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Forex Trading scams reported on Whatsapp: How!!

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Forex Trading scams reported on Whatsapp: How!! What happened?

No fooling around; it is true that WhatsApp is an easy app to handle. So, youngsters, adults, and seniors can use it. The app has secured a database of 2 billion people in over 180 countries. It functions on reliability, security, and worldwide calling. It has made our world easy and digitally short distance.

Some cases are unethical. WhatsApp is working on its every loophole, but the forex trading scam is taking place on WhatsApp now. Forex stands for foreign exchange; when people deal in the forex market, they trade in high profit and loss. Forex scams, on the other hand, are a filthy theft trade. Let’s see how this works. And what happened with the victims?

Why WhatsApp?

Forex trading scams are easy to perform on WhatsApp because people here are comfortable and interaction is also high. On Whatsapp, you can feel like doing a personal and private chat with the same mindset person. This is when fraudulent activities occur. It is hard to determine that people get duped on a site like this. Here, people are contacted in a group chat where endless conversation occurs. Some groups have been created with outsiders. Even while talking to unknown people on WhatsApp, we start vibing with them.

Alert: It could be the scammers chatting with you, building trust in the conversation, and maintaining a relationship in the hope of tricking you someday.

Never forget that they have a secured database too, where they have your history on the past events and can start blackmailing you as well.

There is a case where an older person, around 70, has been scammed by her daughter-in-law. It is no ordinary amount; but enormous. The scammer impersonates her granddaughter and steals the money with the excuse of a medical emergency. Fraudsters are selfish, and it will never happen if you think they will show some mercy and give your money back.

What Happened on WhatsApp?

Basically, they either create a group or chat personally by providing forex signals. People who are joined in the group or eager to be a part of forex trading fall victim. Scammers targets novice because they have no idea that there is certain red flag situation,s or they might know but cannot believe that something terrible can happen to them.

Novice is a potential victim for them. A newcomer is someone excited, nervous, and needs back support. These scammers act as one, but they have wrong intentions. Potential victims are the ones who are newbies and experienced. The fraudsters then help them by giving them fancy life proof, such as their high standard of living, their earnings, and how they do it.

Shockingly, these people do not wear any masks and represent themselves in front of the masses. Most of the time, they can enter and control their mind, which is horrific. They whitewash their mindset with some storytelling, such as how they raised themselves with zero money and, at present, how fast their life is changing.

They cooked up the story and connects the dots, saying that this is what they call their treasure hub. Fraudsters encourage the potential victim by saying that ‘ you have chosen the right path, and it will be growth-oriented. You just do what we say, and we will earn together.

They have plotted everything correctly and positioned the idea of earning money and having a luxurious life, world tour, etc., in their mind. Now they will ask them to send them some money so that they will bid it on their behalf. At this moment, it is risky from both the ends as it is easy to understand that they are no real figures. They are just trying to dupe the potential victims. Else, they will believe their sugarcoating story.

In the end, they either block them or become a ghost when they earn a lot from their hard-earned money. Such forex scams are still taking place worldwide. It depends on the presence of the mind and the situation a person is going through. Technically, it is lame to blame a victim. Although WhatsApp has always been letting consumers know that they have end-to-end encryption that secures their personal data. But hackers do not need all this; they just need a loophole to enter.

Critical Warnings on WhatsApp forex trading scams

Forex scams are troublesome. To everyone reading this blog, we want to inform you that there is no shortcut to forex trading. It needs proper research, analysis, and experience. Besides, there is no formula for earning profit. Also, no experience person out of the blue comes up to help you out.

These scammers will try to trap you while asking you for deposits; sometimes, they sugarcoat or show anger. But remember, a true consultant would always be available and ready to solve your problems, while a scammer is the one who will be contacted when it is his need of the time.

If you find anything fishy and your gut feeling says NO, WhatsApp has given a feature of report & block. You can register a complaint against the scammer with the report and block feature. Such activities are normal, and it is high time that people should know the thin line between fake gurus and the actual ones.

