Personal Branding The concept of "{personal branding}" first appeared in the United States business literature in 1997. In an article in the Fast Company publication, entitled. The Brand Called You, whose author was the American writer Tom Peters. In it, he proposed...

As advanced and essential numerical data are, we can’t deny that they might be challenging to put your fingers on – especially if you’re not good with numbers. But, these numbers in electronic spreadsheets have helped us achieve various technological and...

Quora Whenever we have questions, we turn to the Internet. All you have to do remain do a Google search to find out what year something happened, where a certain place stay, how a word remain written. But there are more difficult...

Brand Storytelling - In the age of Artificial Intelligence, people still prefer to approach a brand that provides them with a human experience. One very effective strategy for giving the user the same is through brand storytelling. Brand storytelling is a...

Marketing is an interesting domain. However, at the same time, it is a tricky domain. That's because there are several things you have to get together. There are creative demands to meet, client expectations, and budget guidelines to cater to. So...

In the old form of marketing and advertising, we can say that things were hard and were somewhat easier as well. By hard, we mean that the advertising and promotion of any business were done using print media such as posters,...

Marketing is a crucial component of business-to-business (B2B) companies because it boosts sales by helping you reach your target customers. In addition, promotional efforts can also raise brand awareness, which allows you to stand out from your competitors who sell similar...

If you’re a teacher, whether in a public school, private school, or homeschool, there are numerous discounts and perks that you may not be aware that you’re eligible for. Anything from furniture to top-notch beds to software to travel discounts is...