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How To Retarget Real Estate Customers Through SMS Marketing

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How To Retarget Real Estate Customers Through SMS Marketing

SMS marketing is the need of the hour for real estate marketers. A successful text message retargeting campaign leverages the power of SMS marketing to reconnect with existing leads and engage the audience to boost brand awareness, conversions, and sales.

A reasonably large number of real estate agents are unaware of the true potential of SMS retargeting. And while the concept might sound intimidating at first, the strategies are relatively straightforward.

Businesses not investing in real estate text message marketing strategies miss out on an incredible opportunity to generate additional leads. A robust text market retargeting campaign can help real estate agents boost conversion and sales.

_ A House for Sale

How Does SMS Retargeting Work?

A retargeted campaign is aimed at an audience already familiar with your brand. Since they previously showed interest in your real estate business, you can send them a personalised ad to try and grab their attention again.

For instance, a prospective homeowner previously visited your website looking for rental properties nearby. They see a property with a two-car garage listed at $2,750 and spend considerable time interacting with the ad. You now have their requirement (two-car garage), budget, and approximate location.

Use this information to find properties that suit their requirements and send a retargeted SMS. The potential customer sees your ad and contacts you without skipping a beat. After all, you just sent precisely what they are looking for. This is what SMS retargeting is all about.

How SMS Retargeting Can Help You Land New Clients

SMS retargeting exposes your business to customers, improving brand visibility and awareness. As people continuously get helpful information, they feel connected to your brand. Therefore, the next time you approach them with a business proposition, they are inclined to trust what you offer.

Retargeting potential clients who know your business helps save time and money as you only chase people interested in buying or selling a property. Personalising your messages is the key to success here. Remember, there is a fine line between persuasion and intrusion. Don’t go overboard with your ads.

Top 5 Real Estate Text Message Campaign Ideas

There are several novel SMS marketing strategies for retargeting clients. Let’s walk you through the five most popular tactics used today.

Schedule an Appointment

While you can schedule appointments via email or voice call, text messages are more personal and have a higher chance of delivering the message due to an impressive 98% open rate. You can also send follow-up texts, so clients don’t forget about the meeting without encroaching upon their personal space.

Send Event Invitations

Hosting real estate events is a significant challenge as the organisers must consider several factors. SMS marketing can reduce the workload considerably by automatically sending mass invitations. Use text messages to target prospective buyers instead of hoping they read your emails or answer your calls.

Show Open Houses

Like most other industries, real estate agents must capture the client’s attention to get them to loosen their purse strings. And open houses are the best way to do it since they offer a chance to explore the amenities in person. Send personalised texts to potential buyers with pictures of the property or a digital flyer to get their attention.

Send Updated Listings

As real estate agents, you must always stay at the back of your audience’s minds. Since text messages have a higher conversion rate than email, you can keep clients informed of the latest property listings. Create text message retargeting campaigns based on personal preferences and make their lives easier.

Follow-up with Clients

A real estate agent’s best friend is good timing, as late replies can lead to lost revenue. Hence, minimise delays by following up with potential clients periodically. Text message campaigns remind home buyers of limited-time offers and best deals. This way, you can leverage the powers of SMS marketing to increase conversions.

How to Start an SMS Retargeting Campaign for Your Real Estate Business?

If you’re like most entrepreneurs, you don’t want to waste any time while retargeting clients. Time management is one of the most vital skills for business owners, and here is an interesting article about the top 4 things every business owner must know.

With that out of the way, here is how to start an SMS retargeting campaign for your real estate business.

Know Your Audience

The more information you have on the audience, the higher your chances of convincing them to buy from you. Shortlist their requirements and pain points to create your ideal client persona. This should make your life easier while creating personalised content.

Give Them What They Want

SMS retargeting campaigns must be designed around the client’s demands and expectations for the best results. Since you are already aware of what prospective home buyers are looking for, create personalised content around their expectations.