Conclusion:

We are living in a world where there are both pros and cons. You may find more cons than pros. However, we just wanted you to play safe. Somehow, while reading this, if you have noticed something similar has happened to you, someone has tried to dupe you, or you have been a victim for so long. It is the right time for you to register on Financial Fund Recover. They will provide you with all sorts of help and act as a protective shield.

 

What Ces Tvs Miniled Pcleeengadget

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what ces tvs miniled pcleeengadget

Mini LED TV

nini led tv

what ces tvs miniled pcleeengadget Mini LED TV is the newest and greatest local dimming technology for LED LCD screens.

Because each small LED light in the screen lights up and dims independently, this technology guarantees visuals with a solid contrast.

Various television manufacturers produce tiny LED TVs. In this post, we’ll define a small LED TV and discuss several applications for it.

A tiny LED TV is a screen that uses a highly accurate kind of local dimming. Thousands of tiny LED lights illuminate the screen of a micro LED TV.

Each of these little lights has its control. Every light independently dims or illuminates. In the darker areas of the image, these lights entirely turn off.

This makes the contrast between light and dark areas on a tiny LED television’s screen quite noticeable. This indicates a strong contrast on the small LED TV.

Apple Mini LED TV

apple mini led tv

LEDs, or light-emitting diodes, employed inside the LCD panels that Apple uses to backlight the display.

As their name indicates, mini-LEDs are 0.2mm or smaller diodes.

Apple is also working on micro-LED technology, but because it is currently so expensive, mini-LED will be used in iPads and Macs first.

The term “OLED” stands for “organic light-emitting diode,” and in an OLED display, each pixel or subpixel independently illuminates in a particular colour or flips when power added or removed, enabling the deepest blacks and the highest contrast.

Similar to OLED, micro-LED constructs of an inorganic substance that does not degrade as quickly.

Micro-LED is thought to be superior to OLED because it can offer higher levels of brightness and there are no issues that can lead to screen burn in or drops in brightness over time. OLED technology is superior to mini-LED technology because it produces more even lighting without involving pixel groups.

Apple employs OLED panels in its iPhones, but the bigger displays found on Macs and iPads are now too pricey to adopt this technology.

It’s possible that Apple may ultimately switch from mini-LED to micro-LED technology in its Macs and iPads in place of OLED entirely.

Future technology to look forward to is micro-LED, but Apple is getting set to introduce mini-LED very soon.

Mini LED TV Price in India

  • TCL C835 – 55 inches 4K Mini LED 144Hz VRR TV – ₹159,990
  • TCL C825 – 55 inches 4K Mini LED Android TV – ₹79,990
  • And Also, TCL C835 – 65 inches 4K Mini LED 144Hz VRR TV – ₹159,990
  • TCL C825 – 65 inches 4K Mini LED Android TV – ₹79,990
  • TCL C835 – 75 inches 4K Mini LED 144Hz VRR TV – ₹159,990

 

 

Firm Foundation: Essential Tips For Acquiring An Investment Property Loan

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Firm Foundation: Essential Tips For Acquiring An Investment Property Loan

Investment property loans are becoming more and more popular, especially among those who are looking to take their finances to the next level. With a loan for an investment property, you can secure the funds you need to make your purchase and get started on turning your dream property into a reality. Here are a few tips to help you get the loan you need.

Determine Your Needs

Before you even start the application process for your investment property loan, it’s important to have an idea of what you’re searching for. Do you need funds to cover the entire purchase price? Is there a specific property you’re interested in? Once you have an idea of what you need, it’ll be much easier to narrow down your options and find a lender who can help you reach your goals.

Types Of Loans Depending On Property

A loan for an office building may have different stipulations than a loan for a house. This is because the risks and rewards of investing in an office property are different than investing in a residential property.

Therefore, you will need to determine your needs and find the right loan for your investment property. There are several types of loans available, including:

-Development loan: This type of loan is used to finance the acquisition, construction, renovation or conversion of an office or commercial building.

