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What is a Pillar Page? And How it Impacts SEO?

The Pillar Page idea is not new, but it started to gain more space beginning in May 2017 when HubSpot began publishing content related to the Pilar Pages and topic groups.

Over time, there has been the transition from a keyword-focused strategy to a new strategic model based on related topics (topic groups). And linking all topics to a single page (pillar page), which helps brands improve the SEO ranking of the products and services they offer.

Also read: What is Newsjacking, And How can you apply it?

 What is a Pillar Page or Pillar Page

A-Pillar Page or Pillar Page is a page that presents an overview of the content of your website. The page covers all aspects of a particular topic without going into too much detail. However, it offers your visitors the opportunity to get more detailed information on a topic through links to various blogs or cluster content, which expose multiple issues related to the main subject in more detail.

In essence, a pillar page is the master page that will cover all the related topics or the cluster’s content on a single page. The pillars page touches on all related cluster content without going into too much detail.

What is a Pillar Page for?

Pillar pages serve to effectively organize web content and help search engines quickly determine and rank your topic. It is essential because Google, for example, does not favor sites that have difficulty deciding on the matter.

Also, the Pillar Page serves to offer a more organized and user-friendly experience for your audience. These pages work as a roadmap for the rest since it shows all the site content. For navigability purposes, it is the correct way to structure the page.

The level of organization of the Pilar pages makes it easy for the audience to find what they are looking for, which increases user engagement. Also, there are other SEO benefits that pillar pages provide:

  • If you create information concentrated on a single topic, Google will rank them favorably
  • Your visitor and search engines can have an overview of the content and then expand the information
  • You will be able to get more prospects organically as long as your content generates value and solves the needs people are looking for.
  • Show that you are an expert on a topic. It gives you authority and increases your audience’s engagement.

The Pilar and Topic Clusters Pages

Cluster is a methodology used to organize various content pages on your website in a clear and easily visible way for your potential customers.

A cluster can remain compared to many grapes, and the trunk of the plant would be the main page. And it is mainly that this new method of strengthening your authority concerning Google works: you organize your content so that the topics remain agglomerated in a clear and complementary way. How is it done? Through issues for all the content you have compiled on the same subject, it contains your Pillar Page links.

That is that content organization remains given in the following way for each chosen issue:

  • Pilar Page dense and organized that mentions everything related to a specific topic
  • Complementary articles that delve into each topic
  • Links between the Pilar Page and those complimentary articles

How SEO Impacts a Pillar Page

If you want to be in the search engines’ first results, you must adapt to the changes. In this sense, now you must focus your SEO strategies on the topics.

  • Of course, there are many SEO strategies that you should continue to use:
  • Offer valuable content to your visitors
  • Enhance the loading speed of your website or blog
  • Decrease the abandonment rate, avoiding elements that make the user leave the site.
  • Find and use suitable keywords

How to Write on a Pillar Page

A Pilar page is similar to blogs, which you produce daily, but the difference between them is that they are merely more complete. The Pilar pages are practically an eBook in post format – or a post as comprehensive as an ebook.

How to write a Pillar Page, the first thing to consider is your content strategy.

Step 1: Define the topics of interest of your Buyer Persona

Like any content strategy, the Pillar Page should also remain focused on your Buyer Persona. If you haven’t defined them yet, this will be your first step. You can’t do anything if you don’t know who you’re talking towards.

Step 2: Develop the content of your Pillar Page

In this step, the most important thing is the content of the Pilar Page. Then you must define the format in which you are going to offer that content: it must be a scannable format and, preferably, educational.

Here, the best recommendation is: Imagine your Pillar Page as a kind of vertical eBook.

Throughout the content, you will answer the questions of your prospects while directing them to specific topics. This addressing remains done through particular chapters that contain hyperlinks that redirect to more in-depth content.

Step 3: Enhance your Pillar Page

For your Pillar Page to remain seen as an authority, you must build the building around it. It means that you must link it to various sources. The primary sources are your site and third party sites.

Source 1: Reserved (internal links)

A good source of links is from your website. To do this, include links on your Pillar Page about content that is related to it. Also, it remains recommended that you create a typical article.

What do we mean? You can create new content ideas based on your Pillar pages. That is, whenever you have doubts regarding new content, check your Pillar Pages: what types of new content can enrich your Pilar Page, or can you create useful links for it?

Source 2: Third party sites

Do you want to blow up your Pilar page? So, direct your efforts in creating links that lead visitors from other sites to yours. There are two ways to do it, the passive mode and the playful way.

Passively, you will probably receive backlinks on your platform that you may or may not approve. That means someone is going to mention your page and link to it in their article. In this case, you have to support the inclusion of the association, and that’s it. But this happens very infrequently.

