Home Blog Page 25

What is an Electronic Newsletter?

0
What is an Electronic Newsletter?

In this article, you will discover the Electronic Newsletter concept, also known as a Newsletter. Also, what it works for and some tips on how businesses benefit from it. In the end, we will share with you some of our clients who already use it.

Also read : Webinar: What is it, and How to use it in your Content Strategy?

History and Concept: Newsletter

On the Internet and in a book on Digital Marketing in Spanish, they title it as Newsletter, in our language, it is “Electronic Bulletin”. This way of communicating is not a very recent concept or technique.

Long before the Internet was born, the Newsletter technique already existed. Companies sent a letter by post to their customers and even people interested in their products and services. Although nowadays postal mail is also used but not much.

With the Age of Digital Information, the Newsletter is a potent tool that companies are using. But let’s see its concept.

A newsletter is a publication distributed regularly, focused on a central topic of interest to its subscribers. Many newsletters are published by clubs, societies, associations and businesses to provide information of interest to their members or employees on the same campus. Its extension is variable and can have several functions.

Suppose we approach it on a commercial level. In that case, the electronic or digital Newsletter distributes a message by email directed directly to the people who have voluntarily subscribed to receive this type of commercial message.

The Subscriber List is the people who have voluntarily registered to receive the business’s electronic newsletters because they are your clients or people interested in knowing more about the business, interested in the topic or following the company.

Spam: Bad Practice

It is essential to clarify that sending emails to an email list that has been purchased is an illegal technique called SPAM.

We never recommend our clients to buy email lists because it will NEVER generate positive results. It generates a hostile environment.

The money is on the list

It is a phrase that is known as “The Money Is In The List”. Partly it is true, but on the one hand, it is false. It is not always the case.

Let’s see why it is false. You can have a list of 1000 (thousand) subscribers, but 1% only open the email message or take any action because they are friends or family. They are not people interested in the business. Something is wrong.

Now, why do I say YES is true. A list of 100 subscribers, 80% open the emails, and 30% act according to the message they are sent. It is a success because the list is active; there is an excellent digital marketing plan.

Remember that the people who subscribe to your list receive information about your business; they even agree to receive your offers and discounts. Take advantage of this new opportunity to create direct and personal contact between your company and the person through email.

3 Benefits of the Electronic Newsletter

We already know that we can take advantage of the Business Web to prospect and search for new and potential clients!

The Electronic Newsletter is a channel. If used correctly, we will build a relationship of trust and credibility with the subscriber. This person will sooner or later become a potential customer.

The Electronic Newsletter is a business asset. Through the Newsletter, we will share content related to the business, such as photos, videos and text. Unlike doing it on Social Networks such as Facebook or Twitter, there is no control over the content.

The Electronic Bulletin generates the quality of subscribers and clients. This quality stay usually much higher compared to those who find the business in search engines.

How To Implement It In Business

It is essential to know and follow a series of steps regarding compliance with policies and avoid specific problems. Be sure that we are complying with the law and that the Software works correctly.

Comply with the law. It is personal data protection. This list of people will never remain sold or shared. It is for exclusive use for sending content via email.

Create an Automated System. The work of sending the emails must be automatic, and every time content remains updated on the web, the Software sends a notification to the list of subscribers.

Have an Analysis Software for each electronic Newsletter. The Software we use must generate information about how many people have opened the message, clicked, etc.

Segment the list of subscribers. It has several lists of subscribers according to the type of business or service, and for example, in our case, we have a list of people interested in our ebooks, others just news, besides, we have a list of our clients.

Also read : What is Content Curation?And Its Five Essential Tools?

How Twitter Advertising Works: Promoted Tweets and Accounts

0
How Twitter Advertising Works: Promoted Tweets and Accounts

Twitter Advertising Works

At the beginning of last December, I was able to manage advertising campaigns on Twitter. I got this access by being selected in the $ 100 promotion for SMEs on Twitter and Amex. The truth is that I wanted to test advertising on Twitter and see if it was effective.

I had not wanted to talk about it on the blog until I tried it, and after several weeks of testing, I share the steps of how you can manage advertising campaigns on Twitter and the results that I obtained when testing it.