-Refinancing: If you’re already signed up for a mortgage on your home and want to use the extra money to invest in real estate, refinancing may be a good option for you. This means that you’ll be borrowing money from the bank rather than getting a new loan altogether.

-Conversion: If you already own an investment property but would like to make some changes, such as adding on new rooms or converting it into an apartment complex, a conversion loan might be ideal for you.

Be Flexible With Your Timeline

Don’t put too much pressure on yourself when it comes to getting approved for a loan. There are many factors that go into lending decisions – not all applicants will be approved regardless of how qualified they may seem. Be patient – it can take several weeks or even months before lenders make their final decisions about applications.

Be Sure To Follow Up With Lenders

Don’t forget to follow up with lenders periodically – especially if there have been any changes in your life that could impact your ability to repay the debt on time.

Research Loan Options

Once you’ve determined your needs, it’s time to start looking for a loan. There are a variety of loan options available, from fixed-rate loans to those that offer adjustable rate options. It’s important to choose the right option for you and your financial situation.

Make a Pre-Qualification Form

Once you’ve selected a loan option and have determined your eligibility, it’s time to make a pre-qualification form. This document will help your lender determine if you’re a good fit for their loan and whether you’re ready to commit to a purchase.

Get Prequalified For A Loan

Before you even start the application process, it’s important to get prequalified for a loan. This means that your lender will evaluate your credit score, debt load, and other financial information in order to determine if you’re likely to repay the loan on time and in full.

Once you have been prequalified for a loan, it’s time to start looking for an investment property lender who can help you reach your goals.

Begin The Loan Application Process

If you are interested in obtaining an investment property loan, you will need to complete a loan application. Start by gathering all of the information that you need to complete your loan application. This includes your current financial situation, the property that you are interested in purchasing, and any documentation that is necessary to support your application.

Once you have been pre-approved, gather all of the documentation needed for your loan application. This includes copies of your current financial statements and tax returns, as well as any supporting documentation such as leases or deeds to the property that you are interested in purchasing.

Complete the online loan application form by providing all of the required information and documents. Once completed, submit the form to the lender via email or fax for review and approval.

Get Approved for a Loan

After you’ve submitted your pre-qualification/application form, it’s time to wait for a response. Depending on the lender you’re working with, this process could take a few days or weeks. Once you receive a response, it’s time to go back through the process and finalize the details of your loan.

What Do Lenders Look For In A Good Applicant?

There are a few key factors that lenders look for when considering an investment property loan. With a loan for an investment property, you can finally make your dream come true.

One of the most important factors is the borrower’s credit score. Lenders want to make sure that the applicant has a solid track record of paying their debts on time, and that they have enough equity in their property to cover any potential debt obligations.

Another key factor is the borrower’s ability to commit to maintaining the property. Lenders want to make sure that applicants have a long-term plan for keeping the property up and running, and aren’t just looking to flip it as soon as they can get a higher sale price.

Lastly, lenders look for reliable documentation of any investment properties that applicants own. This includes not only financial statements but also recent tax returns and land title records if applicable.

Once you have all the information your lender needs, it’s time to start the purchase process. Make sure to have enough money saved up so you don’t have to get a loan in multiple parts, and be prepared to go through some hoops to get your purchase approved.

The process may seem difficult, but once you lay everything out on the table, it will be much easier to get a loan approved.

4 Ways to Get the Best Talent to Apply to Your Company vs. Competitors

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talent

When it comes to hiring employees for your company, you want to make sure that you’re hiring the best talent. Hiring the most qualified employees means that your business will be more successful, so you’ll want to make sure that the best of the best will apply to your company. Attracting employees is similar to attracting customers (or clients, if you provide services instead of selling products). You want the most qualified people to work for your company, rather than your competitors or a similar company.

Here are four ways that you can get the most qualified job seekers to apply to your company.

