compete directly but have a similar customer profile will work to exchange content for increasing the traffic of potential customers to both pages, etc.

You may also remain interested in: Why does your business need a blog, and how to order one from our freelancers?

How to Guest Posting on your Website?

To invite other bloggers to collaborate on a location, it is first necessary to find authors with some relevance and trust in the niche. It can remain done by doing a quick Google search or using influencer search tools, like Buzzumo’s.

The same with the search for blogs or spaces in which it would be convenient. For us to enter as guest authors. Of course, it is much easier to invite authors to our blog. Than to enter someone else’s blog, especially if it is a well-positioned blog. For this reason, Guest Blogging begins with the quality of its content and online reputation.

The better numbers and positioning a blog has, the more chances the author will post content on others.

What are Google’s Penalties for Guest Posting?

Furthermore, Suppose the search engine detects that Guest Blogging. Remain only used as a link building tool .To increase the number of links. And traffic without providing quality content. It considers it a ” grey hat ” positioning technique or little ethics. It penalizes it by reducing the relevance of the site in the search list.

Like the rest of Google’s sentences, these types of penalties remain avoided, putting the links. Above rapid positioning techniques’ quality and naturalness.

To know more about Guest Blogging

Guest Blogging is a very good practice when done right and very dangerous in SEO or SEO when done lightly. Learn more about strategies and noble techniques with the knowledge resources that we have selected for you:

  • Guest post: what is it, what remain its benefits and how to get started?
  • Guest Posting: How To Get A Guest Post On Any Blog And Triple Your Traffic In Three Months.
  • How to Guest Posting and get relevance without falling into penalties.
  • Guest Blogging Benefits and Best Practices.
  • Guest Blogging Guide: Read This Before You Order.
  • Guest Blogging: The Definitive Guide (2019) .

Do you want to do Guest Posting on your Website?

Suppose you are looking to start Guest posting on your website. We recommend you review our selection of SEO consultants as they will be able to guide you adequately. On what content to write and which editors to contact so that you can enhance. Similarly, The positioning of your site without falling into common errors that affect the same. Post your project and invite the freelancers you like the most and receive proposals and ideas in minutes.

What is Workana?

Also, We invite you to get to know Workana, the largest freelance platform in Latin America. Since 2012 we have been striving to continue connecting companies and entrepreneurs with remote workers of the most diverse specialities.

Guide to be Director of Marketing and Digital Advertising

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Guide to be Director of Marketing and Digital Advertising

Director of Marketing and Digital Advertising

The Marketing Director is one of the most demanded professional profiles today. Next, I want to share the skills, functions, tools and concepts necessary to work in the marketing management area of a company.

The Marketing Director is the professional in charge of shaping the Marketing Plan of a company. To do this, you must gather a series of qualities and skills that I will tell you about below.

Also read : What is a Style Guide, and What is it for?

 Skills of the New Marketing Director in the Company

The Marketing Director has to meet these nine requirements or skills.

Persona 2.0

He is a professional who spends most of his time on the Internet, turning his computer and mobile devices into his main work tools. Therefore, you should be aware of the latest news, updates or applications that can facilitate your daily activities. You should not lose sight of the footsteps of the great leaders of the technology sector such as Apple, Google, Microsoft and be continuously at the forefront of new trends.

 Marketing

This professional is responsible for developing and implementing the marketing strategy of the company. Therefore, he must be well trained in trends and updates related to the use of analysis tools, implementation, management, and marketing strategies.

Social Media Man

We are currently experiencing a true social revolution. The way people communicate is continually changing. Generation Y of Millennials seek recognition and be heard by the brands they follow, and the ideal medium for this is through social networks. Therefore, this professional must locate what is said about the brand in the different social networks, being one of the most suitable channels to connect and interact with consumers.

In this section, it is important to highpoint two social networks that are especially important for this professional:

Linkedin. It is very useful to connect with other professionals in the same work environment, where you can share articles and opinions on current issues.

SlideShare. To show your presentations and projects.

 Blogger

It is as important to build the brand’s image and reputation as it is of the professional who represents it. For this reason, a good marketing director should reserve a part of his time for writing quality articles on topics related to his field of work

Growth Hacker

As head of a strategy, you must study what works and helps the company grow. Therefore, you must carefully analyze consumers’ behaviour in each of the actions carried out in the purchase process. Let’s not forget that the difficult part is not collecting the information but detecting what can be useful. The Growth Hacker is responsible for collecting, filtering and recomposing the data obtained.

 A born Entrepreneur

A marketing manager is part of a group of professionals who work together to achieve a common goal. In this way, you will work hand in hand with other departments such as accounting or human resources. For this reason, it will be vital that you understand how each of them works and maintain internal fluid communication at all times.

Team Leader

A marketing director should rely on his team whenever he needs it and always be by his colleagues’ side to advise and help them in whatever is necessary. It would be best if you did not forget that, despite being in charge of developing the strategy to be followed by the company, without a team that implements each of the actions, your work has no value whatsoever.

