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What are Public Relations? And its Benefits?

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What are Public Relations? And its Benefits?

Public relations (often abbreviated as PR) remain a certain type of corporate communications that, coordinated and sustained over time, seek to strengthen the strategic links between a company or organization and its stakeholders.

In other words, it is communication management that seeks to maintain the relationships between the organization and its external interlocutors in the best possible state. Doing this provides them with information, exchange opportunities, and fosters the so-called loyalty (preferential client relationship).

similarly, Public relations constitute a set of strategies of different types. Its objective is to promote, sell, promote, or make its interests known to its clientele and the general public in a planned way. Therefore, he uses techniques and concepts typical of marketing and design and sociology, psychology, politics, and journalism.

Public relations is also a self-contained discipline and field of study. The Austrian-American publicist and inventor Edward Bernays (1891-1995) invented them in the early 1900s. Its importance during the Great Depression that began in 1929 was significant as a mechanism to claim business work and its contribution to the economic system.

Also read : These are the Most Demanded Marketing Profiles

Definition of Public Relations

According to some authors and scholars of the subject, we can define public relations as:

Although, A characteristic managerial function that helps establish and maintain lines of mutual communication, understanding, acceptance, and cooperation between an organization and its audiences; It involves the management of problems or issues, it helps managers stay informed and sensitive to public opinion; defines and emphasizes the responsibility of managers to serve the public interest; it helps managers stay ahead of changes and use them effectively, understanding them as a warning system to anticipate trends” (Rex Harlow).

The managerial function that establishes and maintains mutually beneficial relationships between an organization. And the public on which its success or failure depends” (Scott Cutlip and Allen Centre).

The administrative function that evaluates public attitudes identifies an organization’s policies. And procedures with the public interest and executes a program of action and communication to generate public understanding and acceptance” (John Marston).

Functions and Objectives of Public Relations

Public relations interests are very diverse and distinct, but we can roughly summarize them as follows:

Manage corporate or organizational identity. It means that PR ensures that the different departments of the company use the same language and project a unified image of it to the public. Which implies:

Management of external communications. In other words, everything that leaves the organization and remain consumed stay the client or the general public.

Management of internal communications. That is how the parts of the company communicate with each other.

Management of public opinion.  Such as press monitoring, strategic consultations, Internet and social media management, strategic marketing, etc.

Corporate social responsibility. Thus, the organization’s commitment to the community of which it remain a part stay known. Not only as a way of projecting a positive image of its work and its vision and mission. But also as a mechanism to give back to society part of the resources that the company obtains from it.

Although, Event organization. PR often achieve their objectives by producing and organizing various types of events, fairs, invitations, celebrations, etc.

Importance of Public Relations

Although, Public relations are an inseparable part of business and organizational practice today. Also,They can be a way of bringing companies closer to their public or a mechanism to “humanize” some large corporations whose operation is more like that of a machine.

Of course, this can involve ethically questionable work. Such as washing the face of companies whose economic activity is irresponsible or harmful. In other cases, it may be part of the communication strategies of a positive organization that would not otherwise be as well known and would not receive enough support and visibility.

Also read : Documentary and Ways of Narrating

Ten keys to Getting the Most Out of Canva

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Ten keys to Getting the Most Out of Canva

Canva

When we create a website, we often lack the necessary creation to make it our own or create certain logos and images based on simple templates for universal use.Although, There is an easy and simple way to achieve.

Also read : The New Future of Content Marketing

 What is Canva?

It is an image composition and graphic design tool, easy to use and accessible from any device. The allows “non-designers” to create highly creative visual content that attracts potential customers and builds loyalty from existing ones.

It,  Canva is the solution to all design problems.

Why use Canva?

It makes images and various formats available to everyone to create their designs.

That is free and has a paid version that allows unlimited use of images with more extensive options.

It does not require knowledge of design for its use.

Custom dimensions of all your designs.

The colours used are automatically saved for future use as corporate document colours.

In the items Premium listed, a watermark indicating to download the image must be paid.

 How to use Canva?

1. Types of images that can be Created

Each of the existing social networks needs a design with specific dimensions. For this, there are a series of predefined templates with the most common sizes.

Personal recommendations

Social media posts

Documents: Presentations of work, letter or curriculum

Ebooks and blogs: Book covers, infographics and blog headers.

