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Top 5 Energy-saving Tips for Charity Organizations

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Top 5 Energy-saving Tips for Charity Organizations

Charity organizations must keep expenses to a bare minimum, so more money can be saved and invested in ventures that support the poor. Though charities energy prices are eligible for VAT reductions, there are still many ways in which charity organizations can cut down energy consumption and hence lower utility bills. Let’s get into it.

What is Energy Efficiency?

Energy efficiency refers to the sufficient consumption of energy that produces optimal results. Many appliances are specifically made to be energy-efficient, and it is recommended that organizations shift to such devices. It helps save a massive amount of money. Furthermore, energy efficiency allows us to reduce our carbon footprint and reduce carbon dioxide emissions and is also relatively cost-effective.

1. Interpret your Energy Bill

Interpreting the details on an energy bill may feel incredibly confusing, but it is crucial in identifying areas of energy wastage. Most times, consumers are getting their energy from suppliers who are charging more than the set rate. Hence, before your charity hires an energy supplier, it is vital to do extensive research on the market. Compare the rates of various energy suppliers, read their testimonials, and then decide the one that perfectly meets your needs. Reading consumer testimonials can give you an idea of how reliable the supplier is and what quality of services they provide. Shifting to a new energy supplier with ideal rates can significantly lower your utility bills and hence allow your organization to invest the saved money in more worthwhile ventures.

2. Use LED bulbs

It is imperative to replace your regular light bulbs with energy-saving LED bulbs. LED bulbs use the optimal amount of energy and release sufficient light. If you replaced all your standard bulbs with LED ones, you would be able to save an estimated amount of £30 a year on electricity bills.

3. Turn Off Lights 

It goes without saying: turning off lights when they are not in use can significantly cut down your energy consumption and, in turn, reduce monthly bills. Keep in mind to switch all the lights in your building once you leave at the end of the day. It would also be beneficial if you instill in your employees the importance of being mindful about our energy consumption; it would encourage them to more actively turn off lights in their offices every time they leave for lunch breaks.

4. Appropriately Insulate Your Building

In winters, to keep the energy consumption at bay, it is crucial that your building is appropriately insulated. Heat can escape through cracks and gaps in windows and doors around the building, so make sure they are adequately sealed. Lock doors and avoid heating rooms that are not in use.

5. Regularly Review your Organization’s Power Use Data

Once you’ve adopted better energy-saving habits, it is essential to review your organization’s power use data regularly. It helps you identify which particular changes have had the most significant impact on bills, and hence you can, in turn, actively endorse those changes. Moreover, you can also monitor the power consumption of each device. For instance, since laptops consume less energy than desktop computers, letting your employees use laptops would be more cost-effective. Or, if it’s a must to use desktops, consider installing energy-efficient monitors.

How to Obtain More Fans on Instagram (the Real Means)

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How to Obtain More Fans on Instagram (the Real Means)

Want to know exactly how to obtain even more Instagram followers? Very first suggestion: Usage keywords to appear in searches, so it’s less complicated for new people to find you.

As a brand name, starting fresh on Instagram can be difficult. The first thing you need to do. Get more Instagram fans quickly.

However just how?

The days of faster ways like getting followers or using robots more than. These methods could increase your fan matter momentarily, but they will not do you any type of favors long-lasting.

That’s since the only genuinely important Instagram followers are actual people that care about and engage with your brand name. A false fan count might increase your ego. However, it will not help your Instagram approach.

Click on any type of tip below to find out more, maintain scrolling for the total checklist of ways to get more followers on Instagram, or enjoy the video clip listed below for our 5 ideal ideas.

Exactly how to obtain even more Instagram fans totally free.

1. Have a thoughtful Instagram advertising method.

Have a thoughtful Instagram advertising method

 To use any kind of social media network properly, you need a clear strategy.

Obtaining extra Instagram fans is an excellent goal to begin with. Yet followers alone will not provide you an effective Instagram account. Gaining followers needs to be part of a bigger strategy that attaches to your business method and social advertising and marketing objectives.