Include a CTA

A well-crafted CTA can lead the audience down your desired path. After all, the entire purpose of SMS retargeting is to convert leads to customers. Let them know what their next course of action must be.

Conclusion

Retargeting real estate customers with SMS is all about increasing your brand visibility and conversion rates. A successful text message retargeting campaign will generate leads and increase operations. In this article we have explained how you can attract the attention of your existing customers with the help of SMS marketing. If you follow these steps, it is inevitable that you will succeed.

5 Reasons Video Is King Of Digital Marketing

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5 Reasons Video Is King Of Digital Marketing

In the realm of digital marketing, you’ve probably heard that content is king. But in terms of content, video is considered the most effective type. This makes video the king of digital marketing.

As a powerful asset, businesses of all sizes should be using video to its fullest potential. If you need the facts, then here are some of the biggest reasons why video should be unequivocally used in your overall marketing strategy.

1. Video Commands Attention

1. Video Commands Attention

In a busy digital world, so many things are fighting for a consumer’s attention. And there’s only so much attention to go around. Being able to capture a user’s attention in just seconds can be difficult. However, an effective video can help you do just that.

Since video uses both aural and visual stimuli, it’s far better than static advertisements in capturing a user’s attention. While a user may stop to look at creative photos, videos are known to hold attention up to 5x more than still photos.

That said, the first few seconds of your video should be creative and compelling enough to make a user stop scrolling and focus on your content. In this case, you want to hire an expert video agency like Rockmans Creative Media to create high-end business video content that instantly attracts attention.

2. Video Can Explain Things Better

If a picture is worth a thousand words, how much more does a video convey?

A video can provide more information than text or photos when launching a new product or service. By showing users how your services or product works, they’re more likely to have a better understanding of the products or services. You can even add subtitles to the video to help make it easier to understand.

In addition, if you’re trying to explain difficult concepts, videos can make it easier. For instance, creating animated videos can bring these difficult concepts to life that no live video or text can. Animated videos are the perfect combination of simplicity and entertainment. Plus, they work.

3. Video Improves Leads, Conversions, And Sales

Video can significantly improve your business’s revenue and bottom line. Video is a brilliant investment that helps in generating leads. Over 80% of marketers revealed that they have experienced increased leads when they’ve included videos in their marketing strategy.

Furthermore, simply adding a product or service video on your website’s homepage or landing page can boost conversions by up to 80%. Over 80% of marketers also said that video positively influences sales. Since videos can increase users’ understanding of their services or product, it impacts their buying decision. A report shows that more than 70% of people who watched an explainer video subsequently bought the product or service.

4. Google Loves Videos

YouTube is one of the most popular platforms on the web that primarily caters to video content. But what’s best is that Google owns YouTube. This is extremely beneficial for digital marketers in improving their SEO rankings.

In general, a key part of every digital marketing strategy is optimizing search engines, primarily Google. Since Google owns YouTube, there’s a significant increase in how much videos impact your search engine ranking. Google prioritizes ranking pages with video, especially one from its website, for a myriad of keywords. This means that pages with videos are more than 50x more likely to rank in the top results than those without one.

Plus, videos tend to go viral, racking up staggering amounts of backlinks, traffic, and other SEO-related requirements with way less effort than tactics such as guest posting.

5. Videos Are Shareable

Highly shareable on different platforms, videos consistently outperform other content, particularly text-based posts, on social media platforms. A report shows that video is up to 40x more likely to be shared on social platforms than other content. This is because the average human processes visuals faster than text.

Besides, social media also encourages video content with features like live video, stories, and reels. This provides you with more opportunities to showcase your brand and engage your customers. In addition, followers who share your videos on their profiles can significantly boost your marketing efforts, introducing you to new potential customers and ultimately increasing brand awareness. Plus, when users share your videos, it signals to others that you’re a reliable and trustworthy brand.

