As advanced and essential numerical data are, we can’t deny that they might be challenging to put your fingers on – especially if you’re not good with numbers. But, these numbers in electronic spreadsheets have helped us achieve various technological and...

Nowadays, understanding your Customer's Needs is paramount for success. Not only does it allow you to tailor your products and services, but it also fosters long-lasting relationships. Learn how to identify your customer's needs and what effective strategies you can use...

Organizing and then subsequently hosting a corporate networking event can be as stressful and challenging as it inevitably will be just as rewarding, as long as you take the time to ensure every proverbial box is tick. With that being said, continue...

Over the years, social media has become increasingly popular and it’s now integral for any business. If you’ve got social media accounts for your business, it’s vital that you’re got a proper social media marketing strategy in place. To do so, however,...

Personal Branding The concept of "{personal branding}" first appeared in the United States business literature in 1997. In an article in the Fast Company publication, entitled. The Brand Called You, whose author was the American writer Tom Peters. In it, he proposed...

When we talk about marketing, it is very important to establish the differences between operational marketing and strategic marketing. They are two complementary marketing branches, which must be dealt with in the same strategy, although this is not always the case. While operational marketing is developed in...

Email Marketing The first marketing email, sent in 1978, generated $ 13 million in sales and spawned one of the most widely used marketing channels to this day. Due to its four decades of history, email is not as flashy as other newer...

Content marketing is a considered marketing attitude focused on creating and distributing valuable, relevant, and reliable content to interest and retain an openly clear audience — and, ultimately, to drive profitable customer achievement. In its place of pitching your products or services, you...