It is why you must actively work on building your backlinks. To get backlinks from other sites, you can use various tactics. The most used is the e-mail itself. What you should do is find an article that could be a useful link for your Pilar Page (that talks about the subject, for example), and send an e-mail to the person in charge and suggest that they include their link.

Remember: Pilar pages have the functionality of increasing the visibility of their content by mentioning links in keywords. It is essential as search tools like Google understand that the more connections remain directed to your Pillar Page due to keywords, the more content relevant the site is.

Also read: Webinar: What is it, and How to use it in your Content Strategy?

3 Content Marketing Examples to inspire your Strategy

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3 Content Marketing Examples

This post presents you with some Content Marketing examples that can help inspire you and create an incredible strategy.

Some mental blocks can often happen, or lack of creativity to create a content marketing strategy. If you have ever been through this situation, this post will be quite useful for you.

Also read: Content Marketing, a Winning Strategy on the Internet

The Essence of Content Marketing

According to Content Trends, in 2017, 57.8% of companies were considered successful in content marketing footings; And it is that adopting a well-planned content strategy for your brand can bring you the best results, and the examples that we will remain cited later.

It remains always important to remember that a good content strategy focuses on the beneficial impact you can leave on your target audience through content. That is, conquer them and make them fall in love with your brand in an almost natural way. Think about them, know them, know their ailments, and what captivates them.

Creating valuable content remains the first step to getting your audience interested in your brand or product with such interest that they always want to know more about you.

Content Marketing Examples

Considering the objective we want to achieve, and a content strategy is more than welcome when generating your brand loyalty. Here remain some examples of Content Marketing that have been successful because of their genius and creativity.

The best-known example that you may have already seen or have even been part of its success is that of the giant Netflix. Through the years and experience, I managed to understand how to reach his audience because he was interested in knowing him and, in this way, creating content for them. If you want to know the complete case of Netflix, go to the following article:  10 lessons content marketing as Netflix.

Besides Netflix, other content marketing examples can help you develop a great strategy.

Red Bull

Who has not seen or shared on social networks the Red Bull videos where people appear breaking their records in the most extreme challenges? Activities like stratosphere jumping, motorcycle stunts, Formula 1 racing in the snow, and more are the kind of content Red Bull decided to engage with to gain brand positioning.

The leader in the energy drink industry worldwide has been able to take advantage of content marketing to promote and position its brand. Billions of visits and interactions on your social networks prove it.

And how did he do it? With the essence of content marketing: Knowing your audience.

Understanding their passions and tastes, Red Bull conquered its fans’ hearts without trying to sell its product expensively.

GoPro

Following the line of extreme sports, we also find one of the companies that revolutionized the world of video and photo production: GoPro.

GoPro’s Strategy with Content Marketing has been a very successful idea; Well, in addition to knowing their audience and knowing what interests them, they worried about making them participate in their content.

In this way, the GoPro users help spread and share their videos made with the products offered by the brand. A creative way to take advantage of the users’ content is by consolidating the formation of a community and increasingly fostering brand loyalty with a type of content that is easy to see and share.

Thanks to this Strategy, GoPro has more than 3 million followers on Instagram and more than 2 million subscribers on YouTube. Have you imagined the loyalty that can remain generated when you publish something made by your client? GoPro made it possible, and the result was sensational.

Coke

There are countless successful content campaigns that Coca-Cola has developed over the years and in different countries. Although its products are loved by some and hated by others, we cannot ignore the great lessons that Coca-Cola has left us in Content Marketing.

Famous campaigns that remained in people’s memory. Such as “Uncover Happiness” or “Share a Coca-Cola,” achieved the best results on social networks. And best of all, the loyalty of their consumers. Have you ever seen cans or bottles of Coca-Cola with your first or last name? What feeling did it give you?

Consumer perception and thinking came down to one question. How is a world-class, mass production company interested in its consumer as a single person? The result of this campaign could not be better; thinking of a personalized product worth collecting, which represents a feeling for its consumers. Generated a significant presence on social networks. And the internet in general, thanks to the personalization of a product.

Coca-Cola makes it clear to us that it does not merely sell a cold drink. Coca-Cola sells the idea of ​​improvement and happiness. Their strategies remain focused on knowing their audience, and they are, in short, experts to generate feelings towards a brand. This is what makes users fall in love

To End

We could continue to look at the different examples of successful content marketing out there worldwide. In this publication, we name only some important cases from which numerous things can remain learned. However, in the day-to-day small and medium-sized companies applying Content Marketing strategies for their business achieves the best results. The best of all is that these can be measured and analyzed to optimize them continually.

Also read: What is a Style Guide, and What is it for?