 Autodidact

A marketing director must be continuously training, either experimenting with the new tools that come on the market or presence conferences such as the Meeting of Agencies, to be aware of the sector’s trends.

 Creative

Especially in marketing, creativity is an element of differentiation that can help a company’s strategy stand out above its competitors. A Brainstorming meeting with a pot of strong coffee can be a good option to start the day and awaken the most creative side.

A good complement to the coffee pot is conference programs and websites such as TED or Marketing.TV, which offers you the possibility of listening, learning and taking ideas from referents and professionals from different sectors.

Also read : Webinar: What is it, and How to use it in your Content Strategy?

These are the Most Demanded Marketing Profiles

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These are the Most Demanded Marketing Profiles

Most Demanded Marketing Profiles

It was just a little completed a week since we said goodbye to 2016, and, like every year that begins, companies prepare to face new challenges and projects. Having the right team of professionals to execute our business development strategies successfully is essential to meeting the objectives.

Do you want to know the most demanded marketing profiles that your company needs or what skills you must have to improve your professional career? Read on because, according to the experts, 2017 will be the year in which the positive trend in the labor market will consolidate, and the creation of quality jobs will be a reality.

Also read : What is a Marketing Strategy Statement

But what will be the most Demanded Marketing Profiles in 2017?

The answer to this question has been found in the XII Report Los + Buscados by  Spring Expert, the consulting firm for selecting middle, middle, and executive managers of the Adecco Collection.

According to this study, they will be very different profiles due to their training, but they must be strategic for the sectors that demand them with a common point. And not only that. The most sought after must have a multidisciplinary profile, with great versatility, analytical capacity, orientation to results, and a strategic vision, proactivity, and adaptation to change.

But be careful because the list of skills does not end here. Suppose you want to be one of the lucky ones who finds a good job this year or are thinking of expanding your staff. In that case,

As stated in the report, the technological profiles will be the most demanded. And it is that the IT and TELCO area does not stop expanding and offering new job opportunities. But are not the only ones.

What is Happening in the Marketing Sector?

In an increasingly digital world, marketing processes have become (almost entirely) online. In this sense, and considering that the medium is constantly evolving, one of the most requested profiles is  E-Commerce Manager.

As pointed out by Spring Professional, what they are looking for are experts who are in charge of managing the sales process online from start to finish. These people need both operational logistics knowledge and technical knowledge (web development, mobile solutions, and analytics).

In addition to these skills, the E-Commerce Manager implies a strong interrelation with the marketing, financial, and systems departments, so it is essential to have good communication and negotiation skills.

Characteristics of an E-Commerce Manager

Training

  • Have a university degree.
  • Valuable Master in Digital Marketing.
  • High English level.

Experience

  • Minimum experience of 3 years performing E-Commerce Manager functions will be valued.

Aptitudes

  • Strategic vision.
  • Numerical reasoning.
  • Planning ability.
  • Analytical capacity.

Retribution

  • These profiles’ salary varies from 35,000 to 50,000 euros gross per year of fixed plus a variable percentage.

Claimants

  • Mainly companies in the retail sector and digital businesses.

On the other hand, another of the most sought-after figures in this sector is  Digital Marketing. Although,we are in front of a scenario in which supply exceeds demand. Also,and in which there are a daily price war and campaigns to attract the consumer. Similarly, faced with this scenario, as the report highlights, marketing plays a crucial role.Also, getting ahead of the competition and set itself apart from it is the priority objective.

For this reason, the role of Marketing Management is key. The more strategic this role is, the greater the investment in innovation and the detection of opportunities, and therefore, the greater benefits will be obtained for the company.

Characteristics of a Digital Marketing Director

Training

  • Have university training in Business Administration and Management, Marketing or similar.
  • It is highly valuable to have an MBA or online MBA.
  • High level of English essential.

Experience

  • Experience of 8 to 10 years is required leading the companies on/off marketing strategy.

Aptitudes

  • Strategic capacity.
  • Business vision.
  • Innovative thinking.

Retribution

  • The salary band for this type of profile is between 60,000-800,000 euros gross per year.

Claimants

  • Companies from any sector are looking for profiles in this category.

If you want to know more, take a look at the following table provided by Spring Professional and discover other profiles of interesting professionals for your business. Also,and if you need help with your company’s marketing do not hesitate to contact us, we have a great group of specialists specialized in the different areas of digital marketing who will be satisfied to work with you.

Also read : What is Nonprofit Marketing? And How does it Work?

 

 

 

The Benefits of Offering Promotions to Customers

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The Benefits of Offering Promotions to Customers

Promotions offering your customers something free like shipping, discounts, or a loyalty program might at face value like you are spending and getting very little in return.

Yet, many companies find that those offers bring in new clients and increase the loyalty of current customers.

In 2018, more than 50% of 18-39-year-olds thought coupons and discounts were necessary for digital purchases.