#1: Fine-Tune Your Brand Identity

One of the first things you must do to capture the attention of job seekers (and customers/clients) is to create a strong brand identity. The brand identity of a company is composed of what is seen and what is unseen. This means that your brand identity will consist of your company name, logo, color scheme, and motto— but it should also tell a story at the same time. This brand story should include why you started your company, what your values are, and what you hope your company will accomplish in the lives of your customers/clients.

When job seekers can resonate and identify with your brand identity, then there’s a better chance that they’ll be a good fit for your company. This identity is the face of your business and it builds credibility. It also creates trust with both potential employees and customers/clients.

#2: State Why Each of Your Job Positions Matter

Any company can write up a detailed job description, but what is the bigger purpose of the job position you’re hiring for? Does this position require creatives, innovators, and/or thinkers? The goal here is to let them know that their natural skills and abilities are critical to the success of your business.

It’s also a good idea to let your prospects know that the job presents a challenge. Not only does this weed out those who are looking for an easy job, but it also lets top talent know that they can make an impact— if they’re up for the challenge. When employees feel like they’re being challenged, they know they’re putting in more work and that what they do matters to the company.

#3: Establish Your Company’s Work Culture

Whether employees are aware of it or not, all workplaces have a “work culture”. Work culture refers to the behaviors, beliefs, and attitudes that make up the environment of a workplace. It evolves from everyone within the company, from management to entry-level employees. Management sets the tone for the work culture and employees to follow, so make sure that you know exactly what you want your work culture to be.

Amenities and other office items can help set a tone for your work culture as well. For example, a coffee maker can symbolize you and your employees fueling yourselves with energy to get all of your work tasks done. Or maybe you could use herbal tea instead, symbolizing a more relaxed environment.

#4: Create a Career Site on Your Website

What better way to showcase how great it would be to work for your company than on your website— and yes, your business should have a website. Career sites are a way for job seekers to apply for your open job positions directly on your website. However, the application shouldn’t be the only thing on your career site. This is your chance to explain what new hires can expect if they get hired, and also what’s expected of them as a member of your team.

A career site powered by Activate from NAS Recruitment can help bring qualified job seekers to you— which is why you need a business website. Your business website can do the work for you and bring in both job applicants and customers/clients.

Marketing your company to potential employees is very similar to marketing your business to potential customers or clients. When it comes to customers/clients, the goal is to get them to do business with you over your competitors. This is the same with job seekers, but you also want the best talent to apply to your company, versus losing that talent to another company. Following these four tips can give you that boost you need when the time comes for you to hire more employees.

Binance Trailing Stops

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Binance Trailing Stops

Binance offers two types of trailing stop Binance orders: the limit and the vanilla. You can choose between these two depending on your needs. In the limit, you can configure a percentage to trigger a trailing stop. The latter is more useful in volatile markets.

Trailing stop loss orders help you close out your investment without losing too much money. However, you should be aware that a trailing stop does not guarantee a profit. Instead, you are likely to lose money if the price of your stock drops below your set percentage. To keep your risk in check, use a tighter trailing stop loss. This type of stop can be useful during times of volatility, but it can also work in a stable stock.

A trailing stop order is a great way to lock in a profit when the market moves in your favor. You can choose between setting the order to a percentage and to a mark price, or both. Whether you choose a mark or a percentage, the most important thing is to choose an activation price that is higher than the current market price. It can also be beneficial to use a higher callback rate, but this is only recommended during times of high volatility.

With binance, you can also use a trailing stop in conjunction with a take profit or stop loss order. Using this combination of orders can increase your profit potential. For example, you can attach a trailing stop sell order to a Binance futures position, and have it buy a position back when the price reaches a certain level. Then, when the price reverses, the take-profit will automatically be triggered. By combining the take-profit and stop-loss with a trailing stop, you can ride the trend of a rising market to capture maximum profits.