Also, You can find more helpful resources at Inbusinessworld.

Also Read: https://www.allmarketingtips.com/cybersecurity-marketers-write-for-us/

What is Content creation? And How it Works?

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“Content creation” is a term that in digital marketing means to produce texts, articles, images, videos, audios (or any combination of formats), which offer information or entertainment and meet particular objectives of attracting web traffic and potential customers.

Also read: Content Writing for SEO Tips and Recommendations

Content creation and its Relationship with Inbound Marketing

Inbound marketing is an approach that, instead of pestering the customer with unsolicited advertisements, attracts them by providing them with content that is of interest.

For example, let’s contrast an inbound option and one that is not: an organic pet food business can distribute flyers to people who pass by or can create informative articles on its site on topics that have to do with its business line.

The first sample is not inbound marketing because the public is not segmented, and also no one ever asked for the flyer. Chances are most people who get one have no pets or interest in organic dog food and end up throwing it away.

Instead, resorting to the second strategy and developing an article titled ” Everything you need to know about organic pet food “will appear in the searches of users who have much more in common with the ideal client’s profile.

Hence the importance of content creation in digital marketing helps companies reach the right people to increase their sales.

How does Content for Digital Marketing Work?

When content is created and published on a website or social media. It can remain found by people who are looking for related information. To ensure the reflectivity of their content. Companies use the principles of SEO (Search Engine Optimization), that is, optimization for search engines.

Optimizing for search engines means following the SEO strategies of keywords, link building, dissemination. Among others, to appear among the first results of the searches carried out by potential clients.

If the article “Everything you need to know about organic pet food” appears among the first results of the SERP. That site will draw a lot of traffic (visits) from the audience already segmented of those visits will convert in clients.

Of course, although we are summarizing it here a lot. There are hundreds of factors to take into account in any content strategy. First, you have to plan an editorial calendar according to the business objectives, the client’s needs, expectations, competition actions, etc.

Then, you have to spread this content on social networks and related pages. Finally, you have to analyze the strategy results to be able to improve and evolve continuously.

Who is in Charge of Content Creation?

Creating quality digital content that is capable of attracting potential clients is usually a team effort. Here are some of the profiles that are generally involved in this aspect of digital marketing:

  • Experts in digital marketing: These are professionals who know the entire inbound marketing process. And can do the research and prospecting needed to generate an efficient editorial calendar.
  • Commercial writers: They are the professionals who are in charge of writing the text of the contents. They usually have a background in persuasive writing, but also SEO writing.
  • Designers and editors: They are in charge of creating and editing audiovisual content, such as photographs, videos, or podcasts.
  • Programmers: They are in charge of integrating the contents to the websites. They remain often also involved in the creation of interactive content, such as tests, games, or dynamic infographics.
  • Community managers: They are in charge of determining and carrying out the content dissemination strategies on social networks.

Also read: Content plan: Why it is Essential in a Content Marketing strategy

Also, You can find more helpful resources at Technologyify.

Also Read: https://www.allmarketingtips.com/cybersecurity-marketers-write-for-us/

What is Newsjacking, And How can you apply it?

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Like all in life, marketing has had to progress and adapt to the trends of the moment.

Consumers behave differently, and with this, some dissemination strategies have become obsolete, and new and better have emerged, like this one that we want to display to you.

From a literal opinion of view, Newsjacking translates as “news hijacking,” and in preparation, it is a Digital Development technique that uses News and relevant News to spread or expose a brand or product.

Also read: Website Speed: Learn to Test and Make your Page Faster

How is the Process to Create a Newsjacking?

1. Look for the News of the Prompt

The first thing is that you necessity be observant of the whole thing in your environment to find information that is very relevant for Internet users and social networks.

For example, a concert, the end of a sports championship, a political event, or any event that attracts public attention.

2. Find the Connection amid the News and your Variety

Then, you have to generate and publish content that echoes this event and includes a brand message. For example, the perspective about an event, products, or services that resemble what happened.

Be creative and fast, not to lose your timing, and be very cautious with the tone you give it. Being moderate can prevent operators from rejecting your post.

3. Help it get into the Hands of Whoever can Spread it

Then the content spreads, but not by its hand, and it must be the news agencies who do this work.

How? As it is an occasion, many journalists will confidently be on the News, and some will want a different approach to it. Therefore, it is advisable to make it easier for professionals to access such gratification (we will express you below).

Now, surely you are wondering what this method contributes to your Incoming Marketing strategy. If so, don’t back away!

What Advantages does Newsjacking have?

The benefits of using Newsjacking are simple:

  • make content viral and reach thousands or hundreds of thousands of employers;
  • increase circulation scheduled your website;
  • gain a considerable number of followers on your social networks;
  • increase the number of leads, improve operators to an Email Marketing movement, among others.