Marketing capitals: Business cards, menus or logos.

The header for email and social networks

Events: Business cards, invitations or collages.

Events: Business cards, invitations or collages.

2. Search Tab

It allows you to find any necessary visual element within each of the available tabs.

3.  Mockups Tab

They are those designs created that can inspire you and models optimized for that size. The free ones can be edited however you like.

4. Design Elements Tab

They can be chosen from several pre-designed options and optimized models.

5. Text Tab

There are three set sizes, which can stay increased or decreased and various editable fonts and styles.

6. Background Tab

Many free textures allow you to customize the colour. We can choose base colours that will be the “Document colours”.

7. Upload Files Tab

Upload photos from a file, external source, Facebook or Google Drive, combining Canva’s resources with your own.

8.  Download, Print, and Share the Designed Image

Download:  in JPG,  PNG,  PDF and  PDF format for printing. It is recommended to download them in PNG and transparent structure to avoid corners of another colour giving a more professional appearance.

Also, Invite other users to view or edit the design by entering their email.

Share the design on Facebook or Twitter profile (not company pages).

Share the link on your website by adding the “Make public” Tab make it editable.

Insert the design in your blog with the code provided by Canva.

9. Banks of Free Images, Fonts and Vectors

Also, The images available are those whose author has given written permission or have a Creative Commons License.

This type of license, also known as CC0, is in the public domain.Although, It can be used personally or commercially,  copied, modified or distributed without asking permission.

10.  Other Tricks

Use custom dimensions

Move layers in front or behind: Get elements to remain placed on the top layer to make them visible.

Transparency

Insert link in the image:  Insert a custom URL so that clicking on the picture takes us to the linked page.

Align images  and text

Text effects:Although, It is possible to change the text to Uppercase, and the Spacing option allows you to graduate the distance between the letters.

Filters:  In addition to cropping, rotating or leaving space in the margin, this option allows you to modify brightness and contrast and other effects such as colour, focus or warmth.

Design customization:  And name each job to retrieve and edit.

Help option: For any question or function that is more complex.

Help option: For any question or function that is more complex.

Explore Models option: This allows you to see other people’s popular creations that will enable you to be inspired by your creations.

Also read : Documentary and Ways of Narrating

What is Planning Concepts? And How do we use it?

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What is Planning Concepts? And How do we use it?

The following describes the terminology used in Planning to explain commonly used objects and concepts:

Also read: These are the Most Demanded Marketing Profiles

Project

In Planning, projects remained the top-level items containing all the work done on a given media plan or set of related campaigns. A project proposal example has goals, a budget, start and end dates, and much inventory that you stay interested in purchasing.

Plan

In a project, the plan is intended to capture the list of sites you intend to acquire from the publishers you purchase inventory.

Site

Like Campaign Manager 360, placement is the media inventory of a website, app, or video where your ad appears. It represents a series of specifications regarding technological compatibility, size, and cost and quantity models.

Inventory

Inventory is the collection of locations that can be purchased. The Inventory is typically added to Planning when a publisher responds to a Request for Proposal (RFP) that a Planning user submits. Additionally, users can add inventory directly in planning or import placements from a linked Campaign Manager 360 campaign.

Inventory Providers

Inventory providers, such as publishers, have ad space to sell on their websites, mobile apps, or video content. It providers can enter Planning to supply inventory to media buyers and negotiate on requests for proposals. More information on the negotiations

Request for Proposal (RFP)

A request for proposal (RFP) remain a file sent to inventory providers to request media (that is, advertising space) to purchase for advertising purposes. Many inventory providers, such as publishers, only provide inventory to buyers after receiving an RFP.

You can use the Planning RFP section to request inventory from publishers and negotiate with them for the merchandise they offer. More information on how to create RFPs

Negotiation

When you’ve submitted an RFP to an inventory vendor, your responses will appear on the Negotiation page. On that page, you can review your offers and make counteroffers. More information on the negotiations

Execution

Once you have selected the media you want to publish, you can send it to Campaign Manager 360 to run it in one or more campaigns on this platform. The process of carrying out a plan in Campaign Manager 360 remain called “execution.” Media remain delivered to Campaign Manager 360 campaigns through an execution channel, which links to a specific Campaign Manager 360 campaign created in Schedule. Execution channels represent the highest-level link between Planning and Campaign Manager 360 and allow you to specify how Planning media properties remained mapped to Campaign Manager 360 sites.