Take Away

All this says one thing– video is the present and the future of the digital marketing space. So, if you’re not yet using video marketing, you need to start immediately. Video marketing is one of the most effective ways to reach your target audience in this digital area and provides the most impact on your viewers, ultimately helping your bottom line.

What Is a Forex Economic Calendar?

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What Is a Forex Economic Calendar?

One of the basic skills of a successful trader is fundamental analysis. The experts define the primary purpose of this analytical method as tracking the factors that determine the movement of prices in the market. E. g., currency value in Forex depends on supply and demand. These parameters are influenced by the economic indicators of an appropriate state, the political situation in this country, wars, pandemics, as well as many other factors. Sometimes, even weather conditions (floods, tsunamis, etc.) can affect the value of an asset.

Thus, when conducting a successful fundamental analysis, it’s important to receive timely updates on what is happening worldwide and conclusions about the possible impact of incidents on the markets. Traders mainly apply the Forex economic calendar to obtain this information. Many online brokers publish dates that are significant for the dealers. But the Forex specialists recommend using the data only on trusted websites (e. g., fbs.com).

Key Features of the Forex Economic Calendar

Such a list usually involves periodic reports of various agencies, companies, departments, and so forth. Furthermore, the economic calendar commonly contains press releases of central banks as well as other budget institutions. Moreover, the described table involves information about planned events that aren’t regular but can affect the markets. For example, it may be congressional hearings, politicians’ speeches, meetings of state heads, or significant political procedures (such as elections).

What Does Information from the Forex Economic Calendar Effect?

The events from such a table may cause bursts of volatility, increasing the risk of investments. Therefore, knowing in advance about the planned arrangements, traders can:

  • adjust the portfolios in line with their investment goals;
  • predict with sufficient accuracy the response of certain assets (e. g., commodities or currencies) for specific economic releases;
  • create more effective or improve existing Forex trading strategies.

All the described features help to get the maximum profit as well as minimize risks when trading on the currency exchange.

Filtering Data in the Forex Economic Calendar

Traders may choose the currency pair they’re interested in, weed out events by it, and specify the time during which they desire to view news on the selected pair. The calendar gives statistics not only for current dates but additionally for past periods. Thus, the dealers can filter events according to a specific time. Nay, the described list on some trading platforms makes it possible to weed out the important economic news according to the following:

  • name of the company to which these publications relate;
  • level of expected impact from the events they describe;
  • country to which the news refers.

Reputable Forex brokers (e. g., FBS) offer detailed instructions on how to use the economic calendar. That’s why even novice traders often have no problems applying the table described.

The Efficiency of Using the Forex Economic Calendar

The information in the list is ranked according to the

of the posted news on the market. When assessing the importance of an event, significant economic indicators are applied. Among the most critical parameters, the US Treasury Yield Curve, GDP, as well as Unemployment and Interest Rates are worth noting. For example, the first one helped to predict eight huge recessions of the past years.

Let’s look at a more specific example of the efficiency of the Forex economic calendar. After the announcement of the information that the US Federal Reserve would raise interest rates on September 26, 2018, the dollar was sold out two weeks before the date of the scheduled event. It’s because the central banks often announce growth or decrease interest rates long before such decisions are made. If traders miss such data and underestimate its significance, they can lose a lot of money.

SEO Tips For Local Businesses That You Should Know

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SEO Tips For Local Businesses That You Should Know

Google plays a vital role in local businesses reaching out to the target market. It is easier now to look for products and services with one click. This looks like an opportunity for new companies to level up their ways to expand the business. It is as important as setting a budget for SEO services to get started in enjoying more of their benefits.

Not adapting to SEO will make you lose potential customers. However, beating the competitors urges you to be extra relevant to withstand the local search. People are now conscious of what they are going to buy, even though it is done online.

Describe Local SEO

Local SEO is made for small businesses who are wishing for more traffic on search engines. This tool helps to improve brand visibility online which is extremely possible nowadays.