So, Newsjacking remains a method that remains used to generate visits and traffic to your social platforms and website. Could you repeat that triggers the option of contacting users absorbed in your harvests or facilities?

Since you know the period by step to create it and the rewards that apply it to your Inbound Marketing strategy, it is necessary that you know what is behind the development of Newsjacking, that is, the Know-How.

Newsjacking Finest Practices

Learn to Identify Relevant News

The essential and most important article is to treasure an event that remains important for the masses related to your brand, which is of interest to your purchaser persona.

For this, it is necessary to conduct research and education approximately data:

user concerns within the setting in which the brand remains located;

upcoming events and which ones can be useful to spread the brand;

follow current information sources such as the broadcasting, news assistances, bloggers, between others;

Search and analyze the most popular drifts of the moment. Investigate trending subjects on Twitter, enter keywords in Google Trends to see the close of searches or YouTube Trends Map to know which videos are gaining notoriety on the stage.

In this way, you will know what remains existence discussed on the Internet at any given time, and you will be able to “catch” News that is booming and take advantage of the wave of attention that is existence publicly shared.

Get Journalists and Influencers Interested in your Content

After you have the material ready, the critical step is to reach the eyes of those who can banquet it more rapidly and efficiently.

Today journalists and influencers have the stages and the audience to cause content to go viral and remain exposed to thousands or even millions of people.

Some tips that you can follow to realize this level of diffusion are:

  • Publish in the blog and the online press room: Google and other search engines index in real-time, which could benefit you and position the search results’ content.
  • Alert the media: it is a good idea that when uploading material to the online press room, you send a notification or alert to the media to be alert.
  • Offer online media and influencers’ online statements: sometimes, content broadcasters cannot view or listen to your material. Placement, an online conference for them, allows them to watch it later.
  • Make direct contact: perhaps it is the easiest way to ensure that your content reaches their hands. It can remain done through Twitter or some other stage where they are connected, such as immediate messaging or email.

With any of these means, you can raise the chances that your material will be seen by these professionals and content creators and help you apply Newsjacking effectively.

That’s it!

Newsjacking is a beautiful technique to position and presents your brand in front of thousands of people on the web and social networks.

Remember, you need to be quick, creative, use communication resources to please the audience, and take care of your tone when dealing with sensitive topics.

If you learn to apply it effectively, you will attract many users to your social platforms, website, and blog, which will increase the number of visitors and the chances of conversion.

Also read: What is SEO in Digital Marketing? And Its Factors?

Also, You can find more helpful resources at Businesssweb.

Also Read: https://www.allmarketingtips.com/algorithm-hacking-write-for-us/

B-Roll: The Little Secret Behind Almost Every Good Video

Many factors can play a role in a great video: good audio, an exciting topic, not too short and not too long, suitable recordings, good script. However, one crucial element remains often overlooked, and this is what we are devoting today’s blog post.

B-roll is the magic word, sometimes referred to as b-roll, Broll, b-roll footage, or only “extra film material.” It includes all additional, supplementary, or alternative media clips that can make a video more exciting and create connections.

Also read: Video Post: The Video Content that Triumphs in Social Networks

B-Roll Makes your Video More Interesting

Do you want to make your video more exciting, but you are not sure how to do it? B-roll film and photo material are the keys to success. Imagine interviewing sports cars. Your interviewer mentioned the difference between standard tires and tires with special rims.

It is the perfect moment to add b-roll material! Show pictures or a short video of the tires that remain discussed. It conveys additional and essential information and makes the interview more lively and exciting than just showing the speaker all the time. orey bujjiga release date

When the word “pizza” comes up, you could show a picture of a pizza. If someone explains “internal communication,” you could show archive footage of colleagues in conversation or quickly record a video of your colleagues on their cell phones.

In a video editing program like Camtasia, the easiest way to place such b-roll clips is on track above the main video. It means that the sound can remain heard continuously, and the additional scenes are faded in at specific points above the main video as required.

B-roll is a Great Way to Cover Up Mistakes and Streamline Editing

With b-roll clips, your videos will be more exciting and exciting and appear more professional. B-Roll also helps with processing if unwanted sections are to remain cut out.

For example, let’s say you interviewed with a client, but the recording was a bit too long and needed to remain edited. Digressions from the topic, answers that are too detailed, long reflection and coughing, hawks, and a slip of the tongue during the recording must remain removed so that the interview is entertaining and the topic remains conveyed efficiently.

Unfortunately, you can usually see it in a video recording when segments have remained cut out, as the person’s position shown changes in an unnatural way.