When you link a plan to a Campaign Manager 360 campaign, you can send Media from Planning to Campaign Manager 360. Also, if any placement is modified or added directly in Campaign Manager 360, you can synchronize and reconcile planning changes.

Orders

Some means must remained insured; To do this, a seller and a buyer must sign an order, a document that can be generated and posted in Planning. An order can contain information such as the buyer and seller contacts and the terms and conditions of the contract. Insertion orders can secure new campaigns. Additionally, rankings can remain updated to reflect actual quantities delivered.

Score Cards

A scorecard remain a summary of the main statistics associated with a plan. These cards are available in the Plan, Inventory, Trade, and Executions views. The estimated statistics shown are from the calculations you provide when adding inventory.

In addition to the scorecards provided by default, you can select items in any of the four views in which they appear and compare their statistics with those of the plan as a whole.

Also read: Documentary and Ways of Narrating

How to make a Free Webinar: YouTube can be your Best Ally

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How to make a Free Webinar: YouTube can be your Best Ally

Free Webinar

We don’t say anything new if we talk about the importance of generating quality content. And we are not going to surprise you if we say that the most consumed content today is in video format.

Have you thought about taking advantage of this video content consumption and creating a webinar in your company? Throughout this post, I will tell you how to make a free webinar and take advantage of everything YouTube can offer you in this field. Do not miss it!

Also read: What is Newsjacking, And How can you apply it?

What is a Webinar, and why incorporate it into your Content Strategy?

Before getting into the subject, you should know what a webinar is. It is true that, today, this word is on everyone’s lips and who more or less has signed up for a webinar. But what is it?

A webinar is a marketing tool whose purpose is to hold a conference, a seminar or a workshop, all delivered through an internet platform.

The great particularity of this tool is that the users attending the webinar can interact with the company that carries it out by asking live questions that solve any of its main pains. Webinars are usually live, although they may be recorded for later broadcast in many cases.

Given the great acceptance of webinars, it is important to keep them in mind to include them in your marketing strategy, but what other reasons can lead you to opt for this well-known tool?

It helps you offer added value to your followers.

A webinar allows you to spread your ideas, products or services in a different way beyond self-promotional content. This is the best way to offer that added value so differentiating in companies.

It allows improving trust with the user and the credibility of the brand.

This is important to put a face to a company even through the screen, and nothing better than doing it live to convey even greater security to the viewer.

It is a way to retain the user who already follows you on other social channels. Also, if you do webinars repeatedly, you can create a closer relationship with your followers.

It helps you test your audience’s needs or what doubts your audience has thanks to the live chat option mentioned earlier. This will help you create more personalized content focused on the doubts of your buyer persona.

The webinar’s impact can be measured in a simple way. So you will know if it is meeting the planned objectives or not.

It allows you to capture new quality leads without making a high financial investment.

If there is a KW and optimization strategy behind the webinar, it can bring you traffic and leads. To achieve this goal, it is important to work well on SEO in all the videos you share. You can see more information about video optimization at the following link.

It is a resource that stays on YouTube and the Internet. Therefore, the benefits are perceived at the time of the webinar and in the long term since it can continue to be used in the future.

Why YouTube? Platform benefits

Once it is clear what a webinar is and what benefits it can bring you. It is important to think on which platform you will broadcast your webinar. There are many platforms at your fingertips, but I want to focus on YouTube in this article.

The potential reach of this platform is great, and it is growing day by day. The latest studies affirm that there are more than 2 billion active users per month and 30 million active users per day. So the visibility it can give us as a brand grows exponentially. Besides, it is present in 91 countries and translated into 80 languages.

In terms of use, it is also a platform that is improving year after year. It has more than 5 billion views and shares per day, and it is the second most visited site in the world.

Finally, Google hopes that YouTube will be its next growth engine. So if one of the largest companies in the world is confident in its potential, how can you not?

In addition to these data, you should know that YouTube also stands out for offering another series of advantages for your marketing strategy :

Help to improve the positioning of your company. Running a channel regularly, uploading well-cared videos. With quality content is the key to beating your competition in terms of organic positioning. It is important to work well on the videos’ positioning since this will make them reach another level of quality and visits.