Think of the reasons why you want a lot more Instagram followers. What do you really intend to complete? Possibly you wish to:

  • boost brand recognition.
  • boost item sales.
  • drive web traffic to your website.

Staying concentrated on these business-oriented objectives will aid maintain your Instagram account consistent. It will certainly assist you tell a compelling brand name story that appeals to new account site visitors and assists develop (as well as keep) a dedicated following.

2. Define your target audience.

Define your target audience

Ask yourself some concerns about who you are trying to get to:

  • Exactly how old are they?
  • Where do they live?
  • What do they do for work?
  • When and exactly how do they utilize Instagram?
  • What are their discomfort factors and challenges?

Answering these questions will assist you craft the right kind of Instagram content to reach the people on Instagram who are most likely to provide you a comply with. It will certainly also maintain you concentrated on the requirements of your target audience so you can regularly supply the kind of web content that makes them wish to keep following you for the long term.

3. Develop a constant brand story and visual.

Develop a constant brand story and visual

 Possibly you intend to satisfy inquisitiveness by flaunting exactly how your item is made. Or share a staff member’s perspective to humanize your brand. If you wish to place your brand name in an aspirational way, you might attempt showcasing the way of life or achievements of your customers.

No matter what you wish to achieve, it’s important to maintain a constant brand name individuality and look.

Your blog posts need to be easily well-known briefly. Think about your Instagram grid as one natural device. You can constantly utilize Instagram Stories to share content that doesn’t rather in shape with the look of your major feed.

4. Use keywords to appear in searches.

Use keywords to appear in searches.

 Prior to individuals can follow you on Instagram, they must discover you. Not a great deal of the text on Instagram is searchable. In fact, just two fields can contribute to search engine result: name and username.

Your username is your Instagram handle. It’s a good suggestion to make it constant with the handle you use on other social networks, considering that this also makes it less complicated for people to discover you. Use your brand or a variation of your name that people are most likely to use when looking for your brand.

Your name can be anything you such as, up to 30 personalities. Key words padding is never an excellent idea, however it can be useful to include your most relevant key words in the name field to improve discoverability based upon search.

5. Usage appropriate hashtags to get to new individuals.

Usage appropriate hashtags to get to new individuals

 We just claimed that the text of your Instagram posts isn’t searchable. However, hashtags do appear in Instagram search. That indicates making use of hashtags thoughtfully can be a great way to obtain fans on Instagram free.

Including relevant hashtags can aid people discover your material after a search, or after clicking on a hashtag from another appropriate article. The users can likewise comply with hashtags, so your hashtagged material may show up in feeds of people who do not yet follow your account.

You can consist of approximately 30 hashtags in an Instagram blog post, but hashtags are commonly extra effective based upon quality instead of quantity. Do some experimenting to discover how many hashtags function best for your specific account.

Avoid hashtag tricks such as #likeforlike, #tagsforlikes, or #followme. These might offer you a temporary increase in fans. However, they will likely be robots or individuals only thinking about being followed back. And that won’t help you construct a significant, engaged target market on Instagram.

6. Enhance your Instagram bio as well as account.

Enhance your Instagram bio as well as account.

 Two-thirds of Instagram business account goes to are from non-followers. Those brand-new site visitors are all prospective brand-new totally free Instagram followers– however only if your biography and account convince them to click the comply with switch. They won’t do so if your profile is unclear, insufficient, or uninviting.

In addition to the name and username areas pointed out above, your account includes your web site (a clickable web link) and your biography.

Make the most of the 150 characters in your bio to communicate your brand identification and reveal brand-new site visitors because they should follow you. What type of material can they anticipate?

If you have an expert account (service or Maker), you can likewise consist of additional details in your profile, like your get in touch with info, type of company, and area. Utilize all the fields that pertain to your service to offer new visitors all the information they require to decide to adhere to.

Those are some of the ideas and actual way to get more followers on Instagram. Just a tip, there are companies online like FansFast.net who offers FREE followers for your Instagram. You can also check them out and try their services.