Such processing steps can remain hidden by B-Roll material. It works like this:

  • Cut out any defective parts of the interview, the coughs, the wandering discussion – anything that is not relevant.
  • Paste b-roll material right over the machined sections.

It is How you get Good B-Roll Material

But I would like to give you a few more practical tips on recording high-quality B-roll media.

Allow Enough Time for Recordings

You should plan the details of the interview. Know who your interlocutors will be and what questions you will be asking. You should know in advance which microphone and camera you will be using, where the interview will occur, and whether the questions will remain asked aloud in front of the camera or whether the interviewee should repeat the problems in their answer.

But don’t forget to schedule a B-roll video recording.

Announce the B-roll recordings to your interlocutors. Most of the interviewees are technical experts and probably have good ideas regarding what should remain included in the B-roll material. A critical keyword may come up during your conversation, and you write down this idea and then take a photo or short video of it during the b-roll session.

Record the Environment

Your interview partners should remain received in their familiar environment. These are, for example, suitable B-roll clips:

  • Sitting at the desk
  • On the way to work
  • When lighting a campfire (e.g., in the information film about scouts)
  • Recording of hand movements
  • An exchange in the meeting
  • During an assembly in the workshop

The important thing is that an environment remains recorded relevant to the topic and that your recordings show the interview in action.

In addition to the B-roll of the interlocutor, the surroundings should also remain recorded. For example:

  • Street signs
  • Office and environment from inside and outside
  • machinery
  • Signage and company logo
  • Photos and clips from the journey
  • Screenshots
  • Processes, e.g., B. how something remains assembled or what steps remain carried out

Be creative and have fun shooting the b-roll footage – you’ll see it helps!

Never Without a B-roll

Once [b-roll] shots become a routine, you will be looking for photo opportunities all the time. In the beginning, this remains often forgotten. I’ve seen so many video producers working on a project, and suddenly they say, “I should have shot the building!” Or “I should have photographed the bookshelf!” Or “I wish I had a photo of their production facility! “.

So make sure that capturing [b-roll] footage is on the agenda for every interview and video shoot. In the subsequent editing, you will be glad to have this material.

Also read: What is SMS Marketing? Why choose SMS Marketing?

What is SEO in Digital Marketing? And Its Factors?

SEO in Digital Marketing

SEO stands for Search Engine Optimization. It is a common optimization technique for sites, blogs, and pages on the web. These optimizations seek to attain good organic positioning, generating traffic and authority for a location or blog.

One of the most significant ambitions of companies investing in  Digital Marketing is to reach the top positions in search engines. Whether you operate as a debt collection specialist like First credit services or a boutique law firm like Fair Credit, optimizing your company’s visibility online is vital to sustained growth – after all, who doesn’t want free clicks and more visitors to their site?

Though being on the Internet is not sufficient to agree that your site, e-commerce, or blog achieves a place on the first page of Google: it is necessary to invest in a specific strategy to optimize results and ensure that your business reaches a good position.

In the past, all you had to do was include relevant keywords in your content and voila! You attract visitors to your website. However, over the years, there has been a rapid growth in the number of internet users—both content creators and consumers. As such, the competition for top positions in the search engine results has become quite stiff.

But that’s not to say that you cannot be successful in the current online environment. In fact,Reaching the right positions on the results pages may be more within your reach than you imagine. You can do many optimizations on your site and your content to improve your reader’s experience and become an excellent result in search engines’ eyes.

Of course, if you’re a beginner or have a lot of things on your to-do list, you can hire an outsourced CMO to implement your marketing strategies. This will ensure that you grow your customer base without compromising other areas of your business operations. Nevertheless, you must understand the basic factors about a successful SEO strategy for you to gain any notable success in the online market.. Read on to learn more!

It’s those optimizations we call SEO!

Also read: 5 Applications of Artificial Intelligence in Digital Marketing

The Main Factors of SEO on Page are:

Content Quality

There are two central factors for ranking in Google: length and quality of content.

Since the introduction of Google Panda, the algorithm has sought to identify low-quality content to optimize the community’s results.

The better your content, the better the chances you will figure in the SERPs’ first positions.

So, how does Google Panda filter out low quality content? Well, the algorithm looks at a number of signals that suggest whether the content is useful to the user. These signals range from topic relevance to the level of expertise notable. 

Inasmuch as appearing among the top rankings should be among your goals, it’s imperative that you aim at satisfying the needs of your audience and all other things will automatically fall into place.

Content Size

The size directly influences the positioning of Google. In research conducted by Search IQ, the average length of top-ranked content was approximately 2,500 words.

That’s because Google searches for the full complete content, which clarifies the doubts of readers.