Also read: What is Native Advertising? And Benefits of Native Advertising?

1. Access to Advertising on Twitter

The first thing you need is access to the platform. I recommend you request access using the following form for those in Spain, and I warn you that this process takes its time. Still, several brands have received a favourable response from Twitter and are starting to manage their advertising.

2. Define your Advertising Goals

With the advertising formats offered by the social network, you have two possible objectives:

  • Community –  using “Promoted Account” to increase followers
  • Buzz / Noise –  using “Promoted Tweets” to promote to the public that you predetermine one or more of your post’s content on your account.

In my case with  @BloonderCOm,  I launched a community campaign and another to make noise from the publications, and it worked perfectly.

3. Optimize your Twitter Profile

Before configuring your campaign, you must optimize your profile on Twitter. The social network itself recommends the following practices:

Promoted Account Campaigns

  • Use a recognizable avatar of your brand
  • Use the real name of your company (it’s the first thing users see in this advertising format)
  • Be authentic, interesting and original with the bio of your account. Once the user has clicked, it is to know more about you. You have to finish convincing him to follow you.

Promoted Tweets Campaigns

  • Post content regularly (it is recommended to post at least one tweet a day)
  • Be interesting and add value to your content
  • Talk, do not forget that Twitter is a channel to establish relationships with your audience
  • Share exclusive content as promotions

4. Set up your Campaign

You access your advertising panel by logging in with your Twitter account and start configuring your ads through the following steps:

Define the Location of your Campaign

This segmentation is only available by countries. It does not yet allow by cities.

Promoted Tweets – manual or automatic

A promoted tweet is a Tweet that a customer pays to serve their audience at the most effective time. The  promoted Tweet  is distinguished from other tweets because it is identified by the

There are two ways to create a promoted tweets campaign:

  • Manually selecting the tweets, you want to promote
  • Letting Twitter take care of automatically promoting the most recent and most engaged tweets.

Promoted Tweets – economic investment

Depending on the clicks you want to get, you can define your budget. While you are setting the price in real-time, the click estimate is updated.

Promoted Account

As in promoted tweets, you can choose a daily investment limit and how much you want to pay for each new follower you want to get. In the case of Contests a la Carte, I selected between 0.01 and 0.20 for each new follower, and I got 194 new followers and 19.5 thousand impressions, investing 30.16 dollars during three weeks.

5. Pay Campaign

Although I got the $ 100 credit from the AMEX promotion to redeem it, I had to leave my US credit card details.

6. Monitor Campaign

The analytics offered by Twitter still seem basic and very focused on investment conversion. To complete my monitoring, I use my Pirendo account.

Also read: Webinar: What is it, and How to use it in your Content Strategy?

SEO Beyond Keywords: The Future of Search Optimization

0

In the ever-evolving landscape of digital marketing, Search Engine Optimization (SEO) has been a crucial element for businesses seeking online visibility. Traditionally, SEO heavily relied on keyword optimization to improve search engine rankings. However, as search engines continue to refine their algorithms and user behavior evolves, the future of SEO extends beyond the confines of keywords.

Search engines, led by industry giants like Google, are increasingly prioritizing user intent and experience. This shift in focus means that businesses need to adopt a more comprehensive and strategic approach to SEO to stay ahead in the digital race.

Content Relevance and User Intent

While keywords remain essential, the future of SEO lies in understanding and catering to user intent. Search engines are becoming more adept at recognizing the context of user queries and delivering results that align with their actual needs. Content relevance, therefore, becomes paramount.

Creating high-quality, informative content that addresses the user’s intent not only improves search rankings but also enhances the overall user experience. A well-rounded SEO strategy involves creating content that answers users’ questions, solves their problems, and engages them on a deeper level.

User Experience and Technical SEO

User experience is a key factor in the future of search optimization. Search engines are placing increased importance on factors such as website speed, mobile-friendliness, and overall usability. Technical SEO, which encompasses these elements, is crucial for ensuring a seamless and enjoyable user experience.

Optimizing website structure, improving page load times, and ensuring mobile responsiveness are integral components of technical SEO. As search engines continue to refine their algorithms to prioritize user satisfaction, businesses need to invest in enhancing the technical aspects of their websites to maintain and improve search rankings.