Perhaps a potential buyer is looking for products and services similar to what your business offers. Consequently, local SEO will get you in the best position so that prospects will find your business easily.

It works with search engines to build a good reputation for a certain business. Beforehand, ensure whether the firm is SEO-optimized to appear in local results.

An Ultimate Guide For Local SEO

Here is a list of tips you can consider in using SEO for local businesses:

1. Take Advantage of Google Tools

One is Google My Business which works to boost your business on local searches. When a local entity is Google-optimized, it will be easier to infiltrate the local search and reach out to potential shoppers.

Also, customers who share reviews are a cost-efficient way to boost your brand.

2. Use Social Media

Connect your business to social media platforms and engage with the audiences. Make sure to include clickable sites to bring customers to your official website.

An Ultimate Guide For Local SEO

Use internal links reliable to the business. There are SEO tools you can depend on to help boost your ranking.

3. Set Up Available Contacts

It is useless to appear online with an inaccessible phone number and address. Search engines will require a constant online presence to keep you on top. So, make it easier for potential customers to find your business.

The citation must also be clear and consistent, meaning you should avoid missing words and numbers. Google may get in trouble locating your business with the wrong listings.

Set a location that is easy to navigate using Google Maps.

4. Execute Regular Audits

Managing a business online takes continuous work to fulfill goals. Inspect for possible errors and inaccuracies that could affect the search ranking. Double-check the links and other citations to ensure the website is functioning well.

This can tell if making changes is necessary for the business.

5. Improve Content Quality

A quality blog post contains a meta description, headers, and URLs which are vital for beating search engines. Writing content must also include keywords that may easily appear in local searches.

Focus on local audiences in writing blog posts. This strategy will help you persuade the target market a lot easier.

Adding inbound links will boost your domain authority using local SEO. It will extend your network with the right local manufacturers to partner with.

6. Be Mobile-Friendly

Buying stuff online has become the new norm in the past year.  Accordingly, making use of mobile phones to search for products is susceptible for most shoppers.

Building a mobile-friendly website is a logical step to cater to the target audiences. It is also easier to gain prospects via phone which will lead to sales.

7. Build Local Community

Lastly, brand awareness will happen quickly with the help of the community. Start to engage with organizations that will benefit your business. It will increase your search scope within the region.

Why Invest in SEO Tools?

Local SEO has to offer different tools to meet every business need. They all have a single purpose which is to boost your search engine ranking.

These are practical tools to keep your business well-off. It is then easier to compete with other companies to showcase products and services via digital sources. As evidence, almost 50% of consumers browse local searches to buy items.

Here are other benefits of SEO for local businesses:

  • SEO Guarantees Data Accuracy

SEO listings are verified by Google to promote trust in online searches. Adding proper citations will also bring your business to the top of the search engine ranking.

  • SEO Can Boost Visibility

SEO includes backlinking with the use of keyword research as an anchor text containing a link to your website.  Once a potential client clicks the link, there are chances of converting traffic.

  • SEO Attracts More Investors

Building relationships with other local companies is possible with SEO. This is necessary to quickly grow a business with minimal effort in the long run.

  • SEO Helps Generate Feedback

Once people find out about your business via local searches, they have no choice but to leave a comment. It could be a marketing strategy to reach out to more clients.

Conclusion

To summarize, local SEO must be reliable to what your business offers. It contributes a lot to online businesses in terms of creating quality content with a higher rank in the search engine. Follow the above tips to obtain the full benefits of SEO for any local enterprise.

 

The Evolution and History of Memes

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The Evolution and History of Memes

Have you ever wondered where a popular meme originated? Everyone on social media knows memes and there are plenty to go around.

Do you know why people make memes? Why are they popular? Or what is the history of memes?

Explore the stories behind your favorite memes with us in this article. Keep reading!

The History of Memes

A meme is an image, video, or piece of text that is copied and spread by Internet users. Richard Dawkins was the one who coined the name meme in his 1976 book The Selfish Gene.