But that is not a law! It all depends on just how your person reacts to your content’s dimension, and, mostly, does your content fully answer the question that led you to it?

Irrespective of the text’s size, the person wants to read your content and have all their questions answered. Otherwise, they will look for another text that better clarifies their questions.

Implementation of SEO and Online Marketing Plan

An online marketing plan’s primary function is to combine marketing strategies and tactics to achieve one or more macro objectives. Or what is the same, to be able to sell more. To be able to implement these you’ll need a concrete marketing plan. Asking help from a digital marketing agency could be a great step to know how to gain more followers online and reach out to your target audience organically.

Disciplines of SEO in Digital Marketing

To achieve this, all the disciplines of digital marketing,  including SEO, must work together. In unity, both communication strategies, social networks, web positioning, and paid advertising actions (online and offline) complement each other. And become feedback so that the online marketing plan comes to fruition.

Once the marketing plan remains created, it must remain put into operation. We have approved the marketing consultancy, defined the macro and micro objectives, analyzed the company and the competition in-depth, carried out a complete SEO audit, created the SWOT, represented the target audience, etc.

It is time to land the whole theory and put it into practice. One of the first tasks to be done to gain online visibility (web positioning) is to activate content marketing.

To start all this marketing machinery, we need a starting point, which could be the SEO strategy and the communication strategy. Carry out a good Keyword Research that, together with its marketing manager, discovers those themes and terms that can contribute the most to achieving the objectives.

The  SEO approach must pursue the queries and need for information of users at each stage of it.

Concepts and search typologies must be related to each of the stages.

For each type of stage and need, a content strategy will remain defined that impacts the results.

To do this, we will divide the terms and themes found by consumer stages, search intention, and search volume.

Stages of the consumer:

  • Attention: The public is aware of your product/service; the alert of your potential customers remains activated.
  • Interest: The part of the public that, knowing your brand, is interested in it; maybe because it can cover some need.
  • Desire: Among those who have been interested, those who want to own it; you have persuaded potential customers that they need your brand
  • Action: They like it, they want it, or they will speak well of your brand.

Search intent:

  • Navigational: the customer is trying to reach a specific site.
  • Informational: the user is looking for information.
  • Transactional: the user is looking to buy.

Once the terms and themes that will remain working on have remained defined, we will proceed to make an  editorial calendar activating all the departments involved  to maximize each piece of content both organically and paid:

SEO Department

Definition, content generation, and optimization of the same to obtain the most significant impact in the SERPs (search results) and thus gain organic visibility.

Social Networks Department

To amplify the impact and the message where the user is.

Advertising Department (SEM)

Enhance the user’s presence and impact with remarketing/retargeting strategies.

Development Department

Implementing email marketing and marketing automation strategies, segmenting the database based on users’ needs and interests.

Design Department

Designing creatives and infographics so that each piece of content has more possibilities of attracting traffic.

Video Marketing

Generation of videos to enhance the message/product on those platforms with a large audience such as YouTube and Vimeo and make each piece of content more attractive to the user and thus be able to increase the brand’s memory or product.

Also read: SEO for YouTube: Position your Videos above all

Website Speed: Learn to Test and Make your Page Faster

Website Speed

It is a fact that the average internet speed in Latin America is far from being good. Nevertheless, many websites manage to worsen this situation since they remain developed without due attention to loading speed and become a real test of patience for the user.

We live in a period of immediacy, where time is already worth more than money. And that era, combined with the internet’s dynamism, makes our audience more demanding every day. The content on your website can be great, but will people pay to see if the loading speed is not right?

Also read: What is a Style Guide, and What is it for?

Does Speed Influence Website Results?

Back in 2010, Google announced that page load time was one of more than 200 ranking factors. That means that your website’s time to load concerning your competitors is one of the influencing points of the organic positioning of websites on the results page. According to research by Backlinko, slower websites remain penalized.

To be one of the organic ranking factors of Google, the Speed of the website also influences the user experience and  results, according to the data to follow:

  • Every second extra in page load leads to an 11% drop in page views and 16% in customer satisfaction, according to Aberdeen Group ;
  • According to research by Kissmetrics, 40% of visitors abandon pages that take more than 3 seconds to load, and every 1 second or more in website load time reduces conversions by 7%;
  • 88% of users who had a bad experience when entering a website due to loading speed are less likely to buy. More than a third of those users will share their bad experiences with friends, an investigation by Econsultancy.
  • 85% of mobile device users expect the page to load at least as fast as the desktop, according to Web Performance Today.

Now that we know that website speed interferes with visitor engagement, conversion rate, and your organic rankings, let’s see how to measure your load to optimize!

What is the Ideal Charging Time?