Voice Search Optimization

The rise of voice-activated devices and virtual assistants has led to a surge in voice searches. Optimizing for voice search requires a different approach than traditional keyword optimization. Natural language processing and conversational content become key elements in catering to voice search queries.

Businesses should focus on creating content that mirrors the way people speak and ask questions. This shift towards voice search optimization aligns with the evolving nature of user behavior, and companies that adapt to this trend will have a competitive edge in the future of SEO.

Link Building and Authority

Link building remains a vital aspect of SEO, but the emphasis is shifting towards quality over quantity. Search engines are placing more importance on authoritative and relevant backlinks. Building a robust online presence and establishing authority in the industry through quality content and reputable partnerships are crucial for future SEO success.

Embracing the Future with Operatio Marketing

To navigate the evolving landscape of SEO, businesses need a partner that understands the intricacies of digital marketing. Operatio Marketing is at the forefront of the industry, offering comprehensive solutions that go beyond traditional keyword optimization. With a focus on content relevance, technical SEO, and adapting to emerging trends like voice search, they ensure that your business stays ahead in the competitive online arena.

In conclusion, the future of search optimization extends beyond keywords, encompassing user intent, technical SEO, voice search, and authoritative link building. Embrace the evolution of SEO with them to secure a prominent and sustainable online presence for your business.

Content Marketing Blog: How to Implement it in your Company

0
Content Marketing Blog: How to Implement it in your Company

Content Marketing Blog

Value content has become almost mandatory for those companies that want to achieve more goals and provide better service to their customers. Its importance is that 66% of B2B marketers using blogs generate more leads. And organizations that blog receive 55% more visitors to their websites.

Today, consumers are no longer satisfied with just knowing about the existence of a product or service. Today, they have the necessary tools to find all the information they need to research a brand before purchasing.

However, just as they are demanding in the information they expect to receive, they are also demanding how a company or brand will provide it to them. Therefore, you must know what the best strategy to achieve it is. It includes blog posts and a whole content structure that is useful for consumers’ day-to-day life and adapts to their requirements.

Implement a Successful Content Marketing Strategy

The most outstanding standard components of the content marketing plan are social media, blogging, visual content, and premium content material such as tools, ebooks, or webinars.

Situation 1:

You track an accounting firm specializing in taxes; however, this year, business is not doing well. Your purpose is to improve next year. Consequently, you agree to launch a blog on your website and publish articles happening the most common tax problems your target customer faces. You write a few posts a week, and over time these articles start to rank on Google and other search engines.

As tax-filing season approaches and people are looking to answer their questions, they find your blog articles and discover that you offer tax preparation services. Those who will follow their preparation process but they resolve take you into account for the following year. However, others will give up, decide to get rid of the headache of filing taxes and hire you because you are more prepared to do it Process.

Situation 2:

You are the director of marketing for an agency that specializes in small business design solutions. You have a hard time attracting clients because maintaining a retention agreement with an agency is challenging for a small business. So you decide to create some design tools that people can use to make their creations.

You do keyword research and find that 2,000 people search for the phrase “infographic generator” every month; So you decide to create a generator that people can use aimed at free the early time and then, if they like the tool, they can develop more infographics at no additional cost, just by giving you their name and email speech.

You make a couple of example infographics. And share them on your social networks so that users can understand the potential of the instrument. Through the traffic generated by social networks and organic search. You begin to perceive that hundreds of people use your generator per month. Some are fascinated finished the tool and provide you with their name and email to continue through it. When you become their information, you identify which people would be compatible with your Company, keep in contact with them and follow up on them pending customers.

Why Do Companies Essential a Content Marketing Strategy?

1. Generate leads in a Sustained way

Content marketing may seem like a lot of work to you, especially when compared to other marketing plans that offer immediate rewards, such as list-buying, pay-per-click (PPC), or trade show marketing, where you get names. And email addresses in just a few moments.

However, it is proven that content marketing generates three times more leads than traditional strategies, and 72% of companies consider it an effective method of increasing leads.

In other words, the content marketing plan prepares companies to have a predictable, scalable and efficient flow of leads.