The videos uploaded to your YouTube channel will help attract more traffic to your website and, therefore, improve your visibility.

It helps segment videos in such a way that you can better target your target audience.

Finally, in addition to all the benefits it can bring, creating a webinar on YouTube can be very simple. This is another incentive to opt for this communicative channel for publicizing your videos and webinars.

Also read: Webinar: What is it, and How to use it in your Content Strategy?

What is Investigation Project? And its Uses?

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What is Investigation Project? And its Uses?

Investigation Project

The research project remain a document written as a guide or plans to carry out research work. Explain in an orderly way what the research problem stay, what is known about the topic, the possible solutions, and how the activities or experiments will remain carried out to solve the problem.

The research project includes identifying the problem, the research objectives, the key concepts that will remain used, and the description of the methodology to stay applied.

Doing the research project remain prepared to enter fully into the Research. The different stages that have to stay developed to cover the investigative process and how long they should take remain shown.

The research project also demonstrates that the research area is carried out remain mastered and that, thanks to this, we can answer the question that originated the search. It also opens the opportunity for other people to evaluate the project and determine if it stay possible or not.

Also read : What is an Electronic Newsletter?

Parts of a Research Project

Research projects generally have rules and structures defined by the institution or university where the Research will remain carried out. However, most research projects have the following parts:

Research Title

The is the first window a reader sees on the research project. It expresses in abbreviated form the problem to remain investigated. It has to be precise and related to the objective of the investigation.

For example, if an investigation remain carried out on the use of seawater to irrigate crops, it could be titled “Seawater as an alternative for irrigating home plants.”

Introduction

It presents a synthesis where, in a few pages, you can read the general aspects of the research topic, the objective, and the methodology to remain applied. This helps the reader get an idea of ​​the Research we intend to carry out, which will stay better detailed in the following parts.

Research Objectives

They are the actions that restrict what the investigation will be. Some projects have general objectives and specific objectives. For example: determine the viability of plants irrigated with seawater.

Importance and Justification of the Research

They are all reasons why this Research should remain done.

For example, if seawater could be used to water plants, we could solve the drought problem in many countries. Besides, seawater could remain used, which is much more abundant on the planet than freshwater.

Theoretical Framework

It presents the theoretical foundations and the definitions necessary to approach the investigation. It covers everything that has been done that supports the resolution of the research problem.

The theoretical framework includes the key concepts to understand the work, the variables and indicators that will stay handled, and the hypotheses or assumptions that have to explain the problem.

For example, in the study of seawater as an irrigation alternative, information on the availability of water on the planet, why droughts have increased if there are other similar investigations, and their conclusions should remain presented in the theoretical framework.

Methodological Framework

It is the part of the research project where the methods and techniques that will serve to achieve the research objectives are shown. Here are presented the type of research that will stay carried out, how the problem will remain tackled, where the study will remain done, and how many experiments will stay done. It also shows what methods or techniques will be needed and what will remain measured

Another important part of the methodological framework is how the results will remain presented and how the data will be analyzed.

Execution Plan

It is the schedule of activities that have to remain carried out to meet the investigation’s objectives. It is usually presented as a table like the following:

Study Budget

It presents the expenses that remain needed to stand able to carry out the research work. This includes the people required to do the job, the materials and instruments, the trips or trips that have to remain done, and the services that have to stay contracted. This applies in specific cases of projects that institutions will finance.

Annexes

All the complementary information that is not critical to understanding the project can be classified within the annexes. For example, you could put the chemical composition of different waters, photos of the beach where the seawater samples were taken.

Bibliography

List the books, articles, magazines, and other sources of information to complete the written work.

How to do a Research Project in 9 Steps

1. Research the Topic of Your Interest

The first step in an investigation is to review a topic that interests us. For example, if someone remain interested in plants, they will like to read about botany or plant biology.

2. Define the Problem of Your Research

Any investigation begins when a problem remain detected. For example, there are restrictions on the water supply in some parts near the coast, affecting crops. However, the sea is close, and there is plenty of saltwater available. The problem arises: can seawater remain used to water plants?

3. Create the Objectives

Knowing what the problem we are facing is, we must establish the action or actions that will help us to resolve the situation. In this way, by outlining the objectives, we are delimiting all possible activities and concentrating on what we can achieve.