Dawkins described memes as a “unit of cultural transmission” that you can forward from one individual to another.

The first major wave of memes began in the early 2000s with the advent of social media platforms like Myspace and YouTube. These platforms allowed users to easily share images and videos, which led to the spread of popular memes like “Lolcats” and “Rickrolling.”

How Memes Have Evolved Over Time

Memes are ideas, behaviors, or styles that spread from person to person within a culture. A meme carries cultural ideas, symbols, or practices, which you can forward from one mind to another through writing, speech, gestures, rituals, or other imitable phenomena.

Over time, memes have evolved to become an integral part of our online culture. They are often used to convey humorous or insightful messages and can be an effective way to communicate with others.

The Most Popular Memes Throughout History

The most popular memes typically start as inside jokes among a group of people and then spread to the wider internet.

The first known meme was the “Dancing Baby” animation, which went viral in the early days of the internet. Since then, there have been hundreds of popular memes, ranging from the “Gangnam Style” dance to the ” Distracted Boyfriend” meme.

While some memes are simply entertaining, others can be more meaningful. In recent years, memes have been used as a way to spread awareness about important social and political issues.

For example, the “Me Too” movement against sexual harassment and assault gained traction in part because of the widespread sharing of the “Me Too” meme.

Impact of Memes on Society

Since their inception, memes have been an integral part of online culture. They are often used to convey a message or share a joke and are often Leo-related. While some memes are harmless fun, others can have a more serious purpose.

In recent years, memes have been used as a tool for political commentary and social activism. Memes have also been known to start internet-based debates and movements.

With their ability to reach a large audience quickly, memes have the potential to impact society in a positive or negative way.

Creating Your Own Meme

If you want to create a successful meme, you need to have a good understanding of what makes a meme successful in the first place.

Some factors that can affect a meme’s success include its overall quality, how relatable it is, how easy it is to understand, and how funny it is. Even a restaurant logo design can become a successful meme!

Enjoy Memes Today

They are often funny, relatable, and make us think. The history of memes has evolved over the years and will continue to do so. They are a reflection of our society and our values.

Keep up with the latest memes and share them with your friends!

Did you find this article helpful? Check out the rest of our blogs!

 

What are the Future Trends of Digital Currencies?

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What are the Future Trends of Digital Currencies?

The bygone year, 2021, was a turbulent year for the crypto market. It has been a testimony to a sea of changes sending investors into fits of frenzy while trying to leverage the assets. As a result, Bitcoin and Ethereum have hit an all-time low. While there have been surges recently, the field of the crypto market is stalled. While it is not certain, experts say that prices can fall even further before experiencing sustained recovery.

Bitcoin has hit several all-time new prices in 2021, followed by big drops. Ethereum, the second-biggest cryptocurrency, notched an all-time high late last year. An executive finance online course can help you understand the different digital currencies and their trends.

However, the industry is only in its infancy and continually evolving. Today, it is still a buzz among cryptocurrency enthusiasts who are busy discussing its future trends. As a result, it is quite challenging to predict where things are headed; however, with a few predictions being made, the future of crypto is quite specific.

Let us discuss the top future trends of cryptocurrency.

1. Cryptocurrency regulation:

Lawmakers are trying hard to lay down laws and guidelines that safeguard cryptocurrency for investors while making it less appealing to cyber criminals. Even after experiencing the tragedy of the pandemic, we have still witnessed a rapid acceleration in the move from a physical economy to a digital one. There has furthermore been a significant decline in the use of cash. Today, both real economy and financial markets promise to digitalise further and are primarily driven by a combination of public policy, new technologies, and entrepreneurial zeal. It does not promise the success of all innovators – only a few can succeed. Maintaining an optimum balance between innovation and stability can be quite challenging.