2. It is a Less Expensive Long-Term Strategy

Hiring specialists who will bring your content strategy to life may seem expensive. Still, in a world where consumers review four to five pieces of content before contacting a seller, it is an essential investment.

98% of marketers believe that content marketing performance is worth the investment. Overall, lead generation can become six times less expensive.

3. Increase Brand Recognition

When you offer real worth to your audience: you listen to them. You are aware of what they need to solve their pain points, and you give them the information they need, your brand becomes relevant. Brand recognition is not something tangible or measurable in concrete terms. But it makes some brands transcend, which is the first choice of consumers.

Content marketing is an opportunity to increase your’s brand recognition with a varied and timely content offer, coupled with strategies such as branded content, email marketing and even correctly targeted outbound strategies.

4. It is The Entrance to an Inbound Strategy

Content marketing can be the door to an inbound strategy that revolutionizes the way you see your business and marketing in general. A well-organized content strategy will lead you to see that customers are the centre of your Company. And that it is not enough to want to sell them a product at all costs. Instead, it would be best if you listened to them to come to you of their own free will. That they have valuable interactions with your brand for their daily life. And that you accompany them beyond the moment of purchase.

It will not only lead you to generate more leads, increase your brand recognition or position yourself in a market. But it will also make your business grow in the best way and last.

 

How to Deliver Bad News. The Five Techniques that Work Best

0

Today we will see five methods that will serve us, not only for our professional activity but in any situation of our life. Because today we are going to learn how to deliver bad news.

As entrepreneurs (and as people), sooner or later, we will be forced to give this bad news. To clients, to partners… no one escapes. It is impossible to be free from mistakes and negative consequences. However, although we cannot avoid bad news, if we rely on knowledge about persuasion and perception, we can cushion the impact of these situations as much as possible.

Also read : The Complete Guide to Writing Creative Briefs

Negative Effect

On many occasions, we have to bear in mind that a news item’s true negative effect is given by the recipient’s meaning to the news. And that effect can be influenced by way of communicating it.

I have experienced significant variations in the reaction to bad news depending on the expertise in transmitting it from experience. Communication and persuasion have always interested me, and, therefore, we are going to see what has worked best for me personally. As we will see, we can greatly vary the interpretation and the impact that this bad news will have on the other.

The main tools to achieve this are these five techniques.

1. The Choice of Language

Those are the words chosen to describe the situation and communicate the bad news. Although there is no way to make something that is bittersweet, we can try not to perceive it as too bitter.

Language shapes the world, and it does so much more than we think. Despite how mistreated he is in these times and the reduction in vocabulary that has occurred, the reality remain that words trigger emotional associations and an assessment of the situation in the listener’s mind. In other words, language has much more power than we think.

Communicating

I remember the days as a business consultant for a large company. With us, there was a computer scientist who was a genius, one of those who left you with your mouth open to solve unsolvable problems with computers. But when communicating bad news and talking to clients, he used too direct and inflammatory language.

He freely used words such as disaster, final, deadly, useless. he even used terms such as “murderer” and other less educated ones that it stay not a matter of repeating but surely he imagines. And he did it almost always in everything.

From time to time, someone from the company would come to where I was, alarmed by comments such as that their computer systems were “worthless” or that what they had implanted before we arrived was a “hoax” and a ” complete disaster”.

2. When Possible, do not Just Bring the Bad News

As far as possible, before going to give the bad news, we should also come up with a solution, or at least with an idea of ​​what is the next step to take to correct the situation. Thus, there are two things to focus on in that conversation. If we go with a certain solution under our arm, we can concentrate on that, trying to divert most of the discussion towards the fix.

When you have a problem, you want to fix it and hold on to a burning nail if necessary.

If we not only break the news but also offer that “something” to start holding onto, we are more likely to want to jump to focus on the most constructive part, instead of turning around the inconvenience, making it grow in their mind and focus on the blame game to discharge emotional energy.

3. Try to Refocus the News in other Terms if Possible

From my own experience, assessing a situation depends mainly on what we pay more attention to. That is why he spoke of bringing the solution and putting the focus on it. Another way is to try to refocus what has happened in kinder terms, again if possible.

Remember that almost everything is an interpretation.