For example, to determine if seawater can remain used to water plants, possible goals would stand :

Determine the effect of seawater on some plants.

Determine what type of plants thrive with seawater irrigation.

Compare the growth of plants watered with seawater and with fresh water.

4. Develop the Theoretical Framework

Collect information that helps us understand the subject and not repeat what other researchers have already shown. We can look for information on the Internet, in libraries, interviewing people who have experience in the subject and any other means to help us.

For example, to solve irrigating crops with seawater, we must put together a theoretical framework. It remain discussed how the plants that live by the sea survive and the seawater’s composition. It also shows if other Research has already remain done using seawater.

5. State your Hypothesis

A key step of the project is to explain or propose solutions based on prior knowledge and what we hope to obtain from the Research. In seawater and plants’ investigation, the possible hypotheses would be: If there are islands in the middle of the sea whose vegetation survives, possibly these plants obtain their water from the sea.

6. Determine the Activities to Stand Carried Out

We have to list the activities that must be carried out until the investigation remain completed. This will help us to specify what we can do, and the time we have available.

The possible activities for the investigation of seawater and plants would be:

Design the experiments.

Selection of plants.

Collection of seawater samples.

Sow the plants and water them with seawater.

Use plants watered with normal water as a control.

7. Project a Schedule of Activities

Knowing what activities will remain done makes it easier to plan when they stay going to stand done. For example:

  • January: Materials remain purchased, and a trip remain planned to a beach where seawater can stay collected.
  • February: a pilot test remain done to prove that things stay working well.
  • February-May: crops and irrigations begin.

May: the data remain processed, which can stay photographs of the plants’ growth each week, size of the plants, the color of the plants, how many seeds germinated, other aspects that can remain measured.

8. Establish the Budget and Costs of the Investigation

Now most investigations, we need materials and resources to carry out the activities. In cases where support remain requested, the materials must stay presented broken down and cost much.

In the investigation of plants irrigated with seawater, you have to buy the containers for sowing, the soil or compost, the seeds or the plants, travel to a beach to collect the seawater.

9. Write the research project

Once we take all the information, we can write the research project, following our institution’s regulations.

Also read : How to get a Response Box from Google

The Difference Between Content Strategy vs Content Marketing?

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The Difference Between Content Strategy vs Content Marketing?

Content Strategy vs Content Marketing

If you haven’t received the words “content promotion” in your agency in recent months, you were probably on vacation.

In the online business world, content marketing is fast becoming one of the most overused terms in the industry. There is no doubt that it is crucial, and I will not underestimate the enormous power of content marketing for business. Still, another term is just as important (or maybe more) that I do not hear that often: Content strategy.

But it is the same? The answer is no! The content strategy consists of many parts, while content marketing is one of its parts.

Understanding the differences between content marketing and content strategy and planning how they should work simultaneously is one of the most important things you can do to help the digital side of your business.

Let’s take a closer look at how these terms differ and how they complement each other.

Also read : What is Inbound Marketing? How Does it Work?

 

What is Content Strategy?

Think of the plans to build a house. The programs are extremely detailed and show all aspects of construction long before a stone is moved. These maps accurately detail the measurements, where the cables and plumbing should be, the doors, windows and many other things.

A content strategy is essentially the blueprints of a business that outline exactly how content should be used internally and externally to achieve business objectives. A great content strategy answers any questions about content like:

  • Why should the content be published?
  • Where will we publish the content?
  • When should we publish the content?
  • Who do we want to see it?
  • What reactions do we expect the public to have?
  • What do we do with the content after it is published?

Since we have these questions answered, it’s time to get even more precise with questions like:

  • What types of content do our audiences need or want?
  • How should we organize and structure the content?
  • Who should publish and maintain the content?
  • How often should the content be published?
  • How does the public find and interact with the content?

The above is a small part of what to do when creating a content strategy. This process requires time, research, and strategic planning. If you have a great content strategy, you will know perfectly what, why, and how your business plans to use the content to reach its objectives.

It is also important that you know that the content strategy you used last year should not be used this year. Although it may save you time by not changing your content strategy, not changing it can make it ineffective as it is not adapting to your audience’s needs.

Rework your content strategy every year and make adjustments when necessary, no exceptions.