Six key Points for a Website to Create your Competitor Analysis Report

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Six key Points for a Website to Create your Competitor Analysis Report

Monitoring specific areas of your competitors’ web pages should be part of any effort to create a minimally serious competitor analysis report today.

The days when web pages were conceptualized as a pretty colourful billboard on the information highway are long gone. Now efforts to create attractive websites that generate large amounts of income for businesses are a priority.

And that means carrying out tests and constant changes in both the structure and the content.

Therefore, it is necessary to create a complete competition report, including the aspects related to your competitor’s web pages structure and make a precise and powerful focus on the changes in them.

First, It is quite a challenge. After all, you don’t have time and secondly because you don’t know what to watch out for.

Well then, to great ills, better remedies.

First, I will tell you 11 key points that you must monitor to create a complete competitor analysis report, and then I will talk about the tools you can use to do this work on your own.

Also read : What is Social Media Management

1. Identify all the “Hook zones.”

These areas remain called CTA- call to action in English that seeks to offer something attractive in exchange for the user’s email.

Monitoring these hooks is important because it is the starting point of any web strategy to get customers. In this way, knowing what our clients offer as a claim to capture and obtain the contact email of a possible prospect is a good idea to inspire us and understand what may be more attractive for our clients.

2. Search for Events

These can already be face-to-face or online through webinars. What we seek by monitoring this type of information on the{ website }of our competition is to discover:

  • What type of content do they share?
  • How often do these types of events take place?
  • What are your goals?
  • How are you promoting the events? Do you use any software? What type of information do they ask for in return?
  • How many people participate?

All of this information can help you improve your promotion strategy by looking at the language and resources they use and the type of questions and issues they receive and resolve.

3. Monitor Changes in the Website Menu

The menu of any web page is a declaration of intent by any company. It tells us what is important to them from minute 1.

The menu usually marks the order of priorities of the contents of any web page. Indicating which are the topics they talk about, which they consider most relevant and seek to highlight.  It is one of the key features to decipher the content marketing strategy of any business.

  • A poor menu will indicate a total lack of strategy in online content
  • A well-worked and well-calculated menu will show us what remain most relevant for your competitors

For this reason, any change detected in the menu must remain taken as something important within the competitor’s strategy worthy of being included in any report of the competition.

4. News

Keeping an eye on this section can always alert you to news about a competitor much faster than with any other used alert service such as Spunge or Google Alerts.

5. Partners and Alliances

The surveillance of these areas can always provide us with knowledge about collaborating with our competitors and their distribution and support strategy. Besides, in certain industries, you can put us under the trail of companies and organizations that may remain attracted to being part of your network of alliances.

6. Prices and Plans

It is a key area for many companies. Especially when electronic commerce continues to gain weight within many economic activity sectors, many traditional services begin to remain contacted over the Internet.

Following the changes in prices will help you remain aware of your competitors and what remain more important to act consistently when faced with important price changes in your competitors.

Also read : What kind of Job Interview for Journalist

The Nine Tips to Guarantee your Safety on Social Networks

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The Nine Tips to Guarantee your Safety on Social Networks

Your Safety on Social Networks.

It is no news that the Internet is a breeding ground for data and information traffic that, on many occasions, you would prefer to remain private. And it is that not everyone is aware of the importance of ensuring security on Social Networks. Nor are the consequences of ignoring the advice aimed at enhancing this security. A fact that acquires greater relevance with the massive use that the young population makes of these tools.

If the Content is Private, Stop and Think about Sharing it

A reasonably common fact in the digital world is to share everything without rhyme or reason. Serious mistake. With this, you are unprotecting your security on Social Networks. What’s more, you’re putting your data on a silver platter to anyone who wants to take advantage of it. We refer both to address, phone number. Even more, confidential information such as a family, partner, etc. All this deductible for the photos you post.