In the previous example of taxes, a situation stay negatively valued because we focus on the fact that you have to “pay” to the treasury. Meanwhile, another esteems ​​it positively because he focuses on the fact that this happens. After all, “there are benefits.” You don’t get caught up in the payment part; instead, the focus is on the positives.

Both facts, that you have to pay and that there are benefits, are true and are global situation elements. One of the other depends on looking at that situation from one perspective or another.

Deciding which one to focus on stay what determines in large part whether the global situation remain interpreted as more positive or negative. Therefore, if we have time, we must try to find a reinterpretation of what happened that illuminates more positive aspects.

For example

Recently, a friend didn’t have much luck turning down a job she so badly wanted. Although she gave me the bad news, I tried to refocus it in another way. This friend had dared to do something that the vast majority will never do, which is to leave the security of a good position to pursue what they want to do. Also, a rejection is just a sign that we are moving towards yes. What happens is that very few people realize that. I am used to the sales sector and its nature. These sales are a lot like finding a job, and you have to endure many no’s until you get to yes, so no’s are natural and necessary… Veteran salespeople know that sales are not a part of everyday life and are moving in the right direction. They know that 10 or 20 negatives are necessary before getting something positive, so they naturalize it because they understand that sales (or finding a job and much more in life) are a numbers game.

4. Don’t Offer Resistance if we have Something to do with the Bad News

If we do not come up with a solution under our arm, or there is no way to find one, then the golden rule for not making things worse is never to confront. Let the other take out everything they have inside and endure the downpour as it may, but quietly and without defending or attacking.

If our part is responsible for what has happened, denying it and making excuses only makes things worse and produces frustration for the other party.

When I have explained to my clients the best way to handle complaints, I have always emphasized that we cannot override listening and emotional discharge.

5. Focus on the Least Bad

David Lieberman, a doctor of philosophy and expert in psychology and persuasion, recommends focusing on highlighting. That the bad situation remain as temporary, isolated and insignificant as possible.

We must highlight those characteristics whenever we can because those three things are precisely. The antidote to our mind’s worst fears when faced with bad news.

Much serious bad news remain not temporary, isolated or insignificant. Still, if there is something in it, we must include it and highlight it in our communication.

When I have had to deal with sensitive topics, I always remembered “temporary, isolated and insignificant”. I tried to find something in the situation that had these characteristics to comment on it.

Anyway, even applying all this, let’s not kid ourselves. Giving bad news is like swallowing a rough toad on an empty stomach. But these five techniques effectively temper the blow.

 

Top 5 Virtual business address providers 2021.

0
Virtual Business address

Virtual business address and virtual offices are very useful services for new startups and small businesses in 2021. The pandemic and lockdown have already confined people to their homes and remote working. In such testing times, it is unwise to burden yourself with the overhead cost of a rental lease for an office.

The need of the hour is to go with the times and set up your virtual address for llc . With the amazing service providers, managing your business is literally in the palm of your hand.

Enough with the convincing, let’s move onto the choosing part. The obvious question is which service to choose from. We have analyzed the top service providers for you for better selection.

How to evaluate virtual business address providers:

Before digging into the services these companies provide, it is very important to understand what you are looking for? And what suits your business best?

When you know the answer to these questions, picking one company will be easier for you. Look for the following in the companies to pick the suitable one:

Price: most of the companies are very straightforward about this. They have a list of services on their website. There is a wide range of options based on the price, ranging from 35$ to 200$. Some companies offer additional services for an extra price. Make sure you have complete knowledge of the price list of the services your selected package offers.

Phone number: many companies offer local phone numbers as well. It is a very good option if you are branching out to different places.

Business addresses: these companies have offices listed in multiple states and many countries. The addresses given include the complete address like the suite number, area code, etc.

Receptionist: the company you pick must offer receptionist services, where calls are answered and messages are noted. Some companies also give you the facility of an automated answering machine or voice mail.

Meeting Rooms and conference areas: many companies not just give you business addresses they also give you serviced meeting rooms and conference rooms for a limited period, on rent.

Extra services: many of the virtual office providers give extra services on a need basis on rent. These services include internet, audio-visual equipment, catering for meetings, etc.

