In social psychology, attribution remains understood as the process of inferring the causes of events or behaviors. In everyday life, attribution is something that we all do daily, usually unaware of the underlying processes and biases that lead to our inferences. For example,...

In our everyday life exercises, we experience Math in all things. Every single action we perform has Math in it. Math helps us to separate between things. Math is the foundation of learning as it causes us to foster the ability...

Personal Branding The concept of "{personal branding}" first appeared in the United States business literature in 1997. In an article in the Fast Company publication, entitled. The Brand Called You, whose author was the American writer Tom Peters. In it, he proposed...

Private label food products are a billion-dollar industry. They account for 17.4 percent of retail sales within the country. Over the past decade, many food brands have been battling each other while private label food products have developed further up the...

In the old form of marketing and advertising, we can say that things were hard and were somewhat easier as well. By hard, we mean that the advertising and promotion of any business were done using print media such as posters,...

Email Marketing The first marketing email, sent in 1978, generated $ 13 million in sales and spawned one of the most widely used marketing channels to this day. Due to its four decades of history, email is not as flashy as other newer...

Measuring the impact of a marketing campaign helps a business determine whether there is a corresponding growth in profits due to a marketing initiative. The lessons that a company learns by accurately assessing the return on investment (ROI) of its marketing...

The social landscape worldwide can change in a big way every now and then. And now, the world as we've known it has changed. The dreaded COVID-19 global pandemic, other vices like global warming, and social and political movements have reshaped...