Aside from offering promotions, providing customers swift and efficient products and services gives a good impression, that is why companies should have carton sealer machine manufacturers.

Coupons, free play, discounts, and loyalty rewards encourage customers to spend their money on your goods and services.

Shoppers actively seek out discounts so that they can maximize what they get for their money.

promotion to customers

Which Industries offer the best Promotions?

Several industries offer incredible promotions to market to a broader audience.

The gambling industry is incredibly competitive so online poker providers offer free play, sign-up bonuses, no-sign-up play and deposit matches, all of these promotions are available to claim for mac poker players, as well as all other platforms.

Educational establishments offer promo items at workshops, expos, and more to entice new learners to sign up.

The financial industry offers discounts on products, introductory rates, and loyalty rewards.

Government bodies offer goods to the community like flags, ice scrapes, and decals.

The food industry offers BOGOF, significant discount subscription boxes, and even toys to children with meals.

Taking a look at the list, the casino and gambling industry appears to be taking a gamble of their own – offering multiple free options to players.

So How does that Work? 

promotion to customers

What are the most Popular Casino Bonuses?

Online casinos are competitive; they compete for new sign-ups, retention and to provide the best games.

The competitiveness in the industry has produced some of the most enticing rewards for new and loyal customers.

No deposit bonuses

No deposit bonuses let players experience the games without spending their own money. Customers are free to choose any game they like, and they may even be able to cash out after play.

Welcome bonuses 

By signing up, customers get a welcome bonus of cash into their account. It allows people to play immediately, and often their deposit is matched up to 200%.

Regular promos and bonuses

To reward regular customers, monthly bonuses and promos are typically offered. This encourages regular spending and staying loyal to one online casino.

Some casinos offer loyalty points, so the more you play, the more you earn. You can put these towards casino cash, free play, jackpot entries, and more.

High Roller bonuses

High-roller bonuses are usually a tier system that offers big games to big spenders. Exclusive prizes, gadgets, and holidays.

Game Bonuses 

Rewards that are linked to a specific game like free spins, or VIP points.

Device bonuses

To encourage players to play via mobile apps or tablets in both Android and iOS, incentives are offered to the specific device.

What do Players Gain from these Promotions?

The range of bonuses allows for many different demographic players to enjoy their game of choice.

Free play is immediately enticing, and within a few games, most people will sign-up to enjoy the next bonus on offer.

Getting the opportunity to test a game and website out to see it is the right one for you is crucial for player happiness.

The more they play with the same casino, the better rewards they get. So it builds a sense of loyalty for the customer.

Free play, bonuses, deposit matches, and other casino bonuses are all designed to give the player as much for their money as possible.

What do Companies Gain from these Promotions?

Promotions aren’t true promotions unless each party gains something from them. Promotions can be generous, and have a proven track record for customer acquisition and retention.

Here is how the Promotions can be categorised:

  • Customer acquisition: no sign-up, deposit bonuses, free play, device bonus
  • Customer retention: regular rewards, VIP option, high-roller games

A quick look at the growth of the online gambling industry in the last few years shows that the promotions available are working.

Grand View Research testified that by 2027 the online gambling market would be worth 127.3 billion.

In 2019 that value was just 53.7 billion.

Within the report, it states, “Numerous online casinos are offering a free play version of some of their games, which is creating growth opportunities for the market.”

Showing that free play promotions are a critical factor in market growth.

promotion to customers

Why should you offer Promotions?

Promotions are a simple and yet effective way to encourage spending. Most industries have multiple companies offering the same thing, so competition is crucial for providing great promos.

Promotions are a great reason to create a brand new marketing campaign, and create a buzz around your business.

At face value, it can feel like your business will lose money by offering these great incentives. Or that perhaps your product appears cheap.

History shows us that there is a direct correlation between plummeting sales and businesses ditching discounts and coupons.

Removal of sales and discounts can make you more appear exclusive, but it can also make you appear inaccessible to the masses.

User-generated content and word of mouth are two of the most powerful marketing strategies you can hope to get, and discounts work in your favor to secure them.

A great sale or discount will likely be shared with friends and family, as well as social media. Increasing your visibility.

  • What are the benefits of offering promotions and discounts?
  • Moving old stock quicker
  • Encouraging hesitant buyers to make the commitment
  • Create demand for a product
  • Improve cash flow
  • Free advertising on discounts, coupon, and sales websites
  • Increase loyalty of current customers
  • Move inactive customers to active

The impact on a company’s bottom line is considered when offering discounts, coupons, and free items.

Discounts and promotions are a great way to grab the attention of consumers quickly.

Shoppers are more likely to increase spending to meet thresholds for discounts and free shipping, even if they don’t need the items.

One study by Paul J. Zak found a 38% increase in oxytocin, with a $10 discount. This study directly linked deals and promotions to your customer’s happiness.

The evidence is clear: when factored into your marketing plan, promotions and discounts can benefit both the business and the customers in equal measures.

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