According to Pingdom, which has a tool to measure websites’ Speed, the sites’ average loading time is 5 seconds. In the Google Site Performance for Webmasters video, Maile Ohye states that 2 seconds is the limit for good performance.

The specialist Geoff Kenyon also carried out an investigation in which he identified that, in the case that a website loads in 5 seconds, it is faster than approximately 25% of the internet; in 2.9 seconds, more than 50% of the network; already if it loads in 0.8 seconds, it is the fastest of that 94% of the entire web.

Despite the statistics cited, the short answer is: as fast as possible. We already know that your website’s loading time influences your results, so the idea is to optimize it to the maximum to keep the loading time to a minimum!

How to Measure the Speed of the Website?

We currently have several free tools where it is possible to measure the loading time of a page. It is also possible to see a diagnosis with the survey of problems and warnings to know how to optimize it. The most used tools are:

Google PageSpeed ​​Insights

The best known on the list, PageSpeed ​​Insights, is a tool in which, by entering a page’s link, it is possible to analyze the content and generate suggestions for the desktop and mobile versions.

Along with each improvement suggestion, the tool also shows how to apply it. Each direction remains classified as a priority indicator:

“You must correct”

highlighted in red, these are notices of improvements that, if applied, will generate more impact on the loading time of the page;

“Consider correcting”

highlighted in yellow, these are notices of improvements that do not influence much on the Speed of the page and should not remain prioritized;

“Approved in …”

highlighted in green, are the positive points of the page.

Despite being excellent at identifying and prioritizing problems, the tool does not detail the page load time. It does not record the number of page requests for loading, which are essential data for diagnosis.

It is trendy among marketers. GTmetrix is considered one of the best and most complete tools for evaluating a page’s loading time and identifying areas for improvement due to the ease of use and variety of data it presents.

Uses of Website Speed

The step by step to use the tool is very similar to that of Pagespeed Insights. Just enter it, including the link to the page you intend to analyze. And create the statement. The closer the test is to the public registry that documents the website, the better.

After including the link to the page and starting the report, the tool does a full analysis and presents various data on the next screen. At the top, it gives a summary with two scores in Performance Scores. One based on Pagespeed Insights and another on YSlow. A project that analyzes the Speed of pages based on the rules of high-performance sites from Yahoo. The scores presented are generally different, as the tools use other criteria to evaluate the page.

Similarly, in Pagespeed Insights, the scores’ colors determine the urgency of the scores. Still, we compare the average of websites analyzed. Even at the top of the report, next to the performance evaluation. The tool also presents the total time to load the page, the page’s size. And how many requests remain generated to load. Similarly to the performance scores. We also have arrows for up and down, indicating if it is above or below average.

At the bottom of the screen, several reports separated by guides remain presented. It is possible to identify the points that need to be corrected through them to reduce the page’s loading time.

PageSpeed

Based on Pagespeed Insights. In this guide, you will find a complete report with all the points evaluated by the tool, ordered by priority. Here we can also see the grade awarded for each criterion according to the page analyzed. The type of configuration (if it is on the server, in the content, or a javascript, for example). Finally, what is the priority of that improvement?

Yslow

Like the report presented in the PageSpeed ​​guide and organized by priority. It remains based on the criteria defined by Yslow.

Waterfall

Cascading report that visually presents the entire sequence of requests made to load the page. Each line represents a request, with its status, its weight. And the time it takes to load.

Timings

Presentation of a timeline of the page load. With the time each of the stages took to load. Redirect, connect, backend, TTFB (time to the first byte), first pain, DOM interactive, DOM content loaded, and Onload.

Video

To have the video report, it is necessary to activate it and analyze the page again. The video report is nothing more than visualizing the page loading in practice, with the timed time and mapped timings.

History

Finally, we have graphs that accompany the page’s performance history to some of the data presented. Timings, page size, requests, and PageSpeed ​​and Yslow notes.

Also read: What is the Structure of the Hero’s Journey?

Also Read: https://www.allmarketingtips.com/customer-reviews-write-for-us/

What is the Structure of the Hero’s Journey?

Many types of stories in the cinema repeat themselves as patterns, which remains done because they have remained proven to work. A script reader, whose job it is to sift through so that the producer can then choose from among the selected ones which script he likes, generally tends to be guided by these patterns. For this reason, a story whose structure follows the so-called “hero’s journey” may have a chance to pass the screen.

Now, I know that you think that why stories in the cinema have to follow specific patterns, that if it remains done like this, all films are the same and do not have a soul. Let me tell you that stories that follow “novel” structures remain made because they don’t have to pass a script reader’s screen. After all, a producer falls in love with a story for whatever reason. However, an account with a conventional structure, say “the hero’s journey,” can win that soul with the embellishments or the small details. But the skeleton itself works through a pattern.

