When we talk about marketing, it is very important to establish the differences between operational marketing and strategic marketing. They are two complementary marketing branches, which must be dealt with in the same strategy, although this is not always the case. While operational marketing is developed in...

SMS marketing is sending text messages to achieve a marketing goal. This method remains primarily used to announce urgent offers, updates, and alerts. It consists of the possibility of sending messages to a broad audience around the world. The marketing SMS is sufficient for all types of businesses because it helps achieve different...

SMS marketing is the need of the hour for real estate marketers. A successful text message retargeting campaign leverages the power of SMS marketing to reconnect with existing leads and engage the audience to boost brand awareness, conversions, and sales. A reasonably...

In the old form of marketing and advertising, we can say that things were hard and were somewhat easier as well. By hard, we mean that the advertising and promotion of any business were done using print media such as posters,...

Using a company logo for marketing and advertising is important as it serves as a visual representation of the company and its brand. It is a recognizable symbol or design used to identify a company, product, or service and it is...

Measuring the impact of a marketing campaign helps a business determine whether there is a corresponding growth in profits due to a marketing initiative. The lessons that a company learns by accurately assessing the return on investment (ROI) of its marketing...

Content marketing is a considered marketing attitude focused on creating and distributing valuable, relevant, and reliable content to interest and retain an openly clear audience — and, ultimately, to drive profitable customer achievement. In its place of pitching your products or services, you...

The term "content curation" refers to the method of collecting and presenting different content to others. Content curation plays an important role in content marketing strategy, allowing even the smallest teams to distribute content continuously without always having to write it. As far...