2. Global transformation:

The world has witnessed a rapid acceleration with the transformation from a physical economy to a digital one. Likewise, financial services have witnessed a seismic shift with a marked decline in the use of cash. The economy and financial market are digitising rapidly and are primarily driven by a blend of entrepreneurial passion, new technologies, and public policy. An executive finance course will help you to acquire knowledge of the financial key terms and their offerings.

3. The oncoming of web 3.0:

This is one of the most profound changes that digital currency is bringing. It will allow smart contracts to automate transactions while integrating them into one’s daily life. The transparency of the blockchain moreover grants users access to the internet in a significant manner, as witnessed today. Peer-to-peer exchange of content tends to vary with content gatherers. Moreover, an online executive finance course can help you gather the necessary knowledge about digital currencies to predict future outcomes.

4. Rise of metaverse:

This is a common term we keep hearing about; however, sometimes, we fail to materialise it. The storm of cryptocurrency, virtual reality, social media presence, NFTs, and interactive content propagates immersive worlds that are well accessed online. Whether it is good or bad for human society is still debatable; however, it is not important to discuss that right now. Instead, several online finance courses give you a thorough idea about digital currencies and their offerings.

5. The boom in the DeFi space:

As per DeFi Pulse, the total value locked (TVL) is a measure of the total value of cryptocurrencies committed to a smart DeFi contract. This grew from around $2 billion to $15 billion in the year 2020. The last year witnessed a booming growth of TVL that ended at just $100 billion, with yield farming being one of the most popular DeFi applications. It involves lending the crypto assets to various other platforms offered in return for new cryptocurrencies. There is a significant difference between digital banking and yield farming. The users deposit the crypto assets and receive interest on the assets.

The depositor, in most cases, tends to stake new crypto platforms. They will further receive the new crypto asset in exchange for the liquidity offered. Yield farming platforms have attained notable attention, thanks to the higher rates offered to depositors.

6. An abundance of private currencies:

With a tapestry of currencies flooding the world, there is an abundance of private currencies, with most being quasi-fiat and private, and some occupying the middle position. There will be physical representations, especially of sovereign currencies, primarily digital in form. Although not all are widely accepted payment instruments, cryptocurrencies continue to bloom, some might become institutionalised investment assets. Physical cash will continue to exist in the future, even when there is a decline in usage. Enrol in an executive finance program and know more about different private currencies.

7. Central bank digital currencies:

Several national banks today have decided to explore the multiple possibilities that digital currencies offer. They have already created several versions of the currencies known as Central Bank Digital Currencies (CBDs). Being present on powerful crypto trading platforms, CBDCs are primarily useful for them. With increased crypto trading platforms, CBDCs will soon rise in importance, becoming one of the most significant trading assets in the crypto market. Join the Executive Programme to learn more about how digital currencies help individuals.

8. Expansion of market of DApps:

Decentralised Applications (or DApps) are referred to as software applications running on distributed peer-to-peer networks. There is a massive potential for DApps to prosper in the present market, with DAppRadar estimating the volume increase to $271, from $21 billion. Most of these apps run on the Ethereum blockchain while serving a few functionalities of DeFi. As many as 45% of the apps run on the Ethereum blockchain. Platforms such as TRON and EOS are also gaining a good amount of traction. Moreover, EOS addresses several problems with creating DApps on the Ethereum blockchain. For example, a finance program can be largely helpful in understanding the basics of decentralised applications.

9. Cross-border currency competition:

There can also be intensified competition between public and private payment instruments across national boundaries. Hence, there will be rising competition between currency areas and nation-states. Whether it will be waged by a central bank or private sector proxies needs to be analysed. The competitive arena will extend to regulation, technology, and governance with a universal agreement regarding the benefits of interoperability and cooperation about who can attain the more competitive edge.

The future might witness the coming together of regulators on a global framework welcoming crypto regulation.  We can closely speculate the value cryptocurrency might have for investors in the oncoming years. However, the reality is it still being a new and speculative investment without much history. No matter what an expert says, no one really can be certain about it. Therefore, it is crucial to stick to more conventional investments giving birth to long-term wealth accumulation. An executive finance online course might be beneficial in teaching finance about digital currencies and their potential offering in the present and future.