If you are planning to buy or sell using a trailing stop, be sure to calculate the exact percentage that you need to achieve your desired result. This can be done manually, or by choosing the ‘last price’ option. Keep in mind that a tighter stop loss is better in a stable market, while a wider one is ideal for a volatile one.

While the trailing stop is the best known feature of the binance platform, it has more features that can be beneficial for traders. These include the ability to use a leverage up to 125x, and the ability to adjust your order to increase your profit. Moreover, GoodCrypto allows you to set the entire trading strategy with just a few clicks. And with its 14-day free trial, you can try out the app before you pay for it.

Another interesting feature of the app is its ability to cancel stops when they are executed. It can be useful in certain circumstances, and can be used to cancel the worst possible orders in the blink of an eye. Lastly, it is also worth mentioning that it does not freeze your account.

 

How To Reduce B2B Marketing Spend And Still Get Stellar Results

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How To Reduce B2B Marketing Spend And Still Get Stellar Results

Marketing is a crucial component of business-to-business (B2B) companies because it boosts sales by helping you reach your target customers. In addition, promotional efforts can also raise brand awareness, which allows you to stand out from your competitors who sell similar offers. Furthermore, you can use this initiative to cultivate strong customer relationships, leading to repeat business and referrals to qualified leads.

However, most marketing campaigns will cost you a lot of money. Your business needs to spend on advertising and marketing campaigns so you can attract more prospects and increase sales. Aside from that, you won’t even know if your efforts generate the best results, so you might continue to waste funds on the same ineffective initiatives.

Fortunately, this article provides five tips for minimizing your B2B marketing costs without sacrificing excellent results.

1. Targeting The Right Customers

You can spend lots of funds on marketing, but you’ll waste your efforts if you’re not targeting the right audience. Knowing what will work best for your business isn’t accessible if you have too many options. As a result, you will waste your time and financial resources on poor tactics that don’t bring in new customers or help you retain existing ones.

When targeting customers, you must look at your customer base or database and break them down into segments based on their demographic and psychographic profiles. Also, remember that you must distribute segments based on similar client characteristics, such as age group and business needs. After that, use B2B content syndication to identify prospects in purchase mode so you can save funds in chasing inactive and out-of-market buyers.

2. Finding The Most Effective Marketing Channels

The key to an effective marketing campaign is identifying the right audience and effectively communicating with them. The challenge is that when you’re not using the proper marketing channels, you might be discouraging audience engagement. So, you must know what your target customers frequently use to communicate with their favorite brands. Once you do so, you can introduce your offers to them.

For example, if you’re advertising on Facebook, but your target market is more likely to be on Instagram or Pinterest, then use those channels instead of Facebook ads alone. This strategy boosts brand reach to ensure more online users see your content. Also, you will avoid harming your reputation by showing up as irrelevant ads in front of people who aren’t interested in what you sell.

3. Repurpose Previous Content

Repurposing previous content is a great way to leverage your efforts, increase brand awareness and improve your search engine rankings. With this strategy, your customers will feel like you care about them more, knowing that you’re willing to go through the trouble of bringing back old content. In turn, you will build trust and loyalty between you and your customers, which is essential for ensuring the growth of your B2B company.

For instance, if you have an old blog post well received by your web visitors, you can turn it into a video or infographic. Next, you can take that content and publish it as a guest post on another site to reach a larger target audience without crafting other content. Thus, your marketing team can focus on promotional initiatives to encourage your clients to buy your products or services.

4. Recognize High-Performing Marketing Employees

Your top-performing employees need recognition for doing a job well. When you don’t recognize high performers to motivate them to continue performing well, they will likely leave soon after that. As a result, you need to hire new employees and repeatedly undergo the training process. Aside from that, you will miss out on those employees’ knowledge and experience when promoting your brand.

To keep costs in check, you must recognize the people producing excellent results. For example, you may send out an email thanking them for all they’ve done throughout the month and letting them know that you appreciate all their hard work. Alternatively, you may invite them to meetings with senior management to discuss how they contribute to the organization’s success.