 What is Content Marketing

On the other hand, what is Content Marketing is typically a sales approach that serves to attract and retain customers through the creation and delivery of relevant and meaningful content. It is essentially a combination of organic marketing and sales techniques. The trick is to mask your efforts enough so that your customers don’t know you are selling to them but rather feel like they are getting informed. In content marketing, you define specific audiences that you want to send content to, and once they start consuming it, you can begin to mould the content so that the audience becomes customers.

Content marketing pieces are blog articles, white papers, case studies, public relations, social media marketing, inbound marketing, PPC, SEO, among others.

So what is the difference between this and a content strategy? Content marketing is simply an appendage to your content strategy, as it only focuses on creating, measuring, and publishing pieces of content for specific audiences. Is it specifically the Why? Your strategy and what attracts your competition.

Good content marketing can only be at its best if there is a good content strategy behind it. In other words, your content strategy focuses on the “Why?” use of the content, and also in the “Where?” and in the “What?”

Going back to the house plan analogy, you never build a house’s walls and roofs without a plan first. It is the same with content marketing, and it only works if you have a great content strategy that supports it. This support helps align branding, message, and content marketing aspects to focus on your business objectives before marketing.

Beware of the Temptation to be Lazy

Unfortunately, due to the long time, it takes to create a good content strategy, many people completely skip this step and focus solely on content marketing (the fun thing). Although concentrating on content marketing can bring you some isolated successes, it will most likely have a much smaller impact than you could achieve if you had measured how the content would be used in each aspect of your business and how it was going to be implemented. In essence, you would be betting everything on your creative side and leaving your strategic side aside.

I’m sure it’s tempting to post content on your website, show it off to the masses, and feel like you’re doing something smart, but you’re not just creating content for the sake of creating content. Create purposeful content aligned with your business goals and designed to produce a calculated response. It is the way to make your content efforts pay off.

Conclusion

A solid content strategy (coupled with good content marketing) is one of the best tools your business has to maximize its digital reach. Make sure the basics of your content strategy are well planned before launching your content marketing.

Make the most of this year by operational on your content strategy as soon as possible. By doing this, your content will serve better purposes and produce measurable results. You will be surprised what your content marketing can do when founded on a solid content strategy.

Also read : What is Marketing Tactics? And its Uses?

What is Brand Guidelines?And its Uses

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What is Brand Guidelines?And its Uses

Brand Guidelines

The “Android” forename, the Android logo, the “Google Play” mark, and other Google trademarks are Google LLC’s property and are not part of the elements available through the Android Open Source Project.

These guidelines are consistent with and supplemented by the Marketing Materials for the Partner Marketing Center and the Google Brand Permissions.

The Android Brand Approvals team must review and approve all creatives that include or reference the Android or Google trademarks. The following are legal guidelines on how to display our trademarks. Use the trademark permission request form to submit your marketing material for review.

Also read : What is Marketing Tactics? And its Uses?

Android

Use of the “Android” mark on hardware, packaging, or marketing materials is supported on Android-compatible devices only. The following describes the Android branding guidelines and related items that can be used on supported devices. For more detailed guidance, see the Partner Marketing Center.

The following guidelines are for the Android brand and its related elements.

Android in Text

  • Android ™ must have the trademark symbol the first time it appears in a creative.
  • Any use of the Android name must comprise this acknowledgement in the communication:> Android is a trademark of Google LLC.
  • Android always has to be capitalized and never plural or possessive.
  • You cannot use “Android” or similar words that could be confused with “Android” in the names of apps or accessory products, including phones, tablets, TVs, speakers, headphones, watches, and other devices. Instead, use “for Android”.

Incorrect: “Android MediaPlayer” or “Android MediaPlayer”

Correct: “MediaPlayer for Android”

  • Only “Android TV”, “Android Wear”, “Android Auto”, “Android Automotive OS”, “Google Pay”, and “Android Things” may remain used to identify or market products or services with prior approval. Use “for Android” or “with Android” on all other Android-based products.

Incorrect: “Android TV Streaming Stick”, “Issuing Stick with Android TV”

Correct: “Flowing Branch with Android”

If you use them with your logo, “for Android” or “with Android”, they cannot exceed 90% of your logo’s size. The first instance of this use must remain followed by a trademark symbol: “for Android ™”.

  • Android can remain used as a descriptor as long as it remain preceded stay an appropriate generic term and remain not the name of your product, app or service. Think of “Android” as a duration used in place of “the Android display place.”