Top 5 virtual business address providers:

1. DaVinci virtual office solutions:

It is a very popular provider that dominates the market with more than 1500 distinguished locations, in over 50 countries. It can help you create that impressive business footprint that you want in new regions. Every Davinci location uniformly provides high-end conference rooms, presentation tools, and receptionist services.

But it doesn’t end at that. You can also get the following services:

  • Mail receiving and forwarding.
  • Lobby directory listing.
  • Catering.
  • High-speed internet availability.
  • Day offices.
  • Lobby greeter.
  • Support center.
  • Registered agent and license display
  • Live web chat.
  • Receptionist services, both live and automated.

All this comes at a very cheap monthly price. The price starts from as low as $49 per month. However, it may differ from region to region. The best way is to visit the website and enter the zip code to get the price accordingly.

Davinci has no setup fee and it doesn’t charge you for standard services like receptionist, etc.

2. Alliance virtual offices:

The distinguishing feature of Alliance virtual offices is that it gives more services at a flat rate than any other provider. In these terms, you get the best value for money. It also starts as low as $49 per month. But to get exact rates you need to set your location. Different cities have different prices.

Alliance has more than 1100 locations in more than 40 countries.

You get the following services in their standard plan:

  • Distinguished virtual business address.
  • Live receptionist.
  • Mail handling including forwarding and receiving.
  • A toll-free number
  • Private offices.

Allied offices:

Allied offices are the truest to the concept of a virtual office. You can manage your whole business through your smartphone. You can use the Allied mobile app, to make phone calls, phone routing, business SMS, business e-faxing.

Allied offices provide the following services:

  • Meeting rooms.
  • Copying and printing services.
  • LCD TVs.
  • Live and automated receptionist services based in the US. This is available in your time zone, on weekends, and even after hours.
  • Account manager.
  • Appointment booking.

It offers three-tier pricing and is for locations in the US and Canada. The price starts from $44 but to be sure you have to look for your city, as different cities have different prices. It is best if you are always on the go and handle most of your business on the phone.

4. SOCOCO:

If there is a solution ideal for remote working teams, then it is SOCOCO. It is more like a workspace where you can interact with the team to take the edge off of the loneliness in remote working. It is a very flexible solution and you can easily integrate it with Zoom, Webex, and Google Hangouts, for video chatting.

SOCOCO takes virtual meetings to another level, as you can see the whole team in the virtual conference room and office workspace. You are also given  300 minutes of voice and video every month.

Some of the other features you get with SOCOCO are:

  • Choosing office decor and office plan.
  • Instant collaboration “knock on the door”.
  • Document sharing.
  • Real-time office management.
  • Mobile apps, both iOS, and Android.
  • In-app chatting.
  • Sharable meeting links for guests.
  • Video conferencing.
  • Concurrent, multiple screen sharing.

The pricing is simple, you have to pay a cost per seat, monthly or annually.

5. Office evolution:

Office evolution is a very diversified virtual office solution. It is perfect for small businesses, CPAs, financial planners, consultants, daily collaborators, and startups. You get conference rooms and meeting rooms for office work or meetings with clients.

But office evolution also understands the needs of small businesses. That is why it offers you physical services like using Wifi, making copies, or using a workspace to finish tasks, etc. and you can drop by anytime, unannounced for these.

Services include:

  • Personal mailbox, locked for privacy.
  • Business address.
  • 24/7 workspace access.
  • Private office.
  • Nationwide access.

They offer two different price plans suiting different business requirements.

What is Investigation Project? And its Uses?

0
What is Investigation Project? And its Uses?

Investigation Project

The research project remain a document written as a guide or plans to carry out research work. Explain in an orderly way what the research problem stay, what is known about the topic, the possible solutions, and how the activities or experiments will remain carried out to solve the problem.

The research project includes identifying the problem, the research objectives, the key concepts that will remain used, and the description of the methodology to stay applied.

Doing the research project remain prepared to enter fully into the Research. The different stages that have to stay developed to cover the investigative process and how long they should take remain shown.

The research project also demonstrates that the research area is carried out remain mastered and that, thanks to this, we can answer the question that originated the search. It also opens the opportunity for other people to evaluate the project and determine if it stay possible or not.

Also read : What is an Electronic Newsletter?