A Guide to Lead Generation for Business Owners

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A Guide to Lead Generation for Business Owners (1)

You can’t run a successful business without a loyal consumer base. Establishing strong customer relationships is one of the core strategies behind solidifying your brand and boosting sales. However, onboarding clients can be challenging, especially when starting out in the competitive corporate sector.

Through this marketing process, you can generate leads and expand your company by targeting a specific audience. Statistics show that lead generation advertising spending is expected to reach $3.2 billion by 2023 in the U.S. alone. How can you create a plan to make the most of your marketing content? Keep reading as we explain what lead generation involves, different lead types, and some tips to implement it effectively.

What Is Lead Generation?

Lead generation is the act of inducing and capturing an individual’s attention towards your product or service to increase your clientele and revenue ultimately. Lead generation incorporates mediums like digital and social channels to promote a brand and bring in interested consumers.

Types of Lead

Now that you know what lead generation is, let’s look at some different kinds of leads so you can determine which one would align seamlessly with your marketing strategies and resources.

1. Sales Qualified Lead (SQL)

SQLs are leads that indicate they are interested in purchasing your product or service through their actions. For example, a person who fills out a form or sends an email to attain information that’ll enable them to take the next step and become a paying customer. SQLs are prospects ready to contact your sales team, but they could still be comparing what you offer with your competitors. They’re considered very hot leads, and you should pursue them without delay to avoid losing their favor.

2. Service Qualified Lead

These leads are customers or prospects who’ve already reached out to your service team and let them know that they would like to be a client. Suppose you inform a streaming service representative that you wish to upgrade your subscription. In this case, you are a service-qualified lead, and the representative will direct your request to the appropriate sales team member.

3. Marketing Qualified Lead (MQL)

MQLs actively search for solutions that are helpful to them. You can identify them by paying attention to their activity on your website or digital content, for instance, downloading case studies, attending webinars, or watching videos on how your products or services work. Since they’re focused on learning about your brand, you need to nudge them in the right direction and convert them into prospects.

Send them an email or have an enlightening conversation. If you think the MQLs are ready, you can present them with a demo or deliver a presentation. However, remember that not all of them will use your solutions, so remain persistent and keep following up with emails.

4. Product Qualified Lead (PQL)

Product qualified leads are prospects who use your products and have a good experience with the solutions, pushing them to indicate that they are considering becoming a regular customer. And also they are usually generated when companies supply free, limited product versions or a product trial period.

If people like the samples, they are offered upgrade options, and this is when the sales team sweeps in to attempt client conversions.

A customer who tries your test piece and proceeds to ask about features that can only be used upon payment is an example of a PQL.

Lead Generation Strategies

In this section, we’ll provide some tips on effectively practicing lead generation.

1. Live Chat Engagement

Most individuals don’t make a purchase blindly. They’ll visit your website and look for a section where they can place their queries. Live chat is not only effective for generating leads, but it also makes connecting with your website’s visitors simple and easy. You can answer a prospect’s questions immediately in a live chat session and capture their interest in your business.

Having chatbots for your website will automatically collect leads, triggering a chat widget to emerge at the right time and asking visitors whether they’d wish for additional information. You can utilize a seller-centric platform and automation workflows to simultaneously assign potential clients to salespeople for follow-ups, collect contact data, and send a welcoming email.

2. Multimedia Content

Technological advancements and changing trends have shifted online interactions from text to other media, such as podcasts and video content. In today’s world, videos are significantly popular, attracting various audiences and nurturing existing customers. According to Forbes, adding a video to marketing emails boosts click-through rates by around 200% to 300%. Videos are a great way of increasing website traffic and profits.