Each person has a different conception of what is private and what is not. But also, each one gives a different interpretation of what he receives. Or controversies, it is better not to publish it. Thus, by the way, you also increase your security on Social Networks. A practice that will help us understand what to post and what context it is to review your publications from time to time. It will also help you to know how to enhance your brand on Social Networks

Be careful with the contacts with whom you share content. It is another risk for your safety on Social Networks. Especially in those Networks where you publish content of a more personal nature. A clear example is Facebook versus LinkedIn, focused on professional and work-related content. To avoid misunderstandings and not risk your safety on Social Networks, you must adapt to each of them and publish depending on which it is. That is, just as Networks like Facebook and Twitter lend themselves to sharing more idle and playful content, others, such as LinkedIn, focus on publishing a job profile, job offers, potential candidates and clients. It would not be appropriate for you to post a photo of your vacation on the beach on this professional rig.

Pay Attention to the Device you Use

With the revolution of Smartphones, they have become the primary support from which we access the network. Using the applications that it incorporates, we leave an infinite number of traces in the form of data. Either by filling in forms, giving “like” on Facebook, retweeting or sharing a publication. The system collects information such as your location, the time you perform those actions. Whether with images, audios or messages, we provide the geolocation data that place us in a specific place. Although this is to improve our user experience, it is prudent to review privacy settings to guarantee Social Networks security.

If you want security on Social Networks not to be a concern for you, pay responsiveness to these nine tips:

The Nine Tips to Ensure your Safety on Social Networks.

1. Use Strong Passwords

Do not use proper or fictitious names. Do not use dates of birth, ID, license plates …

Create passwords that are unique to each site. On the Internet, multiple tools will help you manage them.

Mix different characters, interspersing them with upper and lower case.

Change your passwords frequently.

Don’t tell anyone.

2. Do not Accept Friend Requests from Strangers.

Although it is tempting to accept without any criteria, anyone who wants to be your friend can be detrimental to Social Networks. Share information only with those contacts you know.

The nine tips to ensure your safety on social networks.

3. Trust More Sites that Use HTTP

Why? Because there are many “micro hackers”, or petty thieves, who “listen” to everything published on the net. They are a significant threat to Social Networks’ security since they steal passwords, so be careful! Unlike HTTP: //, htpps: // travels encrypted, so it prevents these thieves from threatening your security on Social Networks.

4. Be Cautious When Using a Shared Computer.

You don’t know who can access it. Some handy tips are to log out or not remember the passwords on the server. Do not forget to limit the information about your family or loved ones either. That is, avoid showing photos of your children or any minor in your family if it is not strictly necessary. Think, also, that it is not required to fill your board with photos of your partner. It separates well the public facet from the private and intimate one.

5. Use tools to manage security.

Indeed, more than once, Facebook has asked your permission to obtain your profile data. It’s all or nothing because you can’t choose what not to show. However, tools like FBSecure (link to the agency) allow you to choose what function you want the application to perform.

 6. Keep your Antivirus Updated.

Although it seems obvious, most of the time, we forget to update them. The situation can earnings its toll on us and play an artificial on us. Don’t put your safety on Social Networks at risk! It will take you five minutes!

7. Be Careful what You Post.

And more in these vacation times. Do not provide thieves with information about whether your house is empty, for how long.

8. Correctly Configure your Privacy Preferences.

Do not play with security on Social Networks. In each of them, go to the privacy section and update it according to your preferences.

9. Control the use that Children Make of the Computer.

The main thing is that you teach your child to use social networks safely from a young age. To do this, help them navigate the web, discuss the risks that certain online behaviours entail, establish clear usage rules and schedules.

What is Reddit, And why you use this Platform?

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What is Reddit, And why you use this Platform?

Reddit is everywhere. It’s a massive collection of forums where people can share news and content and comment on other people’s posts.

If you are looking to expand your marketing outside of traditional social platforms, you might want to consider Reddit. This article successfully clarifies what this Platform is and why you will love to use it in your marketing strategies.

Also read : What is Earned Media? Key Strategies

What is Reddit, and what is it For?

Reddit is a social news website and opportunity where content is informally selected and promoted by members of the site through a vote. Reddit member recordkeeping is free, and it is mandatory to use the basic functions of the website. We’ll tell you how to get started on Reddit later.