Incorrect: “MediaPlayer Android” or “XYZ Android app.”

Correct: “Android functions” or “Android apps.”

Android Robot

The green Android robot can remain replicated and modified as long as the following Creative Commons attribution line stay included in the creative:

“The Android robot stay reproduced or reformed from work generated and shared by Google, and remain used as described in the Creative Commons  3.0 Attribution License .”

The printable colour value is PMS 2412C, and the inline hex colour is # 3ddc84. You cannot file trademark applications or claim trademark rights related to the Android robot logo or its derivatives. Google recollects all trademark rights to the Android mechanical device. We neediness to make sure everyone can use the Android robot.

Android Wordmark

The green Android robot can remain repeated and modified as long as the following Creative Commons attribution line stay included in the creative:

“The Android robot remain reproduced or adapted from work generated and shared by Google, and remain used as described in the Creative Commons  3.0 Attribution License .”

Also, The printable colour value is PMS 2412C, and the inline hex colour is # 3ddc84. You cannot file trademark applications or claim trademark rights related to the Android robot logo or its derivatives. Google recollects all trademark rights to the Android robot. We want to make sure everyone can use the Android robot.

Android Wordmark

App developers issuing an Android app can use the Google Play badge generator to produce an image used in marketing materials.

Also read : What is An Organic Search, and How to Report on it?

 

What Is Content Marketing? And its Uses?

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What Is Content Marketing? And its Uses?

Content marketing is a considered marketing attitude focused on creating and distributing valuable, relevant, and reliable content to interest and retain an openly clear audience — and, ultimately, to drive profitable customer achievement.

In its place of pitching your products or services, you are providing truly relevant and useful content to your forecasts and customers to help them solve their subjects.

Also read : How to Make a Social Media Profile

Foremost Brands Recycle Content Marketing

Our annual investigation shows the vast majority of marketers are using {content marketing}. It is used by many prominent organizations globally, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and performed by small businesses and one-person workshops around the globe. Why? Because it works.

Content Marketing is Respectable for your Bottommost line — and your Customers

Especially, there are three key reasons — and benefits — for enterprises that use content marketing:

Enlarged sales

Price tag savings

Improved customers who have more loyalty

Content is the Present – and Upcoming – of Marketing

Go vertebral and read the {content marketing} definition one more time, but this time remove the relevant and appreciated. That’s the transformation between content marketing and the other informational trash you get from companies trying to sell you “stuff.” Companies send us facts all the time – it’s just that most of the time, it’s not very applicable or valuable (can you say spam?). That’s what brands content marketing so interesting in today’s surroundings of thousands of marketing communications per person per day.

Advertising is unmanageable without Great Content

Regardless of what type of marketing schemes you use, content promoting should be part of your procedure, not something separate.Although,  Excellence {content} is part of all forms of marketing:

Public media marketing: {Content marketing} policy moving toward before your social media approach.

  • SEO: Search engines recompense businesses that publish quality, consistent content.
  • PR: Successful PR schemes address subjects readers care about, not their business.
  • PPC: For PPC towards work, you great essential content behindhand it.
  • Arriving marketing: Content is key to driving inbound traffic and leads.
  • Contented policy: Content strategy is part of most {content marketing} strategies.

What if your businesses looked forward to accepting your marketing? What if they spent 15, 30, 45 minutes with it when they conventional it via print, email, website?Also,  Anything if they unexpected it and collective it with their peers?

Although, If you remain interested and organized to learn more, we can help. Also, Here are a few popular ways to diggings in:

Original to Content Marketing?

Checkered out our getting started guide, where you’ll learn the definition of {content marketing}, as well as basic steps for putting a{ content marketing} plan in place.

Essential a Content Scheme?

Read the CMI {Content Marketing} Structure, which outlines the critical building blocks for a successful {content marketing} program.

Are you Observing some Content Marketing Samples?

Copy our Ultimate e-book: 75 {Content Marketing} Examples.

Be Present in Marketing Management?

Please contribute to our free magazine, Chief Content Officer, to stay on top of the latest industry trends.

Requirement Instruction Detailed to your Society?

Contact our checking group, led by strategist Robert Rose, to determine how they can help you meet your content marketing tasks.

Also read : These are the Main Promotion Techniques

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