Also read: How to Change the Letter on Instagram to Personalize your Content

What is ‘The Hero’s Journey’?

It is a scheme first explained by the mythographer Joseph Campbell in 1949 in his book The Hero with a Thousand Faces.

It is a simple and extremely effective structure if your story responds to the epic, science fiction, or fantasy genre, but it can remain applied to any film if you think about it.

And, it is true, it connects very well with the classic Aristotelian structure of approach-middle-end.

The Basic Outline of the Hero’s Journey

Approach: everything begins with the departure of the hero or protagonist. It is where the characters remain introduced, and the “ordinary world” is established, in which, as you can imagine, things remain seen in their normal state. But, at a given moment, the call to adventure occurs the so-called disruptor element. That is to say. Your protagonist is calm but, suddenly, something happens that forces him to start his mission, which can be an investigation, a fight, a conquest, anything that responds to what can be called “the adventures.”

Knot: the hero goes through the “door” and enters the extraordinary world. He is meeting new characters who help him in his mission or try to prevent him.

In the classical scheme, the hero returns to the ordinary world, to his normal state. It is not that it is the same situation as initially because the trip has not left him indifferent but, at least, it remains established in a state of balance and tranquility. At this moment, whether or not he has achieved his goal, you should notice an evolution in character. It is no longer the same as at the beginning.

What are the twelve stages of the hero’s journey?

The protagonist goes through several phases, exactly twelve, that take action to the end, completing what is called the character’s arc, his evolution.

The Ordinary World

The state of things remains presented before the conflict arises that is going to change everything. You have to give the protagonist in his day today. In this way, the viewer will know everything that the character leaves behind, everything that he loses when the trigger occurs.

The Call to Adventure

At 10-15 minutes into the story, the disruptive element occurs, which turns everything upside down. The protagonist remains presented with a conflict or the urgent need to achieve a goal. It does not have to be a matter of life or death, but it can be something tiny, subtle, perhaps meeting the girl or the boy who will change your life. Nothing will ever be the same again.

Call Rejection

At first, the protagonist does not want to take on the adventure of the mission. Of course, it is difficult for everyone to leave his comfort zone, his state of balance, the place where he feels safe and believes that no one can harm him. He has fear. So he rejects the call of adventure.

Meeting with the Teacher

The protagonist meets someone who acts as a catalyst on behalf of the story. Who convinces the hero to accept the call of adventure, of that conflict that has arisen. He encourages you. Sometimes, this teacher gives you a series of tips, tools, or keys to carry out the mission. In this way, the protagonist is prepared to cross the border from the ordinary world to the extraordinary world.

Crossing the First Threshold

The protagonist has to face the first obstacle that the extraordinary world poses. The fact of fighting against that first obstacle, which he will most certainly not overcome, makes him fully embark on the adventure. There is no turning back. The development begins with the numerous obstacles from him. He has walked through the door.

Trials, Allies, and Enemies

The protagonist will have to face different tests and obstacles throughout the development. Some of these obstacles may be other characters, the enemies. But, to overcome them, he will also have the help of allies, friends.

Close up

Each of these obstacles, generally in crescendo, some overcome and others not, prepare you for the decisive challenge. You will have to face it. Each time it advances or fails, the protagonist is learning and evolving. He gets to know his enemies or himself better. All of this will help you at the decisive moment.

Supreme Test

It is climax time, when the protagonist faces the greatest challenge of all, for which, perhaps without knowing it, he has been preparing the entire film. He uses everything he has learned, all the resources, and plays it all or nothing. It is almost as if he crossed the threshold again.

Reward

After the decisive challenge, the protagonist remains rewarded, whether or not he has overcome the decisive challenge. This reward can be immaterial, like having gained a friend, feeling stronger, or having a new skill.

The Way Back

After the supreme test and the reward, the hero starts his way back, but there remains one last problem. The protagonist faces a fight not to lose what he has won.

The Resurrection

This last fight to maintain the reward is a life and death fight (it can be figuratively). When the protagonist’s old self “dies,” the one he was before the film began, the character completely detaches himself from him. He leaves this last test purified and prepared to undertake the return journey.

The Return

The protagonist again goes through the door that leads him to the ordinary world. But, of course, he now has his reward and, also, the experience. He is not the same anymore. He knows aspects of himself that he ignored; he feels more secure and robust. That is, he is not in the same ordinary world as in the beginning.

Does this Structure Sound Familiar to You?

Indeed as you have been reading it, you have related it to many films that you have seen, both fantasy genres and any other.

Also read: Content Marketing, a Winning Strategy on the Internet

Also Read: https://www.allmarketingtips.com/sales-letters-write-for-us/