This site’s name is the contraction of the English phrase “I already read it”, which means “I already read it.” The main language of Reddit is English, and there are some sections in Spanish and other languages.

First, you have to know that Reddit is a way to watch the news, connect with people, share similar points of view and interests, or entertain yourself while on the internet.

This service provides a set of comprehensive features that are not available to non-paying users. This bundle is known as Reddit Gold and includes access to registered members only communities and the ability to turn off sidebar ads.

Why  you use this Platform for your Marketing?

Reddit has managed to keep the interest of users. It’s close to sites like Amazon, Twitter, Instagram, and Netflix in monthly visitors. It currently has more than 430 million monthly active users.

While marketing on any social display place happens when you bring value and quality to your audience, Redditors are picky. You must be prepared and appreciate how to provide value to the Reddit community, or you could be kicked out.

Most of the time, marketers dismiss Reddit for the wrong reasons and are intimidated to take the first step, as it takes a lot of work to win over the Reddit community. But the truth is that being part of this community could bring great benefits for your marketing campaigns such as:

  • Increase traffic on your site.
  • Increase your brand recognition.
  • Call to test your new products.

Reddit is different from other social networks in a very special way. Reddit audiences are prepared and interested in learning and having in-depth conversations with each other on any topic.

You’ll love Reddit because users self-select the topics they want to get involved in from various communities called “subreddits.” Unlike Facebook, for example, where branded content can seem intrusive to users who use this social network.

There are three ways to engage with Reddit to watch out for Upvotes, Clicks, and Comments. Another important point is that links generate more Reddit participation since users trust this Platform to discover new brands, websites, tools and content related to their interests. Upvotes allow users to filter out the noise and browse a source of quality content that they trust.

Four Elements to understand Reddit

The site is made up of hundreds of sub-communities or subreddits. Each subreddit has a specific topic, such as “technology,” “politics,” or “music.” The Reddit home page is made up of the most popular posts from each default subreddit. The list is by default and includes subreddits such as “photos,” “memes,” “videos,” “news,” and “games.”

When you first enter this site, you will see the home page with a compendium of the most relevant posts from all the subreddits.

Here are some of the things you need to know to understand Reddit:

1. Subreddits

They are subcategories within Reddit. The communities where a specific topic is discussed, such as marketing, books, sports, fashion, etc. Some are very popular and have many users and visits; others attract smaller but dedicated groups.

This Platform is divided into more than a million communities known as “subreddits”, and each one encompasses a different topic. The name of a subreddit commences with  / r /, which is part of the URLs that Reddit uses.

Anyone with a Reddit account can create a subreddit for a certain topic regardless of its nature, as long as it stays within the site’s community guidelines. Moderators run subreddits, volunteers who can edit a particular subreddit’s appearance, dictate what types of content are allowed, remove posts or content, and even ban operators after the subreddit. Administrators administer Reddit as a whole. Reddit employees have vast powers throughout the site, including the capability to strip moderators of their privileges and ban entire subreddits from the site.

2. Votes for and Against

This Platform has a system that allows users to vote for the content they like. But they can also vote against it. Each post’s score is averaged, and this is how it ranks or not among the top stories.

Members of the Reddit site, also known as Redditors, submit content that other members then vote on. The goal is to deliver quality content to the top of the site’s home page. Content is voted up and down – arrows that users click on the left side of a post. The more upvotes a post accepts, the more popular it becomes and the higher it appears on its respective subreddit or main page.

3. Karma

It is the reward you collect when you contribute to the communal, and it is created on what other users think of you. If you publish content that others importance, you accept points in favour and construct trust. You also get karma for comments on additional people’s posts.

4. Reddit Gold

It is a premium program for members who do not want advertising on the portal. It also has additional options such as filtering subreddits from the main cover, an opportunity to see more comments per page, saving and marking comments they have already read, access to reserved subreddits, etc. Users can also gift [Reddit] Gold when someone makes a very valuable post or comment.