5. Nurture Relationship With Customers

While it can be tempting to focus on acquiring new customers, nurturing your existing customer base is essential. This innovative marketing strategy includes activities after the initial sale to deepen the relationship between your organization and your clients. As a result, you will invite them to return to your store, which increases your revenue.

To nurture customer relationships, you should provide excellent customer service by offering incentives for repeat purchases. Next, you may build a sense of community among clients by sharing valuable information about how they can help each other. After that, you should also send personalized messages via email to receive more responses from them while making them feel special.

Key Takeaway

As a modern B2B owner, you must prioritize brand promotions without spending too much money and affecting results. Therefore, you should consider following these five strategies in reducing B2B marketing expenses. Once you do so, you can reach more customers, boost employee engagement, and create a positive brand image.

 

Cost-Saving Options for Printing Magazines UK

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Cost Saving Options

Cost-Saving Options: Print orders, in many cases, are now more specialist, high-end publications involving more creative differentiation as a result of digital replacing traditional media as the dominant format for mass consumption. For print customers, this can make things more difficult by expanding their options and possibly increasing their costs as well.

However, a beautiful print doesn’t have to be expensive. With a little knowledge and the right level of help from your magazine printing company, you may be able to find the simplest parts of your publication where prices can be cut. This will allow you to put money toward the parts that really make a difference.

The suggestions outlined in this article are meant to make you a more knowledgeable print buyer who is better equipped to deliver exceptional print work without hurting your profit margin.

Think About Printing in 16pp or 32pp Sections

Typically, printing machines use plates that create 16pp pieces. Smaller print runs, such as 4 or 8 pages, require more plates, which increases production costs and lengthens the run. Therefore, it is wise to limit yourself to portions that can be divided by 16.

Independent publications in particular should find this interesting because they frequently vary the paper stocks used in production to denote changes in tone, format, or theme.

Think About Printing Some Parts in Mono

Another tool at your disposal for dividing portions of your magazine or replicating pictures is experimenting with colour, or in this case, the lack of colour. Costs can be greatly decreased by lowering the number of inks featured in your print. Around 20% can be saved when printing in mono instead of four colours. About £700 could be saved if around 75% of the pages in our sample title were printed in monochrome.

Emboss or Laminate as Opposed To Using Textured Stock

Adding tactility to the cover is a necessary requirement for all different kinds of print, whether that is catalogues, marketing brochures or magazines. The use of textured materials is a cheap yet straightforward method. By laminating or embossing, you can also add texture.

The use of materials with texture can lead to more issues than just a big expense. Because of the paper’s uneven surface and a lengthier drying period, these stocks may produce inconsistent print reproduction. With significant cost and print time savings, embossing or applying a textured laminate over untextured material can more reliably achieve varied consistencies. In comparison to using textured stocks, you may anticipate saving up to £1,500 by the use of embossing and lamination on a run of 2,000 copies or more.

Print on Tinted White Paper

Cream stocks are becoming more frequently used to convey a sense of opulence in independent periodicals and catalogues. There is no doubt that coloured stocks sell for a lot more money. One way to reduce the cost of printing these publications is to select white paper and then add a tint that is cream to the finished print. As the image prints onto a background that is neutral, it not only provides a chance to save money but also enables more accurate colour reproduction. Printing on a white material that has a tint as opposed to cream stock might reduce your paper expenditures by as much as 50%.

Order Any Bespoke Sizes You Require Directly From the Vendor

Paper, especially that produced for common printing sizes, is often all that paper retailers carry (e.g., A4 or A5). They can typically meet your request for a custom size, but there will usually be a supplement. You can request that the paper be produced in a custom size for publications that are printed in larger quantities. Direct ordering from a paper mill with plenty of lead time helps lower waste costs, which is advantageous from a financial and sustainable standpoint. For instance, by permitting the manufacturer to print in the ideal size for folding rather than utilising paper generally used for standard-sized items, you can cut expenses by 9% on a 270 x 210mm 116pp magazine.