Parts of a Research Project

Research projects generally have rules and structures defined by the institution or university where the Research will remain carried out. However, most research projects have the following parts:

Research Title

The is the first window a reader sees on the research project. It expresses in abbreviated form the problem to remain investigated. It has to be precise and related to the objective of the investigation.

For example, if an investigation remain carried out on the use of seawater to irrigate crops, it could be titled “Seawater as an alternative for irrigating home plants.”

Introduction

It presents a synthesis where, in a few pages, you can read the general aspects of the research topic, the objective, and the methodology to remain applied. This helps the reader get an idea of ​​the Research we intend to carry out, which will stay better detailed in the following parts.

Research Objectives

They are the actions that restrict what the investigation will be. Some projects have general objectives and specific objectives. For example: determine the viability of plants irrigated with seawater.

Importance and Justification of the Research

They are all reasons why this Research should remain done.

For example, if seawater could be used to water plants, we could solve the drought problem in many countries. Besides, seawater could remain used, which is much more abundant on the planet than freshwater.

Theoretical Framework

It presents the theoretical foundations and the definitions necessary to approach the investigation. It covers everything that has been done that supports the resolution of the research problem.

The theoretical framework includes the key concepts to understand the work, the variables and indicators that will stay handled, and the hypotheses or assumptions that have to explain the problem.

For example, in the study of seawater as an irrigation alternative, information on the availability of water on the planet, why droughts have increased if there are other similar investigations, and their conclusions should remain presented in the theoretical framework.

Methodological Framework

It is the part of the research project where the methods and techniques that will serve to achieve the research objectives are shown. Here are presented the type of research that will stay carried out, how the problem will remain tackled, where the study will remain done, and how many experiments will stay done. It also shows what methods or techniques will be needed and what will remain measured

Another important part of the methodological framework is how the results will remain presented and how the data will be analyzed.

Execution Plan

It is the schedule of activities that have to remain carried out to meet the investigation’s objectives. It is usually presented as a table like the following:

Study Budget

It presents the expenses that remain needed to stand able to carry out the research work. This includes the people required to do the job, the materials and instruments, the trips or trips that have to remain done, and the services that have to stay contracted. This applies in specific cases of projects that institutions will finance.

Annexes

All the complementary information that is not critical to understanding the project can be classified within the annexes. For example, you could put the chemical composition of different waters, photos of the beach where the seawater samples were taken.

Bibliography

List the books, articles, magazines, and other sources of information to complete the written work.

How to do a Research Project in 9 Steps

1. Research the Topic of Your Interest

The first step in an investigation is to review a topic that interests us. For example, if someone remain interested in plants, they will like to read about botany or plant biology.

2. Define the Problem of Your Research

Any investigation begins when a problem remain detected. For example, there are restrictions on the water supply in some parts near the coast, affecting crops. However, the sea is close, and there is plenty of saltwater available. The problem arises: can seawater remain used to water plants?

3. Create the Objectives

Knowing what the problem we are facing is, we must establish the action or actions that will help us to resolve the situation. In this way, by outlining the objectives, we are delimiting all possible activities and concentrating on what we can achieve.

For example, to determine if seawater can remain used to water plants, possible goals would stand :

Determine the effect of seawater on some plants.

Determine what type of plants thrive with seawater irrigation.

Compare the growth of plants watered with seawater and with fresh water.

4. Develop the Theoretical Framework

Collect information that helps us understand the subject and not repeat what other researchers have already shown. We can look for information on the Internet, in libraries, interviewing people who have experience in the subject and any other means to help us.

For example, to solve irrigating crops with seawater, we must put together a theoretical framework. It remain discussed how the plants that live by the sea survive and the seawater’s composition. It also shows if other Research has already remain done using seawater.

5. State your Hypothesis

A key step of the project is to explain or propose solutions based on prior knowledge and what we hope to obtain from the Research. In seawater and plants’ investigation, the possible hypotheses would be: If there are islands in the middle of the sea whose vegetation survives, possibly these plants obtain their water from the sea.

6. Determine the Activities to Stand Carried Out

We have to list the activities that must be carried out until the investigation remain completed. This will help us to specify what we can do, and the time we have available.