Also, you can subscribe to Reddit Gold by paying with bitcoins.

Also read : What is Clickbait? Examples to use it Well

Webinar: What is it, and How to use it in your Content Strategy?

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Webinar: What is it, and How to use it in your Content Strategy?

A webinar is training content in video format that remains delivered over the internet.

The first broadcast is live, but of course, it can be recorded and re-broadcast afterward. This content, with which a significant interaction with the user remains achieved, creates substantial added value, usually takes three primary forms: conference, workshop, or course/seminar.

How do you do a Webinar?

Currently, organizing a webinar is not difficult, as various platforms allow the event to be held and distributed online, such as Google Hangouts or GoToWebinar. The latter is especially suitable for including the webinar in an inbound marketing strategy, allowing HubSpot integration, as we explain in detail in this other post on the subject.

Some Tips to optimize your Webinar

A webinar starts from a relatively simple concept. The lecturer or professor gives a course, talk, or seminar, followed by users (who sign up beforehand), who can communicate with him (by chat, audio, or video). In this way, very enriching feedback takes place for everyone.

To make it more visual, entertaining, and better understood, the webinar can remain completed with outlines, presentations, videos, and other content.

Seven tips to Increase the Quality of a Webinar

To increase its quality and become more efficient when designing, developing, and delivering your webinar, we recommend following these tips:

Define both the main topic and the secondary ones, the objectives, and the audience to which it remains directed.

The webinar should be educational and with a certain degree of formality and entertaining and visual, so it should include outlines and presentations.

Keep the customer’s attention with case studies, examples, and, if possible, engaging anecdotes.

The webinar structure should go from the general to the particular, explaining the key concepts first and then developing them.

Encourage attendees to get involved and participate with questions and concerns, and take the time to respond appropriately to each of them.

A webinar shouldn’t be too long, but it shouldn’t be too short either. An exposure of 40-45 minutes and an additional 15-20 minutes to interact with users is considered ideal.

Don’t forget to close the webinar with a call to action, where the user can download additional information, sign up for other webinars or receive a commercial offer.

Webinar as an The essential element of your Content Strategy

A webinar is still a type of content, with the particularity and advantage that, as it is a different format from the typical article, guide, or ebook, it has the following differential and advantageous characteristics.

The webinar is a different, original and impressive content.

It allows direct interaction with the user (potential customer), which establishes intense and lasting relationships.

By establishing a straightforward relationship with the user (through chats, audio, or videoconference). It is possible to detect their needs and solve their doubts or problems (pain).

It facilitates the explanation of complex concepts, or that should remain qualified.

A webinar is an ideal way to convert to leads. Who will also be most qualified for having shown significant interest in the subject.

A webinar is very flexible, and it allows you to place calls to action to keep in touch with customers. And send them other content and even commercial offers.

An additional advantage of the webinar is that it allows you to reuse the content. We can feed our blog and social networks with quality and different posts with the info generated through it. He can remain cast-off to create downloadable content, such as guides, ebooks, whitepapers, infographics before presentations.

From now on, we encourage you to include webinars in your content strategies. Because it is an affordable format that allows you to take advantage of your knowledge. Or an expert while establishing close ties with potential clients or other professionals.

If you have remained interested in this post, we recommend reading the following entries in our Online Marketing Dictionary. We hope you find them interesting too!

The Five Best Free Tools for Social Networks

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The Five Best Free Tools for Social Networks

.If you have a small business or an eCommerce, you will know how important social networks remain in your day today. They allow you to expose your brand to the world, increase its visibility, and if you can create a community around it, improve the trust and credibility of other users.

Even inadvertently, social media becomes a channel for customer service and a platform where you can advertise and boost your sales. So, it is clear that you must take care of your image in them and know how to handle yourself, so it is vital to have the best tools to manage them.

Facebook is still the most used social network of all social networks, followed by WhatsApp, YouTube, and Twitter. Instagram is the one that grows the most in the number of users.