You can create long-form videos offering specialized advice to prospects. Also, With the help of lead generation tools, they can be cut into short teasers that appear in YouTube videos with links that direct viewers to your website for the full version.

3. Create Referrals Programs

There’s no better way to generate high-value leads than through customers who love your products or services. Also they’re well-versed with your brand, they’re much more likely to recommend it within their network, especially to people who could benefit from your business. However, it would help if you didn’t wait for them to do the work for you. Create a referral program that makes it rewarding and straightforward for them to relay information regarding your products to their family, friends, and coworkers.

Through such a program, you can encourage loyal customers to provide referrals using click-to-share links or well-timed asks, receiving discounts for every new customer they help refer or secure. Referrals can bring in top-notch leads, and most marketers claim that setting up these programs has a lower cost-per-lead compared to other marketing techniques.

4. Newsletter

Nobody wants to be spammed by email or on the phone. You’re likely to scare prospects away by badgering them with information every day. Instead, show that you remember them and are around using a newsletter. Remind them of your products and services through a physical or digital copy. Don’t hesitate to pinpoint deals that are tailored to meet their needs.

Endnote

Gone are the days of people appreciating random cold calls. The internet has led to evolved ad mindful thinking, where individuals are well-informed regarding what products and services they want to consume. As an entrepreneur, you must know that managing a business is no easy feat- you should always be ready for change. The lead generation process is critical to securing buyers and increasing conversion rates. Without it, your business growth will suffer, and you’ll struggle to attract customers and opportunities.

5 Ways to Help Your Networking Event Be a Huge Success

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Networking Event

Organizing and then subsequently hosting a corporate networking event can be as stressful and challenging as it inevitably will be just as rewarding, as long as you take the time to ensure every proverbial box is tick.

With that being said, continue reading to discover five ways of helping your networking event be a huge and memorable success story.

1. Stick to Your Budget Carefully

A budget is always an important factor, both in a personal context and in a professional one. When hosting any kind of get together or big event, the temptation to throw caution to the wind and blow your budget is understandably large. Costs can even spiral up quickly if the event hasn’t been thought through carefully in the beginning.

However, any networking event you organize and host (no matter the size or location) is bound to incur at least a small cost to the organizers and therefore you should first only include elements you need, rather than optional extras which you feel will add just a superficial or aesthetic edge. These can be add later when you know that you have the money.

2. Entertainment!

One way can make your networking event stand out from the crowd of others which your attendees have already experienced is to book live entertainment from such professionals as alivenetwork.com.

The world is your oyster when it comes to choosing the right style, sound and indeed duration of your live entertainment, with the following acting as a springboard for your ideas:

  • Theatrical performances
  • Stand-up comedy open mike sessions
  • Magicians and performers
  • Live music
  • Tribute bands
  • Free Bar
  • Nibbles & Canapes

3. Location is Everything

You may well be looking to hold your networking evening in a hotel or hired event room close to your office or place of work. This is definitely the best suggestion, not least because you can rest assured that at least your own employees will be able to get there easily.

However, there are several other considerations when choosing the right location, such as ease of public transport in and around the area and whether or not there are inexpensive yet suitable hotels close to the event.

4. Event Promotion

Naturally, you should still look to promote your networking events via the normal and more traditional channels, such as staff meetings within your own department, companywide e-mail ‘round robin’ and notices in the rec rooms and other public areas of the workplace.

However, to attract experts in the industry and more importantly, to target the guest list in a way that encourages like-minded professionals who want to advance their own careers and companies, you should use social media platforms too – though strategically and be careful what you say. You want to target the right people, not have a free for all.

5. Always Follow-Up

After your successful networking event itself, it is absolutely imperative to follow-up, not only with your own employees and others within your company, but to each and every attendee as well.

LinkedIn is an excellent way of keeping the professional bonds created at your event going back in the ‘real world’ and alongside LinkedIn, you should also look to creating and dispatching post-networking event surveys to find out how you can do even better next time.

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