Watermarking is one of the oldest methods of protecting files. Papermakers from Italy were already practicing watermarking by designing their documents with Greek symbols. They used these symbols to represent their business.
Now, watermarking is one of the most known ways to...
The dental industry has changed significantly in the last decade, and dentists must stay ahead of the curve. Dental marketing has been at the forefront of this change, and it’s more important than ever for dentists to implement a comprehensive marketing...
Personal Branding
The concept of "{personal branding}" first appeared in the United States business literature in 1997. In an article in the Fast Company publication, entitled. The Brand Called You, whose author was the American writer Tom Peters. In it, he proposed...
Featured Snippets in Google
In online positioning, a company can compete with large media and portals, technical information in its area. And value for the users to whom that content is directed.
A content generation process is based on identifying the questions, fears,...
In the old form of marketing and advertising, we can say that things were hard and were somewhat easier as well. By hard, we mean that the advertising and promotion of any business were done using print media such as posters,...
Inbound marketing is a strategy based on attracting customers with useful, relevant content and adding value at each stage of the buyer's journey.
Potential customers find your business through different channels such as blogs, search engines, and social media with inbound marketing.
Also...
Over the years, social media has become increasingly popular and it’s now integral for any business. If you’ve got social media accounts for your business, it’s vital that you’re got a proper social media marketing strategy in place.
To do so, however,...
Digital advertising: everything you need to know about email marketing - Digital advertising is taking the focal point of every business. Successful delivery of promotional content to potential customers and those who already are the customers can determine whether the brand...
Director of Marketing and Digital Advertising
The Marketing Director is one of the most demanded professional profiles today. Next, I want to share the skills, functions, tools and...
Successful Video for Youtube
YouTube has become a channel of great influence on content and cultures throughout the world. In Mexico, there are approximately  16.99 million unique visitors...
SEO in Digital Marketing
SEO stands for Search Engine Optimization. It is a common optimization technique for sites, blogs, and pages on the web. These optimizations seek...
Twitter Advertising Works
At the beginning of last December, I was able to manage advertising campaigns on Twitter. I got this access by being selected...
As the world becomes more connected and information becomes accessible on the digital network 24/7, the need for understanding and communicating between people has...
To meet your business goals, create a marketing strategy mission statement that clearly defines the actions necessary to meet these goals. Without a plan...
Maintaining good relationships with customers should be job one for every small business. In the absence of customer loyalty and repeat patronage, even the...
Three Pillars of Persuasion
Little progress has remained made in the art of presenting since Aristotle. He wrote more than 2,300 years ago in his famous Rhetoric that there are three types of persuasive arguments or...
We'll say it straight out: Without a brand voice, your outstanding business model will not remain heard. No chance. With the Brand Voice, you establish a connection with your customers. Through them, you share the values ​​and motivations...
Bankruptcy can happen for many reasons. It could be because you lost your job or experienced a decrease in income. Job losses caused by the COVID-19 Pandemic are one example. Other cases involve unexpected expenses,...
The recent health crisis has resulted in an economic recession, which has made it hard for businesses to struggle. With the situation, entrepreneurs realized that they have to create a business model that is both...
Managing personal finances has continued to become more complicated over the past couple of decades. Most people have continued to see the costs of healthcare, housing, and education rapidly outpace the rise in average wages....
Featured Snippets in Google
In online positioning, a company can compete with large media and portals, technical information in its area. And value for the users to whom that content is directed.
A content generation process is...
The social landscape worldwide can change in a big way every now and then. And now, the world as we've known it has changed. The dreaded COVID-19 global pandemic, other vices like global warming, and...
If you're an MSP, it's essential to establish yourself as a thought leader in your industry. One of the best ways to do that is by blogging regularly. However, if you're struggling to come up...
In the old form of marketing and advertising, we can say that things were hard and were somewhat easier as well. By hard, we mean that the advertising and promotion of any business were done...
Establishing a prominent brand presence in a competitive market is often a formidable task for businesses. Amidst various strategies aimed at increasing brand visibility,...
As a premium smartphone, the iPhone has always offered buyers a unique experience. The OnePlus brand attempts to offer its users a budget-friendly and...
You didn’t lose your hair overnight. You won’t regrow it overnight either. But you’ve got options.
You know the moment.
You lean into the mirror. Tilt...
Everyone is curious about how different substances affect us. While shatter rises in popularity, many questions linger around the consequences of its use. Does...
Video Content
The video post is here to stay and is not a new fashion.
At first, Vine from Twitter, then Periscope ... and the video format in social networks do not...