The Five Best free tools for Social Networks

If you want to make managing your social networks a little easier, many tools put it on your plate. They consolidate all your profiles in the same panel; you can schedule your publications or obtain alerts of new comments before your groups’ interactions.
And do you know the best of all? Some of these gears to manage social networks are free or, failing that. They have a more limited free version that you can use without your business problem. Here they are!

1. Hootsuite

The favorite of many Community managers to achieve their social media profiles. Hootsuite allows you to keep everything organized through desktops. In each one of them, columns remain created according to what you want to have on hand at all times, such as the Twitter inbox, mentions, tracking a hashtag, and even your main competitor’s account.

It is one of the highest complete tools, with several plans and functionalities, but a completely free variety is likewise available. You can manage awake to three social outlines, a necessary analytics report, and you consume the ability to schedule emails. I know it remains a limited plan. Nonetheless, it sure is enough to get started.

2. TweetDeck

Another free social media tool that you will love, especially if you manage multiple Twitter profiles. The device’s design is similar to that of Twittercolumns to organize everything. You can select the type of content that remains displayed in each of them: mentions, likes, followers, etc.

Precisely, this columnar design makes TweetDeck an excellent tool to manage your social profiles, and generating them is very easy. Just go to the left administration panel and click on “+ Add column.” Now the different types of columns that you can choose and configure in your way will be displayed.

A new extension has remained released for together Google Chrome, Firefox, and Opera: Better TweetDeck. It allows you to customize your TweetDeck panel much more and add many features that you do not have available in the standard board, including the long-awaited option to “Edit” the already published tweets.

No, don’t get your hopes up. Even in TweetDeck, they show it in quotes because, although it is something that many of us are waiting for, it is still not possible to do it as such, although it does come close to that possibility. Basically, please copy the text in a new tweet, you modify the content and what you want, and it remains republished.

3. Buffer

Buffer is one of the jewels in the crown of this selection of the finest free tackles to manage your Twitter, Facebook, Instagram, Google+, Pinterest, or LinkedIn profiles.

In its free version, you container leave up to 10 scheduled posts on each profile. Unlike Hootsuite, Buffer doesn’t have to write and schedule every tweet manually. You choose the hours you want your tweets to be published daily or weekly, and they will remain in a “queue” until they remain posted. The first time it will be something that you must configure manually will save you a lot of time for the next programming.

If what you are looking for is to save time and dedicate your time to other tasks, I recommend the Buffer extension for Google Chrome. It is instrumental when distributing content on Twitter. , you click on the Buffer icon in the browser, and a tweet remains automatically generated with the title of the post, the URL, and the multimedia content to publish.

4. BuzzSumo

Once you start acting with it, you will comprehend all its potential, both for your social media policy and your content marketing strategy.

BuzzSumo allows you to know the extremely popular gratified in a specific sector or area, so it is an excellent option to select outside content for your communal profiles and interact with your audience, as well as to create your own gratified grounded on it.

Though the free version is a bit limited in terms of the number of daily searches or the filters for search results, it is enough to get started.

5. Over

Unlike the tools that we have seen so far that remained aimed at managing social profiles. Over has a very different but fundamental use for your social media strategy.

With Over, you can easily create images that impact your audience without being a design expert. Or paying a monthly license for some other design software. That perhaps due to lack of time or experience, we miss all its potential.

You will consume at your disposal the appropriate size and arrangement to design. The type of publication you need for each social network: post or cover copy for Facebook, banners or publications for Twitter, post for Instagram. Or, for example, covers for YouTube.

Also read: Content Marketing, a Winning Strategy on the Internet

What is a Media Strategy? How it Works?

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What is a Media Strategy? How it Works?- World Marketing Tips

Media Strategy

The association’s relationship with the media should not be trusted by chance. Nor should we leave it to improvisation or goodwill. We must create a strategy that allows us to access them. The four basic steps to take to make it are those that we see below.