The possible activities for the investigation of seawater and plants would be:

Design the experiments.

Selection of plants.

Collection of seawater samples.

Sow the plants and water them with seawater.

Use plants watered with normal water as a control.

7. Project a Schedule of Activities

Knowing what activities will remain done makes it easier to plan when they stay going to stand done. For example:

  • January: Materials remain purchased, and a trip remain planned to a beach where seawater can stay collected.
  • February: a pilot test remain done to prove that things stay working well.
  • February-May: crops and irrigations begin.

May: the data remain processed, which can stay photographs of the plants’ growth each week, size of the plants, the color of the plants, how many seeds germinated, other aspects that can remain measured.

8. Establish the Budget and Costs of the Investigation

Now most investigations, we need materials and resources to carry out the activities. In cases where support remain requested, the materials must stay presented broken down and cost much.

In the investigation of plants irrigated with seawater, you have to buy the containers for sowing, the soil or compost, the seeds or the plants, travel to a beach to collect the seawater.

9. Write the research project

Once we take all the information, we can write the research project, following our institution’s regulations.

Also read : How to get a Response Box from Google

What is Social Media Management

0
What is Social Media Management

Social Media Management

SMM, essential today Viral Marketing, positions an idea, a brand, a product

Agency for the management of Social Networks in a professional way

From Dobuss, we want to offer you the control of the Social Media Strategy you need for your brand or company. We create profiles or fan pages and maintain relationships with your users or clients from a successful Community Management.

Also read :What is Native Advertising? And Benefits of Native Advertising?

Experts in the Management of Social Networks for Companies

There are some facts you should know to weigh the strength of what we tell you

Although, the number of users opening the Internet is 4 million more than the previous year (data recorded in January 2019), representing 93% of the population. Of these users, about 70% use social networks daily basis.

Likewise, Facebook continues to be the Social Link with the highest number of users per day, representing 82% of the Spanish population.

Moreover, WhatsApp is the favourite messaging system for Spaniards, being used by 87% of the population. Its professional version WhatsApp Business has meant significant growth for the application focused on the business field.

Instagram: The most visual, interactive and fashionable network, it is used by 54% of Spaniards, representing mainly the younger public (between 15 and 35 years old).

LinkedIn: The professional network par excellence grows by leaps and bounds, becoming the favourite for users and companies. Although there are already more than 11 million LinkedIn profiles between users and company profiles.

As well as, Twitter, the communication, news and personal brand network, is used by 49% of Spanish Internet users.

YouTube is the favourite audiovisual content network of the Spanish. 85% of our population uses it daily.

The popularity of social media has skyrocketed since the advent of online social networks. Most people will have at least one social media account, while others may have an account in all of them. Moreover, businesses of all sizes have realized the benefits of social media for getting their products out on the market, giving even the smallest company a voice.

Navigating through the sea of online apps and platforms could be daunting to someone without the necessary experience, but this is where a social media manager would step in. The manager knows the ins and outs of online marketing and will be able to advise on every aspect to be covered.
When using a reputable social media manager, businesses can rest assured that they will witness an excellent improvement in their turnover and customer engagement and significant returns on their investment.

Brand Supervision

Similarly, We can help you improve and track your business reputation and recognize how people identify your trademark. Click here to register your trademark.

Social Media Contests

Facebook, Twitter, or Pinterest content can grow your traffic flow in a short amount of time. Our experts can help you determine the right type of content and display place for your variety.

Social Media Administration

Furthermore, Our team of social media specialists can achieve your accounts on your behalf and participate with your audience. saving you valuable time to focus on more important projects.

Configuration and Profiling

We create and personalize social media profiles with quality content and aesthetics that resonate with your brand and audience. When customers resonate with a brand, they are more likely to invest their time and money into the product or service.

Design of Advertising Strategies and Campaigns

Besides, We develop the appropriate strategy according to your business objectives, designing advertising campaigns adapted to the money you want to invest, the audience you want to reach, and the milestones set.

Conclusion

Social media management has various components and does not rest on putting up a new post. Before a social media campaign is deemed successful, there are some complexities to understand and incorporate. Thus, finding the right social media manager for your business is essential to creating a solid presence online.

Also read : How to get a Response Box from Google