It’s important to note that because the paper mills need a minimum weight of 3 or 4 tonnes to make the customised material, this advice only applies to longer runs of at least 4,000 copies. Additionally, they demand at least three weeks’ notice.

The tips outlined above are just a few of the ways you can reduce printing costs for your publication, and hopefully they will prove useful.

5 Reasons Video Is King Of Digital Marketing

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5 Reasons Video Is King Of Digital Marketing

In the realm of digital marketing, you’ve probably heard that content is king. But in terms of content, video is considered the most effective type. This makes video the king of digital marketing.

As a powerful asset, businesses of all sizes should be using video to its fullest potential. If you need the facts, then here are some of the biggest reasons why video should be unequivocally used in your overall marketing strategy.

1. Video Commands Attention

1. Video Commands Attention

In a busy digital world, so many things are fighting for a consumer’s attention. And there’s only so much attention to go around. Being able to capture a user’s attention in just seconds can be difficult. However, an effective video can help you do just that.

Since video uses both aural and visual stimuli, it’s far better than static advertisements in capturing a user’s attention. While a user may stop to look at creative photos, videos are known to hold attention up to 5x more than still photos.

That said, the first few seconds of your video should be creative and compelling enough to make a user stop scrolling and focus on your content. In this case, you want to hire an expert video agency like Rockmans Creative Media to create high-end business video content that instantly attracts attention.

2. Video Can Explain Things Better

If a picture is worth a thousand words, how much more does a video convey?

A video can provide more information than text or photos when launching a new product or service. By showing users how your services or product works, they’re more likely to have a better understanding of the products or services. You can even add subtitles to the video to help make it easier to understand.

In addition, if you’re trying to explain difficult concepts, videos can make it easier. For instance, creating animated videos can bring these difficult concepts to life that no live video or text can. Animated videos are the perfect combination of simplicity and entertainment. Plus, they work.

3. Video Improves Leads, Conversions, And Sales

Video can significantly improve your business’s revenue and bottom line. Video is a brilliant investment that helps in generating leads. Over 80% of marketers revealed that they have experienced increased leads when they’ve included videos in their marketing strategy.

Furthermore, simply adding a product or service video on your website’s homepage or landing page can boost conversions by up to 80%. Over 80% of marketers also said that video positively influences sales. Since videos can increase users’ understanding of their services or product, it impacts their buying decision. A report shows that more than 70% of people who watched an explainer video subsequently bought the product or service.

4. Google Loves Videos

YouTube is one of the most popular platforms on the web that primarily caters to video content. But what’s best is that Google owns YouTube. This is extremely beneficial for digital marketers in improving their SEO rankings.

In general, a key part of every digital marketing strategy is optimizing search engines, primarily Google. Since Google owns YouTube, there’s a significant increase in how much videos impact your search engine ranking. Google prioritizes ranking pages with video, especially one from its website, for a myriad of keywords. This means that pages with videos are more than 50x more likely to rank in the top results than those without one.

Plus, videos tend to go viral, racking up staggering amounts of backlinks, traffic, and other SEO-related requirements with way less effort than tactics such as guest posting.

5. Videos Are Shareable

Highly shareable on different platforms, videos consistently outperform other content, particularly text-based posts, on social media platforms. A report shows that video is up to 40x more likely to be shared on social platforms than other content. This is because the average human processes visuals faster than text.

Besides, social media also encourages video content with features like live video, stories, and reels. This provides you with more opportunities to showcase your brand and engage your customers. In addition, followers who share your videos on their profiles can significantly boost your marketing efforts, introducing you to new potential customers and ultimately increasing brand awareness. Plus, when users share your videos, it signals to others that you’re a reliable and trustworthy brand.

Take Away

All this says one thing– video is the present and the future of the digital marketing space. So, if you’re not yet using video marketing, you need to start immediately. Video marketing is one of the most effective ways to reach your target audience in this digital area and provides the most impact on your viewers, ultimately helping your bottom line.