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1.- Generation of Internal Resources

If the association assumes the media’s relationship as an essential task, it must be clear that things do not happen alone. You must allocate resources to this task, starting from creating a work area responsible for this work. The ideal is to have several people with exclusive dedication. Still, if the group’s size does not allow it, several of its members will take charge of external communication as a priority occupation. In addition to human resources, other necessary resources are a space where you can work and file the documentation, a telephone (preferably with fax), a computer with a printer and Internet connection and minimal knowledge of journalistic writing. Other valuable resources are, for example, the advice of communication professionals, experience in graphic design, photocopier,

2.- Study of Media and Environment

Before starting any strategy, it is necessary to know what we will act on, in this case, the environment and the media. First of all, we must see the society we are part of: its composition, how it manifests itself, what are its myths and demons, what is its structure, how are relationships established between individuals, groups and institutions, what are they? Its communication channels. Everything allows foreseeing how it can react to the messages launched by the association and establish the most appropriate way to get them through.

If the association directs its activity to specific social groups, it will have to produce its study, especially towards them. And if we are going to use the media as vehicles to get our messages across, it was evident that we must know with whom we are playing the rooms. Here are some of the most important aspects to study concerning the
It is the first thing: who are they, what type (newspapers, magazines, radios, televisions, what is their periodicity, where are they and how to get in contact with them. It does not hurt to know which are individual companies and which are part of a communication group. Sending information to a communication medium

Editorial lines

Two are the most exciting aspects to know: the ideology of each medium and its information priorities, that is, the topics for which they have a preference.

Degree of Specialization

The universal information media are focused, and what are they specialized in (professional sectors, age groups, subject matter, etc.).

Social Weight

That is, their ability to influence their environment, to generate an opinion. The four variables that best guide to assess the social power of a medium are: a / the support (radio, press, television; b / the circulation (number of copies that go on sale) and the number of readers in the case of the media or the audience if it is radio or television (it is estimated that four people read each newspaper sold and that per each call to the radio there are 200 listeners); c / the territorial scope of dissemination; and d / implantation in specific social groups or decision centres.

Structure and Organization

These two aspects must be analyzed whether we refer to the medium as a company or as a communication vehicle. It is interesting to know your business objectives or your work organization, for example, to tell if economic benefit prevails over information quality. It is necessary to understand aspects such as the sections or the programming, the weight of the information on the opinion or the publicity, its design and its formats, or prepare the informative material.

The Professionals

It is essential to know the medium’s human team, both in the commercial and journalistic areas. It is not the same to deal with excellent and good journalists as with mediocre or sensational professionals.

3.- Strategy Planning

Before planning actions aimed at the media, we have to take into account a series of points.

Taking the initiative

The association cannot be waiting for the media to approach it. It is the association that must be present in the press proposing topics and sending information.

Establish personal relationships

It is convenient to have people of reference within the media, to know who is in charge of the issues that affect us and to establish some relationship with them. This second takes time and is usually the result of repeated contacts or complicities generated by mutual “favours”.

Insist

Appearing in the media is not easy, but you don’t have to throw in the towel. The association cannot fail to send the information it deems necessary and whenever it deems it appropriate. When you least expect it, you can find your space.

Responding to demands

If a media outlet seeks information, the association must provide it, and if it cannot, it must provide an explanation or alternative. And there are no excuses; If a media calls and does not find an answer, you can forgive it once, twice. But the third time will look for other topics or other sources that offer you more guarantees.

Homogeneity and continuity

The way of construction and presentation of the association’s messages must respond to a series of formal criteria that characterize it and create its style that facilitates its recognition. The use of letterhead with the association’s logo and data. Maintaining the same design in the presentation of press releases, spokespersons’ appointment. Or establishing more or less official information channels is not idle. It is not about creating waterproof information structures but about homogenizing the output of information to reach its destination with an identity mark that denotes seriousness. On the other hand, the relationship with the media must have continuity; it does not end when the association has introduced a note in a newspaper.

Friendliness

Dealing with the media must be correct, without pressure or threats that. With rare exceptions, the association is not in a position to do.

Recognition

It is of little use to get angry because the information that the association has sent to the media has not come out; it is more beneficial to recognize the medium’s collaboration when it is possible to place.